Harold Goddijn CEO TomTom

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Harold Goddijn
CEO TomTom
Car Manufacturers (OEMs) must be able to provide connected entertainment and navigation systems that match the expectations of
drivers. This requires in-vehicle Infotainment (IVI) systems that work across the multiple brands, models and geographies covered by
leading car manufacturers. Moreover, these systems must meet stringent demands for cost, speed, quality and simplicity.
I firmly believe that TomTom is the ideal partner to meet these expectations.
This is because TomTom has developed a range of components that help OEMs and their Tier 1 suppliers to rapidly integrate
world-class navigation solutions into their IVI systems. These components include high quality, real-time maps as well as navigation
software and traffic services – everything and more that you expect from TomTom, the world leader in navigation.
The result is a Connected Navigation System that is sophisticated and effective – easy to integrate with any in-car infotainment
strategy and vision.
We believe that technology is an enabler to create successful and competitive IVI systems; everything is possible. Success will
depend on collaboration between suppliers and customers, and the open sharing of knowledge and skills.
Within this context, TomTom believes in the value of partnerships. We have unique insight, developed over many years, into what
drivers really want. And our modular, class-leading components are specifically designed to help OEMs, their Tier 1 suppliers, and
application developers to create great products.
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TomTom is the trusted partner for innovative
and future-proof navigation technology for
the global automotive industry
With the launch of the TomTom GO ten years ago we made navigation technology accessible to everyone. Today, close to 800
million people rely on TomTom technology to get where they want to be. With the unmatched quality of our map content, traffic
information and routes, we are the trusted travel companion for millions of drivers. Over the years, we have helped them to
navigate over 280 billion kilometers. The TomTom brand has become synonymous with award-winning ease of use.
Today, we keep on innovating in the field of navigation across all relevant end-user “platforms”: in-dash head-unit systems, on-dash
PNDs, mobile devices and web applications.
This unrivalled knowledge and innovation comes together in our Connected Navigation System (CNS) which offers a
complete navigation experience to end users.
TomTom and the fully-connected car
End users are accustomed to rapidly evolving consumer electronics and high tech devices such as smartphones. They expect to
access and enjoy all these exciting new developments in their car and on the move.
TomTom meets this demand by offering a complete navigation experience connected to cloud-based services, both in and outside
the car. This makes their entire journey informative, enjoyable and less stressful, from planning the trip to finding your parking space
and walking to your final destination.
Connected Services
In Car
2
Outside Car
Navigation Software
Navigation Software
Real-time Maps
Real-time Maps
The TomTom Connected Navigation System:
a complete range of navigation components
with modular and flexible integration
TomTom creates in-house all the necessary navigation components. These components include digital maps, navigation software
and connected services, and are available separately, or pre-integrated in a complete Connected Navigation System.
This gives OEMs and Tier1s the best of both worlds in terms of flexibility, cost-effectiveness, modularity and time-to-market. All
components are standard, easily integrated, market tested and based on open industry standards (where possible). They interact
through well-defined application programming interfaces (APIs).
This significantly reduces investments in development, testing and validation. And it means car manufacturers can offer best-inclass, feature-rich and future-proof systems that meet rapidly changing requirements and product strategies.
Installed in millions of cars
These great brands already integrate TomTom CNS technology:
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Always up to date with TomTom Real-Time
Maps
With 25 years of experience, TomTom offers the world’s most extensive digital map database with navigable coverage
for 118 countries, encompassing more than 4 billion people and 42 million kilometres worldwide.
Real-Time Maps
Every year up to 15% of roads change – speed limits are updated, new businesses need to be listed, new streets are built and
streets are renamed. Ensuring that the map keeps up with these ongoing changes is an incredible challenge.
Therefore TomTom relies on intelligent mapmaking; TomTom invented and perfected a highly efficient hybrid approach that
combines professional mapmaking methods with community input, resulting in a map that is highly accurate and current.
With TomTom Real-Time Maps we ensure people always have the latest map in their car. It follows three steps:
1. In order to detect changes in the real world we use a variety of different sources. Traditional sources like journalistic data from
the public sector and our mobile mapping vans are combined with GPS-based community input. Hundreds of millions of users
both actively (more than 200,000 map edit reports monthly) and passively (10 trillion data points and growing) share map
feedback with us every day.
2. Via our state-of-the-art, transactional map production platform, we validate and merge map changes back into the map
quickly. Once a map edit is detected, that piece of the map is ‘checked out’ and the change is made to the affected part of the
map. Once the change is validated, the piece is checked back in and merged with the complete map. After a quality control
check, we publish the incremental map updates..
