SABRAS
Combining Cause and Commerce
Purshottam Sonagra
Manager(Operations)
Sabras Processing & Marketing Pvt. Limited
“ISHAVASYAM”
Opp. Lajpatnagar, Eeshita Towers Road,
Navrangpura, Navjeevan, Ahmedabad-380 014
SABRAS - Inception, ideology and initiator
Two shockers which moved us to take up the cause
During cremation, feet of the Agariyas do not burn
along with rest of the body as they contain lots of salt,
collected due to constant touch with saline water.”
“
“The cost of the bag carrying salt is more than the price
of the salt paid to salt producer”.
SABRAS is India's first poor owned, poor controlled,
professionally managed (not poorly managed) for-profit
company that aggregates the small marginalized
Agariyas(vernacular for salt pan workers)
SABRAS is a successful example of helping small salt
producers rise in the value chain through a corporate
entity - ensuring creation and distribution of wealth
2
SABRAS – Organization and impact
SABRAS at present
For Salt Producers
Sabras has successfully installed and operationalized 12 solar pumps replacing diesel pumps
(savings of 60%)
Increased procurement price from Rs 185/MT to Rs 230/MT from Agariyas – 56%
For SABRAS
Increased volume of annual sales from 7,500 MT to 15,000 MTs
Procurement increased from 28 to 40 producers
Sales from 4 buyers to 13 buyers
Our Partners & Affiliations
Primary
Producers
AHRS
Exclusive relationship with Agariya Hit Rakshak
Sangh, Union of Agariyas with 4,500 members
SABRAS has an exclusive
partnership with this union
Technical
CSMCRI
Strategic development advice provided by Central
Salt & Marine Chemicals Research Institute,
Government of India Institute
Technical consultancy for
salt and by-products
Government
GLPC
Gujarat Livelihood Promotion Company,
Government of Gujarat
Investment MoU signed in
2011 to promote livelihood
National Bank for Agriculture and Rural
Development
Loan for pilot solar pump
under Rural Innovation
Fund
Pilot Project
Partner
NABARD
3
Overview of the Salt Industry
Current India Production
20 million tones per year
India is third
largest
producer of salt
globally
Gujarat Produces 70% of India’s Salt Production
14 million tones per year Salt is produced in Gujarat*
Gujarat has two types of Salt
Marine
(78%)
11 million
tones
Inland
(22%)
3 million
tones
India’s
production
estimated to be
double by 2020
to 40 million
tones
* 2005 Figures
4
Salt Production in Gujarat
Marine Salt (78%)
Source
Geographical
Area
Number of
people employed
Inland Salt (22%)
Sea Brine
Sub Soil Brine
•Shoreline of Gujarat
•Greater Rann of
Kutch
•Little Rann of Kutch
•Little Rann of Kutch
•70,000 people *Also
includes laborers
•30,000 people *Also
includes laborers
Little Rann of Kutch is the focus area for SABRAShoping to impact approximately
30,000 individuals involved in the process of salt production
Little Rann of Kutch is land mass spread over 5180 Sq Kms having dual
characteristics of saline desert and wetland
5
Our Workspace – The Little Rann of Kutch
6
Our Workspace – The Little Rann of Kutch
•Estimated production per year : 40,00,000 MTs (40 lacs or 4 million MTs)
•SABRAS wants to capture 10% market share in next 5 years
•Each Agariya produces approximately 2000 tonnes per year
•Over the next five years SABRAS aims to reach out to 200 Agariyas
•Estimated Agariya families in LRK: 10, 000
•LRK has six major salt producing zones with pre-dominance of two types of salt
Zone Name
Typicality
Sea Brine or Inland
Dhangadhra
Good for Poda
Inland
Santalpur
Good for Poda
Inland
Kharaghoda
Good for Poda
Inland
Adesar
Good for Karkatch Inland
Maliya
Goodfor Karkatch
Halvad
Good for Karkatch Inland
Both
•Currently SABRAS’s operations are most active in Dhangadhra and
Halvad regions
7
Salt Business and the Players in LRK
Big Trader +
Holds a Captive
Processing Unit
Wagon
Quota
Holder
A Chemical
Company
Some other
Industrial unit
like a Tannery
Exports
Big
Trader/SABRAS
Wagon
Quota
Holder
Salt Processor
Refined Salt
A Chemical
Company
Some other
Industrial unit
like a Tannery
Exports
Agariya
Wagon
Quota
Holder
Bulk Buyers
in Northern
India, Nepal,
Bhutan
Industrial Uses in
India
A Chemical Company e.g.
