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THE TRIPLE
BOTTOM-LINE
Mark Erba

SUSTAINABLE DEVELOPMENT
Growth that meets economic, social, and environmental needs without compromising the future of any one of them.
WORLD RESOURCES INSTITUTE

A VISION FOR A SUSTAINABLE FUTURE
ECONOMIC
“TRIPLE BOTTOM-LINE”
John Elkington

How Important Is
The Triple Bottom-Line?

THE TRIPLE BOTTOM-LINE
Sixty Percent of the Fortune 500 companies within the next few years will expand their strategic goals to reflect
Triple Bottom-Line issues

THE TRIPLE BOTTOM-LINE
A survey by consulting firm Arthur D. Little:
83% of global business leaders believe they can deliver significant business value by implementing sustainable development strategy and operations.

THE TRIPLE BOTTOM-LINE
The Economist magazine cites environmental issues as one of the most important of this century.

THE TRIPLE BOTTOM-LINE
What are the challenges we face

“The earth belongs to the living… No generation can contract more debts than may be paid during the course of its own existence.”
Thomas Jefferson in a letter to James Madison, 1789

THE TRIPLE BOTTOM-LINE
Ecological Footprint
U.S./ 12.2
Acres
Netherlands/ 8 Acres
India/ 1 Acre
Source: Donella Meadows

Global Warming

THE TRIPLE BOTTOM-LINE
How does this impact Building
Design and Management?

“Indoor Air Quality in the workplace is among the top five public health hazards.”
U.S. Environmental Protection Agency

Commercial buildings create almost 20% of
Greenhouse gases in the US.

The building industry is one of the largest consumers of virgin materials.

OPPORTUNITIES
“Almost 80 percent of all the buildings standing 20 years from now have yet to be built.”
Watts Wacker
Futurist

Redefining the Corporate Landscape
A New Model for Corporate Success

“Our corporate reputation, specifically our emphasis on environmental issues, has been vital to our ability to attract and retain the best people. When environmental practices become part of a corporation’s code of conduct, it attracts customers to the company and employees to its jobs.”
Larry Babbio
Vice Chairman and President

“Sustainable development is not only becoming an important public policy issue, it is becoming a significant business opportunity.”
George D. Carpenter
Director
Corporate Sustainable Development

“As we approach the 21st century, we realize how vitally important it is to conserve our environment.”
Arthur Blank
CEO

(U.S. GENERAL SERVICES ADMINISTRATION)
“With GSA purchasing more than $50 billion in goods and services each year, it’s easy to see how significant the impact that “greening” GSA can be. We’re a big buyer. We know that when we say ‘this would be a good thing to do,’ it matters to someone who is trying to make a profit.”
Dave Barram
GSA Administrator

“We are changing the definition of an industrial company.
Our social obligation is much bigger than just supporting worthy causes. The responsibility to consumers – and to society – of a company our size is defined in very broad terms. It includes anything that impacts people and the quality of their lives. A favorite example of mine is the environment.”
William Clay Ford, Jr.
Chairman

“We believe that building this new school based on sustainable principles is not only the right thing to do, but it will also lead to a better learning atmosphere for our children.”
Wyndol Fry
Director of Facilities
McKinney, TX Independent
School District

“We report our progress toward identifying, understanding, and managing the sustainability issues that impact our company and the community at large.” www.bristolmyers.com

How Has the Triple Bottom-Line
Changed C&A?

THE TRIPLE BOTTOM-LINE
A Catalyst for Eco-Innovation

R E S O U R C E S


THE TRIPLE BOTTOM-LINE
A Catalyst for Eco-Efficiency

100%
ENVIRONMENTAL METRICS
100%
80% 80%
60% 60%
40% 40%
20%
0%
1993
20%
2000
0%
Green House
Gas Emissions (lbs/yd 2 )
Energy Usage (mmBTU/yd 2 )
Water Usage (gal/yd 2 )
Waste (lbs/yd 2 )
Air Emissions (lbs/yd 2 )

THE TRIPLE BOTTOM-LINE
A Catalyst for Social Equity

WORKING MINDS

Conclusion

Facing real problems

Industry leaders adopting sustainable goals

Environment today is where the
Internet was four years ago – on the edge of a infinite paradigm shift.

“The best way to eat an elephant is one bite at a time.”

Y O U have an opportunity to
M A K E A
D I F F E R E N C E

A client or colleague has requested that you incorporate a product that is clearly not "green" — not contributing to the overall health of the environment. This product is readily available and within the client's budget, while finding its environmentally friendly counterpart will take additional time and research and you are concerned about deadlines and dollars. What are your options?

We often talk about a "path to sustainability" as shared among design and facilities professionals, clients, and manufacturers. What is the "fork in the road" to incorporating sustainable design
— what is the critical juncture in "going green?" Of these three groups, who reaches and negotiates the fork first and why?
What is the fork?

Sustainability. Environmentally friendly.
Green. Ecologically responsible.
Within the realm of professionals whose work directly impacts the built environment, these terms have come to mean many things to a diverse audience.
What is your definition of sustainable design? How has sustainable design become increasingly relevant to your practice or specialty area in the last one to three years?

List at least five potential factors that could be deterrents in achieving both sustainable design and design excellence.
Briefly comment on viable solutions or alternatives.

What support or tools (e.g., CEUs, customer service "green" desks) would be most useful to design professionals in supporting their efforts in creating an environmentally responsible practice? How can manufacturers specifically contribute to the effort?

The triple bottom-line equals social equity, economic performance and environmental responsibility. This concept has been defined as a blueprint for becoming truly sustainable. How does this apply to design professionals? How does this apply to manufacturers?

THANK YOU