Energy Efficiency Sector
2012 Foundational Activities
January 15, 2013
Policy Driver
AB 32
 2020: Reduce greenhouse gas emissions by 30% from BAU*

2020: Achieve statewide energy mix of 33% renewables

2020: Implement Cap and Trade to create a regional energy market
$33 Billion increase in economic production
100,000 new jobs

2050: Reduce greenhouse gas emissions to 80% of 1990 levels
*Business As Usual
Energy Sector Focus
AB32 Categories
Nonresidential Energy Efficiency
Energy Efficiency Sector
Renewables
Commercial and Industrial
Buildings
HVAC
Process
Control
Lighting
Information & Communications
Fenestration
Targets for Commercial Efficiency
California Energy Commission, AB 758 Scoping Plan
Economic Driver
$11 Billion Market
In California (2011-2020)
Investment in Energy Efficiency projected by:
The Don Vial Center for Employment in the Green Economy’
Workforce Education & Training Needs Assessment, 2011
Sector Strategy Goal
A Platform for Deeper Market Engagement
Sector Strategy
Addressing Priority
Workforce Needs
Facilitating Stakeholder
Engagement
Creating Sustainable
Career Pathways
Developing Replicable
Best Practices
Deeper
Engagement
Applied
to
Commercial
& Industrial
Market
Proposed 2012 Outcomes
 Priorities for programs responsive to industry
 Recommended structure for guiding development
 Develop approaches to engaging educators
Key Action: Form Advisory Group
 Link incentives, training, and employment
 Address key growth vectors
 Demand creation
 Capacity
 Compliance
 Leverage PG&E programs funded by CPUC
 Formulate a preliminary basis for moving ahead
Research
Investment to Drive Market Adoption
Investment
Employment
CPUC
CEC
EE
Market
Prop 39
Top 20
Occupations
Training
Employment
Cap & Trade
Market Adoption Driver
EWSS Research Process
Employer Surveys
System
Integrators
Data
NECA
Contractors
Priority Needs
Model Review
Labor
Projections
EWSS
CALCTP
Assets
Community
Colleges
CSUs
EE Training Program Research
Workforce Spectrum
Integrated Demand Side Management* (IDSM)
Sales
Design & Commissioning
Senior Management
Senior Engineers
Senior Project Managers
Energy Auditors
Pre-Sales Engineers
Design Engineers
Project Managers
Post-Sales Engineers
Installation/Operations/Maintenance
Electricians
Sheet Metal Workers
Pipes Trades Workers
Stationary Engineers
ICT Technicians
Employers:
Architectural Firms, Engineering Firms, Systems Integrators, Energy Service Companies,
Commercial Contractors
* Representative List of Occupations
Primary Conversation - WE&T Task Force
Construction Workers:
•
•
Apprenticeships
Training in Codes
& Standards
Disadvantaged Workers
•
Track to Apprentice
Long-Term Employment Outlook
Annual Job Openings in PG&E Service Area
2012 - 2016
Professional Categories
CTE Categories
Civil Engineers
318
Electricians
309
Architects
225
Plumbers, Pipefitters, & Steamfitters
179
General and Operations Managers
80
Carpenters
161
Construction Managers
79
First Line Supervisors
129
Mechanical Engineers
64
Managers, all other
107
Engineers, all other
62
Cost Estimators
69
Accountants & Auditors
31
HVAC/R Mechanics & Installers
60
Management Analysts
26
Construction & Building Inspectors
55
Environmental Engineers
25
Sheet Metal Workers
45
Economic Modeling Specialists Inc., 2012
Annual Distribution of Job Openings
Projected for 2012 - 2016
4-Year Degree
250
CTE Certificate
PG&E
Service Area
Only
373
915
680
122
185
Economic Modeling Specialists Inc., 2012
Near-Term Needs
SolarTech Workforce Innovation Collaborative
Survey of Industry Stakeholders
Objective:
Survey industry stakeholders to assess potential for training and
education that would improve their success in driving market adoption
of energy efficiency projects.
Population Surveyed:
• Total population surveyed: 67
•
•
•
•
NECA Electrical Contractors: 40
PG&E Partner Firms: 8
Energy Professionals: 12
University Energy Center Research: 7
Obstacles to Market Adoption
Higher payback project won
Client lacks capital
Project did not pencil out
EE not a priority for the client
System Integrator
Lack of confidence
NECA Contractor
Project too disruptive
Lack of EE benefits
Getting to decision-maker
Complexity of project
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
Survey of Education & Training Programs
Program Intensity – Top 20 Occupations
CSUs
Civil Engineering
General Construction
Architecture
Mechanical Engineering
Electrical/Electronic Engineering
General Engineering
Environmental Health Engineering
Community
Colleges
Electricians
General Construction
Architecture
Carpentry
Energy/ HVAC Technology
CSU Programs
Highest Relevance to Energy Efficiency
Cal State Chico
•
•
•
•
