PRESSEINFORMASJON

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PRESSEINFORMASJON

Lysaker, 23. september 2014

Sammendrag

CITROËN PÅ BILUTSTILLINGEN I PARIS: MERKET FOR KOMFORT OG VELVÆRE

Kreativitet og smart teknologi er verktøyet – komfort og trivsel målet: Citroën er tro mot sin historie og befester sin posisjon på bilutstillingen i Paris som merket for komfort og velvære. I alt fra produktet i seg, via teknologien til relasjon til kunden bekrefter Citroën sin nye posisjonering og introduserer en ny helhetlig tankegang der forholdet mellom kunden og bilen skal bli enklere og mer fleksibel.

Det moderne og optimistiske synet på bilen formidles i første omgang gjennom produktene. Citroën har med sine dristige grep satt sterke spor i bilhistorien opp igjennom tiden med modeller som karakteriseres av en unik stil, og som er komfortable, lettkjørte og funksjonelle. I tillegg til å ha biler med sterk personlighet, er Citroëns ambisjon å tilby det som virkelig teller for kunden: mer design, mer komfort, mer nyttig teknologi, og alt dette til et fornuftig totalbudsjett.

Fokus på komfort og brukervennlighet strekker seg lenger enn til bilen som produkt. André Citroën visste å skille bilmerket sitt ut med spektakulære kommunikasjonskampanjer og sin følelse for service. Nå tilbyr Citroën nye former kunderelasjoner med sterkt engasjement hos forhandlere og verksteder, og helt nye kjøpsløsninger og innovative tjenester. Et stressfritt kundeforhold bygget på åpenhet og tillit der kunden i hvert ledd skal ha en

”feel good” opplevelse.

Den nye posisjoneringen konkretiseres på standen på bilutstillingen i Paris gjennom:

1.

FORTSATT PRODUKTOFFENSIV

På ett år har Citroën lansert fire nye viktige modeller som tydelig uttrykker de verdiene som merket står for: stilren og optimistisk design, helhetlig komfort, logisk og anvendelig teknologi.

Følgende modeller vises frem på høstens bilutstilling:

Den høyaktuelle Citroën C4 Cactus som er et tydelig manifest og et vellykket resultat av Citroëns nye posisjonering. En bil som utfordrer kompaktsedanene i C-segmentet og representerer et nytt tankesett for bil.

Nye Citroën C1 som ble lansert for noen uker siden. Praktisk og funksjonell, med byen som sitt rette element. Airscape-taket gir en ekstra piff til kjøregleden. Eksklusivt for bilutstillingen i Paris presenteres også konseptet C1 Urban Ride som illustrerer mulighetene for personlig tilpasning på denne nette

bybilen. Den energiske personligheten hos den nye Citroën C1 forsterkes gjennom stilelementer som er hentet fra SUV-modeller som understreker bilens karakter og robusthet.

Citroën C4 Picasso & Grand C4 Picasso som bare på noen måneder er blitt ledende innen MPVsegmentet i Europa, med mer enn 142 000 bestilte biler siden lanseringen.

2.

BRUKERVENNLIG TEKNOLOGI TIL GAVN FOR VELVÆRE OM BORD

Tankegangen er å ta bort alt unødvendig og kun beholde det som kunden virkelig har nytte av. Finne løsninger som gjør kjøringen mer avslappet, redusere kostnadene under bruk og minske innvirkningen på miljøet:

Med konseptet C4 Cactus Airflow 2l fokuseres det på samspillet mellom design og aerodynamikk, den lette konstruksjonen og den innovative drivlinjen, noe som har resultert i en økonomisk bil med forbruk på mindre enn 2 l/100 km.

I Techno room presenteres:

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motorfamiliene PureTech (bensin) og BlueHDi (diesel) av aller nyeste generasjon, som oppfyller

Euro6-kravene og som forener ytelser og lavt forbruk,

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teknologiene som finnes i Citroëns biler som forenkler hverdagen.

Citroën Connect: onlinetjenester som gjør kjøringen enklere og tryggere.

3.

KUNDEOPPLEVELSE MED FOKUS PÅ TRYGGHET

Målet er å øke åpenheten og tryggheten i relasjonene mellom Citroën og kundene.

