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COMPANY STORY
DIVISION & STRATEGIES
COMPANY HISTORY
ORGANIZATION
BRAND STORY
DISTIRTIBUTION CHANNEL
BRAND MARKETING
Company Story
About HONGIK SKIN
Since 4347 Years..
Since long time ago, our female ancestors had continuously tried
to fulfill their instinct for the perfect beauty with their wise &
sensible ways.
Following our ancestors’ spirit ‘Benefit all Mankind’,
HONGIKSKIN is now providing you the best products including
the best ingredients only. As you can see our outstanding
achievement here, we also would like to give this amazing
miracle to your skin.
Now, let us begin the HONGIKSKIN’s Special Skin Story!
Beautiful Promises of HONGIK SKIN
01
02
03
Including Only
the best
Ingredients
No Chemical
Extract
contained
Providing
Reasonable
Price
Vision & Strategies
Management System
for Only Customers
All Product is developed
by Customers’ needs.
MBC Project
Supporting all steps, it
means from design to
brand consulting
Expansion Diversity
Distribution Channel
Develop new distribution
channel with positive &
active mind
Expansion the
Global market
Inroad Asia, America,
Europe, and others
Management System for
Only Customers
고객이 만족할 만한 가치 제공
Providing content-able products
고순도, 고함량, 유해성분 배제
High-quality
& High-contents
효능 집중화 제품
제공
product to make customers rebuy
소비자 행동변화에 따른 더 나
은 품질 및 합리적인 가격 제공
The best product with reasonable
price
Expansion Diversity
Distribution Channel
MBC Project
브랜드 스토리 제공
Providing brand story
합리적인 가격으로 판매포인트
컨설팅
제공& consulting the
Selling
point
market with reasonable price
구매자의 시장에 적합한 제품으
로 합리적인
가격제시
Offer
the suitable
products for each
market with reasonable price
Expansion the Global market
Diversification of distribution
channel
Strategy to concentrate for China
market
: Establish local subsidiaries
Collaboration with diversity
business
Expansion the Asia market
: Development the Agencies
: Diversification marketing strategies
Preparing foundation for Global
Marketing
Expansion the distribution channel in
America and Europe
: Providing customized products
Company History
- Supply to Distributor(Outlet Perfume) in PL
- Supply “Hanhui” brand to Distributor(GMC) in MN
- Established “Hongik Skin Co., Ltd.”
- Launched “Yeoin Yeo Dduianal Woo” brand
- Launched “ Saint Peau” Brand
- Launched “Gowool Yeo Dduianal Woo” brand
- Contract the exclusive with “PT.Sinabeuro” in ID
- Contract for collaboration with Angel Heart under MBC project
- Contract the exclusive with “Amazing Beauty” in HK
`
- Supply 30 items to Distributor(AC Beauty Lane) in MY
- Supply “NAEXY” brand to Distributor(Aycom) in PL
- Contract Exclusive distributionship with USAcos in USA
- Supply to Distributor (Cosmo Zone) in CA
- Launched “Hanhui” Brand
- Supply to Distributor (Princess, Vivid Beauty) in HK
- Contract Exclusive distributionship with “Hankook
Trading” for TH market
- Launched “NAEXY” Brand
- Launched “Moselle” Brand
Company History
- Participation Beauty Expo in TH
- Supply to wholesaler in KZ
- Supply to distributor(4prettier) in USA
- Supply to wholesaler(Izar) in PE
- Supply to distributor(Mimy Halim) in ID
- Supply to Wholesaler(King’s garden) in CA
- Supply to Exclusive distributor (ASANOKUNI) in JP
- Supply to wholesaler(Suheong Capsule) in VN
- Supply to Exclusive distributor (Nature.Bros) in KH
- Participation Beauty Expo in Hochimin, VN
- Launching the NP Solution Brand
- Participation International Cosmetics beauty Expo in
Shanghai
- Establish the Hangzhou Cosmetics Co., ltd in CN
- Launching the Hwanghoobin Brand
- Participation International Cosmetics beauty Expo in
Shanghais
Company History
- Supply to wholesaler (Young Would) in Hongkong
- Supply to distributor(Eternal Spa) in Taiwan
- Launching the Merci Brand
- Establish subsidiary company - the TCMG Co., ltd
- Launching the Brands - 4W Solution, 3W Solution,
She’s look
- Launching the Brand - Bergamo
- Launching the Brand - Yezihu
- Launching the Brand - Olivia Lauren
- Launching the Brand - Lafuma
- Launching the Brand - Kartel
- Supply to Distributor (Clair Int’l Ple Ltd) in Singapore
- Launching the Brands – Ellelhotse
- Launching the Brand - Yezimein
- Establish the LK Cosmetics Co., LTD
Organization
Finance
Department
President
대표이사
Marketing CEO
경영관리
Purchasing Dept.
Subsidiary
Materials
Production
Schedule
Management Management
Sales Dept.
Local Overseas Online
Headquarter
Design Dept.
Product
Design
Web
Design
재무관리
Manufacture Dept.
R
&
D
Production
&
Packing
Local Corporation
Trading
Local
Marketing
Brand Story
Saint Peau
Brand Story
Yeowoo Series
Brand Story
NAEXY
Distribution
CHANNEL
Hongik Skin communicate to customers with diversity distribution channel.
Distribution Channel
Online
Hongik Skin market
Social Commerce
Open Market
Export
35%
Europe
Ametica
Asia
25%
Offline
5%
Department
Wholesales
Guide Shop
35%
Etc.
Online
Export
Offline
Etc.
Retail Shop
SNS Market
TC Mall
Distribution
CHANNEL
Customer Analysis
: Hongik Skin Products is loved in 20’s and 30’s females. And other range of people
Rate is increasing continually.
Etc. 5%
10’s 12%
40’s 20%
Male
28%
Female
72%
20’s 38%
30’s 25%
Age Rate of Customers
Sex Rate of Customers
“Hongik Skin Product is loved without distinction of sex of age”
Distribution
CHANNEL
All of Hongik Skin Product is sold in
Global market such as China, EastSouth Asia market, America, and
Europe. And, the profit is
increasing continually.
Brand Marketing
“Hongik Skin is loved by Stars”
Brand Marketing
All of Hongik Skin Products is posted with articles when
we lauched new products because we provide
reasonable price and high quality products.
Brand Marketing
Sponsored
Famous stars
by HI- Skin
Sponsored
Radio Program
by HI- Skin
<TV and Magazine>