The Creative Economy
The Intersection of Arts and Business
in Our Communities
A project of the New Hampshire Creative Communities Network
Agenda
The Creative Economy Toolkit
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Making It Work In Our Community
Panel Discussion
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8:30
Intersection of Art and Business
Breakout Sessions
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8:00
8:50
What is one thing we can do to move our work forward
Pitch Out
9:20
Purpose of Today
Why is the creative economy
important?
Why should we invest in
strengthening the creative
economy?
Defining the Creative Economy
New England Foundation for the Arts definition:
Together, artists, cultural non-profits, and creative
businesses produce and distribute cultural goods and
services that impact the economy by generating jobs,
revenue and quality of life
The Creative Economy
Creative Cluster
Businesses &
Organizations
Creative
Workforce
People
Places
Creative Communities
Creative Clusters
Businesses & Organizations
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Arenas
Cultural Centers
Performance Venues
Artist Studios
Artist-Owned Businesses
Technology Centers
Entrepreneurs
Business Incubators
Creative Workforce
People
Artists
Creative Industry Workers
Creative Problem Solving in Business
Creative Communities
Places
Creative Districts
Public Spaces
Parks
Walkable Streets
How The Creative Economy Works
Creators
• Artists
• Designers
• Writers
• Engineers
• Scientists
Supporters
• Art Commissions
• Non-Profits
• Government
• Business
Consumers /
Customers
• Performance Fees
• Visual Art Sales
• Creative Design
Services
• Manufacturing
Creative Economy and Jobs
New Hampshire
Over 4,500 arts related businesses with over
13,000 people employed (2012)
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Art Schools
Design, Publishing
Film, Radio, TV
Museums
Performing & Visual Arts
Creative Economy NH – Non-Profits
$139 Million spent by non-profit arts
and cultural organizations …
became $67 Million in local
sales – retail, lodging,
restaurants
We Have Put Together the Steps for
Our Creative Economy
Data
How Will
We
GROW?
• Surveys
• Research
Policies
• % for arts
• % for culture
Plans
• Cultural
• Economic
Development
Local Creative Economy Successes
Monadnock Region
$16.6 million industry
$10.6 m
household
income
477 jobs
$13.1 m spent
by non-profits
$3.5 m spent in local restaurants
hotels, retail, parking
*Non profits only
How do we continue to build our
Creative Communities?
Convene
Stakeholders
Build
Partnerships
Promote
Successes
Keys To Success in Advancing the
Creative Economy
Commitment
Education
Funding
Advancing our Creative Economy
Policy Maker/
Advocate /
Creative
Industry
Conversation
Engage
Portsmouth
Preservation
• Identify and preserve and open spaces contributing to unique character
and cultural assets of Portsmouth
Space
• Expand and support spaces for cultural activities and events, including
affordable space for artists, performances, meetings, storage
Youth
• Engage young people in arts and cultural opportunities in all aspects of
their life, including educational, recreational, and social settings
Business
Marketing
Agency
• Engage businesses with the arts and cultural community
• Market Portsmouth as a business and cultural destination
• Create an arts and culture agency to act on the City's behalf on all matters
related to arts and culture
Rochester
Heritage:
• Highlight our unique heritage to inspire a sense of
place and pride in the City of Rochester
Potential
• Identify, strengthen, promote and broadcast
Rochester's cultural assets, infrastructure, and artistic
treasures.
Community
Commerce
Image
• Facilitate community involvement in the arts.
• Recognize the economic power of the arts and
culture in Rochester.
• Invigorate Rochester with an emphasis on the City's
unique blend of old-fashioned charm and progressive
vision.
Concord
Capacity
• Build capacity of Concord’s creative sector through strategies such as public
and private funding for not-for-profits, information, networking,
management assistance, and coordination.
Creative
Climate
• Develop a business and public policy climate that encourages creativity with
a public commitment to creative economic development that actively
enables creative enterprises and individual artists.
Identity
• Define and promote a creative identity and brand for Concord, so residents,
current and prospective employers, potential creative workers, and visitors
understand Concord’s unique and authentic identity as a home and
destination.
Downtown
Greater
Concord
• Develop and enhance downtown, implementing Main Street plans for
upper-story residential, creative enterprises, special events, restaurants,
shopping, streetscape and façade development that result in a vibrant,
lively downtown with activity into the evenings and weekends.
• Enhance neighborhoods and surrounding communities as walkable villages
that encourage creative businesses, artist housing, cultural programming,
parks and open space, and cultural attractions.
Grouping of Themes
Culture
• Collaborative
• Potential
• Creative
Climate
Business
• Commerce
• Downtown
Community
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Youth
Agency
Space
Capacity
Marketing
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Identity
Heritage
Image
Cultural
Tourism
Monadnock Region – Keene / Peterborough / Jaffrey
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Culture
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Business
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Community
Marketing
• Cultural Tourism - Task Force Already working on this with the
Monadnock Travel Council
Advancing our Creative Economy
Engage
Monadnock Region – Keene / Peterborough / Jaffrey
Culture
• Connect artists with artists, non-arts community,
entrepreneurial training, and city planners, to increase visibility
of creative economy.
• Create a recruitment and retention package, catered to each
Business
Community
sector, showing the arts/culture offerings, to entice people to
live/work/stay in this region.
• Public art project – eg: mural = community involvement
• Young Audience Program = active participation
• Arts After Dark - social gatherings of artists and businesses