Introduction to Brenntag North America
Purdue University - Wednesday April 20, 2011
Brenntag - The Glocal® Distributor
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THE GLOCAL COMPANY
“Global Strength / Local Point of View”
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Brenntag’s Glocal Approach
Brenntag Canada
Brenntag Great Lakes
Brenntag Pacific
Brenntag North America
Brenntag Southwest
Brenntag Mid-South
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Brenntag Northeast
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Brenntag Specialties
Brenntag Southeast
Coastal Chemical
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Brenntag - The Glocal® Distributor
Above All Else: SAFETY
Brenntag North America is
committed to the “safety” of
our employees, our customers,
and, the communities where we
work. We are proud of our
improvement in recordable
incident and lost time incident
reporting, and are diligently
working toward our goal of zero
incidents.
Our goal is that all employees
get home at the end of the day
in the same way that they left
at the beginning.
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Brenntag - The Glocal® Distributor
Brenntag is the market leader in chemical distribution
Headquartered in Mülheim an der Ruhr, Germany
In nearly 70 countries and in more than 400 locations
Serving over 160,000 customers worldwide
With over 12,000 employees
$10.1 Billion Global Sales in 2010
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Brenntag - The Glocal® Distributor
Attractive balanced industry presence/customer portfolio
$3.2 Billion Sales in 2010
Focused Industries share = 58% of Sales
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Brenntag - The Glocal® Distributor
Customized channels to market for strategic partners
Brenntag North America offers 3 selling models / channels to market that
work collaboratively to deliver value to customers and principals
FULL-LINE
Regions
Full Product Line, All Industries
Geographical Based Sales Force
Supported by Industry Managers
Efficient Logistics: Hub and Spoke
Convenience, low cost to serve
Specialty Products / Industry Focused
Technically Trained Sales Force
Supported by Technical Marketing
Efficient Logistics: Hub and Spoke
Solutions Selling/
Application Labs
SOLUTIONS
GROUP
E-Distribution Model
Specialty Products / Industry Focused
Technically Trained Personnel
Market Research / Campaign Sales
Brenntag Assets and Resources
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Rules of Engagement:
There are no rules!
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Brenntag - The Glocal® Distributor
U.S. Regional Structure
Fairbanks, Alaska
Spokane
Portland
Dickinson
Billings
Syracuse
Minneapolis
Gillette
Milwaukee
Idaho Falls
South Plainfield
Grand Rapids
Reading
LaBarge
Des Moines
Chicago
Ft Wayne
Evanston
Ogden
New Brunswick
Philadelphia
Pittsburgh
Omaha
St.Albans
Louisville Georgetown
St. Louis
Fresno
Las Vegas
Springfield
Catoosa
Sand Springs
Farmington
Borger
South Gate
Henderson
Iola
Wichita
Calvert City
Nashville
Chattanooga
Memphis
Valdosta
Mobile
Kilgore
Southeast Region
Bryan
San Antonio
Charleston
Atlanta
Ruston
Dallas
Odessa
Northeast Region
Duncan
Norcross
Huntsville
Longview
Littlefield
Durham
Charlotte
Kennesaw
Oklahoma City
Chandler
Bedford
Greensboro
Midway
Nowata
Imperial
Nitro
Columbus
Kansas City
Los Angeles
Columbus
Bartonville Terre Haute
Vernal
San Diego
Chula Vista
Baltimore
Indianapolis
Salt Lake City
Richmond
Beaumont
Baton Rouge
Orlando
Houston
Abbeville Lafayette
Clearwater
Tampa
Pasadena
Mid-South Region
Miami
Portland
Great Lakes Region
Southwest Region
Pacific Region
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Brenntag Stocking Locations
Brenntag Packaging and Stocking Locations
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Brenntag - The Glocal® Distributor
Brenntag Canada Inc.
