MADE IN POLAND
presented by: Mrs ILONA ANTONISZYN-KLIK
Deputy Minister of Economy
Republic of Poland
November 6, 2013, Tel Aviv
LEADING SECTORS OF THE POLISH ECONOMY
ECONOMIC GROWTH AND LABOR PRODUCTIVITY
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Significant growth potential,
Dynamic increase in labor productivity – one of the highest in the EU
 work management improvements
 Introduction of new technologies
 Investment in human capital
Over the past 16 years Poland has registered higher GDP per capita growth than the
other EU states and the US
GDP per capita growth in Poland, EU27 and in the USA in 1996-2014*
Source: Eurostat
INCREASE IN POLISH EXPORT VALUE
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9-fold export increase over the last 18 yeasr – from 15,5 to 146 billion euro
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Changes in export structure:
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Key export products:
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machinery and electrical equipment – 23,71%
means of transportation and parts thereoff – 14, 26%
base metals – 11,72%
plastics and rubber – 7,08%
Main trading partners:
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Increasing share of technically advanced goods,
Increasing number of knowledge-based services rendered
Germany - 25,1%
United Kingdom - 6,8%
Czech Republic- 6,3%
Increase in exports to the East-Central Europe countries is further projected.
DIRECT FOREIGN INVESTMENTS IN POLAND
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Poland ranks 4th in terms of investment attractiveness in Europe and 14th in the world.
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First rank in terms of investment attractiveness in East-Central Europe
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The increase of investment project number by 22 % - the highest growth among the
European countries
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New investment projects mainly in the modern fields:
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business process outsourcing (BPOs),
shared services centers,
ITC technologies,
automotive industry,
R&D,
aerospace,
*the newst survey of UNCTAD (2013)
**Ernst & Young’s report (2013) and Best Countries for Business report, Bloomberg 2013
POLAND’S ATTRACTIVENESS TO FOREIGN INVESTORS
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One of the largest European consumer markets
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stable internal demand
access to qualified human resources
low labor costs
Stable and innovatine financial sector
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Warsaw Stock Exchange – the largest stock eschange in the
East-Central Europe,
one of the world leaders in contactless (by proximity cards)
payment systems
over 16 million proximity cards users
*National Bank of Poland’s data as of 1st quarter of 2013
POLAND IS ALSO THE LARGEST FOREIGN INVESTOR AMONG
THE EAST-CENTRAL EUROPEAN COUNTRIES*
* UNCTAD (2012)
THE MOST PROMISING SECTORS
POLISH FOOD
SPECIALITIES
THE FOOD INDUSTRY
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Modernization as well as technical and organizational improvements
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Production structure similar to those of highly-developed countries
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Competitive and renowned - on many foreign markets - products
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358.000 people employed – 14,5% of overall employment in the industry
sector*
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14,2% of the global output of the Polish manufacturing sector
*data as of 2012
(Central Statistical Office)
THE VALUE OF THE POLISH FOOD MARKET
AMOUNTED TO 55 BILLION EUR IN 2012
EXPORT POTENTIAL
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Threefold increase in agri-food exports over the
last 9 years
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Changes in export structure
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Most promising sectors:
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meat
dairy
fruit and vegetables
confectionary
secondary cereals processing
Strenghts:
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The value of exports of selected agricultural product
groups in Poland in 2011, in millions of euros
Source: The food sector in Poland in 2011, Polish
Information and Foreign Investment Promotion Agency
decreasing exports of agricultural commodities,
growing volume of processed agricultural
products
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cost-price competitiveness
high quality
taste
DEFENSE INDUSTRY
THE POLISH DEFENSE MARKET
• Centered around the Polish Defense Holding
(former BUMAR)
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40 companies
10.000 people employed
• The ongoing consolidation of the sector
• Dynamic growth of the sector is projected
• Attractive offer:
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anti-air raid and anti-missile defense systems, reconnaissance and command
systems, balistic protection,
different types of weapons: pistols, rifles and sniper rifles
armored vehicles, ammunition and rackets
EXPORT POTENTIAL
• Increasing investments in R&D,
• The Polish Defense Holding features second highest– among the Polish
companies – spending on R&D in Poland,
• 130 billion PLN assigned to the modernization of the Polish Army over the
next 10 years
• Significant growth in export opportunities of the sector
*ranking of the Economics Institute of the Polisf Academy of Sciences/ 2012
MEDICAL TOURISM
THE POLISH MEDICAL TOURISM MARKET
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Modern diagnostic and therapeutic equipment
Main services rendered: broad range, high quality, short waiting lists,
Most popular services:
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dental treatment
plastic surgery, eye surgery
cardiac surgery
orthopedics
esthetic medicine
