Xeikon Café 2015:
Packaging innovations
Kick-Off (Dec 10, 2014)
Xeikon Café
Target audience
• Focus on L&P printers (worldwide – min. 100 visitors/day)
• Journalists & analysts
• Brand owners
• Associations
Xeikon Café
CONCEPT
• Tuesday, Wednesday, Thursday,
March 10, 11, 12
• Educational platform
• Digital production solutions
• Facilitated by Xeikon
• Supported by Aura Partners and Xeikon
• Software
• Print media
• Consumables and tools
• Equipment
Xeikon Café
SIDE EVENTS
• Monday, March 9th
PACE (Packaging and Converting Executive Forum)
event for Brand Owners, hosted by Xeikon
10.30 – 14.30 Presentations in meeting room
afternoon: visit the Café!
• Thursday, March 12th
STIMA (Stichting Marketing – Belgian forum for marketeers)
They organise their Brand café (event for Belgian brand owners) at Xeikon
(starts at 4pm)
Xeikon Café
Labels & Packaging Suite concept
Xeikon 3000 Series
Software
Print media
 X-800 workflow
dedicated workflow
for a digital press
 Options serving
specific applications
 Integration in existing
processes
 No pre-coating
 Conventional stocks
 Certified materials
Xeikon Café
Consumables
/tools
 Dedicated toner
application tuned
 White One-pass
opaque
 Food-approved toner
 Lightfastness
Equipment
 Application based
selected to match the
on customer
requirements
Partners Confirmed
PRINT MEDIA
MetsaBoard
Treofan
Taghleef
SOFTWARE
Hybrid Software
Cerm
Esko
LabelTraxx
OneVision
Xeikon Café
EQUIPMENT
Bograma
GM
ABG
Meech
Rietstack
Schober
Spartanics
Tronics
Zund
CONSUMABLES
& TOOLS
Actega
Michelman
Kurz
Partners
Xeikon Café
Xeikon Café: Packaging Innovations
Event built in 3 layers :
1. Exhibition
2. Technical Conference
3. Business oriented conference
Xeikon Café
Packaging Innovations
Demonstrating 15 applications:
• SAL
(Self Adhesive Labels)
• FC
(Folding Carton)
• IML
(In Mold Labeling)
• HTL
(Heat Transfer Labels)
• Demonstrating
Xeikon Café
- Printing
- Converting (equipment)
- Software
- Consumables and tools
- Print Media
Packaging Innovations
Xeikon Café
SUITE
APPLICATION
PRINTING
PRESS
CONVERTING
SOFTWARE
Wine Labels
3300
ABG (?)
Packaging
Innovations
1
SAL
2
SAL
Food labels
CONSUMABLES
TOOLS
PRINT
MEDIA
Kurz (?)
3300
Actega
Mondi
SiliconNat
3
HTL
Presstrans
3500 (train)
MOSS
4
HTL
Thermal Image
3500 (train)
Tronics
Actega
5
HTL
Promotional
3500 (train)
Diamond
Actega
3500 (app)
mini UCoat 500,
Rietstack
Actega
Treofan
3500 (app)
mini UCoat 500,
Schober
Actega
Treofan
Avery
Rapid roll
6
7
IML
IML
8
Thin walled
Thick walled
Pouches
3500 (app)
Mini UCoat
Actega
Actega
9
FC
Luxury packaging
3500 (demo)
MGI, ESKO, Zund
10
FC
Winner Creative Verp.
3500 (demo)
Highcon
11
FC
Security application
3500 (demo)
Bograma
12
Wetglue labels
3500 (demo)
13
Leaflets
14
Varilane job
Cheetah
Health & beauty label
Cheetah
15
Xeikon Café8500 (demo)
SAL
Bomarko
Iggesund
Agfa / ATT (?)
Kurz (?)