Citroën & You: Citroën ønsker full tillit fra sine kunder, og starter derfor et program i Citroëns nettverk med sterk fokus på kunderelasjoner og et problemfritt bilhold. For å sikre full åpenhet, lanseres i samme omgang websiden Citroën Advisor som samler kundenes synspunkter når det gjelder Citroëns tjenester ved bilsalg eller verkstedsbesøk.

SimplyDrive & FlexiDrive: nye og innovative kjøpsløsninger, blant annet med pakkepriser inspirert av mobiltelefonimarkedet, som introduseres med Citroën C4 Cactus.

4.

INTERNASJONALISERING AV MARKEDET

Citroën C-Elysée WTCC er en suksess innen motorsport og vitner om Citroën Racings kunnskap og bidrar til merkets ry internasjonalt

Citroëns fremgang i Kina og avdukingen av C3 XR i merkets showroom C42 på Champs-Elysées i forbindelse med bilutstillingen i Paris.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

2

Bilutstillingen i Paris er åpen for publikum fra 4. til 19. oktober. Citroëns stand befinner seg i hall 1 (C320).

Pressedagene holdes 2. og 3. oktober, og følgende personer fra Citroën vil være tilgjengelige for spørsmål fra presse og intervjuer:

Linda JACKSON, toppsjef for Citroën

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Thomas D’HAUSSY, Citroëns produktsjef

Julien MONTARNAL, Citroëns direktør for marketing, kommunikasjon og motorsport

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Alexandre MALVAL, sjefsdesigner for Citroën

Pierre MONFERRINI, ansvarlig for Citroëns modellprogram

Citroëns pressekonferanse holdes torsdag 2. oktober 2014 kl 10.30.

FILMER OG BILDER ER TILGJENGELIGE PÅ http://www.citroencommunication-echange.com/

Brukernavn (STORE BOKSTAVER): PARIS

Passord (STORE BOKSTAVER): CITROEN14

PRESSEKONTAKT

Ranveig Sønju – 47 97 54 21 72– ranveig.sonju@citroen.com

Merket CITROËN

Citroën ble etablert i 1919 ved foten av Eiffeltårnet i Paris, og har siden den gang inkarnert kreativitet og teknologi til gavn for komfort, noe som går igjen i alle merkets bilmodeller i dag. Mens premiumlinjen DS har vært en stor suksess med 410 000 solgte eksemplarer siden lanseringen i 2010, kommer C-serien til å utvikles i 2014 med introduksjonen av Citroën C4 Cactus. I tråd med slagordet ”Créative Technologie” tilbyr Citroën et bredt spekter hva gjelder teknologier: fra Full Electric til Full Hybrid Hybrid4 via mikrohybriden e-HDi, BlueHDi og bensinmotorene PureTech. Merkets teknologiske forsprang kommer også til uttrykk i WRC der

Citroën har åtte VM-titler for Konstruktører eller i WTCC, en ny bilsportsgren for Citroën i 2014.

Citroën har 10 000 utsalgssteder, er tilstede i mer enn 90 land og solgte 1 266 000 biler i 2013.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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In detail – in English

1.

A CONTINUING PRODUCT OFFENSIVE

CITROËN is the brand harnessing Creativity and Technology for enhanced comfort, developing vehicles of strong styling that are comfortable, ingenious and easy to live with. Today, continuing this approach, CITROËN is delivering more design, more comfort and more useful technology, all at an affordable cost

This positioning is clearly illustrated at the Paris Motor Show. CITROËN is presenting a renewed range, including four new vehicles launched in the space of a year. Clear product positioning based on strong products:

CITROËN C4 CACTUS

Market launch under way – First presentation of a new body colour, Blue Lagoon

CITROËN has developed a real alternative to C-segment compact hatchbacks: the CITROËN C4

CACTUS. In this fiercely competitive segment with its apparently immutable design cues, the

CITROËN C4 CACTUS lays the foundations of a new automotive order, giving more value to what really matters for customers.

A unique design that is both functional and attractive, based on flowing lines with no aggressive edges.

These body lines are protected by strong graphic elements inspired by the world of crossovers. Among them, a feature exclusive to CITROËN: the Airbumps®. A signature that makes function an integral part of design. Inside the car, the design is chic and uncluttered, with stylish features that make a nod to the world of travel.

