Technology Transfer


Technology Transfer

Professor Richard Modjeski Ph.D.

Visiting Professor XIMb

25 years U.S. Government

Consultant DARPA

Past Postings

University of Maryland

University of Southern California (USC)

University of Hawaii

Florida Institute of Technology

Technology Transfer

Insertion of New Technology is conflict a based Activity

Six Forces acting as Stimulus to Change

Nature of the workforce


Economic shocks

Social trends

World politics

Technology Transfer

Nature of the workforce

Increase in professionals

New entrants with little skills

More cultural diversity


Faster & cheaper computers

Mobile communication devices (Blackberry)

Technology Transfer

Economic shocks

Rise and fall of stocks (dot.gone)

Decline/rise in value of currency

Collapse of Enron Corporation


Global competitors

Mergers and consolidations

Growth of e - commerce

Technology Transfer

Social trends

Internet chat rooms

Retirement of Western Baby Boomers


World politics

Hostilities in the Middle East

Open markets in China, Europe, USA

War on terrorism after 11.9.01

Technology Transfer

Five Reasons Individual Resist Change



Economic Factors (Pay & Performance)

Fear of the Unknown

Selective Information Processing

Technology Transfer

Six Sources of Organizational Resistance to change

Structural Inertia (select in/out; Cyber loafing climate)

Limited Focus of change (interdependent Subsystems

– modification of Organization Structure)

Group inertia (Group Think/Shift; Social Loafing)

Threat of Expertise (Job Security)

Threat to Established Power Relationships

(Cronyism, Favoritism)

Threats to Established Resource Allocations

(Budget/Staff Wars)

Technology Transfer

Six Tactics for Overcoming Resistance to

Change involving new technology transfer

Education and Communication


Facilitation & Support


Manipulation & Cooptation


Technology Transfer

Education & Communication

Training & Education of Change Agents

Memos, Group Presentations, Reports


Opposition brought into decision process

Potential for a poor solution

Facilitation & Support

Counseling & Therapy

New Skills Training

Technology Transfer


Exchange something of value for change

Possibility of Blackmail

Manipulation & Cooptation

Twist & Distort Facts (Manipulation)

“Buy Off” leaders to get endorsement

Change agent may lose creditability


Direct Threats on Resisters (Pay cut; Transfer)

Technology Transfer

Lewin’s Three –Step Model for Change

Unfreezing: Change effort to overcome pressures of group resistance & group conformity

Movement: Change to a New State

Refreezing: Stabilizing a change intervention by balancing driving force (direct behavior away from status quo) & restraining forces

(hinder movement from existing equilibrium)

Technology Transfer

Examples of Agents of Technology


Xerox PARC


Media Laboratory at MIT

Software Engineering Institute at CMU

Knowledge Based Systems Laboratory at

Stanford University

Technology Transfer


Dressler, G. (1985). Management fundamentals:

Modern principles & Practices (4 th edition). Reston,

VA: Reston Publishing Company.

Fishwick, P., & Modjeski, R. (1991). Knowledge

– based simulation: Methodology and Application. New

York: Springer

– Verlag.

Robbins, S.P. (2004). Organizational behavior (10 th edition). Delhi: Prentice

– Hall of India

Turban, E., Aronson, J.E., & Liang, T-P. (2005).

Decision support systems and intelligent systems (7 th edition). Delhi: Pearson Education.

Technology Transfer

Notice: Intellectual Property Rights are

Retained by the authors and publishers of the text cited.