Sappi
MBO
Spartanics
Actega
2. Technical
Conference Program
Xeikon Café
Concept
• Presentation track repeated over the 3 days
• 3 meeting rooms
• 2014:
2015:
1 presentation / 1 partner
(proposal)
joint presentations: demonstrating complete application
• Speakers :
joint (partner / Xeikon)
educational (no product portfolio)
Xeikon Café
Content
Content of the presentation :
• View, vision on the market
• Value of the product(s)
• Learned from the industry
Open for ideas
Xeikon Café
3. Business
Conference Program
Xeikon Café
Business Conference Concept
• Presentation track repeated over the 3 days
• Duration: 30 minutes
• Speakers
- printer/converter occupied with digital production (no vendor)
- analysts
• Content of the presentation:
• Business oriented
• Trends
• Customer story
- Why did they consider digital production
- What did it bring
-…
Xeikon Café
Business Conference Proposals
Content
Speaker
Trends at brandowners / digital printing
Infotrends
The value of digital printing in an IL production
Customer
Heat transfer label, decoration with a bright future
Customer
Folding carton through web2print
Customer
wine /spirit labels - digital print
Customer
folding carton digital print
Customer
Epedigree
Customer
security
Idtech
workflow integration
Customer
carton jobs via internet
Customer
Color management
InBoundXeikon
marketing
Café
KanDesign
PR and
communication
Xeikon Café
Press Release, Xeikon initiated
Distribution: Duomedia
Already sent:
“Xeikon Café Packaging Innovations goes global in 2015”
Other press releases planned:
• Self-adhesive labels
• IML labels
• Heat Transfer labels
• Folding carton
Xeikon Café
Press Release, Aura partner initiated
• We encourage Aura partners to communicate their presence @ Xeikon
Café
• Duomedia can help create and distribute (1 press release per partner)
• Service offered by Xeikon as part of the package
• Contact: frank.jacobs@xeikon.com
Xeikon Café
Media partners
• Placing adverts, webbanners,…
• Using Media partners’ database to invite people
• Inviting journalists / consultants
• Xeikon Café coverage in publications
Xeikon Café
Website
• New look and feel
• www.xeikoncafe.com
• Registration is free, but mandatory
• URL redirects:
• www.xeikoncafe.com/packinno
•
http://www.xeikoncafe.com/xeikon-cafeacute-packaging-innovations-2015.html
• www.xeikoncafe.com/registernow
•
http://www.xeikoncafe.com/registration-form---xeikon-cafeacute-packaging-innovations-2015.html
Xeikon Café
Website
Xeikon Café
Website
• Banners & news on www.xeikon.com
Xeikon Café
Registration
• Register on:
www.xeikoncafe.com
or redirect URL:
www.xeikoncafe.com/registernow
Xeikon Café
Registration
• Confirmation email
• Barcode for reception identification
Xeikon Café
Email marketing
• Email marketing automation powered by Pardot
• 15 step drip program
• Campaign kick-off: 10 December 2014 (TODAY)
• Full schedule (download from the Partners Area on www.xeikoncafe.com)
Xeikon Café
Email marketing
• Database:
11.329 emailable Xeikon customer/prospect contacts
• Aura Partner database:
If you wish to include any contacts in the drip program, provide email
address lists to pedro.argenti@xeikon.com.
We encourage you to include contacts in the Xeikon Café email drip to ensure all
invitees receive uniform messages complying with international email marketing
legislation.
Xeikon Café
Email marketing
• First blast
• Send date: 10/12/2014
Xeikon Café
Social media marketing
• Twitter campaign automation powered by Pardot
• Xeikon Twitter handler: @Xeikon https://twitter.com/xeikon
Xeikon Café
Social media marketing
• 22 scheduled posts + live tweeting
• Campaign kick-off: 10 December 2014 (TODAY)
• Full schedule (download from the Partners Area on www.xeikoncafe.com)
• Stay tuned: favourite & retweet!
Xeikon Café
Direct mail
• Postcard campaign
• Database ~10.000 Xeikon European mailable customer/prospect contacts
• Expected mail drop: 15 January 2015
Xeikon Café
Practicalities
Xeikon Café
AGENDA EVENTS
Date
Time
Event
09/03
14:00 – 17:00
Brand Owner Event
10-12/03
09:00 – 18:00
Xeikon Café
12/03
14:00 – 18:00
Stima Event
All booths staffed from Monday 14h !