Civil Engineering
Electrical & Electronic Engineering
Mechanical Engineering
General Construction
San Francisco State
Sacramento State
•
•
•
•
Mechanical Engineering
Civil Engineering
Electrical & Electronic Engineering
General Construction
• Civil Engineering
• Mechanical Engineering
• Electrical & Electronic Engineering
Fresno State
•
•
•
•
CSU East Bay
• General Engineering
• General Construction
Electrical & Electronic Engineering
Mechanical Engineering
Civil Engineering
General Construction
Cal Poly San Luis Obispo
•
•
•
•
•
•
•
San Jose State
•
•
•
•
Civil Engineering
Electrical & Electronic Engineering
General Engineering
Mechanical Engineering
PG&E Service Area Only
Architecture
Mechanical Engineering
Civil Engineering
Environmental Health Engineering
Electrical & Electronic Engineering
General Engineering
General Construction
Community College Programs
Highest Relevance to Energy Efficiency
Butte College
• General Construction
San Francisco City
•
•
•
•
Architecture
General Construction
Electricians
Energy/HVAC Technology
Cosumnes River College
• General Construction
• Architecture
Laney College
•
•
•
•
Energy/HVAC Technology
Architecture
General Construction
Carpentry
Modesto Junior College
• General Construction
• Architecture
West Valley College
• Architecture
Fresno City College
• General Construction
• Architecture
• Energy/HVAC Technology
Foothill College
• Electricians
• Energy/HVAC
Technology
Hartnell College
• General Construction
• Carpentry
PG&E Service Area Only
Direction
2013 & Beyond
Demand Creation Gaps
Area of Need
Skills Gaps
Target Audience: Senior Energy Professionals
Marketing Training
KSAs: analytics, segmentation, messaging tailored by segment
Target Audience: Senior Energy Professionals
KSAs: C-Level/ Facilities Manager relationship skills,
consultative selling
Sales Training
Target Audience: Incumbent energy efficiency
professionals seeking senior positions
KSAs: consultative selling coupled with core financial
and technical elements
Marketing & Sales
Education
Target Audience: Students in community college and
university programs
KSAs: perspectives in energy efficiency financial and
technical elements
Capacity Gaps
Areas of Need
Engineers
Capacity Gaps
Target Audience: Incumbent engineers with up-skilling needs,
dislocated and career-changing engineers
KSAs: energy efficiency technology, systems, and economics
Energy Auditors
Target Audience: Dislocated technical workers and career
changers
KSAs: technologies, systems, codes, and standards
Skilled Technical
Workers
Target Audience: Dislocated technical workers and career
changers, Students in Career Technical Education or JATC
programs
KSAs: Specific skilled trades categories
ICT Skills for
Technical Workers
Target Audience: TBD
KSAs: Integration of ICT into traditional electrical, electronic, and
mechanical skill sets
Compliance Gaps
Area of Need
Optimizing Energy
Efficiency and Return
on Investment
Compliance Gap
Target Audience: TBD
KSAs: Compliance skills and best practices across the
spectrum of commercial/industrial energy
efficiency
Deliverables
Demand Creation
Deliverables
Interviews
Development
Professional
Services
Firms
Instructor
Identification
Recommend
Biz / Engr
Modules
Steering
Committee
Review
NECA
Contractors
Senior
Professionals’
Sales Course
Curriculum
Development
Recommend
Career
Pathways
Deliverables
Capacity
Data
Analysis
(From Phase 1)
Advisory
Council
Review
Capacity
Recommendations
Deliverables
Compliance
Update
Codes &
Standards
Advisory
Council Review
Document
Best
Practices
Lessons
Learned from
CALCTP
Compliance
Recommendations
Energy Efficiency Training Portfolio
Business
Technical
C-Level
Business
Development
Facilities Manager
Business
Development
EWSS Initiative
EWSS Initiative
Energy
Efficiency
Engineers
Business
Development
Specialists
Sustainability
Analysts
Commercial
Energy
Auditors
CSU-EB
Workforce Institute
Foothill
CCSF
Linkages
Stationary
Engineers
HVAC
Tech
Laney
Lighting
Controls
Tech
Process
Control
Systems
Tech
Existing Programs
Building
Control
Systems
Tech
Electric
Power
Systems
Tech
Programs in Development
Electronics
Tech
Recently-offered Programs
Programs being Defined
ICT
Tech
Electrician
Engagement with Educators?
In Progress
Sales
MKTG
Training
Next Priorities
Skills
Panels
Training
Potential Investment in the Future
Potential Investment in the Future
Online Curriculum
Statewide
Learning Hub
Professional
Development
For Faculty
Local Implementation
Individualized
Learning
Classroom
Supplement
Project-based
Learning
On-Site
Facilities
Experience
Internships
Discussion
Thank You
Jim Caldwell
jcaldwell@workforceincubator.org