Changing Customer Preferences – In Buses

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TATA GROUP
Founded in 1868, India’s largest & most respected Business Group
Diverse businesses in 7 sectors & Operations in over 80 countries
Products & services exported to 85 countries
Group Revenue FY 2010 – Rs 319,534 Cr / $67.4 bn
International Income - 57% of Group revenue
Largest employer in private sector – over 395,000 employees
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Industry Pioneers
1902 Taj Palace Hotel- Luxury hotels
1907 Tata Steel- Asia’s First Steel Plant
1910 Tata Power- Hydro Power
1932 Tata Airlines- Civil Aviation
1968 Tata Consultancy Services- Software
1998 Tata Motors- India’s first indigenous car
Industrial Practices Firsts
1912 Eight hour working day
1915 Free Medical aid
1917 Schooling facilities for Children
1920 Leave with pay, workers’ PF Scheme
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7 Business Sectors
Tata Motors
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TATA MOTORS
Established in 1945, India’s largest automobile company
Revenue Rs 123,133 cr in 2010-11
Leadership position in Commercial Vehicles
Global no. 3 in M&HCV Trucks, 2 in Buses
No. 3 in Passenger Car Vehicles in India
Jaguar Land Rover part of portfolio
Over 5.9 million vehicles on Indian Roads
Strong Subsidiaries / Associates - Tata Daewoo, Hispano,
Telcon, Tata Technologies, European Technical Centre in UK
and Tata Motors Thailand
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Product Range : A Vehicle for Every Need
Passenger Car Business Unit (PCBU)
Passenger Cars
Utility Vehicles
Commercial Vehicles Business Unit (CVBU)
Goods transportation
Passenger transportation
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Copyright of Tata Motors. Not for circulation
Copyright of Tata Motors. Not for circulation
Who are we..
Key Mile Stone
Increase in Volumes
Revenue in million US$
Turnaround
Aug
1993
1983
Land identified
by Late Mr. S
Moolgaonkar
1994
1997
Phase -1 – Start up
20-Oct92 - 1st
vehicle Model LP 1210
/ 52
(MCV
BUS)
rolled
out
Nov’94 Crown &
Pinion
Prodn
started
(Parts
Business)
Peak
Production
in 90’s
achieved
Domestic Growth
International Growth
2000 2001
2005 2006
Phase -2 – Bus Focus
Phase -3 – New Generation Buses & Trucks
Mar’01 CNG
Chassis rolled
out
Mar’05 - Low floor
bus launched
Feb’02 - RE Bus
rolled out
July’05 - OHSAS
18001 Aug’05 - ERC
April’02 – FBV
Business started
Dec ’03 Certification of
ISO 14001 & TS
16949
Oct ’04 - Ace
Gear Box
launched
2007 2008 2009 2010 2011
Set-up Dec’05 - HCBS
prototype
May’06 - Expansion
Project initiated
Nov’06 - Zero PPM in
ACE Gear Box
Feb’07 - 100000th
Ace Gear Box
Mar’07 - 100th
Module– Integral
Buses
Sep’07 - TMML DTC
Bus unveiled
Oct’07 - 200000th
Vehicle
Jan’08 100th DTC
Vehicle
Nov’08 - 1st tender
for DTC Buses
completed
Dec’08 – IMEA
Gold Award
April’09 - OHSAS
18001:2007
certification
May’09 – Eastern
Complex Prodn
commenced
June’09 – NABL
Accreditation
Nov’09 – CII
Energy efficient
award
Dec’08 - The Trial run
of BIW Shop
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Global Market presence
Different customer
preferences
Different stages of
market maturity
Different cultures
Different time
zones
Different
regulations
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Global Manufacturing Base
India
Jamshedpur – Commercial Vehicles
Pune – Commercial and Passenger Vehicles
Lucknow – Commercial Vehicles
Pantnagar – Commercial Vehicles
Sanand – Tata Nano
Dharwad – Buses
Overseas
South Korea –Heavy and Medium Trucks
Spain – High Capacity Buses
Decisions on setting up plants
and where to make what
products
Morocco – High Capacity Buses
Thailand – Pickup trucks
UK – Jaguar Land Rover
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Global Vendor Base
Zf
Voith
Allision
Parker
TACO
RGBBrazil
Increased No of
vendors
Global Sourcing
Uniformity for bidding
(e-bidding, RFQ
preparation)
Different regulations
across countries
Periodic up-dation of
standards are
necessary
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Current Indian Market Scenario
Individual of Customer preferences
Changing Customer Preferences – In Trucks
SE 1613 Chassis
LPT 2515/3118 Fully built
Scenario Before FY 2000
Scenario 2000-07
TML was supplying Truck
chassis
TML started supplying multi axle
vehicle for more pay load & Body built
with various options
Brief Technical Specifications –
Brief Technical Specifications –
130 BHP Engine, Leaf spring suspension,
Synchromesh Gear Box, Rigid front axle,
Rear Live axle, Semi forward cabin design
150/180 BHP Engine, Leaf spring
suspension, Synchromesh Gear Box, Rigid
