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Partner Guidance
Document
Growing Small and Mid-Sized Businesses Fast with
MySQL on Windows
Oracle MySQL Partner Guidance Document
Campaign theme: Growing Small and Medium Businesses Fast with MySQL on Windows
• With many Small and Mid-sized businesses expanding their operations on a limited budget, the open source option delivers a scalable,
reliable and high performance platform that keeps total cost of ownership extremely low. Many SMB's are realizing significant cost savings by
using open source products to power web sites, business-critical enterprise applications and packaged software.
• MySQL - the world's most popular open source database is a proven business-critical database that provides incredible scale and
performance at a significantly lower total cost of ownership. At the same time, MySQL is also easy to deploy, easy to use, and requires low
administration which makes it ideal for small and mid-sized businesses competitive, economically challenging environment.
Product/Offer
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This campaign is designed to generate leads for MySQL Enterprise Edition subscription. Links to additional product/offer information:
http://www.oracle.com/us/products/mysql/mysqlenterprise/index.html
http://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdf
http://www.oracle.com/partners/en/knowledge-zone/server-storage/050746.html
MySQL Enterprise Flash Demo: http://www.oracle.com/pls/ebn/swf_viewer.load?p_shows_id=10146324
Market Opportunity
This campaign is targeted at Small and Mid-sized businesses. These are some typical challenges they can face:
Reducing Cost: For growing organizations, adding more infrastructure capacity require large up front software and hardware investments
MySQL can help these organizations scale-out their infrastructure at low cost of acquisition, low administration cost and reduced cost of
downtime. Compared with Microsoft MySQL SQL Server, MySQL can help SMBs reduce licensing costs up to 90.
Broad Platform Support: Unlike Microsoft SQL Server, MySQL supports over 20 operating systems and platform combinations including
Linux, Windows, Mac OS, Solaris, HP-UX and many more. MySQL users are not locked-in to a single operating system or platform and have
the flexibility to deploy MySQL in a heterogeneous computing environment.
Performance and Scalability: The latest release of MySQL 5.5 delivers major improvements in performance & scalability on Windows: Up to
500% performance gains for the MySQL 5.5 Release Candidate version over MySQL 5.1 in Read Only operations.
© 2010 ORACLE Corp, www.oracle.com
What is this Campaign About?
Audience
Customer pains - business
Customer pains - technical
• Small and Midsize companies (with less
than 500 employees)
• What types of business pains does this
campaign especially relate to?
• What types of technical or IT pains
does this campaign especially relate to?
• Business management
Pain
Focus
Pain
Focus
Growth
Quickly build, and deploy efficient,
effective and secure Web based
applications
Scalability
Ability to scale applications to
meet the ever-increasing volume
of users, transactions,
and data.
Reliability
Maximize web site up-time and
customer experience
Performance Achieve optimal site performance
to handle massive increases in
critical data
Cost
Attain significant economies in
administrative overhead
• IT management
• Microsoft Windows and Visual Studio
users
•DBAs
Key messages
•Lower TCO - MySQL Enterprise delivers
90% total cost of ownership savings over
proprietary alternatives.
•Highly Scalable - The world's fastest growing
organizations use MySQL, open source
software and commodity hardware to
economically handle 10x annual traffic
growth.
•Trusted, Secure, Reliable Platform From A
Market Leader - With over 70,000 downloads
daily, MySQL benefits from the testing and
feedback of its large installed base and the
backing of a top tier technology vendor.
© 2010 ORACLE Corp, www.oracle.com
Cost
Reduce licensing, and
maintenance costs
Positioning statement
Product focus
MySQL Enterprise Edition – the world's
most popular open source database can
help small an medium-sized businesses
achieve rapid growth on a limited budget.
Latest MySQL 5.5 Enterprise Edition. The
MySQL Enterprise Edition subscription offering
includes the most comprehensive set of MySQL
database software, monitoring and production
and support :
MySQL Enterprise Server - delivers optimal
performance, reliability, security and uptime.
MySQL Enterprise Monitor - provides a
"Virtual DBA Assistant” that monitors production
database applications, minimizes security
vulnerabilities, improves replication, and
optimizes performance.
MySQL Production Support - enables
customers to maximize the availability of
database applications.
An increasing number of SMBs are turning
to the leading online database, MySQL
Enterprise, to lower database TCO and
speed innovation with fast, safe
deployments of online, enterprise-class
applications. MySQL offers a robust feature
set, high performance, and exceptional
reliability, scalability and availability.
How the Product/Offer Can Help
Benefits
• What’s in it for you:
Get great margins by selling MySQL Enterprise subscriptions
Establish a revenue annuity stream from subscription sales
Sell your services along with MySQL-focused Web infrastructure integration and deployment services, and make more profit.
