Logo
Airlines Business &
Operations
Mata Kuliah : Strategic Airlines
By : Tomy Andrianto, S.ST., MM. Par
Logo
Contents
1
Airlines Industry
2
Airline operating Cost
3
IATA & Airlines partnership/ alliance
4
Airlines Personnel
5
CRS/GDS
Logo
In General
 An airline provides air transport services for
passengers or freight, generally with a recognized
operating certificate or license. Airlines lease or own
their aircraft with which to supply these services and
may form partnerships or alliances with other airlines
for mutual benefit.
 Airlines vary from those with a single aircraft carrying
mail or cargo, through full-service international
airlines operating hundreds of aircraft. Airline
services can be categorized as being
intercontinental, intra continental, domestic, or
international and may be operated as scheduled
services or charters.
Logo
Airlines Industry
# Bidang Bisnis :
* Transportasi manusia / penumpang (passengers) melalui
udara
* Transportasi barang melalui udara (air cargo)
# Kegiatan Operasional :
* Reservasi penerbangan (seat reservation)
* Penjualan tiket penerbangan (ticketing) bagi penumpang
* Penjualan ruang (space) kompartemen pesawat udara
untuk kargo
* Penanganan penumpang dan bagasinya (ground handling)
Logo
History
DELAG, Deutsche LuftschiffahrtsAktiengesellschaft was the world's first airline
[1]. It was founded on November 16, 1909 with
government assistance, and operated airships
manufactured by The Zeppelin Corporation
Logo
First Airlines in Asia
India was also one of the first countries to
embrace civil aviation.[14] One of the first West
Asian airline companies was Air India, which had
its beginning as Tata Airlines in 1932, a division
of Tata Sons Ltd. (now Tata Group). The airline
was founded by India's leading industrialist, JRD
Tata. On October 15, 1932
www.themegallery.com
Company Logo
Logo
Asian bombing Airlines
During the era of decolonization, newly-born
Asian countries started to embrace air transport.
Among the first Asian carriers during the era
were Cathay Pacific (founded in September
1946), Orient Airways (later Pakistan
International Airlines; founded in October 1946),
Malayan Airlines (later Singapore and Malaysian
Airlines; founded in 1947), Garuda Indonesia in
1949, Japan Airlines in 1951, and Korean Air in
1962
Logo
Airlines Operating Cost
Cost
Full Services
Carrier
Low Cost
Carrier
Low fare
Carrier ??
Logo
Low fare Carrier
Konsep LCC (Low Cost Carrier)
tidak diaplikasikan dengan baik oleh
banyak maskapai penerbangan di
Indonesia, sehingga perusahaan lebih
cenderung menerapkan strategi sebagai
maskapai penerbangan LFC (Low Fare
Carrier) dalam upaya meraih calon
penumpang
Logo
Low cost carrier
Merupakan konsep yang dijadikan strategi
dasar maskapai penerbangan dalam meraih
pasar, dengan melaksanakan upaya
penyederhanaan dalam kegiatan bisnis
(simplifying the business)
dan
menerapkan prinsip efisiensi dalam
kegiatan operasional
Logo
LCC vs LFC
TIDAK MENGGUNAKAN KERTAS:
• pelayanan penjualan tiket penerbangan secara elektronik (eticketing)
• penanganan penumpang secara elektronik (e-boarding)
• manajemen bagasi dengan menggunakan radio frequency
identification (RFID)
• operasional pengiriman kargo udara dengan fasilitas IATA efreight
• Biasanya menggunakan satu tipe pesawat udara
• Menggunakan bandar udara sekunder yang lebih murah
• Jumlah SDm yang efektif dan efisien (terbatas)
• Penyederhanaan rute penerbangan (straight or per way)
• Biasanya tidak menyediakan makanan dan minuman tanpa
dipesan
Logo
IATA Traffic Conference
TC I
Area I, North, Central, and South America
and adjacent islands, including
Greenland, Bermuda, West Indies,
Caribbean, Islands and the Hawaiian
Islands
TC II
Area 2 (TC 2) : Europe, Africa, the Middle
East and adjacent islands
TC III
Area 3 (TC 3) : Asia, Australia, and the
Pacific Islands west of the International
Date Lines
Logo
Airlines partnership/ alliance
1
2
3
Star Alliance
Sky Team
One World.
