A case study: How Sitefinity triggered our business transformation from idea to execution AGENDA Background Challenges The Project Where We Are Today Background Helping brands connect with consumers in relevant ways since 1989 IC Group is founded by Todd Pluchinske who creates niche insurance offerings: golf hole-in-one and scratch card contests. Today IC Group has launched over 5,000 projects in more than 20 countries with over $100 million dollars in cash and prizes awarded. We employ over 100 dedicated people who deliver promotional solutions, services, technology and expertise to the world's biggest brands and agencies. Challenges Our Environment Broad Offering Projects vs. Products Changing Digital World Our Vision Creative Design Technical Delivery • Freedom • Security & integrity • Speed • Technical quality The Project Project Objectives Reduce costs Increase speed to market Maintain creative freedom Project Scope Server infrastructure Software architecture Business process Project Organization Stakeholders Large stakeholder group including: The owners Delivery Leads Development Team Account Services and Sales Vendors Telerik & Sitefinity Professional Services Solution Architecture Development Oversight Professional Licenses Timelines Where We Are Today The Results: Infrastructure The Results: Workflow The Results: Summary Business Reinvention vs. Business Improvement The Results: Summary Innovation vs. Regurgitation The Results: Summary Leaders vs. Vendors Questions?