Cranfield University &
DriverMetrics®
Overview
• Cranfield University & DriverMetrics®
• Work Related Road Risk Contributors
• Reducing Driver Risk
• Driver Risk Index™
• Management Information System
• Training Interventions
Cranfield University & DriverMetrics®
Cranfield University, UK
• Established 1946
• Exclusively postgraduate (graduate education in USA)
• Technology, science & management
• Research into safety critical industries
Driving Research Group
• Applied research in driver
behaviour for private and
public sector
• Design interventions for
global organisations to
reduce crash risk
• Specialise in work-related
road risk and safety culture
DriverMetrics®
• Established 2006
• Wholly owned by Cranfield University
• Affiliated to Driving Research Group
• Evidence-based research
• Global client base
• Online instruments based on GDE competency framework
Road Risk Contributors
Driver Behaviour
• Human factors contributed to over 90% of collisions
• Behavioural approach to driver safety is required
• How can you tell who is at risk?
• How can you influence driver
behaviour?
Reducing Driver Risk
3 Stage Process
Identify
Act
Review
DriverMetrics® Solution
Driver Risk
Index
Targeted
Training
Management
Information
System
Identify: Driver Risk Index™
Driver Risk
Index
Targeted
Training
Management
Information
System
Evidence Based Assessment
The Driver Risk Index™ is an online
assessment of driver behaviour based
on 20 years of extensive, peer-reviewed
academic research
Target Risk Factors
Understand which drivers are at-risk and
why – with detailed individual Driver Risk
Index™ profiles from over 1 million
possible profile combinations
Behavioural Risk
Discover the behavioural factors that
increase driver risk – including
aggression, thrill seeking, low hazard
monitoring, susceptibility to fatigue and
ineffective coping strategies
Situational Risk
Pinpoint the specific situational factors
placing drivers at risk – including age,
mileage and accident history
Targeted Variants
Select from Driver Risk Index™ versions for
Fleet, Grey Fleet, Bus, Truck, Tram, Police,
Fire and Ambulance drivers – each version
designed as an outcome of its own research
programme
Global Solution
Driver Risk Index™ is
benchmarked for regional
differences and has been
translated for use in 25 countries
to date
Join the Programme
Connect to our ongoing research
programme and benefit from a constantlyimproving and evolving assessment with
over 90,000 assessments completed to
date
Flexible & Accessible Solution
Enable your drivers to easily complete
the Driver Risk Index™ in just 20
minutes – from any location – 24 hours a
day – via our secure website
Testimonials
“The Police Driver Risk Index™ has become integral to the management and
development of drivers within South Wales Police and now forms the basis of
the ongoing risk management for police drivers, ranging from management
interventions to post incident evaluation. It has enabled the force to develop
and challenge more effectively the underlying organisational and cultural
beliefs surrounding the police driving context. Used in combination with more
effective coaching skills, simulated assessments and electronic tracking of
drivers we have seen the force accident/incident rate drop from 736 to 577
during the past two years, an effective reduction of 21%.”
Gareth Morgan, Head of Driver Training, South Wales Police
Testimonials
“Since it was first developed, we have utilised the Emergency Fire Appliance
Driver Risk Index™ (EFADRI) on a variety of emergency response driving courses.
Using the EFADRI enhances the practical training as the report is comprehensive,
and combined with the trainers observations forms the basis of an improved
development plan for a response driver”.
Kevin Day, Driver Training Manager, West Midlands Fire Service
Risk Factors
Situational Risk
Age, driving experience, mileage, licence, crash history etc
Behavioural Risk Factors
Work Related Risk
Aggression
Hazard Monitoring
Driving Excitement
Driving Fatigue
Driver Coping Styles
Driving Focus
Confrontation
Driving Concerns
Self Evaluation
Correction Factors
Impression Management
Driver Confidence
Situational Risk
Behavioural Risk
Coping Styles
Impression Management
Review: Management Information System
Driver Risk
Index
Targeted
Training
Management
Information
System
Management Information System
•
•
•
•
•
•
•
Segment drivers by DRI results
Easy to use graphical interface
Select and email drivers
Customise for your organisation
Monitor and record training
Access DRI profiles
Export data for internal use
Management Information System
Overall Risk Profile
Behavioural Risk Profile
Wide Range of Analysis Options
Drill Down to Individual Factors
Driver Risk Index™ Profile Report
Driver Risk Index™ Profile Example Report
(B)
(A)
(C)
Situational Risk Factors
Driver Risk Index™ Profile Report
Driver Risk Index™ Profile Example Report
(US Blue Light Driver,
Not so Young/Mature!)
(Young UK Driver)
(Middle Aged
Scandinavian Driver)
Situational Risk Factors
Driver Risk Index™ Profile Report
Driver Risk Index™ Profile Example Report
(B)
(C)
(A)
Behavioural Risk Factors
Driver Risk Index™ Profile Report
Driver Risk Index™ Profile Example Report
(Young UK Driver)
(Middle Aged
Scandinavian Driver)
(US Blue Light Driver,
Not So Young/Mature!)
Behaviour Risk Factors
Act: Training Interventions
Driver Risk
Index
Targeted
Training
Management
Information
System
E-Learning Tailored to DRI Profiles
Profile report triggers six, assessed e-learning modules to
mitigate identified risk
Training Intervention Options
• Driver Coaching
• Train the Trainer Course
• Classroom Training
• In-car Training
• Driver Risk Index™+ E-Learning
Driver Coaching: Workshop/In-Car
• In-car coaching techniques
• Addresses behavioural risk
• Coaching goals plan based on
DRI profile
• Group discussions based on DRI profile
• Behavioural triggers and responses when driving for work
E-Learning Tailored to DRI Profiles
Profile report triggers six, assessed e-learning modules to
mitigate identified risk
E-Learning Tailored to DRI Profiles
Thanks to
a2om International ®
Interactive E-Learning
Advantages
• Impact on driver attitudes and behaviour
• Based on Goals for Driver Education (GDE)
• Content is consistent and standardised
• Scenario’s encourage driver self-reflection
• Fleet driver learns at their own pace
Implementation
•
Implement over a specified period of time
•
Cost effective
•
All users have their own unique password
•
Fleet risk management is tracked & recorded
•
Implement with Driver Risk Index™ or post-assessment
Clients Include...
Next Steps?
Next Steps?
SKID CAR UK can put you in contact with
DriverMetrics®
&
A2om International®
Solutions for your organisation!!!!!