Ride With Us
company profile
THE COMPANY
Gist
Italia
Gist was set up in 1985 by Gilberto and Stefano
Parolin. Their initiative was inspired by shared
ideas and passions and the same entrepreneurial
mindset. Since both are keen cycling enthusiasts,
once they had made the decision to set up a small
company specializing in the distribution of cycling
accessories, they naturally drew on their sporting
experience. Thanks to Gilberto and Stefano's
intuitive and instant grasp of the real needs
of passionate cyclists, Gist products gained in
popularity and were soon available everywhere
in Italy. The strategic objectives agreed by the cofounders and their ability to generate enthusiasm
for their ideas among all their staff have made
it possible to strengthen and boost Gist's image
on the home market. The brand has now been
further enhanced by the launch of GIST Italia, a
move which signals the company's determination to
conquer international markets.
THE COMPANY
OUR FORTES
PASSIONATE
For us, cycling is more than a passion, it has been
a philosophy of life pretty much since we were
born. Over the years, this philosophy has assumed
increasing significance within our family and our
lives and has given us a feel for the actual needs
of cyclists.
WELCOMING
Our welcoming attitude has enabled us to build a
team of friendly and passionate specialists who are
good listeners, i.e. attentive to customers’ needs.
RESPONSIVE
Pre- and after-sales support is an absolute priority.
We do our utmost to deliver prompt responses and
solutions because we are committed to providing
dependable support to all our customers.
ENTHUSIASTIC
Enthusiasm is an integral part of every business
decision we make and implement. The support we
offer to local sports activities and events is fuelled
by the conviction that cycling creates an energy
that is contagious and conducive to a better life.
THE COMPANY
GIST Italia
Production
WEAR & EQUIPMENT
Distribution
PRODUCTION
& DISTRIBUTION
Building on the strength of our ideas, on our
passion, and on our know-how, we are committed
to delivering excellence in all our products and to
achieving distinctiveness in an increasingly uniform
market.
GIST PRODUCTION
Gist Wear
A clothing brand which is characterized by constant
evolution and search for new ideas so as to offer
products that not only meet technical requirements, but
are also practical and elegant, in keeping with the
Italian tradition for beautifully designed objects.
Gist Bike
Equipment
A range of cycling accessories (including helmets,
handlebar tapes, [saddle] bags, etc.) that is so extensive
as to make sure that everyone can find the item that
perfectly suits their personal taste and individual style.
GIST PRODUCTION
HOW A NEW
FIR WHEEL IS
CREATED
PRODUCTION UNIT
Officine Parolin
Assembly and truing by han
INPUT
Engineers
Designers
Passionate
technicians
TESTING
ROAD LINE
DESIGN LAB
Post-launch fine-tuning
Feedback and re-testing
Manufacture of the end
product
MTB LINE
FIR
past.
present.
future.
These wheels with an original design and unique
structural characteristics are the result of thorough
and meticulous research by a team of experts.
Each FIR wheel is designed and manufactured in
Italy with the help of cutting-edge technologies
and manufacturing procedures that are ISO 9001
certified. It is also assembled and trued by hand
and undergoes severe testing before it is put on
the market.
GIST PRODUCTION
Telai
Kardan
KARDAN FRAMES
A line of originally shaped and stylishly coloured
frames that meet performance as well as aesthetic
criteria. Moreover, in order to satisfy all our
customers' requirements, each item is customizable.
GIST DISTRIBUTION
GIST Italia
Distribution
Aerozine
Titanium
COMPONENTS
A dynamic and cutting-edge line which remains
attentive to the needs of the cycling community.
Computer-aided design and manufacturing (CNC)
and end product testing are AEROZINE's fortes.
Their processing technique makes sure that their
products have a high shear strength and are all
characterized by scrupulous attention to detail and
extreme precision. Only once the processing has
been completed does the anodizing and bright
painting of the aluminium take place so as to create
very desirable products that are also exceptionally
light without compromising on functionality and
sturdiness.
THE COMPANY
SALES
12 Agents
Claudio
Chiara
SUPPLYING
Lara
Grazia
MARKETING
(Product)
Gilberto
Michele
Alessia
WAREHOUSE
MANAGEMENT
CONTROL
Davide
Nicola
Alfer
Alessandro
Ivano
Maurizio
Paola
ADMINISTRATION
Greta
Angela
GIST ITALIA
IN FIGURES
The Gist brand has been present for 24 years in the
cycling market. Its 15-strong staff is divided into 6 inhouse departments: purchases, sales, administration,
graphics & marketing, warehouse, and management
control. Gist Italia also has an off-site production
unit and partner, i.e. Officine Parolin.
