Let’s Fight for Healthier Kids
Join the Movement:
Fuel Up to Play 60
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
The Issue:
Childhood Obesity
Some experts
warn that this is
the first
Overweight
Kids Often
Obese,
Unhealthy
generation
that won’t
outlive their
parents
Become
Adults
It’s Serious,
But
Solvable
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
Today’s Youth are
Overweight,
Undernourished
2
The Solution:
Begins With Schools
30
million
America’s
schools reach
55
million kids
a day, 180
days a year
over
school
lunches
served every
day
Research shows that
good nutrition and
physical activity
positively
affects academic
achievement
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
50%
of
daily energy
intake
consumed
at school
3
National Dairy Council (NDC):
Who We Are
Branch of dairy industry that began in 1915 and
serves as the voice of America’s dairy farmers
•
Conducts nutrition education
and research programs on
role of dairy foods in health
and wellness
•
Mobilizes over 75 registered
dietitians across the country
to reach schools and
communities
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
4
NDC and NFL:
A Powerful Partnership
•
•
Dairy Farmers and the NFL both have a long history of helping youth
make healthier choices. Fuel Up to Play 60 is part of this legacy
NFL is committed to making the next generation of youth the most
active and healthy
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
5
Fuel Up to Play 60 Goals
 Students are motivated to make better food choices –
such as fruits, vegetables, whole grains and dairy – and
be more physically active before, during and after school
 Schools have increased access to nutrient-rich foods and
sustained opportunities for physical activity
 Continually improve school environments and school
stakeholders are supportive of nutrient-rich foods and
physical activity
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
6
What is Fuel Up to Play 60?
•
In-school nutrition and
physical activity program
launched by National Dairy
Council and NFL with support
from USDA
•
Designed to engage and
empower youth to take action
for their own health by
implementing long-term,
positive changes for
themselves and their schools
•
Students are provided with
tools and resources and work
with adults in their schools to
implement healthy changes
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
7
What Makes Fuel Up to Play 60
Unique?
Youth Involved
Pilot Market testing and ongoing, extensive
research with youth and schools to inform
program development, ensuring components
are relevant and effective
A Comprehensive Approach
Fuel Up to Play 60 combines nutrition and
physical activity, teaching youth the whole
story of healthy living
Powerful Partners
Fuel Up to Play 60 offers bold leadership
through partnership and support involving
many organizations and business leaders
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
8
What Makes Fuel Up to Play 60
Unique?
Customization
This ongoing social marketing program
goes beyond promotions to influence actual
behavior change, using customizable
components
National Issues, Local Solutions
Because Fuel Up to Play 60 aims at longterm change, it utilizes ongoing support
and participation at the grassroots level
Massive Reach
In the 2009-2010 school year, 60,000 schools
enrolled in Fuel Up to Play 60. All schools are
offered nationwide grants and rewards
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
9
Fuel Up to Play 60 Public-Private
Supporters
Health and Wellness
Organizations
Business Supporters
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
Media
10
A Closer Look: 2011/2012
Program Elements
Tools and Resources
An in-school activation resource, including
in-school promotional materials and a
Quick Start Guide, that will be available to
schools to help students and Program
Advisors activate the program
Playbook “Plays”
A searchable database of easy-to-findand-do “plays” (kick-off and promotion,
healthy eating and physical activity )
students and adults can use to make
long-term change in schools
Fuel Up to Play 60 Challenges
Student Ambassador Program
Program Advisors
Periodic challenges complement
healthy eating and physical activity
“plays” by encouraging students to
raise awareness and excitement in
their school and among their peers
around key program themes and
goals
A network of supportive adults in the school
environment to help guide youth in their
efforts and involvement in the program
Incentives and Rewards
A group of students selected to share
feedback , help shape the program and
serve as spokespeople
Provided to help motivate and recognize
students, schools and Program Advisors
who take action and meet the program
goals
FuelUpToPlay60.com
An interactive website where youth
and adults have access to program
resources and tools and can
showcase their efforts
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
Social Media
Leverage social media to reach a
wide spectrum of audiences
Your Fuel Up to Play 60 Tour
How the program is part of a student’s daily life
Program Advisors
sign-up for the
program and get a
FREE Activation
Resource with tools
and resources to
help them engage
their school
Students work with
Program Advisors to
identify opportunities
to improve their
school environment
Students and Program
Advisors select and
plan healthy eating
and physical activity
action strategies to
help make changes
for their school
Students put up
posters and banners
and spread the word
about the program
and how to make
healthy changes with
their friends
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
12
Your Fuel Up to Play 60 Tour
How the program is part of a student’s daily life
Students build
excitement to
motivate and get
their entire school
involved by holding a
kick-off event
Students visit
FuelUpToPlay60.com, engage in
youth challenges, implement
their action strategies and are
rewarded for their efforts
Students start to eat
more nutrient-rich
foods and exercise for
60 minutes a day
Students and Program
Advisors continue to share
their successes and engage
in the program, earning
rewards for the progress
and changes they make
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
13
Look How Far We’ve Come
• Reach in 71,000 private and public schools across the country, impacting
36 million youth
• More than 100,000 students actively engaged online
• 86,000 school stakeholders engaged and reached through monthly
communications
• 9,985 Program Advisors Recruited
• Active involvement by all 32 NFL Clubs
• Wide range of partnership support achieved, including health and
wellness organizations, government, media and business
• Founding business supporters have pledged financial contributions
through a newly-established 501c3
• Public endorsements offered by well-known national leaders and
government officials
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
14
Look How Far We’ve Come
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
15
What National Leaders, Students and
School Stakeholders Have to Say About
Fuel Up to Play 60...
“Increasing access to more nutrient-rich foods and physical activity in America’s schools
is no simple task, and will require the combined effort of private and public interests.”
–Tom Vilsack, Secretary, U.S. Department of Agriculture
“In the school setting, Fuel Up to Play 60 is already demonstrating that children
want to, and will continue to, contribute to improving the health of their school.”
– Dr. David Satcher, Founding Chair of Action for Healthy Kids and 16th U.S.
Surgeon General
“Through Fuel Up to Play 60, we want young people to discover that healthy
habits can be both fun and empowering.” – Roger Goodell, Commissioner,
National Football League
“Fuel Up to Play 60 to me means that you eat healthy food to fuel yourself up and then
you can go play…for 60 minutes a day, so you can be a healthy person and when you
grow up, be even fitter.” – Nikki, 6th grade, Student Team Member, Youth Ambassador
“It’s one thing for a health teacher to stand up and say [eat healthy and exercise], but when
you have kids encouraging kids to make good choices and good decisions, now you’re talking
some real power.” – Ric Davies, Health Teacher, Fuel Up to Play 60 Program Advisor
©2011 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.
All other NFL-related trademarks are trademarks of the National Football League.
16
Gen YOUth Foundation
• Officially launched 2/4 at Super Bowl
XLV , where the USDA, NFL, U.S.
Department of Health and Human
Services, U.S. Department of Education,
NDC and Gen YOUth signed an MOU
pledging their support in the fight
against childhood obesity.
• Alexis Glick is acting CEO
– Board members include Top Chef
All-Star Carla Hall, former NFL
player Howie Long and actor
Matthew Modine
• Will raise funds to support child health
efforts like FUTP 60