Idea Generation
By
N.K.Sharma
Former Managing Director NRDC
At MGM College , NOIDA 13th Nov 2010
April 6, 2015
IPR Awareness Programme
Idea to R&D Project to
Commercialization
•
•
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•
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Idea Generation
Idea Analysis/Feasibility/Selection
Idea Protection
R&D Project Proposal/Approval
R&D Execution – Pilot plant/ prototype
fabrication
• Certification/Field trials
• Commercial production
• Product Life Cycle Monitoring
April 6, 2015
IPR Awareness Programme
Idea Generation & Identification of R&D
Projects
• Basic Discoveries lead to new products
• Laser development & development of Infra Red
Technology has led to at least 100 new products. Security
Applications for detecting counterfeit notes
• Teflon has led to 4 new applications- heat resistant cables,
non-stick pans, Teflon coated leather products, Teflon
gaskets, Teflon based insulating materials, Teflon coated
hockey stick, cricket bats etc.
• Plasma Technology has led to development of Plasma TV,
Plasma furnaces for various coatings, Plasma welding
torches, Plasma based security systems
• Jal Shakti , a high absorbent polymer has led to
development of ‘whisper’ & non spill baby pads
April 6, 2015
IPR Awareness Programme
Idea Generation & Identification of R&D
Projects
• Accidental Discoveries lead to new products
 Microwave Oven & popcorn
 Radium
 A Liquid solidifies when a magnetic field is applied
 Magnetic Memory – Shaped memory alloys
 Binary Code – Computers
 Chemical Light
 Balloon for advertising in the night
April 6, 2015
IPR Awareness Programme
Idea Generation & Identification of R&D
Projects
• Individual Inventions
Well crow
Zip Tie
NRI Girl in USA invents a clock that walks
away after the alarm rings
Pop Spanner
April 6, 2015
IPR Awareness Programme
For every problem there is an
opportunity for a new idea
•
•
•
•
•
•
•
Ladies pen
Clothes for the disabled/Sick
Interlocking Tiles
Luggage trolley for moving stairs
Double Decker aero – bridge for AB-380
Tire Puncture Indication Device
Toilet with double flush system to conserve
water
• Glucose/Blood drop flow rate detection device
April 6, 2015
IPR Awareness Programme
Idea Generation & Identification of R&D
Projects
• Incremental Innovations
 Key Word Concept : reduce, improve, integrate, slow, increase,
coarser, finer, quicker, longer life, additional applications,
additional functions, waste reduction, cleaner etc. – applied to
end products, components, raw materials, manufacturing
process, by-products, environmental impact etc.
 Examples:
 Globe – reduce cost to Rs 10; Nano – reduce cost to RS one
lakh.
 New materials for broom – plastic, curled steel wire,
composite.
 High energy magnets for low cost shock absorber for cycles.
April 6, 2015
IPR Awareness Programme
Idea Generation (Contd.)
• Further Examples of Incremental Innovations
 Electric Iron Press : Development process from Wire Heating
Coil to solid burnout proof semi conductor ceramic heater,
thermostat for automatic on/off operation, steam press,
foldable insulated plastic handle, integrated concept to reduce
accidental fire etc.
 Luggage Hand Trolley : Trolley cum sitting stool.
 Mixer cum Grinder cum Juicer.
 CFC lamps.
 High Energy LED Lamps.
 Spring loaded spectacle frame.
 Double lock in wrist watch strap.
April 6, 2015
IPR Awareness Programme
Idea Generation (Contd.)
• Combinational Inventions
• Mobile Phone cum Camera
• Mobile Phone with counterfeit note detection
device
• Teflon coated Carbon Fiber hockey sticks /
Cricket bats
• Blood Bags with Online HIV Detection
Arrangement
EXERCISE ------ 1 -------- THE CHALK PROBLEM
April 6, 2015
IPR Awareness Programme
IPR SEARCHES
• One Patent leads to another (Patent Searches)
• “You have to listen to music to create new
music”
• New Use Patents, example anti-magnet shock
absorber
• Process Patents
• Product patents
• Copyright Searches
April 6, 2015
IPR Awareness Programme
Other Ways to generate ideas
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Structured Brain storming
Market feedback
Buy Back
Delphi Method
Suggestion Box
Complaint Box
April 6, 2015
IPR Awareness Programme
STUDY OF NATURE
• God is the best designer and innovator
• Nothing to beat the five human senses –
robots, counterfeit detection
• Binary code vs five digit vs decimal system
• Indelible ink for election purposes - Henna
• Chemical light - Jugnu
April 6, 2015
IPR Awareness Programme
Structured Brain Storming
• Choose a theme – cost reduction, energy
conservation, new packaging, safety,
security, etc
• Select a problem – faced by clients, dealers,
suppliers, employees
• Invite possible solutions
• Analyze solutions and select one
April 6, 2015
IPR Awareness Programme
MARKET FEEDBACK
• Primary/ secondary market surveys
• Feedback from existing clients/ suppliers /
dealers
• Feedback from competitors
• New tender specifications
• New developments in other related
businesses/ products
April 6, 2015
IPR Awareness Programme
Do you know your competitors
• BRBNMPL
• State Printing Organizations
• Private competitors- Lunch ticket companies Lottery, Races, Metro and other tickets
• Have you studied their products
• Possibilities for elimination/ joining hands with
Competitors
• Exercise – What is your competitor thinking?
April 6, 2015
IPR Awareness Programme
DELPHI METHOD
