13TH RUSSIAN FASHION RETAIL FORUM
IMAGES REVIEW 02/2014
The bi-annual Know-How Transfer Academy in Fashion Retail Management
February 25-27, 2014; Krasnaya Presnya Expocenter, Moscow
RFRF EXECUTIVE CONFERENCE: „What to do against stagflation?“
February 25, 2014; Co-organizer Fashion Consulting Group (FCG)
Reinhard E. Doepfer
Chairman European Fashion
and Textile Export Council:
Anna Lebsak-Kleimaus
CEO,
Fashion Consulting Group
Natalia Chinyonova
FCG Business Development
Executive for Lady & Gentleman City
Igor Gordon
Commercial Director of
Sunday Up Market
„Russian clothing retailers ordered
far too much merchandise for the
season A/W 2013/4, exceeding
consumer demand by 25% or more:
The market needs to be cleared
from stock first before entering a
new balanced growth phase.“
„To challenge stagflation, Russian
multi-brand fashion retailers need
to get out of the mainstream offer
and define their individual nichemarket strategy to comply with the
dramatic changes of consumer
preferences”
„To improve competitiveness, my
customer uses ERP-Programs: cost
reduction by process optimization,
expansion of the brand portfolio,
intensification of store management,
geographical expansion and
customer loyalty schemes.”
„Sunday Up Market is synonymous
to the niche-market philosophy:
from pop-up stores via regular
offline stores to our new sum shop
online venture, we created a true
multi-channel retail opportunity for
over 150 designers.”
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RFRF EXECUTIVE CONFERENCE: an extremely attentive professional audience
February 25, 2014; Co-organizer Fashion Consulting Group (FCG)
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RFRF 4TH RUSSIAN LINGERIE MARKET FORUM on February 26, 2014
Co-organized by LINGERIE Magazine / OOO NIADA and sponsored by MUEHLMEIER BODYSHAPING GMBH
Three speakers at the 4th Russian Lingerie Market Forum (from left): Tamas
Boedoecs, Muehlmeier Bodyshaping; Olga Kudryavtseva and Reinhard E. Doepfer
Reinhard E. Doepfer, Chairman of the European Fashion and Export Council
(EFTEC), presenting the Lingerie Market Report Russia in Spring 2014
Olga Kudryavtseva reporting on her 10 years of experience in building the Russian
Lingerie market as Agent, Import Distributor and Retailer
Russian Lingerie Market Forum paid tribute to CPM BODY & BEACH and
attracted 52 professional visitors from industry and trade
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RFRF CORE SEMINAR: best practice in fashion retail management economics
February 26, 2014; Co-organizer PROfashion
Andrey Burmatikov and Peter Kazorin in dialogue on best practice in brand
portfolio planning and calculation of budgets, selling prices and margins
Alexey Danchenko lecturing on best practice for a multi-brand fashion retailer
to expand through the launch of an online-shop
Datei Profashion Bild zal.jpg
Julia Veshnjakova and Mr. Agatov in dialogue on advanced brand building
systematics and visual merchandizing optimization
The RFRF seminar session powered by PROfashion Publishing House: a
“full house” event and a very concentrated audience
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RFRF SPECIAL SEMINAR: optimization of shop interior design and furnishings
February 27, 2014; Co-organizer sdbn.biz
Andrey Utochkin, Managing Director of Shop Design Business Network
reporting from last EUROSHOP trade fair, Duesseldorf, February 16-20, 2014
Setting a focus on the emotionalization of the shop interior design, latest
innovations of display technology and illumination
Introducing the fascinating visual merchandizing concepts of BREUNINGER
fashion department store, recently opened in Duesseldorf
Andrey Utochkin attracted a large number of professional visitors originating
from Kaliningrad, Vladivostok and Almaty, Kazakhstan
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RFRF FINAL SEMINAR: strategic goals in multi-brand fashion retail
February 27, 2014; Co-organized by Fashion Consulting Group (FCG)
Anna Balandina lecturing on strategic visual
merchandizing and shop window decoration
Galina Kravchenko explaining strategic
assortment management
Andrey Gorb, brand developer of British KAREN
MILLEN/OSASIS on franchising opportunities
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RFRF CONTACT INFORMATION
Messe Duesseldorf
Moscow
Anastasia Paniotova,
Head of PR and Marketing
Tel.: +7 495 955 9199
#502
e-mail:
PaniotovaA@messedi.ru
ITMM GmbH
Stuttgart, Germany
Reinhard E. Doepfer,
Managing Partner
Tel.: +49 711 933 2994 44
Fashion Consulting Group
Moscow
Olga Steinberg
PR Director
Tel.: +7 495 629 7425
PROfashion Publishing House
Moscow
Yuri Gushchin
Business Devleopment Director
Tel.: +7 495 626 3020
e-mail:
doepfer@itmm-gmbh.de
e-mail:
olga.steinberg@fashionconsulting.ru
e-mail:
expo@profashion.ru
Shop Design Business Network
Moscow
Andrey Utochkin,
Managing Director
Lingerie Magazine,
Moscow
Renata Akchurina,
PR Manager
Tel.: +7 916 790 2644
European Fashion & Textile
Export Council
Reinhard E. Doepfer,
Chairman
Tel.: +49 711 933 2994 44
Muehlmeier Bodyshaping GmbH
Tamas Boedoecs,
Head of Sales and
Business Development
Tel.: +49 9635 9219 27
e-mail:
Sdbn.biz@yandex.ru
e-mail:
marketing@lingerie-magazine.ru
e-mail:
r.doepfer@eftec-europe.eu
e-mail:
bodocs@muehlmeier.eu
SEE YOU AT THE NEXT RFRF FROM SEPTEMBER 3-4, 2014
AT CPM (SEPTEMBER 3-6, 2014)
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