Suppliers
115
Towns
1219
Products
7364
Foreign
countries
33
GIST ITALIA
IN FIGURES
OVER 10,000
Customers
1480
THE COMPANY
Gist Italia
mission
To create value by making all cycling enthusiasts feel
like champions, enjoy each push on the pedal, and
feel at one with their bikes and with their lives.
Gist Italia
vision
To become the company of choice of sports
enthusiasts who view cycling as a healthy and
balanced lifestyle. To go on providing an extensive
line of modern and trendy products in order to offer
a wide choice to all our customers.
THE COMPANY
BRANDING &
COMUNICAZIONE
We invest in marketing and communication by taking part
in cycling trade shows and events in Italy and abroad
and are committed to creating a brand reputation that
is firmly rooted in credibility and reliability.
We sponsor national races and a permanent mountain
bike course near Castello di Godego: ‘bike Offroad’, the
management of which is very active in the organisation
of MTB courses for children and adults.
We are also sponsors of the Fly Cycling Team.
Since late 2013, we have been implementing a digital
marketing development scheme which has included the
creation of a user-friendly and up-to-date website as
well as an intense use of social networking sites so as to
become a more dynamic company and to make it easier
for us to reach all our customers in Italy and abroad.
Our events:
- Lessinia Tour FIR Cup
- MTB Tour Toscana
- MTB Alpago Trophy
Trade shows and events in which we take part:
Taipei March 2015
Friedrichshafen August 2014
Padua September 2014
Taichung October 2014
Las Vegas September 2014
Trade mission to Brazil with Consorzio BACS (Bikes
Accessories Components Sportswear)
Granfondo Nove Colli di Cesenatico
Granfondo Selle Italia-Via del Sale
BRANDING & COMUNICAZIONE
CORPORATE SOCIAL MEDIA
SPECIALIZED PUBLICATIONS
EVENTS SPONSORSHIP
GIST ITALIA
del 17.05.2014 a cura di "Redazione INBICI"
1
scritto da mtbcult in Tecnica il 28 gen 2014
Arrivano le ruote da Mtb Fir Fusionlite:
ecco i dettagli
FIR sponsor dell’MTB Alpago Trophy e nel 2015 ci
aspettano gli Europei.
COMUNICATO STAMPA
Fusionlite, la nuova linea mountain entrata quest’anno a far parte della
scuderia FIR.
Sicurezza, assistenza e competitività, sono le tre parole su cui si fonda la
filosofia di FIR‐GIST
Fir ha ideato una nuova linea per gli amanti del fuoristrada estremamente
Riese PioX (Tv) - Un 2014 veramente intenso per Gist Italia tra
sponsorship e partecipazioni importanti. Ricordiamo l'accordo di title
sponsor tra FIR e il Lessinia Tour MTB e ancora il sostegno al circuito
MTB Tour Toscana con il marchio Aerozine che prevede particolari
promozioni.
In questo weekend Gist Italia si dividerà tra strada e mtb presenziando
a due importanti eventi: la Granfondo Nove Colli di Cesenatico e la
prova degli Internazionali d'Italia mountain bike di Chies d’Alpago.
Quest’anno la Granfondo di Cesenatico, oltre agli straordinari numeri
oramai consolidati, vanta la partecipazione di grandi campioni come
Jury Chechi, Antonio Rossi e Pietro Piller Cottrer.
FLY CYCLING TEAM
TRADE SHOWS
USER-FRIENDLY UP-TO-DATE WEBSITE
TARGET
OUR TARGET
CUSTOMERS
Our target customers are people with a sporty
lifestyle who care for their own well-being and the
environment: recreational cyclists, touring cyclists,
mountain bikers, in other words: cycling enthusiasts
who settle for nothing less than top quality.
Via Balegante 6 - Riese Pio X (TV) - Italy
Tel. + 39 (0423) 1990835 - +39 (0423) 750460
Fax. + 39 (0423) 1990935 - +39 (0423) 349964
www.gistitalia.it
gistitalia.it