CITROËN is also, first and foremost, all about comfort. Alongside exceptional driveability and comfort, the CITROËN C4 CACTUS features sofa-style front seats for a more comfortable, user-friendly ambience. The roomy cabin frees up additional space with the Airbag In Roof: an innovation creating more space for the front passenger along with a functional storage compartment. On versions with the

ETG clutchless gearbox, the conventional gearlever is replaced by the “Easy Push” system, which is more intuitive and less intrusive. The CITROËN C4 CACTUS is both compact and spacious. With a wheelbase of 2.60m, it is as roomy as a CITROËN C4 but with a smaller footprint (just 4.16m long).

The objective is to keep only what really matters with technologies that are truly useful such as, for example, a fully digital touch drive interface, with all the functions grouped together as part of a natural layout. Keeping only those technologies that really make everyday life easier for customers, the

CITROËN C4 CACTUS features park assist, hill-start assist, the innovative Magic Wash function, the

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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CITROËN Connect Box service, the CITROËN Multicity Connect portal of connected services, and a panoramic roof with advanced heat protection for greater onboard comfort.

Keeping RUNNING COSTS under control, the CITROËN C4 CACTUS ships with versions starting at just 82g of CO

2

/km, or 3.1l/100 km for diesel and less than 100g of CO

2

/km for petrol. These record-beating values were obtained by using latest-generation small engines complying with the future

Euro 6 standard (PureTech petrol and BlueHDi diesel engines equipped with Stop & Start technology) and by making significant efforts to reduce weight: savings of 200 kg compared with the C4.

At the Paris Motor Show, the CITROËN C4 CACTUS:

is sporting a new body colour, BLUE LAGOON, bright and refreshing, reflecting the impact of C4 Cactus as a breath of fresh air in the automotive industry.

is taking the form of an ADVENTURE CONCEPT, presented at Geneva at the start of the year. An invitation to cross borders and meet new people as part of an optimistic, sharing approach. The spirit of adventure is underlined by the raised stance, all-terrain tyres, skid plates, additional headlights and roof box.

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NEW CITROËN C1

Market launch under way - A world first: the C1 URBAN RIDE concept car

This new city car is available in 3- and 5-door versions, and in two body styles, a hatch and a convertible, called Airscape. A car with a strong personality, delivering an upbeat response to urban mobility requirements, the New CITROËN C1 reflects the new positioning of CITROËN

Its design expresses real personality: dynamic lines, a cheerful front end and headlamps that give the car a cheeky gaze. Two-tone versions and brightly coloured interiors underline the car’s character and joy for living

The New CITROËN C1 also delivers a level of comfort rarely seen in this segment. Designed to nip in and out of traffic, it allies compact dimensions (just 3.46m) with easy handling for relaxed everyday driving. It also provides smooth suspension and a surefooted drive.

Users can take advantage of technology designed to make life easier, with convenient features such as the 7-inch Touch Drive interface, and Mirror Screen technology to copy and run smartphone apps

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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from this touch screen. The New CITROËN C1 can also be fitted with keyless entry and drive, a reversing camera and hill-start assist, for a more relaxed drive.

The New CITROËN C1 also comes with optimised running costs. Weighing just 840 kg, and ship ping with newgene ratio n

A world first in Paris: the CITROËN C1 URBAN RIDE concept

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New CITROËN C1

A naturally urban, go-anywhere car illustrating the personalisation potential of the

Visitors can vote on whether they would like to see this concept on the market one day. petrol engines, it ranks among the best in class for fuel consumption (3.8l/100 km) and CO

2 emissions (88g/km for the VTI 68 S&S).

Following the Swiss & Me concept presented at Geneva, the C1 takes on a new bright and confident guise in Paris with the CITROËN C1 URBAN RIDE concept, illustrating its personalisation potential.

Lively and cheerful, the New CITROËN C1 sports SUV-inspired styling features that underline its character and protective nature. The CITROËN C1 URBAN RIDE concept invites you on a joyous, stress-free tour of the city, which is seen as a playground, just as it is for the urban outdoor activities that are becoming increasingly popular, such as urban trails and geocaching.

