Promotion of CEC Objectives & Goals
in the New Realigned Scenario
Dr. Rajendra Mishra
Research Scientist
November 16-17, 2011
India Habitat Centre

The Consortium for Educational Communication will
address the educational needs of the country through use of
various media of communication.
Key Words
 Educational Needs
 Communication Media
Implications
Offering need based National fulcrum for
 Tertiary level disciplines and Educational Technology
related curriculum across various types of universities by
creating an idea hub and quality monitor
 Convergent and traditional communication media Creating
an automated high level sampler for best suited
communication media for rural, semi-urban, urban and
global audience profile



Production of educational programmes (especially video and audio) and related support material, and the
setting up of appropriate facilities for this. The Consortium itself will have only very limited in-house
programme production facilities mainly capsuling/packaging programmes
Extensive in-house creation, design, development,
packaging, publishing/broadcasting and marketing of
multimedia educational programme for higher
education on quarterly review basis involving
expertise and talent from task oriented panels
Focusing individually on quality productions
involving:



Audio
Video
Multimedia


Dissemination of educational programmes, through both the broadcast and non-broadcast
modes, procuring programmes , preparing integrated capsules for broadcast etc., for this
purpose.
Optimum application of convergent media and
standardized integrated processes to ensure
deeper global outreach


Coordination and liaison with the broadcasting/distribution agencies ( including especially
Doordarshan & All India Radio) for dissemination of educational programmes.
Dynamic interface with
broadcasting/distribution agencies with
proven merit and track record of reaching out
to the intended audience


Close coordination, facilitation, overall guidance and direction to the activities of the media
centres set up by the UGC in various universities.
Quarterly measurable review of criteria based
performance of multimedia research centres



Research related to optimising the effectiveness of the programmes, through studies and aimed
at assessing audience needs, formative research including pretesting of programmes, feedback
from the audience, impact studies, and basic research related to distance learning and use of
media.
Research involving broad-based global
population applying latest methodology
Impact studies of the finding of research so
conducted within three quarters of the
publication of research findings


Programme utilization through organized viewing groups, clubs or other related activities that
help to ensure the maximum utilization of the educational material.
Programme utilization report generation
through in-house standardized tools of impact
measurement across higher education
disciplines and curricula across various types
of universities every semester of that university


Networking and collaborating with other agencies- in India and abroad- in the field of
educational communication, including especially the Indira Gandhi National Open University
Partnering on the basis of higher education
scholars’ needs with a wide spectrum of
organizations involving Open, Virtual and
Traditional process in learning.


Providing a forum for the active involvement of academic and other scholars in the
creation appropriate educational programmes , organizing workshops, exchange of
scholars (within the country and with other countries) etc. to this end
Developing and managing online as well as
face to face platforms for representative
scholars globally to generate annual testimony
of path breaking action documents in their
respective professions.


Training and overall human resource development in the field of educational
communication , especially for the staff and academics associated with the media
centres
Interactive online as well face to face core
customized competency development in
association with the resources of the
universities hosting the centres to ensure
incentive related graduated phased
programme across centres starting from within
the first six month of the joining .


Creation of a central library and database of educational programmes, with appropriate
facilities /mechanisms for storage , duplication, access and distribution.
Generation of a sophisticated digital cloud
based information management system
utilizing non-properitery as well as open
software as per the contemporary information
access and dissemination cutting edge
technology scenario


Vigorous marketing of the educational programmes/material , both in the country and
abroad ; undertaking necessary publicity efforts for this purpose ; generation of revenue
from sales of programmes, sponsorship etc.
Ensuring local-global ( “glocal” ) visibility
procedures both virtual and real to transact
knowledge wealth and financial wealth by
ensuring quality products, processes and
impact studies every quarter with annual
public report


Studying , promoting and experimenting with new techniques/technology that will
increase the reach and /or effectiveness of educational communication; conducting
studies and taking necessary initiatives towards the evolution of dedicated educational
TV/radio channels.
Commissioning time-bound objective oriented
projects to utilize best potentials of
contemporary knowledge economy,
technological innovation, communication
convergence and social entrepreneurship
thereby publically sharing the outcomes by
generating transparent monitoring software to
track on-going projects.

General advice and assistance to UGC on
matters related to educational communication,
or on any other matter referred to the
Consortium by the UGC
Goal: The Consortium for Educational Communication will address the educational needs of the country through use of various media of communication.
Key Words
Educational Needs
Communication Media
Implications: Offering need based National fulcrum for
Tertiary level disciplines and Educational Technology related curriculum across various types of universities by creating an idea hub and quality monitor
Convergent and traditional communication media Creating an automated high level sampler for best suited communication media for rural, semi-urban, urban and global audience profile
Suggested Objectives
1.
Extensive in-house creation, design, development, packaging, publishing/broadcasting and marketing of multimedia educational programme for higher
education on quarterly review basis involving expertise and talent from task oriented panels.
2.
Focusing individually on quality productions and supporting infrastructure involving Audio; Video and Multimedia.
3.
Optimum application of convergent media and standardized integrated processes to ensure deeper global outreach.
4.
Dynamic interface with broadcasting/distribution agencies with proven merit and track record of reaching out to the intended audience.
5.
Quarterly measurable review of criteria based performance of multimedia research centres of the Consortium.
6.
Research involving broad-based global population applying latest methodology
7.
Impact studies of the finding of research, so conducted, within three quarters of the publication of research findings
8.
9.
Programme utilization report generation through in-house standardized tools of impact measurement across higher education disciplines and curricula
across various types of universities every semester of that university
10.
Partnering on the basis of higher education scholars’ needs with a wide spectrum of organizations involving Open, Virtual and Traditional process in
learning.
11.
Developing and managing online as well as face to face platforms for representative scholars globally to generate annual testimony of path breaking action
documents in their respective professions.
12.
Interactive online as well face to face core customized competency development in association with the resources of the universities hosting the centres to
ensure incentive related graduated phased programme across centres starting from within the first six month of the joining.
13.
Generation of a sophisticated digital cloud based information management system utilizing non-proprietary as well as open software as per the
contemporary information access and dissemination cutting edge technology scenario.
14.
Ensuring local-global (“glocal”) visibility procedures both virtual and real to transact knowledge wealth and financial wealth by ensuring quality products,
processes and impact studies every quarter with annual public report.
15.
Commissioning time-bound objective oriented projects to utilize best potentials of contemporary knowledge economy, technological innovation,
communication convergence and social entrepreneurship thereby publically sharing the outcomes by generating transparent monitoring software to track
on-going projects.
16.
General advice and assistance to UGC on matters related to educational communication, or on any other matter referred to the Consortium by the UGC.
Thanks !
rajenmis@gmail.com