front axle, Rear Live axle, Multi axle with
more loading capacity and in fully build
condition with various options
Customer preferences changed from low to High engine
Horse power along with load carrying capacity distribution
to low & high capacity
4018TC/3518TC
Scenario 2007 Onwards
TML started supplying Less &
high loading capacity
Brief Technical Specifications –
ACE : Up to 1 Ton loading Capacity
HCV : 180 BHP Engine, Leaf spring suspension,
Synchromesh Gear Box, Rigid front axle, Rear Live
axle, More no of axles with more loading capacity
and in fully build condition with various options
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Current Indian Market Scenario
Customer preferences
Changing Customer Preferences – In Buses
LP 1512 TC Chassis
LP 1512 TC Bus
1612/1618 RE Bus
1623CGL /1624 TC
Before FY 2000
Scenario 2000-07
2007 Onwards
2009 Onwards
TML was supplying only
chassis for buses
TML started supplying
Customized Body built
buses
TML started Low Floor
& Rear Engine Buses
TML started Luxury Coach
RE Buses with high end
Technology
Brief Specifications –
Brief Specifications –
Brief Specifications –
Brief Specifications –
120 BHP Engine, Leaf spring
suspension, Synchromesh Gear
Box, Rigid front axle, Rear Live axle
120 BHP Engine, Leaf spring
suspension, Synchromesh Gear Box,
Rigid front axle, Rear Live axle,
Standard body building AC & Non
AC
120/ 180 BHP Engine, Pneumatic
Suspension, Independent
suspension, Auto Transmission, AC
& NON AC, Low floor,
240/230 BHP Engine, Pneumatic
Suspension, Kneeling mechanism
with Independent suspension, Auto
Transmission, AC & NON AC Saloon
, Low floor & Ultra low floor,
Multiplexing advanced W/H, Fuel
Options– Diesel/CNG, Advanced
seating Comfort and Features
equipped with high end Technology
Customer preferences changed from low to High Passenger comfort&
Capacity along with Rear Engine, Pneumatic Suspension, Low Floor, AC
Saloon, Seating Comfort & Advanced Technical features which are
already available in European Market
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Complexity
Manpower
Regulations
Vendors
Complexity
New Markets
&
Geographies
Customer
requirements
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Inefficiency
Chaos
Complexity
Growth
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How Standards help
Standards
Standards
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Organisational Pyramid for System and Process Management
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Strategy Level
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Strategy Level
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Leadership
Strategy Level
Leadership system
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System & Process Level
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System & Process Level
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System & Process Level
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System & Process Level
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System & Process Level
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System & Process Level
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System & Process Level
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System & Process Level
Six
Sigma
SPC
Kaizen
Why Why
Analysis
CFT
DOE
Quality
Circles
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Implementation Level
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Implementation-Product
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Implementation -Product
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Implementation-Process
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Implementation-Process
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Implementation: Process
SOP depicting the OCP for handling and storage of Diesel, Paint and Thinner
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Implementation- Process
SA8000 is an international standard for improving working conditions around the
world. It is based on international human right instruments and ILO conventions.
Tata Motors Lucknow is going for SA 8000 - 2008 Accreditation Program.
ØSA 8000 is a global standard for improving working conditions around the world.
ØStandard and verification is compliance based, creditable, comprehensive and
efficient tool for improving workplace.
ØSA 8000 is First auditable international standard on workers' rights, it provides
definitions and parameters
to ensure conformance to universal human rights.
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Copyright of Tata Motors. Not for circulation
Who are we..