Adopting an upbeat approach to the city, the CITROËN C1 URBAN RIDE concept sports protective features that give it a go-anywhere look. Ground clearance is raised by 15 mm, and bumper fairings are provided front and rear, along with wheel arch trim elements. Armed with this protection, it is all set for an urban adventure. And for a more dynamic look, its tracks have been increased by 10 mm.

The CITROËN C1 URBAN RIDE concept can be seen in two versions: 5-door and Airscape convertible. The grey roof and fittings contrast with the bright Cheesecake Yellow body, to create a two- tone effect, contributing to the car’s cheerful, sassy looks. The door mirror housings, decals and special wheel hubs also underline the potential for personalisation. On the Airscape convertible version, where the soft top is also a personalisation feature, this concept has the biggest roof opening in its class, for an open air adventure that lets passengers admire the urban architecture.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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The urban adventure continues in the cabin with a connected interface. The CITROËN C1 URBAN

RIDE concept includes the Mirror Screen function available on the production model, which lets users display their favourite smart phone apps on the 7-inch Touch Drive interface. With the navigation function and your favourite apps, enjoy a relaxed tour of discovery of the city.

Naturally urban, the CITROËN C1 URBAN RIDE concept combines style and character. It is a vehicle in which to experience the city in another light and discover it in leisure mode.

On the stand at the Paris Motor Show, visitors will be able to cast their votes on a terminal near the concept to say whether they would like to see this version on the market one day.

CITROËN C4 PICASSO & GRAND C4 PICASSO

No. 1 on its segment after less than a year on the market – Launch of the BlueHDI 120 engine emitting just 96g of CO

2

/km for 3.7l/100 km

The CITROËN C4 Picasso family is reporting strong market performance with continuously growing market share, making it No. 1 in its segment in Europe in first-half 2014. These results testify to the expertise and credibility of CITROËN on this market, with 150

,

000 orders taken since market launch just over a year ago.

With high-spec versions accounting for almost two-thirds of sales, buyers are clearly convinced by the strengths of the CITROËN C4 Picasso: pure and expressive design, dynamic lines and a unique light signature. Another winning feature is the driving comfort delivered by the EMP2 platform for a surefooted drive. The CITROËN C4 Picasso sets high standards in comfort for all the occupants, with its road manners, bright interior and acoustic comfort. The use of technology to enhance comfort is another strong point, with the 7-inch Touch Drive interface, 12-inch HD panoramic screen, a Lounge

Pack, Park Assist automatic parking system and keyless entry and start-up.

The CITROËN C4 Picasso and Grand C4 Picasso are also appreciated for their fuel efficiency and low emissions (from 3.7l/100 km and 96g/ km of CO

2

on the new BlueHDi 120 engine) as well as their optimised running costs. The two vehicles have also won over business customers with a high level of corporate sales.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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2.

USEFUL TECHNOLOGY CONTRIBUTING TO COMFORT

CITROËN is seeking to draw upon its DNA, based on Creativity and Technology, to make life easier for customers. To choose meaningful technologies in order to develop solutions that promote more relaxed driving, while also cutting running costs and reducing environmental impact.

CITROËN C4 CACTUS AIRFLOW 2l

A world first in Paris

A laboratory for new ideas, the C4 Cactus AIRFLOW 2L concept is packed with advanced technologies and expertise illustrating CITROËN’s ambition and ability to innovate and respond to the issues facing the automotive industry, now and in the future, by developing a spacious, versatile, attractive and economical C-segment vehicle consuming less than

2l/100 km.

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Faced with urban concentration, environmental requirements and economic pressure, customers today see fuel consumption as a key concern. True to its DNA, CITROËN is bringing its creativity and technology to a new challenge with the C4 Cactus AIRFLOW 2L, unveiled at the Paris Motor Show.

This project was conducted as part of the “2l/100 km vehicle” programme set up by the Plateforme de la Filière Automobile, an industry group

The CITROËN C4 Cactus AIRFLOW 2L concept is an attractive vehicle that consumes just 2l/100 km. A breakthrough performance achieved by:

optimised design with a 20% improvement in aerodynamics

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lower rolling resistance (Tall&Narrow tyres) efforts to use lighter parts and thus reduce overall vehicle weight by 100 kg the implementation of Hybrid Air technology, which cuts fuel consumption by 30%.