Leduc
Starfield (Edmonton)
Baie d’Urfe
St. Ambroise (St. Henri)
Lachine (Montreal)
Mount Pearl
Newfoundland & Labrador
Fort St John
Quebec
Alberta
Dartmouth
Manitoba
British
Columbia
Ontario
Nova Scotia
Multiple (30)
Remotes
Cornwall
Langley
Ajax
Calgary
Winnipeg
Malton (Mississauga)
Titan (Toronto)
Red Deer
Rexdale
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Brenntag - The Glocal® Distributor
North American Statistics - 2010
Brenntag North America
Statistics
Value to Employee
$3.2 Billion
Financially stable - Extensive producer relationships
thus providing security of supply – and future
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JIT Capability, GLOCAL, back-up inventories, plenty
of geographical employment opportunities
3,484
380 trained sales professionals allows rapid access to
help and support Customers – employment opps
35 Full Service
Quality dedication, developmental support, rapid tech
response lower Customer’s costs – investments
Number of Customers
> 34,000
Focus on details - Extensive experience with unique
Customer needs – plenty of customer opportunities
Orders per Day
> 3,100
Highly efficient logistics system – supply chain opps
>28,000
Provide Customers with “one stop shopping” - Largest
distribution offering of commercial and specialty
products; variety of products/markets = challenge
Annualized Sales
Stocking Locations
Number of Employees
Number of Laboratories
SKU’s
Average Order Size
Storage / Warehouse
Fleet
$4,100 / 12,800 Pounds
4.2 Million Sq. Ft. - Package
52 Million Gallons - Liquid
20,000 Cubic Ft. - Dry Bulk
> 700 Tractors
>1,000 Trailers / Tankers
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GLOCAL – your individual efforts are reflected
- Provides Customers with supply assuredness
- Multiple locations provide supply backup
- Service to back up employee efforts
- Ability to service Customers as needed - JIT
- Reduce common carrier issues
- Commitment to capital--employees & customers
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Brenntag - The Glocal® Distributor
Worldwide Locations
With approximately 300 locations, Brenntag is
the leading chemical distributor worldwide.
 Total Work Force: 12,000 Employees
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Worldwide Locations
Europe
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Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Finland
France
Germany
Hungary
Italy
Latvia
Lithuania
Norway
Asia
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Australia
India
Indonesia
Malaysia
Philippines
Singapore
Taiwan
Thailand
Vietnam
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Poland
#1
Portugal
Romania
Russia
Serbia & Montenegro
Slovakia
Slovenia
Spain
Sweden
Switzerland
The Netherlands
Turkey
United Kingdom
in Europe
North/South Africa
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Cape Town
Durham
East London
Midrand
Morocco/Casablanca
Port Elizabeth
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Brenntag - The Glocal® Distributor
Worldwide Locations
North America
 Canada
 USA
Latin America
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Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Peru
Puerto Rico
Venezuela
#2 in
North America
Brenntag Confidential
#1 in
Latin America
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Brenntag - The Glocal® Distributor
Brenntag Gained Access to Extensive Experience and Market Knowledge
India
Warehouse
Ambarnath
Employees
14
Sales Force & Service
13
Vietnam
Wareh.
Hanoi, Ho-Chi-Minh City
Employees
26
Sales Force & Service
16
Thailand
Taiwan
Warehouse
Samutprokarn
Employees
39
Sales Force & Service
19
Warehouse
Employees
Sales Force & Service
Taipei
22
16
Malaysia
Philippines
Warehouse
Shah Alam
Employees
23
Sales Force & Service
15
Warehouse
Muntinlupa City
Employees
9
Sales Force & Service
8
Singapore
Warehouse
Singapore
Employees
12
Sales Force & Service
7
Office sites (China)
Warehouse sites
Australia
Wareh.
