Hampshire
Economic
Assessment
2013 Update
May 2013

Hampshire
• Facts about Hampshire
• Place
• Population
• Economy
• Key sector strengths
• Hampshire’s key assets
• Main areas of future growth

Hampshire location
Source: 2011 Census

Functional economic geography

90 and over
85 ‒ 89
80 ‒ 84
75 ‒ 79
70 ‒ 74
65 ‒ 69
60 ‒ 64
55 ‒ 59
50 ‒ 54
45 ‒ 49
40 ‒ 44
35 ‒ 39
30 ‒ 34
25 ‒ 29
20 ‒ 24
15 ‒ 19
10 ‒ 14
5 ‒ 9
0 ‒ 4
5
Hampshire population
3 1 1 3 5
Percentage of the Population in 2001
Females Males
90 and over
85 ‒ 89
80 ‒ 84
75 ‒ 79
70 ‒ 74
65 ‒ 69
60 ‒ 64
55 ‒ 59
50 ‒ 54
45 ‒ 49
40 ‒ 44
35 ‒ 39
30 ‒ 34
25 ‒ 29
20 ‒ 24
15 ‒ 19
10 ‒ 14
5 ‒ 9
0 ‒ 4
5 3 1 1 3 5
Percentage of the Population in 2011
Females Males
Source: 2001 Census and 2011 Census

90 and over
85 ‒ 89
80 ‒ 84
75 ‒ 79
70 ‒ 74
65 ‒ 69
60 ‒ 64
55 ‒ 59
50 ‒ 54
45 ‒ 49
40 ‒ 44
35 ‒ 39
30 ‒ 34
25 ‒ 29
20 ‒ 24
15 ‒ 19
10 ‒ 14
5 ‒ 9
0 ‒ 4
5
Hampshire population
3 1 1 3 5
Percentage of the Population in 2011
Females Males
90 and over
85 ‒ 89
80 ‒ 84
75 ‒ 79
70 ‒ 74
65 ‒ 69
60 ‒ 64
55 ‒ 59
50 ‒ 54
45 ‒ 49
40 ‒ 44
35 ‒ 39
30 ‒ 34
25 ‒ 29
20 ‒ 24
15 ‒ 19
10 ‒ 14
5 ‒ 9
0 ‒ 4
5 3 1 1 3 5
Percentage of the Population in 2021
Females Males
Source: 2011 Census and Sub-national Population Projections

Economic Activity
Hampshire Economic Area
28,0
3,8
3,3
9,6
14,2
41,1
England and Wales
Part-time
Full-tme
Self-employed
Unemployed
Full-time student
Inactive
3,4
4,4
30,3
9,7
13,7
38,5
Source: 2011 Census, 16-74 year old population

Concentration of employment
Source: Business Register and Employment Survey, 2011

Unemployment
Source: Annual Population Survey

Hampshire’s economy £38bn
60 000
50 000
40 000
30 000
20 000
10 000
0
48.2
37.9
29.9
Greater
Manchester
Hampshire
Economic Area
Northern Ireland
Source: Regional Gross Value Added

Economic recovery
8
6
4
2
0
-2
-4
-6
1997 2002 2007 2012 2017 2022 2027
Source: Experian ©, November 2012
South East
Hampshire
UK

Added Value by industry
Agriculture, forestry and fishing, 0.5
Public administration; education; health,
18
Other services and household activities; 4
Production; 14
Construction; 7
Business service activities; 12
Distribution; transport; accommodation and food; 20
Real estate activities; 9
Financial and insurance activities; 7
Information and communication;
10
Source: Regional Gross Value Added

Employment by industry
Agriculture, forestry & fishing;
0,1 Production; 10
Other services; 5
Public administration; education; health;
27
Construction; 5
Distribution; transport; accommodation and food; 29
Business service activities; 15
Information and communication; 6
Property; 1
Financial and insurance activities; 3
Source: Business Register and Employment Survey, 2011

Competitiveness
• Hampshire located in the most competitive region
• World class knowledge-base institutions
• Excellent communications infrastructure
• High economic activity
• Diverse economy
• Strong skills base
• Low levels of crime
• High quality of live
• 5 Hampshire districts in top 20% most competitive
Source: UK Competitiveness Index, 2010

UK Competitiveness Index
Winchester
Hart
Test Valley
Basingstoke and Deane
Rushmoor
Eastleigh
East Hampshire
105,6
105,5
109,8
109,6
109,5
116,6
115,5
Fareham
New Forest
Southampton
Havant
Portsmouth
Gosport
96
95,7
95,6
99,8
98,6
89,7
80 85 90 95 100 105 110 115 120
UK Competitiveness Index 2010, UK = 100
Source: UK Competitiveness Index, 2010

Resilience of the local economy
Enterprise M3, a Local Enterprise Partnership which covers the north area of Hampshire and part of Surrey, is ranked 1 st for resilience, out of
39 areas.
The area is more able to withstand and respond to economic shocks in the external environment than any other area in England.