• Based on principal that forecasts are better
from structured group of experts
• Define theme/area/problem/idea
• Identify & Select 5 to 6 external experts for
suggestions/ comments
• Expert facilitator tries to bring consensus
among the experts by rating suggestions
• Select optimum solution
April 6, 2015
IPR Awareness Programme
Selection of R&D Projects
• Identify risk factors in development (Assess, eliminate, reduce)
• Assess in-house Technical feasibility (capability in-house)
• Market Risk Factors
• Budget Risk factors
• Time Constraints
• Skilled / Technical manpower Constraints
• Assess R&D infrastructure requirements for the project
• Environmental risks
• Govt. Policy, Rules & Regulations impediments
• Cost of production estimates vs market competition
• IPR infringement Risks
• Exercise -Throwing a ball
April 6, 2015
IPR Awareness Programme
Selection of R&D Projects
• Risks in Transportation, storage, use of the raw
materials, by-products, end products etc to the
operators and the infrastructure
• Stability Risks
• Statutory Certification Risks
• Competitor may take a lead
April 6, 2015
IPR Awareness Programme
April 6, 2015
IPR Awareness Programme
Major IP International Agreements / National
IP Acts
• Trade Related Aspects of Intellectual Property
Rights (TRIPS) Agreement, 1st Jan 1995.
• The Patents Act 1970 as amended by Patents
Amendment Act, 2005
• The Designs Act, 2000.
• The Copyright Act, 1957 as amended by copyright
Amendment Act, 1999.
• The Layout Designs of Integrated Circuits Act,
2001.
April 6, 2015
IPR Awareness Programme
Definition of IP
IP covers inventions in all fields of human endeavor;
scientific discoveries; industrial designs; trademarks,
service marks and commercial names and
designations, protection against unfair competition,
copyrights and related rights to literary, artistic and
scientific works; performances of artists, phonograms,
broadcasts and specifically “all other rights resulting
from intellectual activity in the industrial, scientific,
literary or artistic fields”
April 6, 2015
IPR Awareness Programme
IP Strategy Development
• Evaluating the potential of an R&D result for obtaining
IPR
• Evolving strategies for more effective protection
at minimum staggered cost
• Cost of obtaining and maintaining IPR
• What to file (relevant IPRs) , where to file, When to file
and How to file? Countries, Regions (EPO), PCT
• What Route to follow particularly in respect of patents,
design registration and registration of integrated circuits?
April 6, 2015
IPR Awareness Programme
Types of IP
• Patents (Product and Process) and Utility Models
(Including Business Method Patents).
• Copyright and related rights (including Data
Protection).
• Industrial Designs.
• Trade Marks (including Collective, Certification
and Service marks)
• Confidential Information (Trade Secrets).
• Layout Designs of Integrated Circuits (ICs).
• Geographical indications and indications of source
and appellations of origin.
• Plant Varieties and plant Breeders Rights.
April 6, 2015
IPR Awareness Programme
“Patent, Publish and Prosper” rather than “Publish, or Perish”
ONLY FILING
Inventor
Technical details
of invention
Submission to
Patent Filing
Agencies
Novelty assessment
through patent search
and decision for filing
Letter Document
Processing
with
patent office
Grant
April 6, 2015
Drafting & Filing
Interaction
with Patent attorney
IPR Awareness Programme
Major IP International Agreements / National
IP Acts
• Trade Related Aspects of Intellectual Property
Rights (TRIPS) Agreement, 1st Jan 1995.
• The Patents Act 1970 as amended by Patents
Amendment Act, 2005
• The Designs Act, 2000.
• The Copyright Act, 1957 as amended by copyright
Amendment Act, 1999.
• The Layout Designs of Integrated Circuits Act,
2001.
April 6, 2015
IPR Awareness Programme
Patents, which resulted in Business Disasters
• Polaroid’s instant photography patent cost Kodak
over US$ 3 billion. Minolta in 1991 was forced to
pay US $ 127.5 million to Honeywell for
infringement of auto focus camera patent.
• Dr.Reddy Labs earned US$ 5.5 million in
licensing of a new anti-diabetic drug to a large
European Pharma major.
• Paragon paid Proctor & Gamble US $ 163.5
million plus royalties on all its diaper sales.
• GE was forced to pay Ponar Corp in 1997 US $
128.7 million
April 6, 2015
IPR Awareness Programme
DYNAMIC RELATIONSHIP BETWEEN IPR ACTIVITY
AND COMMERCIALISATION
Maintenance
Globalisation
Grant of Patents
Commercialisation
SemiCommercialisation
Multi-National
Filing
Field Testing/
Clinical
Int. Patent Filing
Prototype Pilot
Scale
Patent Filing
(PCT/National)
Idea Stage
12
18
24
30
36
42
Months
April 6, 2015
IPR Awareness Programme
Knowledge Base
Lab Scale Proof
of Concept
A
DST
UGC
DBT
MEPI
B
CSIR
ICAR
ICMR
CFR&T
CA&SR
Science Dev.Stage
April 6, 2015
Pilot Plant
C
D
STAC
Friend
Semi
Commercial
PATSER
TDB
SPREAD
Public
Commercial
Venture
Capitalists
VCF-IDBI,
E 0%
SIDBI
RCTC
TDICI
HGT
Public
&
Private
Banks
Joint Technology Development Stage
IPR Awareness Programme
STRATEGIES FOR INTELLECTUAL
PROPERTY PROTECTION
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April 6, 2015
WHICH TYPE OF IPR IS TO BE USED ?
WHERE TO FILE IPR ?
PLANNING OF IPR EXPENDITURE
WHEN TO INITIATE IPR ACTIVITY ?
WHAT TO DO WHEN IPR
INFRINGEMENT OCCURS ?
IPR Awareness Programme
WHICH TYPE OF IPR IS TO BE USED

