Localization World: What Are Clients Looking For?

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WHAT ARE CLIENTS LOOKING FOR
• Relevant Experience
• Good cultural fit
• Enthusiasm and Interest
• Ability to do the job
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Client/Vendor/Candidate
Unspoken Questions
• Does candidate want the job?
• Can candidate do the job?
• Can I work well with this
candidate?
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Klinger Biography
MBA-Interpreter—Translation Project
Manager--Vendor sales
COMSYS 1995-2006
Managing Director Globalization Practice
Localization Outsourcing, Localization Staffing
Anzu Global 2006-Present
Principle Globalization Staffing
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Localization Project Manager
Defining Job Responsibilities
• Managing vendor/translator relationships
(SLV,MLV,Freelance)
• Budgeting
• Schedule Coordination
• Interface with internal/external global teams
– QA, Engineering, Documentation, Marketing
• People Management (NOT USUALLY)
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Relevant Hard Skills for a
Localization Project Manager
• Content Management Systems(CMS)
– WorldServer, Ektron, Drupal
• Translation Memory ™
– Trados, SDLX, Across
• Workflow Process &Website
Localization
– OneLink
• HTML, XML, Scripting, (reading code)
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Relevant Soft Skills for a
Localization Project Manager
• Excellent verbal and written communication
skills
• Cross cultural experience—global teams
• Detail oriented
• Enthusiasm
• Ability to work long hours
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Client Expectations:
Classifying Clients
• Vendor
• Large
• Small
• Client
• Verticals
• Software
• Life Sciences
• Financial
• Manufacturing
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Client Expectations:
Vendor/Client differences
Vendor
-
Client
Diner
Nice Restaurant
Cheaper
More Expensive
Order Takeout
Waiter
PM
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Large Vendor processes
• Localization tasks compartmentalized:
• DTP, editing, client interface, vendor
management
• Defined processes
• Deadlines/profit driven
• Large clients, large pressures
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Vendor PM Qualifications:
Lionbridge
• Bilingual skills
• Specialization
– TM tools
– DTP
– MT
– Vertical expertise (pharma, financial,
software)
• Salary Flexibility
• H-1 OK
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Small Vendor Expectations
•
•
•
•
Enthusiasm
Ability to multi-task
Tools Knowledge: MT, TM, CMS
Relevant Experience
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Client - Fulltime Hire
Looking for:
•
•
•
•
•
Technical Aptitude
Tools Knowledge: MT, CMS, TM
Experience
Potential
Interest/Enthusiasm
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Impact of Latest Technology
On Client Expectations
•
•
•
Smart phones, Social Media, Multimedia
Dynamic content, daily releases, real time
Clients such as Facebook, Twitter, Paypal, Netflix
In some cases choose:
Intelligence, flexibility, speed
OVER
Experience, outdated processes, work history
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Microsoft LPM Qualifications
•
•
•
•
•
Localization Tools knowledge
Programming experience
Testing experience
Software release cycle experience
Process oriented
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Google
PM Qualifications
•
•
•
•
•
Ability to ‘think on your feet’
Enthusiasm
Speed
Flexibility
College/GPA
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Lifescience Clients
Looking for:
• Background/training/experience in
life sciences
• Advanced scientific degree
• Knowledge of ISO
procedures/standards
• Careful attention to detail
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Contract / Full time
Contract
• Up to speed quickly
• Limited training needed
• Experience required
Fulltime
• Longer interviews/higher expectations
• Training
• Potential evaluated
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Client
Hiring Contractor
Looking for:
• Professional references
• Relevant LPM experience
• Confidence
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Vendor
Hiring Contractor
Looking for:
•Diplomacy
•Excellent Communication Skills
•Enthusiasm
•Relevant Experience
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Vendor
Full time Hire
Looking for:
• Flexibility with salary
• Enthusiasm
• Technical Skills
• Bilingual skills
• Strong communication skills
• Pro-active orientation
• Work ethic/flexible hours
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Globalization Recruiters
will represent candidates with:
• Interest/enthusiasm
• Localization Industry experience
Fortune 100 experience a plus
• TM, CMS, MT knowledge
• Culinary skills (cookies mailed to recruiter)
• Flexibility
–Salary vs. experience gained
–Titles
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Mystery and Magic
What contributes to a successful long term
relationship
How did your parents meet
Why did company X choose me (and not him)
Elements of luck, timing, mystery and magic
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Training Advantages
• PMI, Localization Project Management
Certification
– Good training for LPM career
– Differentiate from competition
– Context for job responsibilities
Culinary school versus professional
cooking experience
combined is a better option
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LPM Career Trajectory
Translator—Editor—Project Manager
Program Manager/Managing Director/Business Unit
Manager—Vice President of Globalization
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Michael Klinger
Managing Director
Anzu Global, LLC
Globalization Staffing Services
239 Arlington Street
Acton, MA 01720
(978) 897-2990
mklinger@anzuglobal.com
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