Melbourne, Sidney,
Brisbane, Adelaide, Perth
Employees
Sales Force & Service
Indonesia
15
10
Warehouse
Jakarta
Employees
18
Sales Force & Service
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Brenntag - The Glocal® Distributor
Brenntag People
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Brenntag - The Glocal® Distributor
Goals & Strategies of Brenntag North America
Goals:
Be the fastest growing, most profitable, full line chemical
distributor in North America
Be the distributor of choice for strategic suppliers, customers
and target industry segments
Strategies:
Intense Customer Orientation
- Local sales coverage with
regional execution
- National Accounts
Focus on LTL and ValueAdded Sales
Focused industry selling to
add value to our customers
and assist our suppliers
marketing efforts
- Food/Pharma/Personal Care
- CASE
- Oil & Gas
- Specialty Chemicals
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Complete geographic coverage
- Broad product portfolio
Extensive and dedicated
warehousing and logistics
capabilities
- Hub and spoke
Commitment to quality
– Job 7
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Brenntag - The Glocal® Distributor
Brenntag’s People Strategy
 Complements & Supports our Business Strategy
 Based on Shared Values
 Management & Leadership skills Support:
• An Environment of High Employee Motivation and
Engagement
• High Individual & Group Performance
• A Culture of Strategic Unity, Excellence and
Continuous Improvement
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Brenntag - The Glocal® Distributor
Strategic Alignment
In short, we Succeed & Win in the marketplace because:
 We have a sound Business Model
 We align all of our activities, top-to-bottom and insideout, around achieving our Business Strategy
 We have a Company Culture and People Strategy that
supports and promotes:
Individual Accountability,
Organizational Capability, and
Operational Excellence
….. at every level
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Brenntag - The Glocal® Distributor
CASE
Chemical Manufacturing (CPI)
Chemical Compounding (HI&I)
Cosmetics and Personal Care
Electronics
Food and Beverage
Metal Finishing
Oil and Gas
Pharmaceuticals
Pulp and Paper
Rubber
Textile
Water Treatment
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Brenntag - The Glocal® Distributor
Major Markets Served
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BRENNTAG – “It’s In There”
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Brenntag - The Glocal® Distributor
Value Added Services
Analytical Laboratory Services
Global Sourcing Network
Bar Coding
JIT Deliveries
Bulk Dry Packaging
Kosher Packaging
Bulk Liquids Packaging
NSF Certification
Bulk Terminaling Services
National Accounts Program
Centralized Order Entry
Product Specification Review
Compressed Gas Packaging
Remote Tank Monitoring
Systems
Consolidated Billing
Custom Blending
Custom Packaging
EDI, ERS, EFT, E-Commerce
Fleet & Logistics Expertise
Returnable Containers
Supply Chain Management
Third Party Procurement
USP Packaging
VMI
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Brenntag - The Glocal® Distributor
Brenntag E-Business Menu
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Brenntag - The Glocal® Distributor
ERP to ERP
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Brenntag - The Glocal® Distributor
Analytical Labs
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Brenntag - The Glocal® Distributor
Custom Chemical Services
Dry Chemicals into Liquid
Inorganic and Organic Solutions
Gas into Liquids
Dry Blending and Packaging
Specialized Packaging
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Brenntag - The Glocal® Distributor
Brenntag’s Recruitment Vision
Provide ongoing opportunities for Undergrads / Internships /
Recent Graduates / Former Students / Industry Experts
Identification of the “Best & the Brightest” – Provide Purdue
graduates a positive environment for a career at Brenntag
Provide prospective graduates a “look see” into Brenntag
Provide Brenntag a “look see” into prospective graduates
Compliment our recruitment of experienced Sales & Marketing
professionals – a required blend
Secure the future of our company with talented professionals
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Brenntag - The Glocal® Distributor
Mutual Expectations
“Opportunities within Brenntag – Varied”
Sales / Operations / Customer Service / Procurement /
Management
Continuing Education:
Career Development Programs / Brenntag University /
Web-Based Training / Mentoring
Willingness to relocate within the Brenntag Organization
A career offering personal growth
Stable, fast-paced environment with team spirit
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Brenntag - The Glocal® Distributor
Career Opportunities
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Brenntag - The Glocal® Distributor
Because it’s never too late to gain knowledge for a professional life…
Ongoing education is the foundation of leadership. We encourage all of our
employees – future and current - to learn more about our industry and our
company.
Please visit our website @ www.brenntag.com This information provides an
ongoing opportunity for you to better understand our overall capabilities, our
offerings, and current events.
By clicking on the Brenntag Websites tab a drop down box will take you on a
tour of Brenntag over the entire globe. Enjoy the trip!
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Brenntag - The Glocal® Distributor
Why Choose Brenntag?
International Scope and Strength of the World’s Leading Chemical
Logistics Provider
Chemical Distribution – unlimited and unending potential in almost
every market
Multiple opportunities in different disciplines
Opportunities for career development and growth
A company with a rich history of success, growth, and leadership
A company with a culture that rewards individual success, while valuing
teamwork
GLOCAL R
E- Business
Join other ID students to share experiences
A rewarding career as part of the team that makes up the world’s
leading chemical distributor!
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Brenntag - The Glocal® Distributor
QUESTIONS?
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Brenntag - The Glocal® Distributor
THANK YOU !
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