Xeikon Café
AGENDA BUILD-UP/BREAK DOWN
Date
Time
MACHINERY ONLY
04 – 06/03
08:00 – 18:00
ALL
07 – 08/03
10:00 – 18:00
09/03
08:00 – 12:00
Xeikon Café
WHEN / WHERE
• Date : 10 to 12 March (Tuesday to Thursday)
• Time : Start: 09.00
End: 18:00
• Location :
• Xeikon facility
• Antwerp , Belgium
• FREE upon website subscription (www.xeikoncafe.com)
• Incl. drinks and lunch
• No fixed evening program
• ALL EXHIBITORS NEEDED TO REGSITER ON THE WEBSITE
Xeikon Café
WHEN / WHERE (2)
• Monday evening 9 March: Meet and greet (diner)
• Location: @ Xeikon
• For who?
• All partners
• Xeikon HQ
• Xeikon local sales
• International journalist
• Speakers (when present)
Xeikon Café
HOTEL
• Scandic Hotel, Antwerp
• Preferred Xeikon rate of €85,00
• Shuttle busses during the 3 days from Scandic to Xeikon
• More details in exhibitor manual (distributed this afternoon)
Xeikon Café
Template Invitations
PARTNER
INVITATION
• We will provide you with an InDesign template of the invitation.
• There are 3 fields you can add your own information
1. Logo + return address
2. Boilerplate max. 150 words (+/- 768 characters)
3. Contact details
• Save as PDF file
(a guide on how to make a print ready PDF can be found on the exhibitor portal)
• Remark:
Only the Xeikon café template can be used for your 500 free credits
Xeikon Café
PARTNER
INVITATION
1
1. Place your logo + return address here
Don’t change anything in the address box!!
2. In this field box you can add your company
information, max 768 characters (no space),
+/- 150 words
2
Xeikon Café
PARTNER
INVITATION
3
Xeikon Café
3. Place your contact details here
Template Invitations (2)
• The envelop will have 2 windows on the front
1. Your logo and contact address in a window top left
2. Addressee window
1
2
Xeikon Café
PARTNER
INVITATION
PARTNER
INVITATION
Database
• In order for our partner to merge your PDF invitation with the contact details
your database must contain certain fixed data.
First Name
Matthias
Last Name
Van Aerde
Company
Xeikon
Address
Duwijckstraat 17
City
Lier
State/Province Zip/Postal code
Antwerp
2500
Country Countrycode
Belgium BE-
• We will send you this Excel template together with all other partner
information beginning next week
Xeikon Café
Procedure
PARTNER
INVITATION
• Send your PDF file and database to (3rd party working with Parajett mailing
house)
da@arveri.se
• It takes 2 working days to merge your database with the PDF design, print
and put in an envelop
• Next day = mail drop
Xeikon Café
DOCUMENTS
• All necessary documentation from the café can be found on
• www.xeikoncafe.com
• Partners Area
• Password: XC2015ANTWERP
• Content
•
•
•
•
•
•
Presentations
Exhibitor manual
Health & safety form
Instructions to generate correct PDF for mailing
Invitation templates (for invitation mailing)
Excel template for database creation (for invitation mailing)
Xeikon Café
Xeikon contacts
 Matthias Van Aerde (general marketing)
• T. +32 (0)3 443 19 18
• matthias.vanaerde@xeikon.com
 Tim Van Dyck (technical, layout)
• T. +32 (0)3 443 16 34
• tim.vandyck@xeikon.com
 Jeroen, Hans, Kurt, Filip (suites, solution ,setup)
Xeikon Café
Provide to Xeikon (Matthias)
When not done yet :
1. Logo (in case new one since 2014)
2. Contacts (marketing/technical)
3. Health & Safety form
4. VAT number
5. Boiler plate in English
6. Tech detail of equipment
7. Social media accounts
8. Check classification of partner/suite
Xeikon Café
Q&A
Xeikon Café