Fundraising Strategies

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School Council Training Day 2013
Fundraising Strategies
Guido Ronci, OCT – Principal, Pleasant Park Public School
Andrea Thomson – Chair, Pleasant Park Parent Council
School Improvement Plan for Student Achievement
Academic
W.E.L.L.
Well-being | Engagement | Leadership | Learning
Family
School Councils
Fundraising Strategies
1. What are we fundraising for?
2. Fundraising Strategies / Lessons Learned
3. Communicating with parents, students and
community
4. Questions
What are we fundraising for?
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Your school’s Mission Statement
SIPSA – your own school’s plan
Student Council requests
Teacher requests
Parent Surveys
Parent Surveys
Surveys offer Parents the opportunity to:
• share thoughts and ideas, especially if not able to attend
Parent Council meetings
• provide feedback on current services, fundraisers and
events
• offer opinion on possible future services, fundraisers, and
events
• inform which modes of communication work best for them
• put name forward to join Parent Council or volunteer
• provide input on use of funds
Parent Surveys
What Parent Council Learned*
• learned what parents value / what is important to them
• parents appreciated the food services provided - lunches
• parents wanted more food service options; emphasis on
healthy choices, allergy-aware and cost
• parents and students enjoyed ‘fun-raising’ activities
• many would consider making a single donation rather than
having more individual fundraisers
* based on results of 2012-2013 Parent Survey by Pleasant Park Public School
Parent Surveys
What Parent Council Learned con’t...*
Top priorities :
1.
educational enhancements
2.
recreation / physical activity
3.
Arts and music
4.
Technology
Secondary priorities :
1.
requests from the classroom
2.
extra-curricular and team sports
3.
field trips
4.
outdoor improvements
Lowest priorities :
1.
special topics
2.
physical conditions of school
* based on results of 2012-2013 Parent Survey by Pleasant Park Public School
Fundraising Strategies &
Lessons Learned
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Food Services – pizza, milk, Lunch Lady
Book Sale, magazine sales
Movie nights
PRO Grant
Partnering with restaurants, stores, services
Need less labour intensive strategies; fewer volunteers /
volunteer hours
• Events – excellent community builders, but
ROI can be low, labour intensive
Communication Strategies
In all communications to parents regarding
fundraising, be sure to:
• start with Parent Council’s commitment – our children
• explain what Parent Council is fundraising for
• explain why it is important; fulfills mandate, SIPSA, etc...
• describe the plan; keep it simple
• provide link to more information; website
• always offer option for feedback; e-mail of Council Chair,
confidential drop-box, etc...
• Always thank the parents for their support
Communication Strategies
Results from the Parent Survey*
• E-mail from Principal
• Voicemail from Principal
• Flyers sent home
• Stickers in student agendas
• School website
• Parent Council newsletter
• Social Media (Facebook, Twitter, blog)
* based on results of 2012-2013 Parent Survey by Pleasant Park Public School
Questions
School Council Training Day 2013
Thank you!
Guido Ronci, OCT – Principal, Pleasant Park Public School
Andrea Thomson – Chair, Pleasant Park Parent Council
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