Income of residents and workers
Hampshire Economic Area
540,5
533,4
United Kingdom
505,9
505,9
480,0 510,0 540,0 570,0
Source: Annual Survey of Hours and Earnings, 2012
Worker income
Resident income

Households with high income
Source: Experian Mosaic, 2011; Income higher than average

Business population
• More than 73,000 businesses
• Majority are micro, small and medium enterprises
• Around 320 businesses are large employers (250+)
Source: UK Business, 2012

Key sector strengths
• Financial and professional services
• ICT and Digital Media
• Pharmaceuticals & Healthcare
• Advanced Engineering & Marine
• Energy & Environment
• Aerospace & Defence

Key sector strengths
1,00
0,50
0,00
-0,50
-1,00
-1,50
-2,00
-2,50
0,76 0,78 0,80 0,82 0,84 0,86
1 Financial & Professional Services
1A Finance
1B Professional Services
6,00
5,00
4,00
3,00
2,00
1,00
0,00
-1,00
-2,00
0,00 1,00 2,00 3,00 4,00 5,00
30,00
20,00
10,00
0,00
-10,00
1,00
10,00
5,00
0,00
-5,00
1,50
2 ICT & Digital Media
2A Computing
2B Digital Media
2C Publishing
2,00
-10,00
0,90 0,92 0,94 0,96 0,98 1,00
4,00
2,00
0,00
-2,00
-4,00
0,80 1,00 1,20 1,40 1,60 1,80
3 Pharmaceuticals & Healthcare
3A Healthcare
3B Pharmaceuticals
6,00
3,00
0,00
-3,00
-6,00
-9,00
1,00 1,50 2,00 2,50 3,00 3,50
4 Advanced Engineering & Marine
4A Advanced Engineering
4B Marine
5 Energy & Environment
5A Energy
5B Environment
Location Quotient in HEA relative to Great Britain (BRES, GB=1)
6 Aerospace & Defence
6A Aerospace
6B Defence

6,00
5,00
4,00
3,00
2,00
1,00
0,00
-1,00
-2,00
0,00
Key sector strengths
30,00
20,00
10,00
0,00
-10,00
0,90 1,00 1,10 1,20
4,00
2,00
0,00
-2,00
-4,00
0,93
2 ICT & Digital Media
2A Computing
2B Digital Media
2C Publishing
0,94 0,94
3 Pharmaceuticals & Healthcare
3A Healthcare
3B Pharmaceuticals
0,95
1,00 2,00 3,00 4,00
4 Advanced Engineering & Marine
4A Advanced Engineering
4B Marine
10,00
5,00
0,00
-5,00
-10,00
0,80 0,90 1,00 1,10 1,20 1,30
5 Energy & Environment
5A Energy
5B Environment
6,00
3,00
0,00
-3,00
-6,00
-9,00
1,20 1,40 1,60 1,80 2,00 2,20
6 Aerospace & Defence
6A Aerospace
6B Defence
Location Quotient in HEA relative to South East (BRES, SE=1)

Financial & Professional Services
• 25,000 jobs
• Around 1,600 businesses
• £3.9 billion gross value added
• Proximity to London

Financial & Professional Services
• 28,800 jobs
• Around 7,700 businesses
• £2 billion gross value added

ICT & Digital Media
• 30,500 jobs
• Around 4,500 businesses
• £2.2 billion gross value added

ICT & Digital Media
• 18,400 jobs
• Around 1,800 businesses
• £1.9 billion gross value added
• Southampton Solent University

ICT & Digital Media - Publishing
• 4,800 jobs
• Around 300 businesses
• £310 million gross value added

Pharmaceuticals & Healthcare
• 7,500 jobs
• Around 200 businesses
• £580 million gross value added

Pharmaceuticals & Healthcare
• 79,100 jobs
• Around 3,600 businesses
• £1.9 billion gross value added
• Southampton Hospitals
• Portsmouth Hospitals
• Private healthcare providers

Advanced Engineering & Marine
• 31,300 jobs
• Around 3,400 businesses
• £1.8 billion gross value added
• Solent Enterprise Zone

Advanced Engineering & Marine
• 27,000 jobs
• Around 1,300 businesses
• £2.1 billion gross value added
• Port of Southampton
• Portsmouth Naval Base
• National Oceanography Centre

Energy & Environment
• 6,700 jobs
• Around 200 businesses
• £1.2 billion gross value added
• Energy recovery facilities

Energy & Environment
• 8,400 jobs
• Around 700 businesses
• £600 million gross value added
• High recycling & energy recovery
• Low landfilled waste

Aerospace & Defence
• 10,600 jobs
• Around 200 businesses
• £990 million gross value added
• Farnborough Air Show