PRODUCT PATENTS

PROCESS PATENTS

INDUSTRIAL DESIGN REGISTRATION

LAYOUT DESIGN OF INTEGRATED CIRCUITS

COPYRIGHT

STRAIN REGISTRATION

TRADEMARKS

TRADE SECRETS

GEOGRAPHICAL INDICATORS
April 6, 2015
IPR Awareness Programme
WHERE TO PATENT
 PRODUCT/TECHNOLOGY USER COUNTRIES
 COMPETITOR COUNTRIES
 COUNTRIES HAVING RAW MATERIAL
RESOURCES
 COUNTRIES HAVING LARGE POPULATIONS
 COUNTRIES HAVING STRONG IPR
ENFORCEMENT SYSTEM
 PCT APPLICATION VS. NATIONAL ROUTE
April 6, 2015
IPR Awareness Programme
PLANNING OF IPR EXPENDITURE

EXPENDITURE VS. DEVELOPMENT SCHEDULE

COUNTRY BLOCKS

DELAY IN EXAMINATION/ FILING FINAL
SPECIFICATION

MAINTENANCE OF PATENTS
April 6, 2015
IPR Awareness Programme
WHEN TO PATENT

PRIOR TO PUBLICATION

TESTING/MARKET TRIAL STAGE

FILING PROVISIONAL SPECIFICATION

COUNTRYWISE SCHEDULING - INDIA, EUROPE
AND OTHER COUNTRIES
April 6, 2015
IPR Awareness Programme
PATENTING ABROAD
OPTIONS AVAILABLE
A) SEPARATE NATIONAL APPLICATIONS
B) EUROPEAN PATENT CONVENTION
C) PATENT COOPERATION TREATY
D) OTHER REGIONAL PATENT SYSTEMS
* ARIPO
*
OAPI
*
EURASIAN
April 6, 2015
IPR Awareness Programme
APPROXIMATE INITIAL COST OF FILING A
PATENT APPLICATION ABROAD
Rs.
1.
AUSTRALIA
60,000
2.
BANGLADESH
25,000
3.
CHINA
4.
E.P.O. Designating 5 countries
1,50,000
5.
INDONESIA
40,000
6.
MALAYSIA
30,000
7.
NETHERLANDS
35,000
9.
THAILAND
55,000
10.
U.S.A.
80,000
11.
U.K.
90,000
April 6, 2015
1,00,000
IPR Awareness Programme
IPR INFRINGEMENT
 PROBLEMS OF DETECTING
INFRINGEMENT
 LEGAL RETAINERSHIP
 SHARING LEGAL EXPENSES
April 6, 2015
IPR Awareness Programme
IPR Business strategy Tricks
• Use of “Patents of Addition” to reduce costs (as
much as Rs. 50 lakhs)
• Extend life of patent by first filing product patent
and then process patents, particularly for new
chemical entities.
• The 42-month patent marketing war.
• How to detect patent infringement.
• Patents of Addition-to reduce patenting costs.
April 6, 2015
IPR Awareness Programme
How to acquire useful Confidential
Information
• International patent search through key words.
• Structured patent search using International patent
search engines such as Devernet.
• US copyright search is now possible.
• Through Purchase of Tender documents (largest
source of design information for consultants)
• Patent citation Index.
• Patents filed by competitors.
• PHD thesis of students.
April 6, 2015
IPR Awareness Programme
TECHNOLOGY ASSESSMENT AND
VALUATION
April 6, 2015
IPR Awareness Programme
TECHNOLOGY RELATED FACTORS
• Type of Technology
– Simple
– Complex
– Disruptive
• State of Development
– Lab Scale
– Bench Scale
– Pilot Scale
– Semi Commercial
– Commercial ( Life Cycle Stage of S-curve)
April 6, 2015
IPR Awareness Programme
Contd..
TECHNOLOGY RELATED FACTORS (Contd.)
• Testing / Certification of end products
– Status of Statutory Certification
– Product Quality
– User Feedback
• Stage of Development of Bye Products and
Pollution / Waste Minimization
April 6, 2015
IPR Awareness Programme
Contd..
INTELLECTUAL PROPERTY RELATED FACTORS
• Type of protection
– Patents ( India, other countries)
– Design Registration
– Copy right
– Integrated Circuits
• Confidential Information
– How difficult it is to replicate the technology
– Technology Replication safeguards
– Catalyst
– Enzymes
– Hidden technical features
• Scientist Confidentiality Status
April 6, 2015
IPR Awareness Programme
Contd..
TECHNOLOGY COMPLETENESS ASSESSMENT
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•
•
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Know-how manual Completeness
Process Optimisation ( Cost & time)
Process parameter Boundary Condition Specifications
Technical Danger / risk factors ( such as risk of explosion /