rehabilitation
Medical staff:
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highly qualified
familiar with foreign languages
friendly
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Attractive prices - often half the price asked by the Western European
countries
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300.000 patients annually
annual turnover of 190 million PLN
EXPORT POTENTIAL
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Anticipated annual growth: 13-15%
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Second - after Hungary – most visited country in terms
of dental treatment tourism
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Export highlights:
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Polish sports orthopedics
complex heart surgeries
treatment of hearing disorders
Years of experience in SPA services
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over 40 health resorts
600 wellness and SPA resorts
seaside, lakeside and mountain resorts
natural treasure – minaral and healing waters
unique microclimate
Visitors by country of origin
source: tourmedica.pl
THE VALUE OF THE POLISH MEDICAL SERVICES
MARKET IS ESTIMATED AT 7,1 BILLION EUR
CLOTHING, ACCESSORIES
AND LEATHER GOODS
CLOTHING, ACCESSORIES AND LEATHER GOODS MARKET
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Market structure:
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mainly SMEs
traditional, family-operated companies
39.000 pleople employed in textile production,
almost 79.000 employed in garment production,
nearly 20.000 in leather goods production,
6,8% of the overall employment in the Polish industry sector
the growing importance of the Eastern Poland macroregion:
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production of popular on Western markets underwear
a wide range of designs, decorations, colors, styles, prices
and sizes,
EXPORT POTENTIAL
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ability to compete effectively with foreign companies
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qualified staff,
increasing quality of products,
investment in modernization of production lines
modern machinery
changes in production patterns
growing customer awareness, demand for quality products of
niche manufacturers
Export highlights:
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jackets
hosiery for men
dresses and skirts
throusers and shorts for men
two-piece dresses
ensembles for women and suits for men
THE POLISH CLOTHING AND FOOTWEAR MARKET
WAS WORTH 6,9 BILLION EUR IN 2012
MINING EQUIPMENT
AND MACHINERY
THE MINING EQUIPMENT AND MACHINERY MARKET
• One of the traditional, innovative, and sustainable sectors of the Polish
economy
• More than 1000 enterprises
• Four major capital groups, listed on Warsaw
• Stock Exchange:
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Famur S.A.,
Kopex S.A.,
Fasing S.A.
Bumech S.A.
EXPORT POTENTIAL
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Supplies to the major mining operations throughout the
world
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Varied offer:
 machinery and equipment for open-cast and
underground mining
 transportation systems,
 hydraulic and pneumatic drives,
 gas detection systems,
 ventilation systems,
 air conditioning systems,
 mine rescue equipment,
POLISH COSMETICS
INDUSTRY
COSMETICS INDUSTRY
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The most commercially
sucessful products:
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beauty products for men,
dental care products,
hair-removal products,
make-up removers,
High-quality educational institutions
Poland is one of the two European
countries that offer Cosmetology as a
degree course (at a university level),
THE TOTAL VALUE OF THE POLISH COSMETICS
INDUSTRY WAS ESTIMATED AT 3,4 BILLION EUR IN
2012
EXPORT POTENTIAL
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6th rank in Europe in terms of export value – 5fold increase over the last 10 years
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Products available on 130 markets, even remote
ones, such as:
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Alternative to established brands:
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Trinidad and Tobago
New Zealand
Chile
United Arab Emirates
innovation
attractive prices
high quality
Extensive R&D
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microbiological and physico-chemical tests
dermatological tests
Destinations of the Polish cosmetics exports in 2011. Source: Central
Statistical Office
PROTECTION AND
PRESERVANCE OF
MONUMENTS
THE POLISH PROTECTION AND PRESERVANCE OF MONUMENTS
MARKET
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conservators of historic buildings
archeologists
manufacturers of stone and building materials
EXPORT POTENTIAL
• Highly-specialized companies:
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comprehensive service and support
rich experience
• The Polish archeologists and conservators working all over the world,
participated, inter alia, in the renovation of:
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Merefnebef’s tomb,
reliefs and paintings discovered in Saqqara, Egypt,
several churches in the Old Dongola, Sudan
virtual reconstruction of the destroyed temple of the
Pharaoh Tuthmosis III at Deir el-Bahri in Upper Egypt
CONSTRUCTION
THE POLISH CONSTRUCTION MARKET
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Main development drives:
 road investment projects
 rail infrastructure investments
 construction of sports facilities
Significant contribution of the European Football
Championships in 2012 (hosted by Poland and Ukraine) to the
development of construction market
Many Polish construction materials and services recognizable
around the world
Highly competitive, innovative products:
 high quality
 attractive prices
CONSTRUCTION IS A KEY SECTOR OF THE POLISH
ECONOMY, CONSTITUTING 12% OF THE NATIONAL GDP
AND PROVIDING JOBS TO 12 % OF ALL THE EMPLOYED.
