Punjab Heritage and Tourism
Promotion Board - PHTPB
Broad-basing Hospitality Education and
Skill Development
Skill Development
•
Broad-Basing Hospitality Education
Hospitality Courses of 1-1/2 & 1 year resp. being introduced in
Govt. Colleges, ITI s.
•
Hunar Se Rozgar Tak.
•
Skill Certification.
•
Newly Proposed courses.
HUNAR SE ROZGAR TAK
•
The Prime Minister’s National Skill Development Council has identified
Tourism/Hospitality Industry, along with Health and Information Technology for
mass basing the Skill Training. The three sectors are recognized as larger
generators of employment.
• Hunar Se Rozgar Tak – Fully Funded by MoT (Avg.11,000/-
per Trainee)
Training initiative to create employable skills amongst the youth was launched in
2009-10 with a basic objective of reducing skill gap in the Hospitality & Tourism
Sector. The program is fully funded by the MoT and it covers Four Hospitality
related trades namely ;
•
FOOD PRODUCTION
•
FOOD & BEVERAGE SERVICE.
•
HOUSE-KEEPING and
•
BAKERY.
•
Each training program is of short duration of 6-8 weeks.
•
The training scheme is open to 8th pass unemployed youth of age between18-28
years.
HUNAR SE ROZGAR TAK
In Govt. (IHMs) Institutes of Hotel Management.
IHM Gurdaspur
State IHM, Bhatinda.
FCI Hoshiarpur.
Target for year 2012-13 – 350+280+400 =
1050
HUNAR SE ROZGAR TAK
In Pvt. Institutes of Hotel Management.
1.
Chitkara School of Hospitality.
2.
Chandigarh College of Hotel Management –CGC/Landra.
3.
Desh Bhagat Institute of Hotel Management.
4.
Ryat & Bahra Institute of Hotel Management.
5.
KC Institute of Hotel Management.
6.
CT Institute of Hotel to be conducting the training program 2012-13 onwards :Three New Institutes of Hotel Management to conduct HSRT 2012-13 0nwards.
1.
Saint Soldier Institute of Hotel Mangement.
2.
Sant Isher singh Educational Society.
3.
Shri Sukhmani Institute of Hotel Management.
Target for year 2012-13
780.
Previous Years Achievements
2010-11 and 2011-12.
• Six Pvt. Institutes.
• 2010 -11
184/240.
• 2011-12
400/480
• Govt IHMs/FCI
2012-13
• IHM Gurdaspur 124 + 89
213 /350
• SIHM Bhatinda
135/200
• FCI Hoshiarpur
258 (140)/400.
HUNAR SE ROZGAR TAK THROUGH
HOTELS
Conducted by Starred Hotels.
• 39 Classified Hotels in the State.
• Nodal Training Institutes to provide the technicalities /
guidelines of the program.
• IHM Gurdsapur.
• SIHM Bhatinda.
• FCI- Hoshiarpur
Initial Target of Training approx. 200 persons in 2012-13.
Hunar Se Rozgar Tak – Sena ke sahyog se.
Conducted in tie-up with Army Units.
•
Army unit at TIBRI – Gurdaspur.
•
Army Cantonment – Bhatinda.
•
Army cantonement Jalandhar/Air Force Unit Adampur.
Nodal Training Institutes.
IHM Gurdaspur.
SIHM Bhatinda.
FCI Hoshiarpur.
SKILL DEVELOPMENT – 2
HSRT – Driving Schools.
Training Program to Impart Driving Skills.
• The only Govt. School – Mukatsar.
• Other recognized Schools of repute in each distt.
HSRT through WGAI
Women’ Golf Association India
• Basic Training Course for Golf
Assistants/Caddies.
• CWGA – Chandigarh Women’s Golf Association.
• PWGA – Punjab Women’s Golf Association.
Contemplated Courses-HSRT
1.
Basic Fitness Training.
2.
Basic Course in Beauty Therapy.
3.
Basic Course in Spa Therapy.
4.
Flower arrangement in Hotel & Events.
5.
Photography & Videography.
6.
Video Editing.
7.
Technicians trained for lighting.
8.
Routine & Technical Maintenance Skills for Heritage Tourism Sites.
9.
Preparing and Application of Lime Mortars and Renders.
10.
Training to Potters in Glazing.
11.
Basic course in Travel/Tour Operators.
12.
Soft skills.
13.
Traditional wear.
Skill Development -3
NEWLY PROPOSED COURSES
• Contemplated Training Programs other than Hospitality.
1.
Basic Fitness Training.
2.
Basic Course in Beauty Therapy.
3.
Basic Course in Spa Therapy.
4.
Flower arrangement in Hotel & Events.
5.
Photography & Videography.
6.
Video Editing.
7.
Technicians trained for lighting.
8.
Routine & Technical Maintenance Skills for Heritage Tourism Sites.
9.
Preparing and Application of Lime Mortars and Renders.