Aerospace & Defence
• 7,200 jobs
• Around 50 businesses
• £350 million gross value added
• Strong MOD presence
• Portsmouth Naval Base

Key assets
Source: Hampshire County Council

Tourism
• 4.1 million staying and 33.3 million day visitors
• Turnover of £2.8 billion
• 60,500 employed in tourism related jobs
• Rich accommodation, shopping, food and drink, attractions and entertainment offer
• 2 National Parks cover around 30% of the area

Value of Tourism
• Hampshire
• Dorset
• West Sussex
• Berkshire
• Surrey
• Wiltshire
• Isle of Wight
£1,991 million
£1,366 million
£917 million
£810 million
£781 million
£681 million
£442 million

Tourism – tourist attractions
550,000 • Paulton’s Park, Romsey
• Portsmouth Historic Dockyard
532,000
• Marwell Zoo, Winchester
• Royal Victoria Country Park, Netley
500,000
• Spinnaker Tower, Portsmouth
• Beaulieu, New Forest
• Queen Elizabeth Country Park, Horndean
344,000
• Winchester Cathedral
• Itchen Valley Country Park, Eastleigh
236,000
• Mottisfont, Romsey
530,000
390,000
352,000
331,000
162,000

Tourism - events
• Farnborough Air Show 209,000
• Goodwood Festival of Speed 181,000
• Goodwood Revival 146,000
• Southampton Boat Show 110,000
• New Forest and Hampshire County Show
104,000
• Isle of Wight Festival 55,000
• Beaulieu Autojumble 38,000

Tourism – sport events
• Cowes Week Sailing Regatta
• Premiership Football at Southampton FC
• League One Football at Portsmouth FC
• Ageas Bowl Home of Hampshire Cricket Club
• Fly-fishing on the world famous River Test
• British Touring Cars Championship at Thruxton
Circuit
• 2015 Rugby World Cup at St Mary’s Stadium
(tbc)

Port of Southampton
• Provides 5,100 direct jobs
• Turnover of £772 million
• 151,400 turnover per employee
• 1st UK port by cruise passengers
• 4th UK port by total tonnage
• 11th EU port by containers handled
• Base for a range of business activities

Southampton Airport
• Provides 200 direct jobs
• 45,700 aircraft movements
• 1.8 million passengers
• 132 tonnes of cargo
• Close to M3 and M27 motorway
• Southampton Airport Parkway
• 18 th busiest airport in the UK
• Bournemouth, Gatwick, Heathrow

Defence
• 12 key army, RAF and navy bases
• 26,100 military and civilian personnel
• 5,000 jobs associated with sub-contracting
• £820 million spend on salaries
• More than 10,000 hectares of defence land
• 300 aerospace and defence businesses

Defence

Higher Education
• 4 universities
• 69,000 students, 17,600 staff
• 12,100 international students
• Income of £766 million
• Southampton Science Park
• U2B collaboration
• 40% graduate retention
• Over 20 further education colleges

Foreign business in the region
North America, 74

Foreign business in the region
70 Boeing Defence, BAT, CooperVision, Estee Lauder, Virgin • United States
Media
• France
Veolia
• Germany
• Japan
• Switzerland
• Netherlands
Getronics
• Sweden
Mast
• Denmark
• Canada
• Finland
• Italy
• Norway
• Hong Kong
• Australia
• China
• Oman
• Portugal
• Other
6
2
2
10
3
2
2
5
4
4
4
4
13
10
7
6
13 AXA Winterthur, BNP Paribas, Vector Aerospace,
Capricorn Automotive, Gist, Linde, Merck, SPI Lasers
Fujitsu, MOL, Murata, Sony, Sumika Polymer Compounds
Zurich Insurance, Fischer Connectors, Ineos Oside, Swatch
Gemalto, Green Marine, NMT International Shipping,
Saab Seaeye, Skandia Life, Wallenius Wilhelmsen, Selden
Desmi Ro-Clean, Pentalver Transport, Vestas, Viking
Arquiva, Gennum, Peer1, Sun Life Financial
Huhtamaki, Kine, Nokia Siemens, Wartsila
Agustawestland, Bluerock Consulting, Polimeri, Prysmian
Aker Solutions, Hydroid, Kingsberg Maritime, Solent Towage
Conde, Multitone Electronics, OOCL
Absolute Distributors, Wightlink
Huawei Technologies, Lenovo Technology
B-N Group Britten Norman, Zawawi Family Britten Norman
Critical Software Technologies, Vitacress Salads
Austria, Belgium, India, Ireland, Israel, Luxembourg, Malaysia,
Singapore, Taiwan, UAE

Areas for growth - B Use Class
Source: Hampshire County Council

Areas for growth - retail
Source: Hampshire County Council

Areas for growth - housing
Source: Hampshire County Council