ALCATEL-LUCENT PREMIUM DESKPHONES
DRIVE YOUR BUSINESS OPPORTUNITIES IN 2014
Katerina CERNY, Product Marketing Manager
February 24th
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MARKET TRENDS
FROST & SULLIVAN BELIEVES IP DESKPHONES WILL BE THE MAJOR ENDPOINTS
IP DESKPHONES SALES INCREASED IN 2013
DESKPHONES ARE PRIMARY DEVICE FOR OUTBOUND CALLS
• 29% OF ANYTIME ANYWHERE WORKFORCE
• 50% OF WHICH ALSO USE DESKPHONES
DESKPHONES REQUIRED FOR 75 TO 80% OF USERS
GREAT POTENTIAL TO SECURE REVENUE WITH IP DESKPHONES SALES
PHONES REMAIN A CAPEX PURCHASE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
BUSINESS OBJECTIVES
BOOST YOUR
BUSINESS
TO ADDRESS
YOUR MARKET
LEVERAGE YOUR
INSTALLED BASE
LONG TERM
INVESTEMENTS TO
ENSURE BUSINESS
CONTINUITY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
A COMPLETE RICH DESKPHONE RANGE
SMART
SIP DESKPHONE
IP AND DIGITAL PREMIUM DESKPHONES
8082 My IC Phone
8068 BT
8068
SIP, IP, DIGITAL DESKPHONES
4008/4018 IP Phone
4019 Digital Phone
8002/8012 SIP
Deskphones
8038/8039
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
8028/8029
UNDERSTAND WHO THE USERS ARE
REAL-TIME DRIVEN
USERS
•
•
•
•
BUSINESS SUPPORT
KNOWLEDGE WORKERS
INDUSTRY SPECIFICS
…
TASK-DRIVEN
USERS
MOBILITY-DRIVEN
USERS
• LOGISTICS / SUPPLY CHAIN
• CONTACT CENTER AGENTS
• …
•
•
•
•
SALES PEOPLE
EXECUTIVES
FIELD ENGINEERS
…
• PC/PHONE INTEGRATION
• LOW END PHONES
• …
• SEAMLESS DEVICE SHIFT
• ROUTING CONTROL
•…
TYPICALLY LOOKING FOR…
• DIAL BY NAME
• CONTINUITY/SURVIVABILITY
• BUSINESS FEATURES SUCH AS:
GROUPWARE, PRESENCE…
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE RANGE
QUALITY/RELIABILITY
LEVERAGING PAST INVESTMENTS
(SYSTEM AND CABLING)
COST OPTIMIZATION
QUALITY/RELIABILITY
RICH FEATURESET
INTENSIVE COMMUNICATIONS/GROUPEWARE
LEVERAGING PAST INVESTMENTS
(SYSTEM AND CABLING)
QUALITY/RELIABILITY
IPV6 READY
COST OPTIMIZATION
QUALITY/RELIABILITY
RICH FEATURESET
INTENSIVE COMMUNICATIONS/GROUPEWARE
IPV6 READY
SIP
TDM
PREMIUM
IP
ENTRY LEVEL
SMART
QUALITY/RELIABILITY
IPV6 READY
WEB SERVICES
UNIFIED COMMUNICATIONS POD
QUALITY/RELIABILITY
IPV6 READY
COST OPTIMIZATION
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE RANGE
PREMIUM
SMART
TDM
ENTRY LEVEL
4019
8039
IP
8029
8028
8038
8068
SIP
4008/4018
8002/8012
4008/4018
8082
OXO-RCE, OXE AND OPENTOUCH CONNECTION
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OPENTOUCH CONVERSATION
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHAT BENEFITS IT BRINGS TO PROSPECTS
ALL MANAGEABLE THROUGH ONE CENTRALIZED MANAGEMENT PLATFORM
ENTRY LEVEL
PREMIUM DESKPHONES
• Low price
• Entry feature set:
• Black & white backlight display
• Hands-free
• Groupware
• Survivability
• Audio quality
• Full-fledged business telephony
features
AFFORDABLE SOLUTIONS TO
GUARANTEE MISSION CRITICAL
COMMUNICATIONS
INSTANT, FAST BUSINESS
COMMUNICATIONS WITH RICH
FEATURES
• Industry-specific development
capability
• Large displays & keyboards
• Wideband audio
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
SMART DESKPHONES
• The robustness of a desk phone with
smart features
• New standard of conversation
experience (UC enabled)
• Application enabled
• Video phone
• Wideband audio
NEW PRODUCTIVITY
STANDARDS THROUGH
COLLABORATIVE
CONVERSATIONS
NEW EFFICIENT COMMUNICATION SENSATIONS
NEW INNOVATIVE DIGITAL & IP
PREMIUM DESKPHONES USER EXPERIENCE
WITH ASSOCIATED ACCESSORIES & ADD-ONS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MODERN DESIGN THAT FITS YOUR COMPANY IMAGE
• INNOVATIVE INDUSTRIAL DESIGN
• GREEN ENERGY EFFICIENT ETHERNET
- 802.3AZ
• BUSINESS CLASS BLACK COLORED DESKPHONE
