Puglia Smart Lab, Lanfranco Marasso

Puglia Smart Lab
Puglia@Service Project Living Lab
Lanfranco Marasso
Puglia@Service Project Manager
Puglia Smart Lab presentation
•Puglia Smart Lab (PSLab) is a Living Lab just founded (2013) in
Puglia (Apulia), a region in the south of Italy.
•It was defined in the context of Puglia@Service, a research
project co-funded by the Italian Ministry of University and
•Puglia Smart Lab is managed by Dhitech, a clear example of
Public-Private Partnership initiative born in 2005.
Puglia Region
Puglia Smart Lab contacts
Web site
PSLab and Dhitech as a real PPPP
PPP - Dhitech, Xnet.lab
Public - Università del Salento, Università di Bari, Politecnico di Bari
Private - Engineering Ingegneria Informatica SpA, Exprivia
People - PSLab
The overall framework
Innovator Entrepreneur
15 Young Colleagues
Start-up Plan
Exploitation of the
results of
Puglia@Service project
Leaded by Innovator
Enterpreneur Engineer
Puglia@Service Puglia Smart Lab
Social Platform
Knowledge Intensive
and Technologies
Technology Enabled
Multi level
communication strategy
Puglia Smart Lab Timeline
XnetLab Project
Peripheria project Meeting
Puglia@Service drawing up
Puglia Smart Lab (the LL) creation
- LL Kick Off meeting
Applying for ENoLL Adherent Member
Negotiating for CLIPS Project
SMARTiP Project
Puglia@Service Project
Applying for ENoLL Effective Member
Horizon 2020 themes fitting PSLab objectives (1)
Excellent Science
Relevant importance given to research, training and career
• Second Level University Master Degree
• Collaboration with other European Regions towards commons
objectives, supporting talented and creatives indivituals and
gathering different cultural perspectives.
Native interest towards the future and emerging technologies
• Public and private partners strongly active in European and
Italian technologies research projects
• Main focus on Knowledge Intensive Service and Open
Innovation enabling technologies
• Collaboration already established with EIT
Horizon 2020 themes fitting PSLab objectives (2)
Industrial Leadership
The way towards leadership in enabling industrial technologies being
• Dhitech involves (putting all together) several actors leading in
many fields from ICT to manufacturing/processing, from
biotechnologies to aerospace.
• Several activities have been (and are going to be) put in place
supporting SMEs, thanks to the involved industry enabling push
Horizon 2020 themes fitting PSLab objectives (3)
Societal Challenges
The selected approach is a multidisciplinary one, involving different
actors belonging to different domains (holistic expertise).
The main goal is to identify and work on subjects that could have an
actual and concrete application in the real world life (bottom-up) with
the support of those (technological and methodological) instruments
otherwise unavailable (top-down).
Areas have already being investigated :
• Demographic change and wellbeing
• Inclusive and innovative societies
• Smart Transport
PSLab ambitions within Horizon2020 (1/2)
In the contest of Horizon 2020, the Puglia Smart Lab objectives and its
“composition” fit well with several focus areas and actions.
The main elements are:
• positioned between the Service Science and the Open Innovation
involving the users from service definition to service delivery, it put in
place an effective user driven innovation process.
• developed within the area of the Internet-based Service Engineering
scientific analytical methodologies for the design, production and
deployment of innovative services.
• referenced to market of the Knowledge Intensive Services
an advanced an emerging category of the advanced tertiary sector, both
private and public, and cross with respect to the other economic sector.
• Strongly ICT oriented and supported (by industry)
PSLab ambitions within Horizon2020 (2/2)
PSLab is moving its early steps, we’re working on the road map for the coming
The holistic approach being used, its composition in terms of actors and territory,
the previous experiences already done in its territory and by its actors allow to
identify some focus areas and calls of interest (but not limited to):
Information and Communication Technologies (Future Internet, Content technologies and information
management, ICT Cross-Cutting and Horizontal Activities, International Cooperation)
New forms of Innovation
Digital Empowerment of citizen
Smart Cities and Communities
Europe in a changing world: inclusive, innovative and reflective societies (reflective societies: cultural heritages,
Inclusive and sustainable Europe for young generation)
Mobility for Growth (urban mobility, intelligent transport systems)
Waste and Water Innovation
Energy Efficiency (actions for ancient buildings)
Secure Societies (Cybersecutity and Privacy)