contamination, raw material quality verification, worker safety,
pollution control)
• Risk assessment for shut down / down time for introducing new
technology
April 6, 2015
IPR Awareness Programme
Contd..
OTHER FACTORS
• Market and Business Potential Factors
– Status of Competing Technologies ( International Patent
Search)
• Type of Application
– Single vs Multiple industry Uses
– Size and value of market
– Market Entry Barriers
• Funding Related factors
– Project Development Cost
– Availability of Technology Commercialization Funds
• From Market (Equity)
• From Banks
• From Technology Development Funding Agencies / Schemes
April 6, 2015
IPR Awareness Programme
Contd..
• Scientist Related Factors
– Reputation and Experience of Technology Development
Institute / University
– Track record of Scientists (Industry experience)
– Availability of Scientists
• Stability
• Mobility
• Transfer on deputation
• Technology Transfer Factors
– Cost of Technology
– Logistics of Technology Transfer
– Provision of Post Technology Transfer Services
• Process Optimization
• De-bottlenecking
• Supervisions of Testing and Commissioning
April 6, 2015
IPR Awareness Programme
• Formulating a Technology Transfer Strategy
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April 6, 2015
Territory Exclusivity
Period Exclusivity
Application Exclusivity
Coexclusive Territories
Multiple Licensing
Cross-Licensing
Buy-Back Arrangement
Mother Licensee Concept
Transfer of technology through sale of machinery
with embedded technology.
IPR Awareness Programme
• ABILITY vs RISK PERCEPTION
• MAXIMIZING R&D RESULTS / IPR
PORTFOLIO
EXERCISE 2-----------THE CIRCLE PROBLEM
April 6, 2015
IPR Awareness Programme
T H E O R E T IC A L E V A L U A T IO N M E T H O D S
1.
2.
C ost B ased E valu ation
(a)
A ctu al C osts
- costs in cu rred in R & D w ork
- cost of p rotectin g IP R
(b )
R ep lacem en t C ost
E stim ate of th e cost to d evelop altern ate/
eq u ivalen t tech n ology
C om p arab le M ark et V alu e
- V alu e ob tain ed b y referen ce to actu al
licen sin g term s for com p arab le
tech n ologies in recen t tim es
D ep en d s greatly on in d u stry n orm s an d cou n try to
cou n try
April 6, 2015
IPR Awareness Programme
3.
In co m e M eth o d
- C o st b a sed o n d eterm in in g th e ex p ected p ro fits
th a t a B u y er w ill m a k e.
4.
C lien t B a sed M a rk et V a lu a tio n - p ercen ta g e o f S a les
T u rn o v er
- T ech n o lo g y F ee d eterm in ed a s a p ercen ta g e o f
a ro u n d 5 -1 0 % o f th e tu rn o v er/p ro ject
im p lem en ta tio n co st o f th e b u y er
- T ech n o lo g y F ee ch a rg ed sp lit in to u p fro n t
lu m p su m a m o u n t a n d a n n u a l ro y a lty p a id o n
sa les.
April 6, 2015
IPR Awareness Programme
5 . P a te n t R e la te d E v a lu a tio n In d e x
B a s e d o n P a te n t E v a lu a tio n
g ra d in g s fo r:
- S p e c ific E v a lu a tio n o f R ig h ts
- T ra n s fe r a n d D is trib u tio n
P o te n tia l
- E v a lu a tio n o f B u s in e s s
P o te n tia l
April 6, 2015
IPR Awareness Programme
6 . P R A C T IC A L E V A L U A T IO N M E T H O D O L O G Y
 O b jectiv e: T o d eterm in e tech n o lo g y / IP R v a lu e fo r a
sp ecific clien t.
 V a lu e d ep en d s o n th e in ten tio n /in terest o f B u y er
- G en u in e B u y er w h o se in ten tio n is to m a n u fa ctu re
- B u y er h a s sim ila r tech n o lo g y , w a n ts to b u y a n d
B lo ck IP R to a v o id co m p etito rs.
- B u y er w a n ts jo in t d ev elo p m en t
April 6, 2015
IPR Awareness Programme
- B u yer w an ts to avoid n u isan ce valu e
- F ak e B u yer, on ly w an ts to gath er in form ation an d d evelop h is
ow n tech n ology.