EXPORT POTENTIAL
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Most appreciated abroad Polish construction products :
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ceramics and fittings
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construction chemicals
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woodwork (floors, stairs)
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plate
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roofings
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mortars
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finishing materials
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Large export potential of heating elements improving the
energy efficiency
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Most wanted services:
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of geodesists and geologists
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repair and assembly works
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works on the building facades and on electrical installations
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construction works
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photovoltaic and solar services
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interior design
Main recipients of the Polish exports. Source: Central Statistical Office
WOODWORK
(WINDOWS AND DOORS)
INDUSTRY
THE POLISH WOODWORK (WINDOWS AND DOORS) MARKET
• one of the most innovative sectors of the Polish
economy
• 14,4 million windows and doors sold in 2012
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products with identical quality to those offered
by leading global companies, yet
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with slighly lower prices
EXPORT POTENTIAL
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1st rank in the EU in terms of export value
50% of sector exports – PCV doors and
windows,
Leader in roof windows - about 40% of the
global production
Strenghts:
 ever increasing quality
 broad range of products
 innovative solutions
• ecology and energy efficiency Structure of the Polish woodwork exports in 2011. Source: ASM, Centre for Research and Analysis
• safety
IN 2012, FOR THE FIRST TIME IN HISTORY,
THE VALUE OF THE POLISH EXPORTS OF WINDOWS
AND DOORS EXCEEDED 1 BILLION EUROS.
PRODUCTION OF MEDICAL
AND MEASUREMENT
DEVICES
THE POLISH MEDICAL AND MEASUREMENT DEVICES MARKET
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Competitive products:
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high, certified qulity
advanced technology
high reliability
long life
only certified materials used (surgical
instruments)
1,2 billion EUR – the market value in 2011 r.
Dynamic growth rate at 22% annually
36 industrial and technology parks
(creation of additional 28 parks is planned)
Projected annual growth rate at 25% (since
2013)
The value of the Polish medical market in the years 2009 – 2014 in mio EUR. Source: PMR Publications, 20
EXPORT POTENTIAL
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Main trading partners– Germany (148
million EUR annually) and the other EU
countries
most desired products:
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Structure of the Polish medical equipment exports in 2011.
Source: UN Comtrade
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bioelectronic apparatus,
electrosurgical, telemedicine and audiovisual
communications systems
infusion pumps
operation room lamps
cardiomonitors
defibrillators with monitoring function
medical furniture
radioisotopes
software
THE VALUE OF MEDICAL DEVICES EXPORTS
INCREASED FROM 13,73 TO 387 MILLION EUR
OVER THE YEARS 1992-2011
YACHTS AND PLEASURE
CRAFTS
THE YACHT AND PLEASURE CRAFTS MARKET
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900 companies offering employment to 35.000 people
(2011),
production capacity – 22.000 vessels per year
main products:
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motor boats 6 to 10 meters in lenght
motor boats up to 9 meters in lenght – Poland is second
only to US in their production
Strenghts:
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modern and innivative technologies and designs
high quality and perfect finishing
attention to details
modern trends
latest designs
THE POLISH LUXURY YACHTS CAN BE FOUND IN
MARINAS OF MONTE CARLO, MIAMI AND MANY
MORE
EXPORT POTENTIAL
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90% of production is meant for export
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Most desired boats:
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economic vessels- up to several thous. EUR
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luxury yachts- several million EUR
Main markets:
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Western Europe
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Scandinavia
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Mediterranean countries
Value of the Polish exports in 2006-2011 in mio EUR
Source: Central Statistical Office, 2012 r.
