TEKMAR – “Leading the blue revolution”
2 December 2014
Can we produce food in the ocean?
70 % of the surface
2% of the food production
«
Leading the blue revolution»
Healthy and tasty food
2
Energy efficient and
low emission food production
Increasing population
needs new solutions
The responsible choice for the environment…
QUANTITY OF FEED FED
CARBON EMISSION
FRESH WATER CONSUMPTION
3
…for your body…
Proteins:
High quality,
easy digestable
proteins
Omega-3:
High content of
Omega-3 fatty
acids
Vitamins:
Rich in A, D
and B12
vitamins
Mineral:
High content of
iodine & selen,
taurin and
sterols
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…and it’s tasty!
AMERICAS
Note: Examples of consumer products and branding initiatives from Marine Harvest
EUROPE
ASIA
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Biological carrying capacity diminishes growth
2 500
10
CAGR
2.9%
9
8
EBIT per kg (NOK)
Global harvest (thousand tonnes)
2 000
CAGR
6.6%
1 500
1 000
7
6
5
4
CAGR
9.6%
3
500
2
1
0
1996
2005
2014
2020
0
1996-2005 (1) 2006-2014 (2)
2015-2020
Source: Kontali (3)
Notes: (1) Average EBIT per kg for the Norwegian industry (Source: Kontail - The Salmon Farming Industry in Norway)
(2) Average EBIT per kg for Marine Harvest in Norway
(3) Marine Harvest does not provide guidance on industry supply beyond 2015
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Marine Harvest business areas
Position
220 thousand tonnes vs
global production of
~2.6m
414 thousand tonnes vs
global production of
2.0m (21%)(1)
Global sales network
Leading position in VAP
Focus
areas
Successful construction
and implementation by
2014
Acquisitive growth in
Norway and Chile
Integration of Morpol
Restructuring programme in VAP
Organic growth in VAP
Note: (1) Based on 2014 HOG tonnes
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Potensial i følge DKNVS og NTVA – Verdiskaping basert på produktive hav i 2050
rapport 2012
2% in 2015 – 5 % harvest growth per year from 2016, with today’s MAB regime
Growth – Atlantic salmon in Norway achievable?
7
6
5
4
3
2
1
0
2010
2014
2015
2020
2030
2040
2050
Notes: For illustrative purposes only, based on MHG estimates for 2014 and 2015, and illustrative 5 % growth in harvestvolume per year until 2050
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Challenges to be solved?
› What prevents the industry from growing and achieving 2050 potential?
• Sea lice
• EPA/DHA
• Access to suitable area for farming
• Predictable regulations
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Hovedutfordring er lakselus – tall fra folkehelseinstituttet
14 000
Andre medikamenter (kg)
12 000
hydrogen-peroksid (tonn)
10 000
8 000
6 000
4 000
2 000
0
2004
2014 estimert fra 2013-tall av MH
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014 (Est)
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Case study:
Lusestrategi i Agder 2009 - 2014
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Kjønnsmoden lakselus – status MH Agder
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Den gode sirkel
Mindre
behandling
Rensefisk
1486
Rene nøter
og utstyr
Riktig strategi
Rensestasjon
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New national strategy needs to be developed and implemented
› Reduce lice pressure
• To allow cleaner fish to do as much as possible of the job
• To reduce need for chemical treatments and further resistance development
› Approached by
› Avoiding high gravid levels
› Area management and focus
› 0 gravid female approach on pen level?
› Treat if required and within time
› Applying non medicine approach- to reduce lice pressure or for treatments
› Coordination and discipline
› Focus on broodstock facilities
› Focus on implementing best practice
› Nobody will succeed on their own - if not controlling big areas.
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Fish Oil Availability
Assumptions:
•
Projected growth rate for salmonid feed of
3% per year from 2014 onwards
•
Growing demand from the omega-3 capsule
industry of 10% per year
•
20% EPA+DHA/ fish oil in an average fish oil
•
31% added oil in salmon feed containing
7.5, 5 and 3% EPA+DHA of fat
Insights:
•
Fish oil demand may exceed supply in 2015
at 7.5% EPA+DHA of fat in the added oil of
salmonid feed
OR … in 2019 at 5%
•
OR … in 2021 at 3%.
•
Source: EWOS
Sourcing Alternative Sources
Algae
Fermentation
GMO
Forutsigbar regulering – nyttig for videre vekst
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Naturgitte forutsetninger for å lykkes
90 000 km2 sjøareal
En fantastisk mulighet
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Svært begrenset arealbruk
Rogaland
fylke
Kamøy
Arealbeslag samlet
havbruk vs jordbruk i
Norge
› Havbruk*: 200 km2
(=Karmøy)
› Jordbruk: 10 200 km2
(= Rogaland)
0,06 promille av
tilgjengelig sjøareal
* Inkludert fiskeforbudssone. Anleggene alene utgjør kun 60 km2
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Hvordan sikre areal?
› Kommuner må sikre areal for fremtidig produksjonsvekst gjennom enda bedre
reguleringsplaner
› Vi må se på oppdrett i utilgjengelige områder, og hvordan dette kan gjøres tilgjengelig
› Kommuner som legger til rette for oppdrett må få noe igjen for det
• Avgift gjennom tildeling av ny MTB må i større grad tildeles kommuner
• Nye lokaliteter må kompenseres ved engangsbeløp
› Fylkeskommuner og fiskeridepartement må kunne legge føringer for for å sikre helhetlig
utvikling.
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The “Prada” of seafood in emerging markets
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Out concepts stores in Taiwan are gaining popularity
and driving consumer awareness
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Mowi brand name and concept positioning in Asia
 Mowi
- Marine Harvest’s own superior
breeding programme
- Based on the famous Vosso salmon
- Supreme strength and size
- Sustainably developed by natural
selection
- Supreme quality with unique colour
guarantee
•
“Stronger, healthier and tastier
salmon”
 Mowi video:
https://vimeo.com/106263933
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