Design to promote aerodynamic performance

The design of the C4 Cactus AIRFLOW 2L illustrates a continuous quest for aerodynamic efficiency, with the emphasis on two types of part:

Variable-geometry styling parts:

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The new front bumper features three controlled air intakes

Mobile side deflectors have been added behind the quarter-window

The wheels feature mobile shutters activated and controlled by centrifugal force

.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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Fixed-geometry styling parts:

Tall&Narrow tyres for “ultra ultra” low rolling resistance and aerodynamic

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performance

An “Air Curtain in the front wheel arches

A longer spoiler with an air extractor added on the rear bumper

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Conventional door mirrors replaced by rearview cameras

A streamlined vehicle substructure

LED low-consumption light modules at front and rear, replacing the existing lights.

Each part designed to improve aerodynamics is identified by specific colours and materials, including the colour orange, to clearly mark and underline the personality of this concept. These changes also r educe vehicle drag for an overall improvement of 20% in aerodynamic performance (and a CdA of

0.55 m

2

) compared with the production model.

C4 Cactus AIRFLOW 2L concept, lightweight construction and advanced technology

The C4 Cactus is already 200 kg lighter than the CITROËN C4, thanks to its optimised platform, high-performance materials and radical choices. The C4 Cactus AIRFLOW 2L concept shaves off a further 100 kg (including the drivetrain) through the use of efficient materials:

Aluminium, high-yield steels and composite materials for the body substructure, a combination demanding the development of new assembly processes

Carbon, aluminium, and composite materials on other vehicle parts

Translucent polycarbonate for the panoramic sunroof

Carbon fibres on the Airbumps

®

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Hybrid Air technology

The C4 Cactus AIRFLOW 2L concept adopts the Hybrid Air drivetrain. Developed by the PSA

PEUGEOT CITROËN Group, this technology combines a 3-cylinder PureTech petrol engine with a compressed air energy storage unit, a hydraulic pump/motor unit and an automatic transmission with an epicyclic gear train.

The PureTech 82 engine, already available on the production model, has been optimised for this new hybrid drivetrain. Combining the PureTech 82 engine with HybridAir technology on the C4 Cactus

AIRFLOW 2L concept reduces fuel consumption by 30% and contributes significantly to achieving a vehicle of 2l/100 km while approaching the PureTech 110 in terms of dynamic performance.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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The TECHNO ROOM: useful technology every day

Choosing meaningful technology does not mean piling technologies on top of each other, but keeping those that really make life easier for customers. Latest-generation engines combining performance with lower fuel consumption. Innovations that contribute to everyday peace of mind.

Technologies that are natural to use and truly useful. These technologies are presented in the

TECHNO ROOM at the Paris Motor Show:

“Engine” showcase:

DIESEL: BlueHDi engine family

BlueHDi engines benefit from innovative technology that respects the environment, with the

BlueHDi exhaust line comprising an oxidation catalytic converter, a Selective Catalytic Reduction

(SCR) system and an additive particulate filter. This technology treats exhaust gases while reducing

CO

2

emissions through the positioning of the SCR system upstream of the DPF. Using this technology, we are presenting at the Paris Motor Show a C3 BlueHDi 100 S&S emitting just 79g of CO

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/km, and a C4 Picasso Blue HDi 120 S&S emitting 96g of CO

2

/km.

PETROL: New family of PureTech engines

New compact 3-cylinder petrol engines that are both efficient and economical, cutting CO

2 emissions by up to 25% with no trade-off in driving pleasure. With this new generation of engines, the C4 Cactus PureTech 82 S&S emits just 105g CO

2

/km, and the C4 PureTech 130 S&S just

114g CO

2

/km, for example.

“Innovations on the C4 Cactus” showcase:

Alongside the Airbumps@, a world exclusive for which nine product patents and one process patent have been filed, the CITROËN C4 Cactus features several major innovations. Among them, the

Airbag In Roof, which frees up space on the dashboard and increases storage space. Or the panoramic sunroof with advanced heat protection, which reduces vehicle weight by making a blind unnecessary. Or again, the Magic Wash function that increases safety by improving visibility while using less fluid.