WITH
- BELT (BLACK)
- FOOT (METAL BLACK)
- GRID (METAL)
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
UNDERSTANDING OTHERS SPEEDS UP BUSINESS
• OUTSTANDING WIDEBAND AUDIO QUALITY
- FULL-DUPLEX SPEAKERPHONE
- ACOUSTIC ECHO CANCELLATION,
- G722, G711 (A-LAW AND MU-LAW)
• PROFESSIONAL NARROW HANDS-FREE, GROUP
LISTENING
• BLUETOOTH HANDSET FOR 8068 FOR DYNAMIC
MOBILE WORKFORCE
• COMFORT HANDSET
• HEADSET PLUG 3,5MM
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
EASIER ACCESS TO ENTERPRISE COMMUNICATIONS WITH ENHANCED
ERGONOMICS
• BACKLIT DISPLAYS IN GREY SHADES
• ADJUSTABLE FOOT STAND FROM 25° to 60°
• WALL MOUNTABLE KIT
• ALPHABETICAL KEYBOARD DIRECT CALL BY NAME:
- FR – AZERTY, DE – QWERTZ, INT - QWERTY, ND - QWERTY – NORDIC
• FOUR-DIRECTION USER FRIENDLY NAVIGATOR
• TEN SOFT KEYS FOR 8068/8038/8039
• EASY INTUITIVE ICONS:
-
HANDS-FREE OPERATION,
MUTE KEY,
REDIAL KEY,
DIRECT ACCESS TO MAILBOX
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALWAYS-ON WITH ADVANCED CONNECTIVITY AND REDUCED COSTS
OPTIMIZED TECHNOLOGY
COST REDUCTION WITH OPTIMIZED CABLING
- 2 ETHERNETS PORTS ON IP PREMIUM DESKPHONES
- POWER OVER ETHERNET (IEEE 802.3AZ) CLASS 2
- ADDITIONAL ETHERNET GIGABIT PORT WITH SWITCH TO CONNECT A
LAPTOP ON THE SAME CABLE
- 1 CABLE RJ45 ON TDM PREMIUM DESKPHONES
ENSURED CRITICAL IP CONVERSATIONS
- SIP SURVIVABILITY (OXE ONLY)
- EMBEDDED SOFTWARE ENCRYPTIONS CAPABILITIES
FUTURE PROOF IP INVESTMENTS
- IPV6 READY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
IP PREMIUM DESKPHONES
CONNECTIVITY
ALCATEL-LUCENT 8068 PREMIUM DESKPHONE
• BACKLIT DISPLAY
• 240 X 320 PIXELS, 1/4 VGA, NEW
COLORED USER INTERFACE SKIN
• ADJUSTABLE ANGLE
• INTEGRATED BLUETOOTH
TECHNOLOGY
• HEADSET PLUG WITH PRESENCE
DETECTION
• ENERGY EFFICIENT ETHERNET
• CAN BE USED AS CCD AGENT
DEVICE (OTCC SE) AND AS
ATTENDANT
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8038/8039 PREMIUM DESKPHONES
• BACKLIT DISPLAY
• 100 X 160 PIXELS, 4 GREY LEVELS
• ADJUSTABLE ANGLE
• HEADSET PLUG WITH PRESENCE
DETECTION
• ENERGY EFFICIENT ETHERNET
• CAN BE USED AS CCD AGENT
DEVICE (OTCC SE) AND AS
ATTENDANT
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8028/8029 PREMIUM DESKPHONES
• BACKLIT DISPLAY
• 64 X 128 PIXELS, BLACK & WHITE
• ADJUSTABLE ANGLE
• HEADSET PLUG WITH PRESENCE
DETECTION
• INTEGRATED 4 PROGRAMMABLE
KEYS WITH LED AND PAPER LABEL
• ENERGY EFFICIENT ETHERNET
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENRICHED EXPERIENCE WITH A WIDE SET OF ACCESSORIES
CORDED AND BLUETOOTH HEADSET & BLUETOOTH HANDSET
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENHANCED EXPERIENCE WITH PREMIUM ADDONS MODULES
SMART PREMIUM ADD-ON 14,
CLOSE TO THE SET
PREMIUM ADD-ON 10,
FASTEN TO THE SET
PREMIUM ADD-ON 40,
CLOSE TO THE SET
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8115 AUDIOFFICE
• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY with a spatialized audio that allows
to really distinguish participants within a conference call and the 4 microphones eliminate all
superfluous sounds and background noise
• INNOVATIVE DESIGN
• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS
• PLUG & PLAY WITH USB JACK 3,5 MM
• COMPLEMENT FOR MEETING ROOMS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8125 AUDIOFFICE
• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY
• INNOVATIVE DESIGN DOCKING STATION FOR IPHONE 4 & 5, IPOD AND ANDROID
• BLUETOOTH, PLUG & PLAY WITH USB JACK 3,5 MM
• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS
• BEST COMPLEMENT FOR REMOTE WORKERS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PRICING STRATEGY