DCW Ltd – Industrial Consumption
Retail shelves if own label
Processor, One who makes
and packs refined salt
Dealer/Distributor of an
established brand - Job-work
8
SABRAS – Operates in Salt Business Ecosystem
Salt Value Chain
Salt producer gets only
about 1% to 8% of Rs
4,600/MT
Rs 145/MT
Salt
Producer
Industrial
Use
Rs 5200/MT
Processor
Salt
Trader
Transporter
Consumer
Retailer
Wholesaler
Credit
Sabras wants to install and operationalize 200 solar pumps replacing diesel pumps over next 5 years
Sabras’ intervention and business model
Solar
Pump
Belongs to salt producers once pump value paid back
Sabras
Salt
Producer
Rs 200/MT
Sabras
Salt
Trader
Industrial
Use
Consumer
Processor
Transporter
Retailer
Sabras
Wholesaler
Rs 5200/MT
Fair flow of margins results in better incomes for salt producers
9
Statistics of salt production per season
Per season an Agariya produces 2000 tones of salt from 3 salt pans
1 family = 4 members
4 members work for 180 days
So ,180 days ×4 members=720 working days
1 pan produces 700 tones app.
3× 700=2000 tones salt app.
3 pans require 2 diesel engines for 200 days
Cost of diesel per engine= 8-10 liters/day
10
Expense for 1000 ton Salt production
No
Activity
Diesel pump
1 Labor for making of the Pans
( 5×3×200 )
Solar pump
3000/-
3000/-
2
Maintenance of diesel
engine/ Solar pumps
10,000/-
10,000 /-
3
Cost of diesel (200×8×45 )
72,000/-
Nil
4
Labor for taking out the
finished product from the
salt pans ( 10 × 3× 200 )
6000/-
6000/-
5
Total expense
91000/-
19000/-
Income
1000 ton ×145=1,45000
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Financials
Solar Pump
Diesel Pump
Income
Expense
Savings
Income
Expense
Savings
1,45000/-
91,000/-
54,000
1,45000/-
19,000/-
1,26000/-
To ensure savings of 1,26000/2 members of the family works for
180 days
Bringing their savings to
1,26000/360 = 350Rs/ day
To ensure savings of 54,000/2 members of the family works for
180 days
Bringing their savings to
54,000/360 = 150Rs/ day
12
Models Available
No
Capacity of Pump
TYPE
Depth
Litre /Day
1
900 W-PV
Monobloc
10 Ft
1,00,000 Lt
2
1400W-PV
Submersible
30 Ft
1,25,000 Lt
3
1800 W-PV
Submersible
50 Ft
1,30,000 Lt
4
3000 W-PV
Submersible
70 Ft
1,30,000 Lt
5
5000 W-PV
Submersible
100 Ft
1,75,000 Lt
Capacity Of Pumps
No
Pump Capacity
Depth
Litre /Day
1
1400 W
10 Ft
2,00,000 Lt
30 Ft
1,25,000 Lt
50 Ft
1,00,000 Lt
10 Ft
2,50,000 Lt
30 Ft
1,75,000 Lt
50 Ft
1,30.000 Lt
2
1800 W
We use
•Solar panel : Waaree Engineers Pvt ltd.
•DC Pump with motor : Lorenz, Germany.
•Panel Structure : Bright Solar Pvt ltd
•HDPE PIPE : Reliance Industries ltd
•Cable : ISI standard brand
Our special Features
•India’s first low cost self run pump on Solar energy
•Can work on any water level
•Extensive R& D ensures extra features and latest
technology
•Low cost makes it easier for any one to install
•Free from night time farming
•Get water without electric connection
•Government approved
14
Facts
Financial help
Capital subsidy of 30 %
of the total amount
Warranty/life
Warranty of 5 years for
all the system
Life of the system is 25
years
Applications
Farming through bore well
Farming through river &
canal
Drip irrigation & drinking
water
15
Special features of Monobloc Pump :
No
Model
BS-9-SF
Bs-18-SF
BS-30-SF
1
Capacity of the
Solar panels
900 W
1800 W
3000 W
2
Capacity of the
pumps
1 h.p.
2 h.p.
3 h.p.
3
Foot Depth
10Foot
21 Foot
21 Foot
4
Discharge pipe
1 inch
2 inch
3 inch
5
Water out flow
from 18 feet
depth/ hour
12,000
24,000
44,000
16
Special Features of Submersible pump :
No
Model
BSPL-9- SB
BSPL-18 SB
BSPL-30 -SB
BSPL-50-SB
1
Capacity of
the Solar
panels
900 W
1800 W
3000 W
5000 W
2
Maximum
depth
capacity
60 Feet
100 Feet
200 Feet
300 Feet
3
Discharge
pipe
1.25 inch
1.25/2 inch
2/3 inch
2/3 inch
4
Water out
flow from
30 feet
depth/ hour
50,000
1,25 ,000
3,00,000
5,00,000
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18
19
20
21
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Trust in SABRAS for the second salt march
Thank you for your time
Purshottam Sonagra
23