W ork ou t th e in trin sic w orth of tech n ology u sin g th eoretical
evalu ation m eth od s.

U sin g in d u stry n orm s an d b ack grou n d of b u yer d eterm in e lu m p
su m p rem iu m an d royalties th at cou ld p ossib ly b e agreed to

N egotiate an d fin alise p rice of th e tech n ology (IP R ) lin k ed to
variou s term s an d con d ition s of licen ce agreem en t viz. E xclu sivity,
m in im u m royalty p ayab le, p eriod of p aym en t of royalty, ow n ersh ip
of fu tu re d evelop m en ts etc.
April 6, 2015
IPR Awareness Programme
Consultant’s Role in IP Protection and
Technology Transfer
April 6, 2015
IPR Awareness Programme
WHO NEEDS CONSULTANTS’ SERVICES
FOR IPRs or
TECHNOLOGY TRANSFER
 NEW ENTERPRENEURS – Identifying Proven
Technologies
 EXISTING INDUSTRIES - Identifying New
Technologies
 R&D INSTITUTES & UNIVERSITIES – For
Upscaling and marketing R&D Results
 INDUSTRIAL PROMOTION ORGANISATIONS
 FINANCIAL INSTITUTIONS
 STOCK BROKERS
 GOVERNMENT
April 6, 2015
IPR Awareness Programme
CONSULTANTS’ SERVICES FOR R&D
INSTITUTES







