SafeZone
Martin Baker
Road Safety Team Leader
Poole Borough Council
Kevin Jones
UK Product Sales Manager
Siemens
SafeZone - A new approach
to road safety
© Siemens plc 2011. All rights reserved
Agenda and outcomes
Agenda
Introduction to average speed technology
Siemens SafeZone overview
Springdale Road average case study
Key findings
Outcomes
Demonstrate an new solution to improving urban
road safety
Comparison to other interventions such as road
engineering and traditional enforcement
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Average Speed Enforcement in UK – an effective
alternative to fixed speed cameras

High levels of driver compliance - 99.4%

Systems reduce serious accidents by 77% on
average

Average speed viewed as fairer by the
motorist

Smoother and increased traffic flow – less
deviation between speed limits

Reduced Co2 emissions - uniform speed
limits results in better fuel economy
But…
Competitor systems
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Current systems are designed for Motorways
and City Centre ring roads
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Expensive and complex to install
© Siemens plc 2011. All rights reserved
SafeZone average speed system
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© Siemens plc 2011. All rights reserved
SafeZone - A breakthrough in technology and
deployment for average speed enforcement

SafeZone combines Siemens new Sicore ALPR
camera with data processing and back-office
technology from London Congestion Charging
project

Siemens in-house design, development and
manufacture with key differentiators

Compact design - reduced street impact

Reduced distance between cameras –
ideal for networks or urban zones

Single camera for two lane bi-directional
– reduced project cost

Advanced technology and multiple deployment
options ideal for residential, city, or rural or
motorway enforcement

Branding and technology enables a community
based approach to enforcement
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© Siemens plc 2011. All rights reserved
SafeZone advanced technology reduces cost of
implementation and is ideal for urban deployment
Minimal street furniture
7.0 metres coverage with a single camera
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Springdale Road, Poole
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© Siemens plc 2011. All rights reserved
Springdale Road, Poole. United Kingdom
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Residential/urban road passing a school – 1.13 miles in length
Used widely as rat run to avoid congestion (red to yellow)
High number of child pedestrians using and crossing road
History of complaints regarding excessive speeding
1 fatality within last three years and two injuries
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Road engineering interventions have been
deployed to increase safety of pedestrians
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Installation of two safe crossing points near school entrance
Installation of central hatching along Springdale Road
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Speed reduction measures have been
deployed to reduce speed of vehicles
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Reduction in speed limits from 40mph to 30mph (red route)
20 mph zone adjacent to Springdale First School side entrance
(yellow route)
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© Siemens plc 2011. All rights reserved
Enforcement and warning signs have been deployed
to educate drivers and enforce speed limits
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Warning signs as part of wider education campaign
Speed indicator device near school entrance
Mobile enforcement along route
Despite all these measures and interventions excessive speed
remains a major issue for local residents, school and parents
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Springdale Road Trial
Road Safety in Action
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Three single cameras covering 1 mile in both
directions – over 6000 vehicles per day
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Target group is rat-runs
rather than local residents
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Second camera positioned to
monitor traffic leaving at
Lewesdon Drive – rat run

New signage designed by
local school children

Back-office hosted at
Siemens facilities – all
passage data collated

Installed in September 2010
for a period of six months
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Six month trial is now complete – the
results have been very encouraging

Operational objectives have been met and
positive response from all stakeholders

Three independent traffic speed surveys over
the six month trial – 415,818 measurements

Significant reduction in average number of
vehicles speeding above 40mph during each
school peak hour*
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Pre Trial:
November:
March:
64 vehicles
16 vehicles
21 vehicles
Significant reduction in 85 percentile in vehicle
speed during each school peak hour*
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Pre Trial:
November:
March:
34.5 mph
29.7 mph
28.2 mph
*08:00-0900 and 15:00-16:00
© Siemens plc 2011. All rights reserved
BBC South coverage, March 2011
© Siemens plc 2011. All rights reserved
Springdale Trial – Key findings

Implementation of SafeZone
system has had significant impact
on reducing vehicle speed

SafeZone has a greater impact
than previous road safety
interventions

Partnership approach has
demonstrated how to build an
inclusive approach and change
public perceptions to enforcement

SafeZone presents to an
opportunity to promote Road
Safety within the community and
curriculum
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So what does this really tell us ?
 There is significant public support for enforcement, but to avoid ….
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Deploy in the right
location
Local community needs
to be engaged and
supportive
Choice of technology
needs to right
Benefits are clear and
measurable
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© Siemens plc 2011. All rights reserved
Further information at Siemens Stand
Kevin Jones
Product Sales Manager
Telephone: +44 (0)1202 782600
Mobile: +44 (0)7921 242994
E-mail: kevin.jones@siemens.com
SafeZone 2011 UK Road Safety
Scheme of the Year
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© Siemens plc 2011. All rights reserved