Coldwell Banker Digital Marketing Plan

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www.FloridaKeysHomeTeam.com
Let us go to work for you!
Here’s what sets Coldwell Banker Schmitt Real Estate Company
apart from other real estate companies.
www.FloridaKeysHomeTeam.com
About Coldwell Banker
For almost a century Coldwell Banker
Real Estate Corporation has become
synonymous with excellence,
leadership and exceptional customer
service in the real estate industry.
Our focus has remained on providing
the best services possible for home
sellers and buyers alike.
www.FloridaKeysHomeTeam.com
The strength of Coldwell Banker Worldwide
®
• The COLDWELL BANKER brand has 4,000
offices and 127,000 sales associates around the
world.
• Currently the COLDWELL BANKER system
is represented in 30 European, Asian, Central
American, and Caribbean nations.
• COLDWELL BANKER is the country's
oldest real estate organizations, and is
ranked as the #1 real estate franchise in the
world.
• COLDWELL BANKER is the number-one
name in real estate globally, and
participates in one out of every nine sales
in the United States.
www.FloridaKeysHomeTeam.com
Your perfect partner in Florida
• The COLDWELL BANKER presence in
Florida includes:
—
270 offices,
— 10,500 sales associates,
— $28.7 billion in sales volume, with over
half of the million dollar home sales in
the entire state.
www.FloridaKeysHomeTeam.com
Coldwell Banker Schmitt Real Estate Co
Your perfect partner in the Florida Keys
• Our presence with five offices conveniently located
in:
— Key Largo
— Islamorada
— Marathon
— Big Pine Key
— And Key West
enables us to focus our resources wherever and
whenever necessary.
•135 highly qualified agents, an expert support staff, state-of-the-art internal
systems, and the most comprehensive resources available anywhere
www.FloridaKeysHomeTeam.com
About Coldwell Banker Schmitt Real Estate Co
•
In Florida we are ranked as the 3rd among 62
Coldwell Banker Companies. (The #1 and #2
companies have 20+ offices each).
•
Internationally we are ranked # 37 out of 1,268
Coldwell Banker companies for sales.
Our success has resulted in achieving the highest
designation for CB companies, “Chairman’s
Circle,” which is earned only by the top 7% of all
of the 1,268 companies internationally.
•
Celebrating our 53rd year as the oldest
and most successful real estate company in the Keys.
www.FloridaKeysHomeTeam.com
We provide seven-day-a-week access to buyers
and clients.
Our offices offer extended hours
Our websites provides visitors with real-time chat capability
via live Site Greeters.
www.FloridaKeysHomeTeam.com
Our Digital Comprehensive Home Sales
Strategy…
…our commitment to you is to continue providing the highest
quality service using today’s most innovative marketing tools.
www.FloridaKeysHomeTeam.com
coldwellbanker.com
The Coldwell Banker® brand
has been named the Inman
Innovator of the Year.
— Since 81% of customers start
their search on the web, they
demand innovative tools and
resources and they find them
at coldwellbanker.com
— Exclusive features like
Personal Retriever® sends
an e-mail to buyers when
new properties appear on the
web site
www.FloridaKeysHomeTeam.com
Listings on coldwellbanker.com
Our listings on
coldwellbanker.com are
supported by our national and
local advertising campaigns
offer potential Buyers:
•Multiple Photos
•Virtual Tours
•Extensive Details
•Personal Retriever Tool to save
information
•Finance Tools
•And much more!
www.FloridaKeysHomeTeam.com
coldwellbanker.com
• Our Personal Profile Page helps
attract buyers and promote your
property online.
• Buyers can directly contact us by
email to request a showing of
your home and more information
• Integrated online tools – like
mortgage calculators and
Concierge Services – help us
attract buyers who will see your
property, too
www.FloridaKeysHomeTeam.com
Home Buyers & Sellers Statistics
Home Buyers spent an average of 8 weeks searching for a home and
previewed 9 homes before purchasing.
81% of Home Buyers used the internet to begin their search and used a
Realtor to purchase.
5% of Home Buyers bought direct from previous owner whom buyer didn't
know
Source: 2006 National Association of REALTORS® Profile of Home Buyers and
Sellers
www.FloridaKeysHomeTeam.com
Home Buyers & Sellers Statistics
Of the Home Buyers who started their search on the
internet:
•74% drove by or viewed the home
•61% walked through a home they viewed online
•23% found a Realtor whom they used to search for
and buy a home
Source: 2006 National Association of REALTORS® Profile of Home Buyers and
Sellers
www.FloridaKeysHomeTeam.com
Total Unique Visitors to coldwellbanker.com
1,079,671
1,318,211
1,814,935
1,929,354
1,865,444
1,881,659
2,006,294
2,202,877
2,766,338
2,208,063
1,697,607
1,532,811
Graph represents the number of individuals who visited coldwellbanker.com during a given month. If a consumer visits more
than once, they are counted only the first time they visit.
