WHAT IS A BRAND?
A brand is the idea or image of a specific
product or service that customers connect
with.
A lot of time and resources are spent to create
and maintain a brand. In 2011 Coca Cola was
rated the top global brand and its brand value
was estimated to be worth 71 billion USD.
‘’ Brands are created by impressions
that, over time, create a picture of
who we are in the mind of our
audience, no matter who they are.
Everything we say, do, wear, drive,
matters. Our personal brand is not
the professional head shot on a blog
or social media profile, but the total
effect of everything we put out there.
The implications are huge.”
Maurilio Amorim
- Everyday, people create perceptions about
you and based on these perceptions
( positive or negative ) they decide how to
relate to you.
- You need to take a conscious decision daily,
what’s your USP ( Unique Selling
Proposition ) ; what is special and unique
about you that can be imparted to those
around you.
‘’ You yourselves are the letter…. for
everyone to know and read. It is
written not with ink but with the
Spirit of the living God…. ‘’
2 Cor 3: 2-3
‘’ God’s agenda for this generation and
the chief catalytic force to bring
it about will be Christian believers
ministering in the market place. I
believe that a carpenter, accountant,
doctor or a CEO is just as much a
minister as a TV evangelist and that
his life and business practice are his
most effective sermon ‘’
ED SILVOSO

Credibility refers to truthfulness of origins,
commitments and intentions. It enables you to
deal with the world in a particular way, being
faithful to internal convictions rather than the
external agendas.

Credible leaders are believed, trusted, admired
and respected. High credibility generates high
levels of commitment, resulting in exponential
organizational growth.

Credible leaders ultimately become incredible
leaders.
DEVELOPING CREDIBILITY
1.
CHARACTER
The sum total of a person’s distinct qualities, both
good and bad, that reflect who he or she is and
what he or she does.
Character is not a matter of outward technique
but of inner reality.
WHAT ARE YOU REALLY LIKE WHEN NO
ONE IS LOOKING?
“ Watch your thoughts, they become words.
Watch your words, they become actions.
Watch your actions, they become habits.
Watch your habits, they become character.
Watch your character, it becomes your
destiny. ”
Frank Otlaw
2. CLARITY OF DIRECTION
(Vision)
A compelling picture of a preferable future that
motivates one to perform. Vision motivates but it
also constrains.
Most importantly – vision is about serving a higher
purpose.
Key Considerations:
- What are my innermost motives?
- What concrete steps do I need to take to realize
my vision?
- Am I prepared to pay the price in pursuit of the
vision?
3.
COMPETENCE
One’s capability to perform well in a specific context,
having the expertise and ability to get things done.
Operating in a spirit of excellence.
Creating an environment where others can grow, be
stretched and continually be challenged.
4. COMMUNICATION
The ability to articulate your intentions with such
precision and power in a compelling,
persuasive but graceful way. Communicate with
care, concern and sensitivity.
Our brand is being shaped most profoundly by
how we communicate.
5. COURAGE
The strength to persevere in difficult circumstances.
It is a way of life – standing up for what we believe
in, resisting compromise and upholding the truth no
matter the cost.
“Courage is not the absence of fear. Courage is
action in the face of fear.”
(Randy Harveson)
6. COMPOSURE
EQ – a consistent display of appropriate emotional
health & maturity that sets a positive mood.
To be credible, we’ve got to be centered in our
souls
“ If you don’t brand yourself, other people
will. I can guarantee you that they won’t
brand you in the way that you want to be
branded.”
CATHERINE KAPUTA
YOU ARE THE BRAND !
LEARN IT
LIVE IT
LEAD IT