Results
Key Mile Stone
2008- Frost & Sullivan –Indian Manufacturing Excellence (IMEA) Gold
2009 - Confederation of India Industries (CII) Energy Efficient unit award
2010 – Rajiv Gandhi National Quality Award for 2009 under “Best in All” category
Revenue in million US$
Turnaround
Aug
1993
1983
Land identified
by Late Mr. S
Moolgaonkar
1994
1997
Phase -1 – Start up
20-Oct92 - 1st
vehicle Model LP 1210
/ 52
(MCV
BUS)
rolled
out
Nov’94 Crown &
Pinion
Prodn
started
(Parts
Business)
Peak
Production
in 90’s
achieved
Domestic Growth
International Growth
2000 2001
2005 2006
Phase -2 – Bus Focus
Phase -3 – New Generation Buses & Trucks
Mar’01 CNG
Chassis rolled
out
Mar’05 - Low floor
bus launched
Feb’02 - RE Bus
rolled out
July’05 - OHSAS
18001 Aug’05 - ERC
April’02 – FBV
Business started
Dec ’03 Certification of
ISO 14001 & TS
16949
Oct ’04 - Ace
Gear Box
launched
2007 2008 2009 2010 2011
Set-up Dec’05 - HCBS
prototype
May’06 - Expansion
Project initiated
Nov’06 - Zero PPM in
ACE Gear Box
Feb’07 - 100000th
Ace Gear Box
Mar’07 - 100th
Module– Integral
Buses
Sep’07 - TMML DTC
Bus unveiled
Oct’07 - 200000th
Vehicle
Jan’08 100th DTC
Vehicle
Nov’08 - 1st tender
for DTC Buses
completed
Dec’08 – IMEA
Gold Award
April’09 - OHSAS
18001:2007
certification
May’09 – Eastern
Complex Prodn
commenced
June’09 – NABL
Accreditation
Nov’09 – CII
Energy efficient
award
Dec’08 - The Trial run
of BIW Shop
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@Rs 44/US$
Our Journey towards Excellence
Who are we…
1216
92.4
300
232
EBIDTA
(Rs Cr)
200
100
66
50
184
Quality
Index86
150
49
148
112
Standardized Processes
and Team Work gave us results
54
25
22
3
0
32
29
36
26
04-05
05-06
06-07
07-08
08-09
09-10
Number
of New
Models
introduced
YoY
Speed & Agility
2003-04 2004-05
TS 16949
CoP
SQDCM
Review
Structure
KTL
2007-08
ERM
Benchmarking
LM
Expansion Project
Point Leaders
Safety Committee
EPM Version 1
EPM Version 3
2010 - 11
BSC Digi P2
Matrix Structure
Innovation
NABL
CTQ
ICR-2
OHSAS
10-11
2009-10
IQA
Quality Tools
OHS
SQDCM
2008-09
CFT, CLT, CPT
WCM
Six Sigma
Growth
Focus
Safety
KM
2006-07
BSC Digi
Integrated NPI
approach
BSC
Integrated IT
Systems
Quality
Focus
2005-06
IBF
TMML
Safety Kaizen
Eastern Complex
Behaviour Based Safety
EL-11-07
EPM Version 6
Safety BM
OHSAS:2007
Alert Card
OHS Policy
EPM Version 8
SPEED
48
36
03 - 04
2002-03
QUALITY
Evacuation Drill
Daily Insp
Ability to Innovate Low Life
Cycle Cost Solutions
(Cost of Ownership)
250
GROWTH
EPM Version 10
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Recognition of Our Efforts
The Engagement Effect
FY 10-11 Rajiv Gandhi National Quality
Award (RGNQA) in the “Best of All
Category”
FY 08-09 India Manufacturing
Excellence Award (IMEA)
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Recognition for Our Efforts
Excellent Energy Efficient Unit Award
by CII at the 11th National Award for
Excellence in Energy Management
2010 on 1st & 2nd September 2010 at
Chennai
National Energy Conservation
Award by Bureau of Energy
Efficiency on 14th December 2010 at
New Delhi
Tata Motors Lucknow received the Best Assessee Award
(Samman Patra) from Central Excise in 2010
Silver Award by GreenTech
Foundation at the 11th Global
GreenTech 2010 Excellence
Award at Hyderabad on 12th
December 2010
Lucknow Plant bagged the NABL
accreditation for its Material Engineering
Lab in November 2010
Tata Motors Lucknow won the
Second prize in the regional
convention of INSSAN for
Excellence in Mitigating Climate
Change conducted by INSSAN Eastern India Chapter at
Jamshedpur in April’2010
Tata Motors Lucknow bagged the Second
prize at Annual Regional Convention of
INSSAN - Eastern India Chapter on 23rd 24th April 2010
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