3. Finally, our map production platform enables us to deliver ‘real-time’ map updates to customers via fast and frictionless map
distribution mechanisms. We distribute map changes to our customers incrementally or via full updates. Incremental map
updates can be sent over the air, in the background, ensuring end users always drive with the latest map available.
This closed loop goes on continuously, and more importantly it gets faster and faster. This is how we deliver industry leading,
accurate, and current maps.
2. Processing
Real-Time Maps
1. Reality Change
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3. Incremental Updates Delivery
TomTom is ahead in bringing ADAS attributes into commercial applications
TomTom maps power industry leading applications. Our precise gradient, height and curvature data support next generation
automotive systems like predictive powertrain control for trucks. Because these trucks have access to TomTom maps, they are
automatically aware of the upcoming route of the truck and therefore can adjust the powertrain ‘predictively,’ allowing them to
improve safety, efficiency and comfort for the driving experience.
For data analysis and development projects we provide a fully compliant ADASIS v2 toolkit.
TomTom is also taking the next step towards Higly Automated Driving and has successfully completed an industry first, near realtime ADAS content updating project with a major OEM, using on-vehicle instrumentation and NDS maps.
Advanced navigable
coverage
Basic navigable
coverage
Basic routing and
display coverage
Partner product Advanced navigable
coverage
*China: Advanced Navigable
Coverage CXF
TomTom Maps and NDS
TomTom leads the industry with new map delivery formats that are not only incremental map update capable but are also fast,
efficient and easy to use.
As an industry leader in Navigation Data Standard (NDS) TomTom offers modular, plug and play maps ready for use in NDS software
applications. Some of the key benefits of NDS maps are:
• The ability to bring incremental map updates
• Flexible content management, resulting in lower storage costs
• Faster time to market for the navigation map due to shorter map compilation throughput time
• Simpler and faster map compilation with visibility on quality
For non-NDS platforms TomTom offers MultiNet-R, the next generation of MultiNet. This format delivers all of the high-quality
content layers of the TomTom map database in a single and easy to use relational database model.
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Navigation Software
TomTom offers modular navigation software components that enable OEMs to bring a customised, integrated
navigation experience on- and off-board.
NavKit – Fast, modular and portable navigation engine
The core of our software offering is NavKit, our navigation engine. It implements all the logic of a full
turn-by-turn navigation application, including search, positioning, routing, map visualisation, and guidance.
NavKit is built on years of experience, market-tested in our consumer products, and continuously enhanced
through regular releases. The NavKit navigation engine delivers the fastest routes and most reliable ETAs,
proven by many independent tests.
NavKit is platform-independent: it runs on any hardware and on any Operating System, and with services from
TomTom or any 3rd party provider. NavKit works with the TomTom map format and with the standard NDS map format.
NavApp – Complete navigation application with iconic UI
NavApp is an Android-based reference application built on top of NavKit. It provides a map-centric and intuitive user experience,
including the User Interface (UI) that is used on TomTom’s latest portable navigation devices. NavApp reduces cost and time to
market because it is a complete pre-integrated application. If OEMs want to give NavApp a specific flavour, they can skin the UI
to make it distinctive and unique. Alternatively, OEMs can choose to develop a fully customised end-user experience based on the
NavKit interfaces, using NavApp as a reference.
Reference UI
NavKit
NavKit
Hardware & OS
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Navigation Services
In today’s connected world, to the user experience goes beyond the car and its in-dash system. Using TomTom
Navigation Services, OEMs can enable a door-to-door navigation experience.
Navigation as a Service - Enabling off-board and hybrid use cases
TomTom offers a server-based navigation solution, Navigation as a Service, relying on the same proven technology as NavKit. As
any software updates are server-based, the system will always be up-to-date and not limited by hardware or storage constraints,
enabling OEMs to offer the most future-proof and cost-effective off-board and hybrid solutions to their customers.
TomTom Cloud - Cloud-based synching and sharing service
Consumers move from screen to screen in an always-on world. They expect to access their data wherever they are and navigation
data is no exception. Using TomTom Cloud, users can sync and share their personal navigation data ‘in the cloud’. This enables them
to access their information everywhere, synchronise trip information between connected devices and share it with their friends.
Reference applications on other devices
TomTom also offers reference applications for mobile phones and web portals based on the TomTom components. This enables a
seamless navigation experience across different end-user devices. For example, pre-trip planning on a website, departure warnings
and last-mile navigation on a mobile phone can all be synchronised with the in-car navigation system.
