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The Italian Chambers of Commerce abroad

(ICCA): a global network for the internationalization of SMEs

Gaetano Fausto Esposito

Secretary General

Assocamerestero

Rome, November 15th, 2014

Italian Business Summit

Pina Costa

Head of Promotion, Communication

& Development Area

Assocamerestero

Italian Economy at a glance

DID YOU KNOW THAT…?

The backbone of the Italian economy is represented by the manufacturing sector, which generates approximately the 90% of exports value;

The strongest manufacturing sectors are machinery

(which contributes for the 20% to Italian exports), clothing and textiles, organized in industrial clusters;

The great majority (nearly 97%) of Italian enterprises have less than 10 employees.

1

Italian Economy at a glance

THE TRUTH ABOUT ITALIAN

COMPETITIVENESS

Italy is enlisted among the only 5 countries in the world to have a manufacturing trade surplus of more than 100 billion dollars (113 billion dollars, 2

Germany); nd in Europe after

Italy is one of the developed countries that maintained the most the world’s export shares of manufacturing goods (71%, 2

US); nd after Germany, in the same place with

Italy is ranked 11 th exporters countries.

among the 20 world leading

Sources: 10 Truths about Italian Competitiveness,

Fondazione Symbola, Unioncamere, Fondazione

Edison; ICE-Istat Report 2013-2014

2

Italian Economy at a glance

THE TRUTH ABOUT ITALIAN

COMPETITIVENESS

ITALIAN COMPANIES ARE AMONG THE MOST

COMPETITIVE IN THE WORLD

935 PODIUM

PRODUCTS

OUT OF 5.117

Source: 10 Truths about Italian Competitiveness,

Fondazione Symbola, Unioncamere, Fondazione Edison

3

FROM «MADE IN» TO «MADE BY»

ITALY

Many people want to live like us,

they want to be us, they want to dress like us, and they are willing to

spend money to do it

Diego Della Valle, Owner of Tod’s & Fay

MADE IN ITALY IS:

NOT A PRODUCT

NOT ONLY A WAY OF LIVING

A STATE OF MIND (ITALY FOLLOWERS)

4

THE ITALIAN COMMUNITIES ABROAD:

A «BRIDGE» BETWEEN ITALY AND FOREIGN

COUNTRIES

The number of people that have Italian origin in the world is estimated in about 60 millions;

People of Italian origin have contributed to the diffusion of Italian culture, traditions and lifestyle;

That’s why Italian government recognized an important role to Italian communities abroad and to their aggregation forms.

5

THE ITALIAN CHAMBERS OF COMMERCE

ABROAD:

MAIN CHARACTERISTICS

Free associations of Italian and local entrepreneurs and professionals: 70% of their 25.000 members comes from countries where the Chambers are rooted;

Their mission is to promote trade and business opportunities for the Italian SME’s;

Reference point for the support of economic and business relations between Italy and foreign countries.

6

THE ICCAs IN THE WORLD: THE RIGHT

PLACES FOR YOUR BUSINESS

Europe: 29

North America: 9

Asia: 10

Central & South

America: 21

Africa &

Middle East: 6

80

54

140

Chambers of Commerce

Countries

Offices

300.000

25.000

Australia: 5 business contacts generated per year

Members

1.300 Administrators

500 Employees

45 mln euros Annual turnover

7

THE TWOFOLD NATURE OF THE ICCAs

The Italian Chambers of Commerce Abroad have a bi-national nature, fostering the economic interests of both countries - Italy and the country where they operate;

Moreover, they are both associations of entrepreneurs and professionals/consultants and parts of the Italian promotional system of SME’s internationalization: this means that they are private business association but with an institutional vocation defined by an institutional frame.

8

THE MAIN CLIENTS/PARTNERS OF THE

ICCAs

Italian Chambers of Commerce network;

Professionals and consulting companies;

Small and medium enterprises, in Italy and abroad;

Association of enterprises;

International and Italian exhibitions organizations;

Local institutions.

9

THE ITALIAN CHAMBERS OF COMMERCE

ABROAD:

MAIN ACTIVITIES

Information and communication (advertising and media campaigns, publications, web site management);

Training managers, language);

(specialized courses courses of Italian for business commercial

Business contacts (business scouting, fairs and trade missions, BtoB meetings, promotion of incoming/outgoing tourism);

Enterprise cooperation,

Assistance legal aid, tax information, market research);

(trade/industrial and customs

Networking events.

10

THE ITALIAN CHAMBERS OF COMMERCE

ABROAD:

BEST PRACTICES

Promotional activities: Eatalian Bio Project. Focus: promoting Italian biological and organic food in Australia and Japan. Activities: 6 promotional tours in Australia (Brisbane, Melbourne, Perth, Sydney) and Japan (Osaka, Tokyo) with 2.000 participants involved; incoming importers, suppliers and media from Australia and Japan and business meetings between 150 foreign and Italian enterprises;

Training activities: seminars, workshops & round tables on issues like international trade, IP, business law, with lawyers, counsels, executives;

Technical & Advanced Assistance: lists of producers, importers, suppliers, selection of partners, corporate and financial information on potential partners, logistic assistance, facilitation of communications in negotiation stage with the support of consultants networks;

Networking events: meetings with local business communities (law firms, business associations, opinion leaders).

11

WHAT “VALUE ADDED” THE ICCAs

NETWORK CAN OFFER

Identification of the more suitable and reliable business partners;

Development of activities and projects with binational benefits;

“Cultural mediation” in business;

Coordination with all the institutional actors of the promotional system of SMEs internationalization;

Strong ties to the Italian communities abroad.

12

PROMOTIONAL PROGRAM 2014

About 300.000 business contacts

2.000 promotional activities

Information &

Communication

10,4%

Training

6,1%

Business

Assistance

19,1%

Network

Activities

3,4%

Budget estimated: mln/euro 45

Business contacts

60,9%

60,9% of services covers the development of business contacts between Italian and foreign companies;

19,1% is represented by business customized assistance to

SMEs;

10,4% refers to information & communication tools;

6,1% is dedicated to training activities.

13

THE ASSOCIATION OF ITALIAN CHAMBERS OF

COMMERCE ABROAD:

ASSOCAMERESTERO

Since 1987, Assocamerestero represents the

Italian Chambers of Commerce abroad

The

ROLE

of Assocamerestero:

Information & Communication activities

(increase the knowledge and awareness on the

ICCA network among Italian and international

Institutions and business improve the network’s exposure); organizations; collaborate with Italian press and media to

ICCAs Assistance & Promotion

(organize training courses for their staff to keep high quality service standards; booster new business and institutional contacts to help the ICCAs increase their turnover).

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Assocamerestero - Associazione delle Camere di Commercio Italiane all’Estero

Via Sardegna, 17 – 00187 Roma

Tel.: +39 06 44231314

Fax: +39 06 44231070

@: info@assocamerestero.it

Web: www.assocamerestero.it

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