KNOWLEDGE sharing
in
challenging times
Sue Spafford
Wisdom2u Limited
Challenging Times
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The Anorexic Corporation?
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Do more with less
Avoid burnout & ‘karoshi’
In uncertain times, innovate
But how?
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The world is changing……..
2010 & 2011
Prius, Avensis & Lexus recall
2009 Deepwater Horizon oil spill
$1.4b fine, largest criminal fine in US history
awarded against Pfizer
2005 Texas oil refinery explosion
$87m fine for >700 safety violations
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Generation Y
“Generation Y – the young people entering
the workforce now – have grown up with
Facebook, Twitter et al. It’s the way they
communicate – and they are quite frankly a
bit mystified when they get into the
workplace and find these communication
tools are not readily available.”
Professional Manager Journal
Nov 2010
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The ‘Socialverse’ and iGeneration
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Social Media Success
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Social Media - Caution
Global conversations
Global conversations
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The Tightrope Challenge
Security
Compliance
Intellectual Property
Learning
Data Protection
Collaboration
Reputation
Sharing
Innovation
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Continuing Challenges
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Engaging with senior
management
Talking the right language
Demonstrating tangible
benefits
Generation Y vs
Generation ‘W’
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Learning
Change
Organisational
Capability
Knowledge
Innovation
Based on Birchall & Tovstiga 2005
Capabilities for Strategic Advantage
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Building Commitment & Buy-in
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Language of senior management
Translate K-speak
Provide real-life examples
What does it mean for us?
Transfer passion & belief
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Dutch Ministry of Foreign Affairs
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‘Better with Less’ initiative
10% staff reduction
Knowledge critical to success
Vision of k-intensive organisation 2009
Knowledge Passports
Support 3-4 year staff rotation
Incentives through CPD for
continuous learning
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A Message from Toyota
“History shows that great companies
learn from their mistakes”
Toyota’s message to its customers, 2010
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‘C’ is the new ‘K’
Collaboration
Co-creation
Crowdsourcing
Curation
Commissioning
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Collaboration – an expectation
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BS11000
World’s first collaborative relationship
standard
Effective 31 October 2010
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BS11000
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Part 1 framework – 8 step approach
Improve performance, enhance
competitiveness
Strategic partner selection
Common objectives, risk share, gain share
Relationship management plan
Exit strategy
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Collaboration despite challenges
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Next generation air traffic control system
NATS, Lockheed Martin & Indra
BAE Taranis unmanned combat aircraft
Partnership of BAE Systems, RollsRoyce,
QinetiQ, GE Aviation & MOD
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Co-creation at Local Motors
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US next generation car manufacturer
De-centralised manufacturing
Community of >4k car enthusiasts
Feed knowledge into new designs
through Web2.0 technologies
DARPA combat vehicles
www.local-motors.com
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Crowdsource to Resource
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Atlantic Council Security Jam 2010
Iceland’s new constitution 2011
New York Public Library
Corner shop CCTV
Galaxy Zoo Hubble images
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Crowdsource to Create & Innovate
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Kingfisher’s Innovation Den
RM’s Entrepreneur of the Year award
Snowdozer
OpenInvo Marketplace
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Internal You Tube service
Knowledge nuggets and learning
Proof of concept – apprentices &
mentors
‘Just Do It’ mantra
Quantify savings & generate stories
£8m savings pa from PoC
Pilot of 8k – savings 53% ahead of
target
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Curation - as important as Creation
More video content is uploaded to
YouTube in a 60 day period than the three
major U.S. television networks created in
60 years.
Source: Mashable Feb 2011
There is an unprecedented opportunity for
companies and individuals to gain authority
and become thought leaders by being the
ones who “separate art from junk for
people to understand it.”
Source: Steve Rubel, Edelman (Publisher of the Trust Barometer
survey)
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Is there an app for that?
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2010 - 10.9b downloaded
2014 - 77b downloads predicted
LGA Improvement Board £370m savings
by 2013/14
My Council Services
Army Marketplace
BarMax $1000 app
iPads in schools
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Challenges, but Opportunities
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Ideas for new conversations
Initiatives with tangible results
Examples of best practice
Spread the word
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