NavKit Worker
TomTom Cloud
Pre-trip
planning
Departure
warning
Navigate to
destination with
in-car system
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Last-mile
navigation
Post-trip
evaluation
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Connected Services
In order to provide a great navigation experience, OEMs need to give end users access to real-time information. Our
range of connected driver-centric services truly enhance the customer experience.
TomTom Traffic - Global leader in traffic information
TomTom has a unique knowledge and insight into the traffic flow and incident data around the world. We
have defined traffic information as we know it today. Our traffic service minimises OEM and vendor system
requirements in terms of bandwidth consumption, processing power and memory while giving drivers:
• Highly accurate information for traffic jams and delays
• High update frequency, resulting in a low latency of jam information
• Highest road coverage with real-time jam information
TomTom Traffic is delivered via a technology based on TPEG over IP. TPEG is a widely adopted industry standard for delivering traffic
information and other driver relevant services. It enables us to provide TomTom Traffic as a service to automotive in-dash devices
developed by other Tier 1 suppliers. For location referencing, TomTom has developed and pioneered the open standard OpenLR.
OpenLR enables us to provide traffic information on any stretch of road, not just main roads, and on any map.
TomTom
Content Services
Parking
Navigation
as a
Service
Places
Third Party
Content Services
Weather
Fuel
Traffic
TomTom
Navigation
Services
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TomTom
Cloud
Real-time
Map
Updates
Speed
Cameras
EV
POIS
TomTom Speed Cameras
This service delivers real-time positions of mobile and fixed speed cameras. This helps our users to save money and drive safer and
more relaxed. The mobile speed cameras are based on reports from our user community and various other sources, processed 24/7
by our fusion engine. The positions of fixed speed cameras are verified by our moderation team.
Fixed and mobile cameras can be delivered as a real-time Speed Camera Service, either as a Bulk Feed or as a Hosted Service, similar
to a TPEG over IP service. Fixed speed cameras can also be delivered as a POI set with the map for preloading onto devices.
TomTom Places - Local search
TomTom Places gives drivers the ability to quickly and safely search for relevant places that will enhance their journey. It could be a
specific destination, or they might want to explore available possibilities in a certain category (e.g. restaurants, hotels, etc.).
TomTom Places incorporates granular content categorisation, multi-lingual search and refinements, large coverage of global and
local brands, high update frequency and content customisation options. This allows OEMs and vendors to provide end users with an
optimised offering.
Third party services
In addition to the existing proprietary connected services, we partner with the best content providers of the following driver-centric
services:
• Parking informs drivers of available parking spaces as they approach a destination
• Fuel informs drivers of the available fuel stations and the price of each available fuel type
• EV is a service for Electrical Vehicles that informs drivers of the available charging stations and, if applicable, allows drivers to
book them
• Weather provides live weather reports, for the end destination or any point en route
We are also open to discussion regarding the integration of any other type of service, even if it is not directly driver-centric. For
instance, we could integrate a news info service if requested.
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TomTom Professional Services can assist you
Integrating TomTom connected navigation components in your IVI system is easier and more effective when you do it with the
navigation experts – TomTom. Our Professional Services unit is a dedicated project organisation with intimate knowledge of
TomTom assets and extensive experience in automotive projects.
TomTom Professional Services can assist you in:
• Tailoring the standard TomTom components (e.g. skinning the UI)
• Custom engineering of additional components if needed
• Integrating the components to work as one system
• Delivering to agreed specifications, timelines, quality levels and KPIs
The TomTom Professional Services way of working incorporates a high degree of customer interaction. Deliveries are frequent
and early, and use reliable and leading indicators. This leads to lower costs, higher output, less risk, higher quality and optimised
business value creation.
TomTom
Components
TomTom
Components
TomTom
Components
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Custom
Engineering
Custom
Engineering
Custom
Engineering
TomTom
Components
TomTom
Components
Interface
Adapter
Integration
Delivery
Award winning user experience
TomTom is renowned worldwide for giving end users a well-designed interface that reduces driver workload and stress. From early
conceptual exploration through to the detailed interaction specification, the end user is central to the process.
Thus all TomTom products feature an attractive, user-centric design that promotes ease of use and minimises interaction for
common tasks. The delivery of relevant information at the right time empowers drivers to make meaningful decisions.
The TomTom brand reaches 55% top of mind awareness in Europe. In some instances OEMs can benefit from co-branding their IVI
system with TomTom. We have developed a number of tools (style guides, licensing agreements...), designed to help manufacturers
market efficiently their solutions to end-users.
Today, over 800 million people use TomTom every day to help them get to where they want to be.
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