Laser
Pad
Dot
Ink
Printing
Marking
Peen
Jet
Experts in Product Decoration & Direct-Part-Mark Identification
Industrial Marking Solutions
& Associates
Executive Summary
Experts in Product Decoration & Direct-Part-Mark Identification
Mission
To provide exceptional value to
our customers as a single
source supplier for all of their
product marking needs by
maintaining superior
relationships with our principal
OEMs and associate partners.
Experts in Product Decoration & Direct-Part-Mark Identification
Vision
To be considered subjectmatter-experts by our
customers and the recognized
industry leader in our selected
markets.
Experts in Product Decoration & Direct-Part-Mark Identification
Business Model
Through its relationships with industryleading OEMs, IMSA provides customers
with best-of-breed technologies for
product decoration and direct-part-mark
identification (DPMI) :
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Laser Marking
Pad Printing
Ink Jet
Dot Peen
Experts in Product Decoration & Direct-Part-Mark Identification
Business Model
Through established relationships with its
associate partners, IMSA provides fullyintegrated solutions for complete print
process automation:
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Bar Code Readers
Bar Code Verifiers
Print Verification/Inspection Systems
Automated Part Presentation/Handling
Experts in Product Decoration & Direct-Part-Mark Identification
Principal OEMs
Laser Marking
Electrox
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The widest range of laser marking
equipment available on the market today:
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Yb:Fibre
Nd:Vanadate
Nd:YAG
CO2
Modular design for ease of integration
Integrated laser marking workstations
– Table/ bench top
– Freestanding
– Fully interlocked, Class 1 enclosures
Experts in Product Decoration & Direct-Part-Mark Identification
Principal OEMs
Pad Printing
Teca-Print USA
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State-of-the-art pad printing machines
– Pneumatic
– Servo-controlled
– Open and closed ink wells
• Complete line of consumables
– Inks
– Pads
– Cliché plates
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Print process automation
– Linear/carousel-style product transport
– Surface pre-treat/post-curing
Experts in Product Decoration & Direct-Part-Mark Identification
Principal OEMs
Ink Jet
Leibinger
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Industrial-grade, small character ink jet
printers
– No-clog, air-tight nozzle seal
– Ideal for intermittent use or frequent startup/shut-down
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Flexible user interface options
– Integrated Windows CE touchscreen
– Standalone PC running WINJET software
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Excellent font quality
– Up to 5 lines of text @ 32 drop resolution
– 1D and 2D bar codes
Experts in Product Decoration & Direct-Part-Mark Identification
Principal OEMs
Dot Peen
Dapra Marking Systems
• Dependable, computer-controlled
dot peen marking machines
• Flexible operation modes
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Hand held
Bench top
Combination
Fully-integrated
No PC Required
Text and Data Matrix
Marks Flat, Irregular and Rough
Surfaces
Experts in Product Decoration & Direct-Part-Mark Identification
Associate Partners
Cognex
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The world leader in machine vision
Best-in-class DPM readers
– Hand-held
– Fixed-mount
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Mark quality assessment (MQA)
Mark quality verification
Print verification
Print inspection
Experts in Product Decoration & Direct-Part-Mark Identification
Associate Partners
Design & Assembly Concepts
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Full print process automation
capability
Vertically integrated machine builder
that designs products, builds fixtures,
fully automated robotic systems, and
custom equipment
Diverse industry experience
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Automotive
DoD/Aerospace
Electronics
Medical
Oil & Gas
Experts in Product Decoration & Direct-Part-Mark Identification
Target Markets
IMSA target customers are manufacturers
of durable goods in the following markets:
• Automotive
• Aerospace
• Defense
• Electronics
• Medical device
• Metalworking and fabrication
• Oil and Gas
• Plastics
• Semiconductor
Experts in Product Decoration & Direct-Part-Mark Identification
Sales Territory
IMSA’s effective trading area is TOLA and
Northern Mexico (border with Texas) –
• United States
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Texas
Oklahoma
Louisiana
Arkansas
Mexico
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Chihuahua
Coahuila
Nuevo Leon
Tamaulipas
Experts in Product Decoration & Direct-Part-Mark Identification
Marketing Plan
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Customer database with over 3000 contacts
throughout the Americas
Industrial Directories
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LexisNexis (U.S.)
Twin Plant Guide (Mexico)
E-mail blast to customer database in early Nov.
Direct solicitation of accounts within defined
target markets by SIC
Bilingual telemarketing resource for Mexico
Quarterly Newsletter
Standard line card
Regional tradeshows
Establish thought leadership for IMSA via
participation in standards-setting workgroups
www.imsa-marking.com goes live early Nov.
Experts in Product Decoration & Direct-Part-Mark Identification
Personnel
Eric McDaniel – Print Process Engineer
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15+ years of experience in automation sales
with consistent track record of achievement
7 years with Markem Corporation selling
diverse DPM technologies:
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7 years with Cognex Corporation as Business
Development Manager for ID Products
Business Unit
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Pad printers
Laser marking systems
Ink Jet (DoD and CIJ)
Direct/Offset printing equipment
U.S. DoD Program Manager
USPS Program Manager
DPM subject-matter-expert
Bilingual English-Spanish
Experts in Product Decoration & Direct-Part-Mark Identification
Personnel
Beatriz McDaniel – Product Specialist
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12+ years of experience in diverse roles
working for multinational corporations with
manufacturing operations in Mexico
Experience with setup and operation of
letterpress and flexographic label printing
machinery
Customer service and accounting skills
Bilingual English-Spanish
Experts in Product Decoration & Direct-Part-Mark Identification
Value Proposition
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. . . for customers
Single source supplier for all product
marking needs
Best-of-Breed OEMs
Breadth of product offering
Depth of experience with diverse
product marking technologies
Consultative sales approach
Expert knowledge of industry
standards and best-practices
Ability to provide fully-integrated
solutions for print process automation
Experts in Product Decoration & Direct-Part-Mark Identification
Value Proposition
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. . . for partners
Specialists in product marking
technology
Industry focus on durable,
manufactured goods in select markets
Limited number of lines = more time
allocated to promoting each principal’s
product line
Every sales call devoted to discussing
customer’s product marking needs
Ability to generate incremental
revenue and margin for partners
Product marking not an “auxiliary” or
“secondary” line – it’s the bottom line!
Experts in Product Decoration & Direct-Part-Mark Identification
Contact
Industrial Marking Solutions & Associates
tel (832) 491-6506 • fax (281) 419-4549
42 Fire Flicker Place • The Woodlands, TX 77381
info@imsa-marking.com
www.imsa-marking.com
Experts in Product Decoration & Direct-Part-Mark Identification