Ludovica Cesareo
E-mail: ludovica.cesareo@gmail.com
ludovica.cesareo@uniroma1.it
Education & Training
November 2011 - ongoing
January 2014 - ongoing
July 2011
July 2009
Ph.D. in Economics and Finance in Firm Management, faculty of Economics,
Sapienza - Universitá di Roma, Rome.
Visiting Scholar, Department of Management and Operations, Villanova School of
Business, Villanova University, Pennsylvania, United States of America.
Master of Science in Management, Innovation and Internationalization of
Firms, faculty of Economics, Sapienza - Universitá di Roma, Rome, 110/110
cum laude.
Thesis preparation at the Universidad Carlos III de Madrid, Madrid, Spain with full
scholarship for master thesis preparation abroad.
Bachelor Degree in Economics, Finance and Firm Management Law, faculty
of Economics, Sapienza - Universitá di Roma, Rome, 110/110 cum laude.
March – May 2014
“Global Advertising and Promotion” course, Mktg 8646, Prof. Charles Ray
Taylor, Master in Business Administration (MBA), Villanova School of Business,
Villanova University, Pennsylvania, United States of America.
November 2013
LATEX laboratory, 18 contact hours, LABECOSTATIMAT Project sponsored by
the Province of Rome, Social and Economic Sciences Department, Faculty of
Political Sciences, Sociology and Communication, Sapienza, Università di Roma,
Rome.
Participation Certificate.
Summer Methodological Research School on Structural Equations Modeling
(SEM), SDIPA - Scuola di Direzione per le Imprese e la Pubblica Amministrazione,
Università della Calabria, Campus di Arcavacata, Rende (CS).
Participation Certificate.
September 2013
June-July 2013
February 2013
July 2012
SPSS laboratory - advanced level, 18 contact hours, LABECOSTATIMAT Project
sponsored by the Province of Rome, Social and Economic Sciences Department,
Faculty of Political Sciences, Sociology and Communication, Sapienza, Università
di Roma, Rome.
Participation Certificate.
Basic Econometrics Course: theory and applications with SPSS and Eviews
software, Management Department, Faculty of Economics, Sapienza, Università di
Roma, Rome.
Summer Methodological Research School on Multivariate Analysis for the
Social Sciences, SDIPA - Scuola di Direzione per le Imprese e la Pubblica
Amministrazione, Università della Calabria, Campus di Arcavacata, Rende (CS).
Work Experience
August 2013 – January 2014
July 2013
Joint Research Project CERMES (Bocconi University) – Management
Department (Sapienza, University of Rome) on “Integrated Marketing
Communication Offline and Online: New Challenges for Advertisers.”
Holder/Teacher of the “Integrated Marketing Communications” intensive
summer course (45 hours) held in English, 3 CFU, Lorenzo de’ Medici - the Italian
International Institute, Rome Campus, Rome.
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November 2012 – May 2013
Chair of the Organizing Committee for the WOA 2013, XIV Workshop of the
Professors and Researchers of Business Organization, “Organizing in Turbulent
Times: the Challenges Ahead”, May 30-31 2013, Sapienza, Università di Roma,
Rome.
July 2011
Anonymous referee for the ItAIS conference "Information Systems: a crossroads
for Organization, Management, Accounting and Engineering", Rome, Italy (October
7-8 2011).
Review of papers submitted to the conference.
Publications & Proceedings
Pastore, A. & Cesareo, L. (2014). No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle
fashion firms. Mercati & Competitività, 4, forthcoming.
Pastore, A., Cesaroni, F. & Cesareo, L. (2013). Counterfeiting and Culture: Consumer Attitudes towards
Counterfeit Products. Journal of Marketing Trends, forthcoming.
Gatti, M. & Cesareo, L. (2012). Market-Driven Management and Corporate Culture: Competitiveness and
Innovation. in Brondoni, S.M. Market-Driven Management and Corporate Growth. Impresa Economia
Comunicazione, Collection Edition, Giappichelli, Torino. ISBN/EAN 978-88-348-3876-1.
Pastore, A. & Cesareo, L. (2013). Fashion firms and counterfeiting: causes and actions.
Conference “Overcoming Borders”, 6 November, Sapienza, University of Rome.
EuroSapienza
Cesareo, L., Stöttinger, B. & Pastore, A. (2013). How to fight the online purchase of luxury counterfeit products:
manufacturer insights and strategies. X Annual Conference of the Italian Marketing Academy, 3-4 October,
Università degli Studi di Milano Bicocca, Milano, ISBN: 978-88-907662-1-3.
Pastore, A. & Cesareo, L. (2013). Delving into the Counterfeiting Phenomenon: An Exploratory Analysis of
Original Brands’ Perceptions and their Strategies against Fakes. Poster session, 42nd European Marketing
Academy (EMAC) Conference, 4-7 June, Istanbul Technical University, Istanbul. ISBN: 978-9944-380-10-2.
Cesareo, L., Giordani, F. & Iannotta, M. (2013). Le learning histories come strumento di knowledge trasfer: un
comparative case study. XIV Workshop of the Teachers and Researchers of Business Organization (WOA), 30-31
May, Sapienza, University of Rome. ISBN: 978-88-678-7055-4.