Leverage Oracle MySQL resources to identify and close opportunities
• What’s in it for your customers: :
Cost Savings: MySQL can help your customers attain significant economies in administrative overhead
Growth: Quickly build, and deploy efficient, effective and secure Web based applications and services
Reliability: Global mission critical support and service
Proof Points
According to a recent TNS Gallup survey conducted in Europe, Open Source Software (OSS) and MySQL are showing great momentum
within SMBs. The key motivations of SMBs for using MySQL are: #1: Cost savings #2: Choice of OS & programming language #3:
Performance & scalability #4: Ease of use
“We migrated major applications to MySQL to meet thePlatform's rapid business growth. Plus, we saved over $1 million dollars in database
licensing and maintenance costs.” Phil Hildebrand, Database Manager, thePlatform
"We estimate that we have saved over $1 million dollars in proprietary database licensing fees and DBA salaries by choosing MySQL.
MySQL's ease of use and the tools provided by MySQL Enterprise enable Clickability to manage over 25 MySQL database servers without a
full-time DBA.” Jeff Freund, CTO and Co-founder, Clickability
© 2010 ORACLE Corp, www.oracle.com
Your Next Steps – Start generating new business today!
Send out a mailing to your prospects!
Tell your SMB customers how MySQL Enterprise can help deliver scalable, reliable and high performance database applications for
an extremely low total cost of ownership.
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•Subject Line: SMBs: Accelerate the Growth of your Business and Lower Cost with MySQL on Windows
• Body copy:
Learn More About the Best Open Source Database for Your Business
MySQL Enterprise – the world's most popular open source database can help you achieve rapid growth on a limited budget.
Small and Mid-sized businesses everywhere are turning to MySQL Enterprise to deliver scalable, reliable and high performance database
applications for an extremely low total cost of ownership. And, MySQL Enterprise works with popular operating systems and
programming languages such as Windows and Java and provides visual tools that proactively advise you on how to find and fix
performance or security issues.
If you are looking to lower the costs associated with developing and deploying your databases, MySQL on Windows is a great choice for
your organization that will help you:
Reduce licensing costs up to 90% compared to SQL Server
Reduce hardware expenditure by up to 70% and reduce downtime up to 60%
Avoid the functional limitations of Microsoft Access and SQL Server Express
Develop on Windows, then deploy on your choice of Windows, Linux, or the Solaris OS
Get your FREE copy of the white papers MySQL on Windows – Why, Where, and How.
Watch the latest MySQL Enterprise Edition - Flash Demo
To find out how you can get started with MySQL on Windows, contact << insert your contact details here >>
View additional helpful resources and our customer case studies
• Check the MySQL Enterprise resources for specific customer success stories, whitepapers, and datasheets.
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Visit the MySQL Knowledge Zone for additional information on MySQL products and sales tools and resources
© 2010 ORACLE Corp, www.oracle.com
Your Next Steps – Start generating new business today!
Set-up a landing page for your prospects to visit (optional)
Include details for a web page in your mailing that prospects can visit to find more information. See below for some
suggested text for a landing page on your website.
• Headline: Increased Manageability, Higher Performance
• Body copy:
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Latest MySQL 5.5 Enterprise Edition Available Now!
MySQL Enterprise Edition enables you to deliver high performance, scalable Online Transaction Processing (OLTP) database applications. It is a fully
integrated, transaction-safe, ACID-compliant database. Database Partitioning allows you to improve performance and management of very large database
environments.
MySQL Enterprise Edition includes the following tools:
MySQL Enterprise Backup—Performs online "HOT" backups of your MySQL databases with compressed backup files, backups of subsets of InnoDB
tables, and point-in-time recovery
MySQL Enterprise Monitor—Continuously monitors your database and proactively advises you on how to implement MySQL best practices, including
providing tips and security alerts
MySQL Query Analyzer—Improves application performance by monitoring query performance and accurately pinpointing SQL code that is causing a slow
down
MySQL Workbench—Offers data modeling, SQL development, and comprehensive administration tools for server configuration, user administration, and
much more
Do you need a reliable, high-performance and easy-to-use database to power your Windows applications?
MySQL provides the visual database design, development, administration and monitoring tools that help Windows database developers and DBAs
confidently develop and run business critical in-house applications and provides ISVs with the tools they need to enhance their Windows development and
support capabilities.
MySQL on Windows gives you the flexibility to deploy applications on different platforms, choosing Linux/LAMP, or one of the 20+ operating systems MySQL
runs on.
Learn more about MySQL today!
Click here to access your MySQL Enterprise Data Sheet: http://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdf
Watch the latest MySQL Enterprise Edition - Flash Demo
Download the ‘MySQL on Windows – Why, Where, and How’
© 2010 ORACLE Corp, www.oracle.com