BIOTECHNOLOGY AND
PHARMACEUTICAL
INDUSTRY
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THE POLISH BIOTECHNOLOGY AND PHARMACEUTICAL MARKET
Growth factors:
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highly-qualified staff
over 8 thousand students at 36 colleges
and univeristies
R&D
innovation protected by patents
infrastructure development
Research in biotechnology and molecular
biology - 111 scientific institutions, 2.8
thousand scientists
6 dynamically operating biotechnology
development centers
main groups of innovative products developed by the Polish biotechnology
companies. Source: BIOTECH & PHARMA, Sector Promotion Programme Leaflet,
2013
THERE ARE 70 BIOTECHNOLOGY AND MORE THAN
140 PHARMACEUTICAL COMPANIES IN POLAND
EXPORT POTENTIAL
• One of the most promising markets in Europe
• Numerous innovative research centers
• Highly-qualified staff
• Well-developed resource base
• Competitive labor costs
IT/ ICT SERVICES
THE POLISH IT/ICT SERVICES MARKET
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Market segments:
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Strenghts:
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hardware
software
IT/ ICT services
household electronics
mobile applications, video games
highly-qualified staff
innovation
creativity
IT project designed for:
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health care sector
telecommunications
financial institutions
defense industry
automotive industry
The sectors with the companies featuring the largest share of IT sales
Source: TOP200 Computerworld, 2012
POLAND IS THE FIFTH LARGEST ECONOMY IN EUROPE IN
TERMS OF EMPLOYMENT IN ICT SERVICES.
MORE THAN 5 % OF INDUSTRY PROFESSIONALS IS
EMPLOYED IN POLAND.
EXPORT POTENTIAL
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One of the major IT/ ICT solutions provider in Europe
Export:
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Main markets:
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hardware (mainly to the Czech Republic)
software
video games
mobile applications
consumer electronics (ICT)
Germany
France
the USA
Successes in international competitions:
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ImagineCup
Code Jam
Central European Programming Contest (CEPC)
JEWELRY (AMBER)
THE POLISH JEWELRY (AMBER) MARKET
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Polish jewelry appreciated all over the world
unique designs:
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modern trends
long tradition and rich experience
attention to details, high quality
latest production technologies
60% of turnover is generated by SMEs
Dynamic growth – amber sector currently employs nearly 10.000
thous. people (while only 480 back in 1990)
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modern design
original amber jewelry collections
very fashionable (true „renaissance” of the sector)
POLAND IS THE WORLD LEADER IN AMBER JEWELRY
MANUFACTURE, AS WELL AS THE THIRD EUROPEAN AND
THE SEVENTH GLOBAL IN TERMS OF SILVER GOODS
PRODUCTION
EXPORT POTENTIAL
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12th rank in the EU in terms of value of jewelry sales (400 million EUR)
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70% of shares in global market of amber jewelry
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Main markets
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the USA
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Western European countries
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great opportunities for exports to Asian countries, particularly to China
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increase in exports to former Soviet Union countries - Russia, Ukraine and
Kazakhstan mainly
FURNITURE INDUSTRY
THE POLISH FURNITURE MARKET
• One of the most dynamic and competitve sectors of the Polish processing
industry
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innovation and the pioneering production techniques
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use of modern materials
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attractive design
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high quality
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competitive prices
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well-established cooperation among entrepreneurs, scientists and designers
POLAND IS ONE OF THE GLOBAL LEADERS IN THE
INDUSTRY - THE FOURTH EXPORTER OF FURNITURE
IN THE WORLD AND THE THIRD IN EUROPE.
EXPORT POTENTIAL
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The value of furniture exports accounts for 5% of total Polish exports
Almost 90% of furniture manufactured in Poland is exported
The industry generates incomes of approx. 6,42 billion EUR
The EU member states are the main buyers of the Polish furniture (85% of
exports),
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Germany - (39%)
France – (9%)
others, maninly the Czech Republic, the UK, Sweden and
the Netherlands
Main exports:
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upholstered furniture (21% of exports)
dining and living room furniture (20%)
THANK YOU FOR
YOUR ATTENTION