BATEEL INTERNATIONAL
A Presentation
THE COMPANY
THE COMPANY
Bateel is a leading brand in the gourmet food market. With strong market presence in fifteen countries,
Bateel’s deluxe boutiques and elegant cafés adorn premium shopping destinations in major cities,
stretching from London to Jakarta.
Bateel established its prominent brand position by creating the market for gourmet dates and date
confectionery. This bold and pioneering achievement provided Bateel with a valuable launching pad
to expand to complementary sectors in the gourmet food industry. Today, using its unrivalled integrated
production and distribution assets, Bateel offers a comprehensive range of sweet and savoury foods
as well as premium shopping and dining experiences.
THE ORGANIZATION
THE ORGANIZATION
Bateel operations are anchored on the following organizational assets:
 Farming
 Manufacturing
 Sales and Distribution
 R&D and Brand Management
The vertically integrated production and marketing assets have provided Bateel with a formidable
competitive advantage.
PRODUCTION ASSETS
DATE FARM

Using state-of-the art farming
technologies in its own extensive
date groves, Bateel produces over
20 varieties of dates. The date
farm is located in Al-Ghat and
has 50,000
date palms.

Because of its unique farming and
processing methods, and extensive
date groves, Bateel can offer a range
and quality of dates, not available
from any other source.
BATEEL FARMS IN AL-GHAT
DATE PROCESSING PLANT

Bateel owns and operates a date
processing plant, which cleans, grades,
packs and stores the dates in a specially
controlled environment designed to
maintain the products in ideal form for
consumption. The plant is located in
Al-Ghat near the farm.

A new 10,000 square meter plant was
built in 2010 to meet the growing demand
for Bateel dates as the distribution network
grows. It has the capacity to process
5 million kilograms of dates.
BATEEL DATE VARIETIES
CHOCOLATE & BISCUIT
FACTORIES

Bateel operates two plants producing
chocolate and other confectionery
products, in Riyadh and Dubai.

The Riyadh plant specializes in
production of wrapped and unwrapped
chocolates, producing a full range of
pralines and truffles.
 The Dubai plant produces fine
chocolates, biscuits and pastries.
BATEEL ORIGIN CHOCOLATES
BAKERY & CENTRAL KITCHEN
To support the growing network of its cafés
Bateel also owns and operates:

Two central kitchens in Dubai and
Riyadh

A modern bakery to produce bread
and soft pastry in Dubai
BATEEL OPERA CAKE
STORAGE & LOGISTICS
In order to support its manufacturing, retail and wholesale network internationally, Bateel owns and
operates warehouses and transport assets in Dubai, Riyadh, Al-Ghat and Jeddah.
RETAIL DISTRIBUTION ASSETS
BATEEL RETAIL OUTLETS

Bateel has developed a premium retail
merchandising system, which has been
implemented in company and franchise
stores.

Bateel retail outlets are located
in prestigious shopping districts and
upscale malls in major cities including
Dubai, Kuala Lumpur, London, Mumbai
and Riyadh.
BATEEL GOURMET SHOP, DUBAI MALL
CAFÉ BATEEL

Leveraging its brand equity, and
substantial marketing and production
synergies, Bateel entered a new
market
in 2008 by establishing Café
Bateel.

Café Bateel offers a distinct range of
gourmet foods and beverages in a
truly
sophisticated environment, which is
the hallmark of the Bateel brand.

The core elements of the Café Bateel
concept, an elegant and sophisticated
atmosphere and premium product
quality and service, establish the
market position of Café Bateel as a
premium outlet.
CAFÉ BATEEL, DIFC
WHOLESALE DISTRIBUTION ASSETS
BATEEL WHOLESALE TRADING
UNIT

in
Bateel serves the institutional market
KSA and UAE by supplying products
to
supermarkets, the confectionery
industry,
hotels, airlines and duty free sales
outlets.
 These products are sourced from
Bateel
production units or other suppliers
and sold
under Bateel, Liege, Jomara and
Puratos brand names.
 Bateel wholesale business is
supported
by strong sales and logistics
capabilities
in KSA and UAE.
JOMARA PACKED PRODUCTS
R&D AND BRAND MANAGEMENT
R&D AND BRAND MANAGEMENT

Bateel has made substantial investment
in building its R&D and brand
management capabilities.
 These assets are critical to the
competitive
position of Bateel determining
the strategic
direction of the company and
providing tactical support to the production and
distribution
units in key areas.
 Product Development and Sourcing
 Marketing and Promotion
 Store Design and Merchandising
BATEEL R&D AND BRAND MANAGEMENT CENTER IN DUBAI