Code sharing &
City Pair
Logo
Alliances Function (Effective and efficiency
 virtual mergers to get around government restrictions
 coordinate their passenger service programs (such as
lounges and frequent flyer programs)
 offer special interline tickets, and often engage in
extensive code sharing (sometimes system wide
 Higher efficiency for combine facilities
 combine IT operations, buy fuel, or purchase airplanes
as a bloc in order to achieve higher bargaining power
“Overall it’s making those Airlines more effective
and efficient and create differentiation between
alliances to visible by the passenger.”
Logo
Airlines Personnel
Airlines Personnel
The various types of airline personnel
include: Flight operations personnel
including flight safety personnel.
Flight
Crew
Ground
Crew
Reservati
on Agent
Logo
Flight Crew
responsible for the operation of the aircraft. Flight
crew members include:
Pilots (Captain and First Officer: some older
aircraft also required a Flight Engineer and or a
Navigator)
Flight attendants, (led by a purser on larger
aircraft)
in-flight security personnel on some airlines
(most notably El Al)
Logo
Ground Crew
responsible for operations at airports.
Ground crew members include:
Aerospace and avionics engineers responsible for certifying the aircraft for
flight and management of aircraft maintenance
Aerospace engineers, responsible for airframe, powerplant and
electrical systems maintenance
Avionics engineers responsible for avionics and instruments
maintenance
Airframe and powerplant technicians
Electric System technicians, responsible for maintenance of electrical
systems
Avionics technicians, responsible for maintenance of avionics
Flight dispatchers
Baggage handlers
Ramp Agents
Gate agents
Check in counter agents
Passenger service agents (such as airline lounge employees)
Logo
CRS/GDS
1. Amadeus : Air France , Iberia , Lufthansa , SAS
2. Sabre : American Airlines
3. Galileo by Travelport: Aer Lingus , Air Canada , Alitalia , British
Airways , Swiss ,TAP , United Airlines , US Airways
4. Worldspan by Travelport: Delta , Northwest , TWA
5. Travelsky : Air China , China Southern , China Eastern , Hainan
Airlines
6. Patheo : Finnair , KLM , VA
7. Abacus : All Nippon Airways , Cathay Pacific Airways , China Airlines
, Dragonair , EVA Airways , Garuda Indonesia , Malaysia Airlines ,
Philippine Airlines , Royal Brunei Airlines, SABRE, SilkAir, Singapore
Airlines
8. KIU : Sol Lineas Aereas, Aerogal, Star Peru, LC Busre, Peruvian
Airlines , Cielos Andinos, Easyfly, Laser Airlines, LADE - Lineas Aereas
Del Estado , Amaszonas, Maya Air
Logo
Passenger Name Record
Parts of a PNR (Minimum Requirements)
From a technical point, there are five parts of a PNR required before
the booking can be completed. They are:
1. The name of the passenger(s).
2. Contact details for the travel agent or airline office. (While a booking
can have more than one contact number, it must have at least one, and
it is standard practice for the agency or airline office to be listed first).
3. Ticketing details, either a ticket number or a ticketing time limit.
4. Itinerary of at least one segment, which must be the same for all
passengers listed.
5. Name of the person making the booking.
Logo
PNR (Other information)
• Fare details, and any restrictions that may apply to the ticket.
• The form of payment used, as this will usually restrict any refund if the
ticket is not used.
• Further contact details, such as agency phone number and address,
additional phone contact numbers at passenger address and intended
destination.
• Age details if it is relevant to the travel, eg, unaccompanied children or
elderly passengers requiring assistance. ** this must be added at the
time the name is stored during step one above***
• Frequent flyer data.
• "Special Service Requests" (SSR) such as special meal requirements,
seating preferences, wheelchairs, and other similar requests.
• "Optional Services instruction" (OSI), comments which are passed
onto the passenger manifest, enabling ground-staff and flight crew to
see special information about the passenger such as 'Pilot's Wife' or
"Partner VIP" or "The company's CFO must have seat 2A".
Logo
Freedom of the Air
Overflying a country without landing
Landing for technical reasons
Setting down passengers, cargo or mail
Picking up traffic
Setting down and picking up passengers
in the territory of a third country
Logo
Strategic Airlines
Click to edit company slogan .