“Greater Comfort and Peace of Mind” showcase:

Innovations that really make everyday life easier, including automatic lights, 360° vision, Park

Assist, a 7-inch Touch Drive interface, and the CITROËN Connect Box.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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CITROËN CONNECT: a full range of connected services

To deliver an easier and more relaxed everyday driving experience, CITROËN brings customers a full range of connected services. Already operational, these services are grouped under the name of

CITROËN CONNECT.

MyCITROËN: a personal online page

A free, personal page available on “mycitroen.fr” for easier vehicle management.

MyCITROËN gives users access to detailed vehicle information: interactive onboard documentation, dates for servicing and roadworthiness tests. It also provides access to onboard connected services and practical videos explaining the in-car equipment available.

MyCITROËN also provides contact details for the user’s favourite CITROËN dealership and tracks contacts with CITROËN’s customer services department.

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CITROËN Multicity Connect: a portal of onboard applications

A portal of practical, intuitive connected services with a 3G connection, giving access to a range of ergonomic vehicle-related apps: finding a hotel, identifying the cheapest service station, locating a parking space, etc. The navigation function then takes over. CITROËN

Multicity Connect also gives access to the Coyote Series® app, providing information on potential road risks.

Available on the C4 Picasso and C4 Cactus.

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Mirror Screen: smartphone connection

Mirror Screen lets you connect and run the content of your smartphone (Android or iOS) on the Touch Drive interface: navigation, address book, music, texting, web radio, etc., as well as any other useful apps compatible with driving.

Available on the New C1.

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Link MyCITROËN: a free smartphone app

An app linked to your car. With the “Eco-drive” function, your smartphone provides information on travel and fuel consumption. The “Locate my car” function guides you to your car when you are unable to remember exactly where you parked it. The “Continue my navigation” function lets you finish your journey on foot, using the smartphone navigation function to guide you to your destination after you have parked the car. A range of functions for easy travel management from A to Z.

Available on: C4 Picasso, C4 Cactus

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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Scan MyCITROËN: a free smartphone app

If you are unsure about a vehicle function, you can scan the function in question with a smartphone to automatically bring up the user’s manual. For example, if an indicator lights up on the dashboard, you can take a photo of it and gain immediate access to its meaning in the onboard manual.

Available on: C4 Picasso, C4 Cactus.

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CITROËN Connect Box: localised assistance

A “localised emergency call” function automatically locates the vehicle after a crash when the

SOS button is pressed. After identifying and locating the vehicle, an operator sends out the emergency services if required.

A “localised assistance” function is provided in the event of breakdown. When the button is pressed, a text message is sent to CITROËN with a preliminary diagnosis and information on the vehicle’s geographic location. An operator can then send out the breakdown services as quickly as possible.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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3.

A CUSTOMER EXPERIENCE FOCUSED ON PEACE OF MIND

CITROËN’s ambition is to make the owner-car relationship easy, transparent and user-friendly. Looking beyond products and technologies, this is expressed through the customer experience in dealerships. In a world where the owner-car relationship can sometimes be stressful, consumers need to be reassured. CITROËN’s ambition is to deliver 360° well-being, through a simple, fluid customer experience focused on a single objective: to make CITROËN the automotive brand most recommended by its customers.

CITROËN & YOU

The Marque is reinventing the customer experience offered by its network with CITROËN & YOU.

CITROËN & YOU establishes new relations between the brand and its customers. Sustainable relations, based on a transparent, customer-focused approach, for greater trust and peace of mind, through several key commitments:

- An accident? A breakdown? A puncture? Our customers are never alone with 0800 05 24 24

(24/7)*.

Additional repairs? Never without the customer’s prior agreement, otherwise no charge will be

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made.

At CITROËN, a car leaving the workshop is a clean car.

Not satisfied? We call back our customers within 24 working hours.

Full transparency with CITROËN Advisor, a dedicated website on which CITROËN network customers can post reviews of their dealership.

CITROËN ADVISOR (www.citroen-advisor.fr) is a cornerstone of CITROËN & YOU. This bold initiative lets CITROËN network customers express themselves freely, in real time and as part of an interactive approach, on the quality of service provided by their CITROËN dealership, either following their purchase of a new car or when bringing their car into the workshop. A first for a vehicle manufacturer.