Source: January through November―SurfAid; December―WebTrends
www.FloridaKeysHomeTeam.com
REALTOR.COM
• Our partnership with REALTOR.COM
helps us maximize your property’s
exposure locally, nationally and
internationally online
• Your property will be accessible to
more than 70% of homebuyers using
the web to search homes1
• Homebuyers spend 75% of the time
they search online for a home on
REALTOR.COM
1 Source: NAR Profile of Home Buyers and Sellers
www.FloridaKeysHomeTeam.com
Where the World
Shops for Real
Estate Online™
Our Company Web Site
• RealEstateFloridaKeys.com
— 743 Active Listings
— The Virtual Tours on this site
have attracted 153,914 views
with an average of 207.2
views per listing
— Buyer tools like Personal
Retriever
— Neighborhood/Mortgage
resources
— Access to our quarterly
newsletter, Tropical Breezes
www.FloridaKeysHomeTeam.com
Our Personal Web Site
• www.FloridaKeysHomeTeam.com
— View your listings
— Request Appointments
— Buyer tools like Personal
Retriever
— Mortgage resources
— Personal Site Greeter for quick
contact
— Location Information
— Virtual Tours of Properties
— Instant Mobile Notification for
anyone looking for immediate
information
www.FloridaKeysHomeTeam.com
Our Commitment To You…
…is to continue providing the highest quality service using
today’s most innovative marketing tools.
www.FloridaKeysHomeTeam.com
Our Comprehensive Home Sale Strategy
• Your property will be submitted to
• Your property information will
multiple Web sites, including:
include:
— coldwellbanker.com
— Multiple photos
— REALTOR.com
— Virtual Tours
— Florida Keys Multiple Listing
— Detailed descriptions
Service
— Miami Dade Multiple Listing Service •
— RealEstateFloridaKeys.com
— FloridaKeysHomeTeam.com
— BuyInTheKeys.com
— Trulia.com
Your property will be submitted to the
Coldwell Banker Personal Retriever
service to email alert buyers
• Your property will have it’s own
webpage and presence.
— WorldProperties.com
— And more
www.FloridaKeysHomeTeam.com
Let us go to work for you….
By choosing Coldwell Banker Schmitt Real Estate Co and the
Florida Keys Home Team, you will get the services of three
Professional Realtors and one State General Contractor that are
ready and able to make a full-time commitment to you.
Meet The Florida Keys Home Team
Jamie Engel
Realtor
David Engel
Kari Maino
Realtor &
Realtor
Gen Contractor
Rex Yoder
Manager
www.FloridaKeysHomeTeam.com
Brian Schmitt
Broker
Jamie Engel
Direct Line: (305) 289-6634
Jamie is the team Transaction Coordinator and creates,
researches and designs innovative marketing and
customer service strategies. She has a Bachelor's
Degree in Hospitality Management, along with 15+
years of experience in the hospitality and meeting
planning industry, which helps her in monitoring all
the details of your transaction from the time it goes on
the market to the time it closes. She is also the
team Marketing Specialist. She will help present your
home in several different views including virtual tours,
still photographs, video clips and power point
presentations. Jamie is a member of the Board of
Directors for the Florida Keys Board of Realtors and
the Coldwell Banker Schmitt Charitable Foundation.
Email: djengel@bellsouth.net
www.FloridaKeysHomeTeam.com
Kari Maino
Direct Line: (305) 304-8177
Email: karimaino@bellsouth.net
Kari is our team Market Analysis Manager. When
you are buying or selling a property you will work
closely with Kari. She is a licensed Agent with 8
years of experience, 5 in the Florida Keys, and a
Coldwell Banker International Previews
Specialist. Kari also holds an eCertified
Marketing Specialist designation from Coldwell
Banker. She is very efficient and will be attentive
to your real estate needs. She clearly understands
the market so that each Seller knows where to
price their home, and each Buyer is shown a
home that best meets their needs. Kari is a
member of the Board of Directors for the
Coldwell Banker Schmitt Charitable Foundation.
www.FloridaKeysHomeTeam.com
David Engel
Direct Line: (305) 304-4501
Email: djengel@bellsouth.net
David is the team Builder. He has 25+ years
of experience in custom residential and
commercial building. David and Jamie are the
owners of Island Homes of the Keys, Inc. a
construction company that was established in
Miami, FL in 1989 and has been building in
the Florida Keys since 2000. David has had
his Real Estate license for over 20 years and
has been a State Licensed General Contractor
for over 20 years. He brings to the team over
20+ years of personal experience in buying,
building and selling homes.
www.FloridaKeysHomeTeam.com
Brian Schmitt
Brian is the Broker of Coldwell Banker
Schmitt Real Estate Company which is
the oldest and most productive real
estate company in Monroe County. He
has an annual personal sales production
of over $25 Million. He is considered
an expert in commercial and residential
property sales.
www.FloridaKeysHomeTeam.com
Douglas “Rex” Yoder
Rex is our team Manager.
He manages our Islamorada office
operations. Rex has 24 years of
experience in Real Estate and has been
serving Coldwell Banker affiliates as our
Business Consultant since 1998. He holds
a Certified Residential Specialist
Designation from the National Association
of Realtors and is the Chairman of the
Grievance Committee for the Florida Keys
Board of Realtors.
Direct Line: (305) 289-6637
Email: rexyoder@cbschmitt.com
www.FloridaKeysHomeTeam.com
Call us today
for a
complimentary
Comparative
Market Analysis
Let us go to work for you….
Buy, Build or Sell with the Florida Keys Home Team!
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