Designing sustainable
Innovations
K. Christoph Keller
Director Future Business Initiation
An ex-ante approach
Process and cost
involved
LAUNCH
IDEA
 Integrating with the stagegate processes established
100%
 Costs for changing a
product after the concept is
finished are enormous
– Changes to finished
products are unlikely
Costs
determined
Costs
realised
Source: Author
Needed: an ex-ante approach
for designing sustainable
innovations.
Time
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KSB in brief
Quality, Excellence,
reliability and a
global perspective.
KSB is one of the leading
suppliers of Pumps, Valves,
system solutions, and Service.
Global Headquarters Frankenthal
Experience since 1871
Financial year 2010
KSB-Produktionsstandorte
Order intake:
€ 2,075.0 million
KSB-Vertriebs- / Servicestandorte
Industry
Water
Energy
Waste Water
Building Services
Sales revenue:
€ 1,939.3 million
Earnings (before taxes):
€ 135.8 million
Mining
Employees:
14.697€
A global enterprise
Source: KSB AG
Everything from a single source
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Innovations for the Future
Case Study:
KSB River Turbine
Hydropower without
transverse structures.
Preassembly at the Halle factory
Final Assembly
 Hydropower that actually
improves the ecological
situation
 Installed in a world-heritage
area that is a FFH nature
reserve too!
 Photos show assembly and
installation of one prototype
En route to St. Goar
Source: KSB AG. L. Vorpahl
While lowering into the river Rhine
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Procedure model
Methods
Politics model
Theoretical backgrounds
Five Dimensions of
Foresight Projects
Internal and external
perspectives of the
organisation / institution
Integration
model
Objects vs. Subjects
Objectives
Knowledge model
Management model
Purpose
Source: Keller, 2009, Lecture at FH-Emden-Leer
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Generic foresight
process framework
 Scanning
 Literature review
 Technology
Forecasting
 Relevance Trees
 MACTOR
 Interviews
 Business-ModelDesign
 Scenarios
 Competence tree
of the corporation
Corporate hierarchy
Complex social systems
How the framework
was created
A glance at the theoretical
foundations
Socio-Technical
System and
Diffusion
 Integration Model
 Procedure Model
– Methods
 Knowledge Model
 Politics Model
Creating a working
front end of innovation
Cascade model
Theoretical backgrounds
Stage-Gate
 Management Model
 Purpose and Objectives
Reconciling the sustainabilities:
„people, profit, and planet“ in product development
Source: Model: Keller, 2009, Lecture at FH-Emden-Leer; See conference paper for a full bibliography
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Context
Social
Technological
Business Opportunity
Scanning (BOS)
Four perspectives in
context
Business
System
For example:
Application
Region
Political
Technology
System
 How is business actually
being done?
Economical
 What is the structure of the
industry?
 Which is the technology
preferred?
Environmental
Source: Author
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Business
Opportunities
Future
Context
Analysis, design and
evaluation are
intertwined.
Future
Business
system
Future (of)
Applications
Future
Technology
system
Key
Deliverables
KSB’s Markets
+
Products
KSB‘s
Capabilities
Competencies
Source: Author
Business
Model
Competence tree w/
Change required
Future (of)
Regions
BOS.V3
Impact
Monetary and non-monetary
Business-Opportunities are
dynamic.
 In the course of the study,
business opportunities
change
 Measuring and making the
future are equally important
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1
2
3
Clarif. of
objectives
Idea and
evaluation
4
Concept /
detailed
planning
5
Realisati
on
GO
Project
6
Operation
7
End of
product
life
GO
Realisation
End of
obligatio
ns
BOS.V3
Integration in the
PDP
This process is
II
I
Pilot Study
III
Main
Study
 part of ZN56008 (a
company standard)
Establish relevance,
collect information
Analyse and
interpretation, create
knowledge
Make an action plan
 mandatory for innovative
projects
 KSB Relevance
 Analyse,
4 perspectives
 Design business
model
 geared towards integrative
and systemic understanding
 Synoptic
prospection
 Describe keydeliverables
 Selection Criteria
 Scanning
 Order knowledge
– Scenarios
– Fit-Criteria
Source: KSB AG
Business
Design
 Prepare final
evaluation of the
BO
 aimed at raising the full
potential of innovations
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Contact and Copyright
KSB Aktiengesellschaft
K. Christoph Keller
Johann-Klein-Straße 9
67227 Frankenthal
Tel. +49 6233 86-3249
E-Mail: KarlChristoph.Keller@ksb.com
Herausgeber
KSB Aktiengesellschaft
vertreten durch den Vorstand:
Dr. Wolfgang Schmitt, Dr.-Ing. Peter Buthmann, Prof. Dr.-Ing. Dieter-Heinz Hellmann, Jan Stoop
© Copyright 2002-2011 KSB Aktiengesellschaft
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