IDENTIFYING NEW AREAS FOR R&D
INDEPENDENT TECHNOLOGY EVALUATION
IDENTIFICATION OF PROSPECTIVE CLIENT(S)
CONDUCTING MARKET SURVEYS
PREPARATION OF FEASIBILITY/ PROJECT REPORTS
FORMULATING STRATEGY FOR IPR PROTECTION
DESIGN OF PILOT OR SEMI-COMMERCIAL PLANTS
April 6, 2015
IPR Awareness Programme
CONSULTANTS’ SERVICES FOR NEW
ENTERPRENEURS
IDENTIFYING NEW OPPORTUNITIES
SOURCING TECHNOLOGY
TECHNOLOGY EVALUATION
MARKET POTENTIAL SURVEYS
PREPARATION OF FEASIBILITY/ PROJECT REPORTS
ARRANGING PROJECT FINANCES
DESIGN & ENGINEERING/ UPSCALING
PROJECT MANAGEMENT
PREPARATION OF MARKETING PLANS
TEST MARKETING
April 6, 2015
IPR Awareness Programme
CONSULTANTS’ SERVICES FOR INDUSTRIAL
PROMOTION ORGANISATIONS
 IDENTIFYING NEW INVESTMENT OPPORTUNITIES
 SOURCING TECHNOLOGIES TO BRIDGE THE GAPS
 DESIGN OF INDUSTRIAL PARKS/ESTATES
 TECHNO-ECONOMIC EVALAUATION OF PROJECT
PROPOSALS
April 6, 2015
IPR Awareness Programme
CONSULTANTS’ SERVICES FOR
EXISTING INDUSTRIES
 IDENTIFYING TECHNOLOGY GAPS
 SOURCING TECHNOLOGIES TO BRIDGE THE GAPS
 FORMULATING DIVERSIFICATION PLANS
INTEGRATED WITH TECHNOLOGY DEVELOPMENT
/ ACQUISITION
 FORMULATING TURN AROUND STRATAGIES
 FORMULATING 5-10 YEAR TECHNOLOGY PLANS
April 6, 2015
IPR Awareness Programme
PREPARATION OF 5/10 YEARS TECHNOLOGY
PLANS FOR INDUSTRY
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
STUDY OF EXISTING INFRA-STRUCTURE AND PROCESS
PLANTS
VERTICAL/HORIZONTAL DIVERSIFICATION
POSSIBILITIES
IDENTIFICATION OF NEW TECHNOLOGIES
(INDIGENOUS AND FOREIGN)
SOURCING OF THESE TECHNOLOGIES
PREPARATION OF THE 5/10 YEAR TECHNOLOGY PLAN
April 6, 2015
IPR Awareness Programme
• WHAT IS YOUR COMPETITOR THINKING
EXERCISE 3-----------THE TAPE PROBLEM
April 6, 2015
IPR Awareness Programme
HOW TO IDENTIFY
PROSPECTIVE CLIENTS
FOR A TECHNOLOGY
 Publicity :
 Where clients approach the inventor
 Free publicity through interviews / news items
in various media/TV, Newspapers, relevant
technical magazines.
 Advertisements : Paid / Complementary
 Trade Fairs / Exhibitions:
April 6, 2015
IPR Awareness Programme
 Direct Mailing of preliminary information on
technology to:
 Suppliers of raw materials required in the
process of manufacture
 Companies having competing products
 Importers of the products
 Companies who have existing infrastructure
( plant and machinery) required for
manufacture of the product.
 Through Project Mangers of sector specific
industrial parts e.g. Technology Parks, STEPS
 Cross licensing possibilities
April 6, 2015
IPR Awareness Programme
IP POLICY
• Depends on Industry Sector – Drug & Pharma, Bio-technology, IT
and Computer Software, Manufacturing & Processing, Consumer
Durable Goods etc.
• Depends on Complexity of technology
• Depends on quantum
commercialisation
of
funds
required
for
successful
• Depends on type of owner of IPR (R&D Institute,Industry,
University etc.)
• Depends on size of Industry – MNC, Large Industry with In-House
R&D setup, SME, Start up High Tech Industry
April 6, 2015
IPR Awareness Programme
IP Policy – Basic Elements
Relevant IPR’s
Budgeting
for
IPR
related
activities
registration,maintenance,infringement,marketing etc)
(Filing,
Organisational IPR setup (Committees for making IPR
Decisions)
Policy regarding self exploitation Vs licensing to other Parties
/Ancillary units/ JV partners or Franchisees
Sharing of technology fees earned with employees
Confidentiality Agreements with employees and associates
(Suppliers, fabricators, Testing Agencies etc)
April 6, 2015
IPR Awareness Programme
Steps to Formulate an IP Policy for your
organization.
1. Clearly define the objectives of the IPR Exploitation
Programme.
2. Formulate Basic IPR strategy to achieve the
objectives.Remember IPR activity is dynamic and not
static- It has to enmesh with the R&D commercialization