Pastore, A. & Cesareo, L. (2012). Lotta alla Contraffazione! Un'indagine esplorativa su strategie, strumenti ed
azioni delle imprese di marca. IX Annual Conference of the Italian Marketing Academy, 20-21 September,
Università degli Studi del Sannio, Benevento. ISBN: 978-88-907-6620-6.
Pastore, A., Cesaroni, F. & Cesareo, L. (2012). Counterfeit Luxury Products: Consumer Attitudes, Behavior and
Cultural Influences. Poster Session, 41st European Marketing Academy (EMAC) Conference, 22-25 May, ISCTE
Business School, Lisbon. ISBN: 978-98-973-2004-0.
Work in Submission
Shaanan – Satchi, R., Cesareo, L., Hornik, J. & Pastore A. (2014). Information dissemination via electronic Wordof-Mouth: Good news travels fast, bad news travels faster! International Journal of Research in Marketing. In
submission.
Cesareo, L. & Pastore, A. (2014). Acting on Luxury Counterfeiting, in Reinecke, S., Berghaus, B. & MuellerStewens, G. The Management of Luxury. Forthcoming.
Chaudhry, P.E., Stumpf, S.A. & Cesareo, L. (2014). Antecedents and anti-counterfeiting tactics that influence
consumer complicity in emerging markets. Academy of Marketing Science Annual Conference, 21-23 May,
Indianapolis, IN, USA. In submission.
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Stöttinger, B. & Cesareo, L. (2014). It is counterfeits that consumers love!? Exploring the phenomenon in the
digital environment. Academy of Marketing Science (AMS) Annual Conference, 21-23 May, Indianapolis, IN, USA.
In submission.
Lado, N., Cesaroni, F., Ho, H.C. and Cesareo, L. (2014). The role of gender in co-branding strategies of hi-tech
brands and luxury brands. Academy of Marketing Science (AMS) Annual Conference, 21-23 May, Indianapolis,
IN, USA. In submission.
Cesareo, L. & Stöttinger, B. (2014). Consumer-directed Anti-counterfeiting Measures (CAMs): A Review and
Preview. 43rd European Marketing Academy Conference (EMAC) Academy of Marketing Science (AMS) Annual
Conference, 3-6 June, Valencia, Spain. In submission.
Giraldi, A. & Cesareo, L. (2014). Destination image differences between first time visitors and repeat visitors: an
exploratory study on the city of Rome. Tourism and Hospitality Research. In submission.
Cesareo, L., Pastore, A. & Ugolini, G. (2014). Online anti-piracy strategies: an empirical study on consumer
propensity towards subscription-based music services. The Journal of Consumer Marketing. In submission.
Chaudhry, P.E., Cesareo, L. & Stumpf, S.A. (2014). Developing a Generalizable Model of Consumer Complicity
with Counterfeit Products. Journal of Business Research. In submission.
Academic Activity
2013-2014
2012-2013
2011-2012
Academic support (lessons, thesists tutoring and exams) at Sapienza, University of Rome
for the courses:
Marketing (9CFU, Bachelor Degree)
Marketing Strategy (6CFU, Bachelor Degree)
Business Management (9CFU, Bachelor Degree)
Business Organization (9CFU, Bachelor Degree)
Advanced Marketing (9CFU, Master Degree)
Strategic Management (9CFU, Master Degree)
Advanced Business Organization (9CFU, Master Degree)
Corporate and Marketing Communication (9CFU, Master Degree)
National and International Academic Societies
Junior member of:
the European Marketing Academy (EMAC).
Italian Marketing Academy (SIM).
the University Consortium of Industrial and Managerial Economics (CUEIM) – Sinergie.
Peer reviewer for:
the European Marketing Academy (EMAC).
the Academy of Marketing Science (AMS).
The Consortium for International Marketing Research (CIMaR).
Languages
Mother tongue - fluency in Italian and fluency in English. Excellent level of Spanish. Basic French.
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Technical Skills
Proficient with the Office Package (mainly Word, Excel, PowerPoint), Internet, SPSS, AMOS and LATENTGOLD
software.
Awards
2013-2014
2013
Sapienza, Università di Roma – Winner of the University Scholarship
“Funding Beginning Research Projects”.
Sapienza, Università di Roma – “Sapienza Excellent Graduate” award
2012-2013
Sapienza, Università di Roma – Winner of the University Scholarship
“Funding Beginning Research Projects”.
2011-2012
Faculty of Economics, Sapienza, Università di Roma - First classified for
the Ph.D. in Economics and Finance in Firm Management scholarship.
2010-2011
Faculty of Economics, Sapienza, Università di Roma - First classified for
scholarship for master thesis preparation abroad.
2007-2008
Laziodisu - Full Scholarship for Academic Merit.
2006-2007
Laziodisu - Full Scholarship for Academic Merit.
International Language Certification
2010 - TOEFL: 118/120. GRE: Verbal (560/800); Quantitative (740/800).
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