10.
Training to Potters in Glazing.
(4,5,6 - Conservation and Restoration Courses)
Sr. No.
1
Basic Fitness Training.
2000
Estimated Budget
Requirement (in Rs.)
2.8 Crores
2
Certificate course in
Beauty Therapy.
Certificate course in Spa
Therapy.
Flower arrangement in
Hotels &Events
Photography
&Videography
Video editing.
500
70 Lacs
500
70 Lacs
250
35 Lacs
250
35 Lacs
100
14 Lacs
Technicians trained for
lighting
Routine and Technical
maintenance skills for
Heritage Tourism Sites.
Preparing and Application
of Lime Mortars
&Renders.
Training to Potters in
Glazing.
75
10.50 Lacs
50
7.00 Lacs
40
5.60 Lacs
40
5.60 Lacs
3800
5,32,70,000.
3
4
5
6
7
8
9
10
Name of the Course
Total
No. of Students/Session
Capacity Building for Service Providers
Skill Certification
5 Days Orientation Program
• Farm House Employees / owners.
• Mid –day Meal Staff.
• Govt. Offices – Corporations/Boards Service
staff. – Punjab Bhawan – Chd. & Delhi.
Contemplated Courses Under HUNAR SE
ROZGAR TAK
•
BASIC FITNESS TRAINING. (Target-1000)
•
BEAUTY THERAPY-SKIN CARE (Target-500)
•
SPA THERAPY (Target-500)
•
PHOTOGRAPHY & VIDEOGRAPHY (Target-250)
•
VIDEO EDITING (Target-100)
•
TECHNICIANS TRAINED FOR LIGHTING (Target-75)
•
FLOWER ARRANGEMENT FOR EVENTS & FUNCTIONS (Target-250)
•
CONSERVATION & RESTORATION COURSES;
a) ROUTINE & TECHNICAL MAINTENANCE SKILLS FOR HERITAGE TOURISM
SITES (Target-50)
b) PREPARING AND APPLICATION OF LIME MORTARS AND RENDERS (Target40)
c) TRAINING TO POTTERS IN GLAZING (Target-40)
BASIC FITNESS TRAINING
Need For The Course
• TO CREATE EMPLOYMENT IN WELLNESS
SECTOR
• TO BRING THE UNEMPLOYED YOUTH INTO
MAINSTREAM
• TO INCREASE THE AVERAGE INCOME OF
PERSON WITH GIVEN EDUCATION
QUALIFICATION
• NEED TO MAKE A FITTER INDIA
POTENTIAL OF THE COURSE
• Free lancer personal trainer
(earning capacity – Rs 15,000/- to Rs 2 lacs PM)
• Trainer for sports professionals
(earning capacity – Rs 25,000/- to Rs 2 lacs PM)
• Fitness / Sports Lecturer
(earning capacity Rs 25,000/- to Rs 3 lacs PM)
• Celebrity Trainer
(earning capacity –Rs 30,000/- to Rs 3 lacs PM)
• Personal trainer Gym / Fitness organization
(earning capacity Rs 7,000/- to Rs 45,000/- PM)
•
JOB OPPURTUNITIES WITHIN GYM
• OPERATION MANAGER
• GYM MANAGER
• HEAD TRAINER
• PREMIUM PERSONAL TRAINER
• SENIOR PERSONAL TRAINER
• PERSONAL TRAINER
CITIES / TOWNS THE COURSE TO BE
CONDUCTED
The Course shall be conducted in
1) Ludhiana
2) Jallandhar
3) Mohali
4) Amritsar
5) Bhatinda
Personal Care Therapy
• SKIN CARE
• SPA THERAPY
NEED FOR THE COURSES
• Creation of Skilled Beauty / Personal care
Practitioners/Workforce & Entrepreneurs from the
underprivileged sections of the society.
• To create increase employment opportunities for the
unemployed.
• To give Hands on and practical acquisition of skills
targeted at low to average educated profile.
• To Encourage employability / self reliance
/entrepreneurship
Scope/Career Oppurtunities
•
Beauty-care is Multi- billion Industry employing
millions of people
• As per the recent E&Y-FICCI Wellness Report 2011
the current market size of Beauty/ wellness
category is Rs. 11,000 Crores and will grow at the
rate of over 30-35% every year
• Average per month salary of the candidate : Rs.
7500/- PM.
• The Industry will require 5,00,000 beauty
professionals
Area of Employability post trainings
• Beauty therapy /Beauticians
• Spa Therapy
• Masseur
• Manicurist /Pedicurist.
• Make-up Practitioner
• Cosmetic retail.
• Entrepreneur
Training Capacities Available
in Punjab
FLOWER ARRANGEMENT IN EVENTS &
FUNCTIONS
NEED FOR THE COURSE
• Trained floral arrangers are not available for hotels which
are specially required for various functions in banquets
/events / functions.