Pursuing an ambition of total transparency in relation to customers, CITROËN ADVISOR applies strict standards on review collection and customer authentication in order to ensure the reliability and full publication of reviews.

CITROËN believes that customers are the best brand ambassadors. In consequence, the brand developed this system to support its ambitions concerning the customer experience, through:

more transparency: anybody can consult the website and read the dealership reviews posted by customers. This transparency promotes trust and thus loyalty.

a more fluid, customer-focused approach: if a customer is dissatisfied, CITROËN Advisor instantly alerts the dealership concerned so that they can identify and process any issues promptly, and post their response on CITROËN Advisor, where it can be seen by everybody. In pursuit of a single objective: customer satisfaction.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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commitment currently deployed in France alone - valid until the 7th anniversary of any CITROËN DS purchased new or used.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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SIMPLYDRIVE & FLEXIDRIVE SOLUTIONS: innovative purchasing solutions

Again with a view to making life easier for motorists, CITROËN is introducing two innovative purchasing solutions with the launch of the C4 Cactus. These two all-in flat-rate deals were inspired by the mobile phone industry. Two practical purchasing solutions to meet customer requirements in terms of budget management and transparent running costs:

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SimplyDrive solution: customers configure their new vehicle based on a stable monthly flatrate, including comprehensive insurance and a range of products and services relating to financing, servicing and maintenance. In the case of a 36 month agreement (or mileage of under 45,000 km), for example, customers select their level of service out of a possible three, along with their trim level and engine. After three years of use, customers can either pay the outstanding amount to acquire their vehicle or they can return it. As a result, customers know exactly what they are going to pay for their car every month, as part of a transparent approach contributing to complete peace of mind.

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FlexiDrive solution: aimed at motorists with low mileage (between 5,000 and 15,000 km per), this option is based on flat-rate deals reflecting actual mileage. Monthly payments are based on a fixed subscription for products and services, and depend on an insurance contract reflecting real mileage. As a result, motorists with low mileage can take advantage of an offering tailored to their real needs. Customers can revise their contracts every year to reflect real use. Spain is the first country to implement this solution.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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4.

CONTINUED INTERNATIONAL EXPANSION

CITROËN IN WTCC

CITROËN entered the FIA World Touring Car Championship in April of this year, demonstrating once more its ability to address new sporting challenges. Today, CITROËN C-Elysée WTCC is No. 1 in the

Manufacturers’ rankings. This championship has a strong following in Asia and Latin America and is an opportunity for CITROËN to build its international renown.

The CITROËN C-Elysée is a C-segment saloon aimed primarily at high-growth international markets such as Latin America, the Mediterranean Basin, China and Russia. It is enjoying real market success, with more than 120,000 orders in the space of a year.

Anchored to the tarmac on its 18-inch wheels, the CITROËN C-Elysée WTCC is, in a word, impressive. Underlining the radiator grille with its prominent double chevron, the bumper features an aerodynamic splitter. The broader front and rear wings lend a decidedly sporty look to the bodywork.

At the rear, the large spoiler ensures that the car hugs the track

Under the bonnet, the CITROËN C-Elysée WTCC is powered by a 1.6-litre turbocharged directinjection engine. With its large turbo flange, power output is now close to 380 bhp. The car comes with front-wheel drive transmission, controlled by a six-speed sequential gearbox.

Confirming CITROËN’s sporting renewal, the many podiums obtained since the start of the season underline the importance of motorsport as a high-tech laboratory, and reflect the brand’s ambitions to pursue international growth.

INTRODUCING THE C3-XR

China is CITROËN’s biggest market and accounts for one car in every four sold worldwide. To coincide with the anniversary marking 50 years of friendship between France and China, and also with the Paris Motor Show, CITROËN is staging the world premiere of the C3-XR at C 42 on the Champs-

Elysées in Paris.

Sold solely in China in the first instance, C3-XR features strong styling based on the brand’s styling cues. With its robust, elegant looks, this new SUV stands out for its comfort, based on CITROËN expertise and also for its technology, focused on efficiency.

CITROËN

CITROËN NORGE AS – Arnstein Arnebergs vei 28 – 1366 LYSAKER – NORGE – www.citroen.no

– www.citroen-presse.com

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