• SAME DISCOUNT CATEGORY AND ALMOST SAME PRICE AS 8 & 9 SERIES
- 8068 PREMIUM DESKPHONE PRICE = 4068 PHONE PRICE
- 8038/8039 PREMIUM DESKPHONE PRICE = 4038/4039 PHONE PRICE
- 8028/8029 PREMIUM DESKPHONE PRICE = 4028/4029 PHONE PRICE + 10€ WPL
• NEW BLUETOOTH REFERENCE WITH 8068 BT PREMIUM DESKPHONE AT 549€ WPL
• 4008/4018/4019 PHONES REMAIN AT SAME PRICE
• AROUND 20% PRICE INCREASE STARTING ON APRIL 2014
- ON 4068, 4038/4039, 4028/4029 PHONES
- ON ASSOCIATED ACCESSORIES AND ADDONS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PREMIUM DESKPHONES AND ASSOCIATED ACCESSORIES PRICE
8068 BT (Bluetooth handset) Premium DeskPhone
8068 Premium DeskPhone
8038 Premium DeskPhone
8028 Premium DeskPhone
8039 Premium DeskPhone
8029 Premium DeskPhone
3MG27102xx
3MG27111xx
3MG27101xx
3MG27100xx
3MG27104xx
3MG27103xx
549 €
449 €
349 €
279 €
320 €
220 €
DD15
DD15
DD15
DD15
DD17
DD17
Premium Add-on 10
Premium Add-on 40
Premium Smart add-on
3MG27105AB
3MG27106AB
3MG27107AB
69 €
119 €
249 €
DD15
DD15
DD15
Wideband Comfort Handset
Bluetooth Handset
3MG27032AA
3MG27109AA
50 €
130 €
DD20
DD15
8028/8029 Paper labels (X50)
Add-on 10 paper labels (x50)
Add-on 40 paper labels (x50)
3MG27114AA
3MG27115AA
3MG27116AA
40 €
40 €
40 €
DD15
DD15
DD15
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT ENTERPRISE PLATFORMS BACKWARDS COMPATIBILITY
• OMNIPCX OFFICE RCE:
- Release 8.x and beyond support the new Premium DeskPhones and their associated Premium Addons.
• OMNIPCX ENTERPRISE
- Releases 10.1.1, 11.0 and beyond support the new Premium Deskphones and their associated
Premium Add-ons.
• OPENTOUCH
- Release 1.3 and beyond support the new Premium DeskPhones and associated Premium Add-ons.
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
COMMUNICATION PLATFORMS ROADMAP
8082
8068
4068
4038
4039
8038
8039
4028
4029
8028
8029
8012/02
4018
4019
4008
Now
OXO-RCE, OXE AND OT CONNECTION
OT CONVERSATION
April’14
Q1’15 and later
OXO RCE 9.2MR (& R8 as 40x8) OT 2.x
OXE 11.0.1 & 10.1.1MD
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
OT 2.y
MARKETING TOOLS
OVERALL COMMUNICATION AND SOCIAL CAMPAIGN
• SOCIAL MEDIA WITH READY TO USE TWEETS, BLOG TO BE FED UP
• PRESS COVERAGE
• PARTNER FOCUS ARTICLES
NEW PREMIUM DESKPHONES MARKETING ASSETS
• IP AND TDM DATASHEETS
• PRESS FOLDER
• PHOTO GALLERY: PRODUCTS PICTURES AND PRODUCTS IN SITUATION
• OVERALL PREMIUM DESKPHONES CAMPAIGN WITH:
-
Poster, Press Ad,
Copy Blocks,
Web Banners, Signature banners,
Email ready to use to address SMBs
Video, Teaser animation
• NEW PHONE RANGE WEB PAGES (BUSINESS PORTAL & INTERNET)
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MARKETING TOOLS
UPDATED MARKETING MATERIAL FOR APRIL RELEASE:
• OPENTOUCH SUITE FOR SMB:
-
Sales Companion,
Solution Handbook,
Brochure,
Solution Sheet,
Solution Note & Customer Proposal,
ACSR sales training
• OPENTOUCH SUITE FOR MLE:
-
Sales Companion,
Solution Note,
Standard offer,
Solution Handbook
Customer Proposal,
Included in “what’s new presentation
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
NEW ELEGANT ROBUST PREMIUM
DESKPHONES FOR CURRENT AND
FUTURE TELEPHONY
CAPITALIZE, ATTACK AND
DEVELOP
MOST INNOVATIVE
INDUSTRIAL DESIGN
HD WIDEBAND AUDIO
GLOBAL RANGE COHERENCE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
KEY TAKEAWAYS
UPGRADE YOUR AGING INSTALLED
BASE
UPSELL AND ADRESS NEW
CUSTOMERS FOR CURRENT AND
FUTURE TELEPHONY
SECURE AND ACCELERATE YOUR
2014 REVENUES
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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