• After doing this course these students can become
entrepreneurs and have start their business of floral
arrangement/decoration with the minimum investment of
Rs. 20,000 only. OR they may be employed by event
managers, Hotels /Marriage palaces etc.
• Presently the Flower Arranger’s in Chandigarh are from
neighboring states.
SCOPE /CAREER OPTIONS
Self-Employed Floral arranger
 Employee in :
• Flower Shop
• Event Management Companies
• Caterers / Marriage palaces
• Hotels.
• Internet Floral company
• Home Décor Store
SALARY/INCOME
• The Flower Arranger’s salary starts from Rs.3000 and
can go up to Rs.15000.
• To start their own business the initial investment required
worth Rs. 20000.
TECHNICIANS TRAINED FOR LIGHTING
NEED FOR THE COURSE
•
Lack of knowledge of basic safety requirements.
•
Mostly untrained and working by hit and trial method. No proper
tools are being used
•
Loose and shabby wiring ways which are accident prone i.e.
there are no safety concerns. No. of accidents occur due to faults
in electric circuits.
•
Lighting plays an important role in all sectors. Lack of knowledge
of types of lighting and its right application.
•
Lack of knowledge of new available technologies. A formal
training can give them exposure and helps in spreading
awareness & usage of latest energy efficient and environmental
friendly equipments. Need of task oriented lighting.
Experienced electricians are in great demand.
SCOPE /EMPLOYMENT OPPORTUNITIES
•
The basic and advance technical/ theoretical knowledge in the field will increase
creativity and skills.
•
Knowledge of lux levels, CRI etc, design layouts, lighting schemes and control,
knowledge of right instruments shall help him to work efficiently.
•
Can get jobs in Electrical wiring and lighting schemes, maintenance, parts
replacement at
 Domestic.
 Commercial complexes: Malls, Theatre’s, Hotels etc.
 Industries
•
Can work with contractors (even dealers of lighting systems keep their team of
skilled workers for installation s at the client end) or as contractor Can open their
general electrical repair shops.
•
Can work with the event managers in organising parties, shows etc where lighting
plays biggest role.
•
Studio lighting: key lighting, back lighting and fill lighting
•
Opportunities in landscape lighting, façade lighting, high mast lighting; flyovers,
airports, open parking areas.
SALARY STRUCTURE
• Daily wages @ Rs 200 – 300 depending upon skill
and experience
• Self employed can earn Rs 10,000 – 12, 000 per
month
• Industries and studios @ Rs 5000 – 7000 per
month
• Cruise @ Rs 20,000 – 25,000
PHOTOGRAPHY & VIDEOGRAPHY
VIDEO EDITING
NEED
Photography & Videography Course
• Available work force is not trained professionaly.
• Mostly untrained and working by hit and trial method.
• Taking routine Photographs/Video and creativity is lacking.
• Ethics in the field of Photography is missing as well as
journalistic aptitude.
• Growing Profession.
• Media is in expansion mode and Advertising/Public
Relations/Concept
Photography/Documentary/Corporate
Films/Citizen Journalism/ Visuals for online media are in great
demand. Also, in Weddings & Event Functions.
Need for Video Editing
•
24 X 7 Television Channels look for software/content which is
well edited so trained people have great scope.
•
Production houses also supply video content to Audio/ Visual
media and New Media and its editors are in great demand.
•
Video Editors who can also do VFX,GFX and CGA are most
sought for.
•
Independent show, contribution towards documentary, corporate
films, show reels, Advertising and PR campaign’s need good
video editors.
•
Convergence of media and minimum or only one person can do
all the expected work is preferred and backpack journalism is
slowly coming in India as well so the course may prepare the man
power.
•
Scope/Employment Opportunities
• Training in the field will increase creativity and skills.
• Knowing basic and advance technical/ theoretical knowledge
will make better Photographer/Videographers/Video Editors.
• Media- Audio/Visual needs skilled professionals that can be
met by doing the course.
• Self
employment,
Production
houses-Television/Films,
Concept and Theme Photography, Reality shows, Advertising
and Public Relations firms need good photographer/
Videographers and also Video Editors.
• Technical
advancement
with
regard
to
camera/equipment/editing software are rapidly advancing and
can be met only by trained professionals.
AVERAGE SALARY/INCOME
•
TV Channels especially in Punjabi are coming up like Star/ ABP is now in
Punjabi, Tehalka, Channels of print media organizations are lined up,
PTC, Day & Night, Doordarshan is expanding, Educational TV/
EDUSAT, CEC, Electronic Media Production Centre, at various places
functional/ coming up.
•
Channels focusing North India are in fray
•
Good Video editor earns in hourly basis.
•
Video Editors can be recruited in a salary Rs. 12000 to 20,000/ per
month.
•
Photographers and Videographers work on the assignment/ job basis if
not employed permanently.
•
Videographers earn Rs. 12,000 to 18,000 per month average salary.
•
Still photographers may get Rs. 10,000 to 15,000 per month initial salary.