Challenges in Developing
Products for an Advanced
Mobile Market:
Sasken Experience
Team Members:
Anum, Si, Seun & Robert
BRIEF
INTRODUCTION
TO OUR CASE
INTERNATIONAL
PROJECT
CRITERIA
CONCLUSION
sasken
• A communication software company based in
India
• Provides research and development support
to leading wireless vendors from its offshore
centres
The Case Study
• Looks at Sasken’s experience in developing an
advanced multimedia player for Japan
• Discusses the challenges faced by the
company in being far away from the target
market and trying to meet customer
specifications
Characteristics of an International
Project
Attribute
Sasken
Organizations
The organization has offshore
sites in Japan, China, U.S and
more
Mutliple systems that require
local knowledge and support
Systems and Technology
Society
Company Culture
Multiple, varied cultures
Variations in each area due to
local factor and history of the
firm in each location