activity on a continuing basis.
3. Integrate IPR strategy with overall business strategy for the
organization.
April 6, 2015
IPR Awareness Programme
IP Opportunities for TCE
• No Major IP Consultancy Company in the
Country. TCE can have In-Group clientele of
around 75 Tata Group Companies.
• TCE can formulate a specific IPR policy for each
of these companies & then for other non-TATA
group Companies.
• Patent Mining management for specific clients.
• TCE can provide consultancy services for
International patent / copyright searches.
• TCE can act as a Consultant for formulating an
IPR filing strategy for major inventions.
April 6, 2015
IPR Awareness Programme
IP Opportunities for TCE (Contd.)
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Evaluation of IP assets in M&A agreements.
IP watch service for its clients.
IP infringement information services to its clients.
Training on IP matters.
Patent analysis for its clients
IP & the stock market brokers – advisory services.
Thus, becoming the leader in providing IP services
in India.
April 6, 2015
IPR Awareness Programme
IPRs important to consultants/other Tata
Companies
Consultants (TCE)
Confidential Information Relating to Clients, sub-consultants and
employees Acquisition of Confidential Info and prevention of disclosure of
Confidential Info to others
Industrial designs - Architectural Work & Drawings, Other Aspects relating
to Aesthetics of a particular engineering projects
(digital fountain clock in public places like airports, multiplexes, shopping
malls)
Patents : Business Methods Patents (aircraft business class 1A-1C
reservation example)
April 6, 2015
IPR Awareness Programme
IPRs important to other Tata Companies
TATA MOTORS
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Patents- particularly for nano particle coatings, new alloys/materials (New
Rubber/Polymers), suspension systems, new chemical processes for pickling
painting, forging, casting etc, patenteable industrial designs which have
functional utility in automobiles such as automatic tyre puncture indication
device), Automatic Adjusting headlights for corners, Fibre reinforced plastic for
fuel tanks, coolants)
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Industrial designs - All parts of the automobiles which are visible such as
headlights, mudguards, tail-lights, interiors, storage spaces etc.
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IC design registration : for various applications in Auto (GPS systems)
Trade marks / Brand Names : Brand names for the bought out
components such as stereos, ACs, Tyres etc.
April 6, 2015
IPR Awareness Programme
Major Business Opportunities for TCE – New
Technology
S .N o. B u sin ess
A rea
S p ecific O p p ortu n ities
1.
H o sp ita ls
T ele-m edicine
M edical T oursim
H ospital Im aging S ystem s
S C A D A for H ospitals
E arly D isease W arning S ystem s
2.
A irp o rts
3.
April 6, 2015
A -3 8 0 – double deck aero -bridge,
passenger luggage handling system s,
runaw ay s re-designs, cleaning
system s
A m u sem en t N ew G am es, C oncept S hopping
& G a m in g M alls, G olf C ourses (H ybrid),
C o m p lex es H eritage T ourist C om plexes, L uxury
S hipping L iners
IPR Awareness Programme
Major Business Opportunities for TCE – New
Technology
April 6, 2015
S .N o. B u sin ess
A rea
S p ecific O p p ortu n ities
4.
2010 C om m onw ealth G am es in D elhi
Indian bid for 2020 O lym pic G am es
S p o rts
S ta d iu m s
IPR Awareness Programme
FOLLOW-UP TASKS - Domain Focus Groups
• Identify the sub-sectors
• Patent, Industrial Design and Copyright Mining –
through IPR Searches, RFP Documents etc.
• Mapping the Relevant IPRs for the sub-sector
• Prepare a Strategic Concept Paper for the domain
as a business opportunity.
April 6, 2015
IPR Awareness Programme