Introducing
For
OneHopeChildren’s
Poultry Farm Project
OneHopeChildren’s
Poultry Farm
Towards A Sustainable Revenue Project
Founder: Father Felix Ugwuozor
2
March 2013
Website: http://onehopechildren.org
The Need For A Poultry Industry
 The Federal Government's ban of importation of poultry
products has resulted in the rapid growth for the flourishing
Poultry Industry in Nigeria.
 There is a global shift from the consumption of red meat which increases heart disease and liver problems - to
healthy white meat.
 There is demand for self-sustaining projects to meet the
overall needs of African children: hence –
OneHopeChildren’s mission to embark on a poultry
business.
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OneHopeChildren Inc. - Executive Mission
Delivering a Better World for African Children
 By giving each child a chance at least to a basic education.
 By creating and inspiring HOPE through provision of innovative thrust &
outreach program.
 By helping each child gain self-confidence and requisite skills to match the
dynamic and challenges in the global work, academic and management
landscapes.
 By providing every child with the opportunity and access to good
healthcare.
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Poultry Farm Mission - Overview
 Our vision is to pursue a self-sustaining, revenue producing
project to meet our overall mission to raise the quality of
life for African children.
 The Poultry Farm project is owned by OneHopechildren,
Inc. a 501(c) 3 nonprofit foundation dedicated to
advancing and providing educational and healthcare
opportunities for indigent children in the rural communities
of the South Eastern Zone of Enugu State of Nigeria, Africa.
 Registered with the IRS, donations are tax deductible for
U.S. taxpayers—as allowed by laws and regulations.
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Poultry Farm - Products/Services
 To start a poultry business we need a building for the
birds, feeders, drinking trough, water tank and
generating set.
 The products of the business will be chicken meat,
eggs and poultry manure for farmers within our target
market.
 We will package appropriate customer – delivery
services as desired for home or business locations.
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Poultry Farm – The Financing
 OneHopeChildren, plans to raise Seventy Two
Thousand Dollars ($72,000.00) for this development
which will be located in our own secure and
accessible land in, Emene, Enugu, Nigeria.
 OneHopeChildren, is committing Fifteen Thousand
Dollars ($15,000) to the project in fixed capital (Land
and Space).
 The financing will be used for the development of
the company’s Farm location and to purchase
equipment needed for the poultry farm.
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Poultry Farm – Financial Breakdown
Land
$15,000 (Already acquired)
Building
$39,700,000
Cages
$2,320,00
Feeding Trough
$1,050
Drinkers
$1,180
Generating Set
$4,150
Water Tank
$3,500
Wheel Barrows
$450
Business Registration
$150
Business Plan Development
$1,250
Fixed Capital
$62,120,00
Working Capital
$10,000,00
Total
$72,120,00
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Poultry Farm – Funding Plan
The total project cost of $72,120,00 is proposed to be funded as follows:
Total Project Cost
OneHopeChildren’s
Contribution
(Land and Space)
Funding Sought
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$72,120,00
$15,000,00
$57,120,00
Poultry Farm – Market Research
 Based on our research, a ready market exists for the
planned business.
 This project has been subjected to SWOT and Risk
analysis and appropriate risk mitigants are proffered.
 Our competitive edge is the management's rich
industry knowledge and proactive orientation. our
aim is to identify the weaknesses of existing poultry
farms and exploit such.

SWOT: Strengths, Weaknesses, Opportunities, Threats.
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Poultry Farm – Management Team
 The enterprise will be managed by Father Felix
Ugwuozor, the president of OneHopeChildren, Inc. He
has extensively researched the poultry business and
remains confident that he will be able to bring the
business to profitability within its first year of operations.
 Farm Officer and the Finance Admin Officers hold high
qualifications in Animal Science and Accounting
Business Management, respectively.
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Poultry Farm – Management Team
 Two permanent farm attendants to be relieved by
scholarship recipients when they are available.
 OneHopeChildren, Inc is in discussions with a
Consulting Firm that focuses on Business
Development and Support Services, to offer us
external support over a period of three years in
strong management and support services.
 We will adopt a slim personnel plan at start-up. As
the business needs grow, more hands will be
engaged.
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Poultry Farm – Personnel Plan
S/N
Position
No
Annual Pay
Total
1
President
1
Gas
$1,200
2
Farm Officer
1
$5,000
$5,000
3
Finance/Admin Officer
1
$5,000
$5,000
4a
Farm Attendants
2
$2,500
$5,000
4b
Scholarship Recipients
2 per week
Pocket Money
$500
Total
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16,700
Poultry Farm - Profit Projections
We will aggressively expand during the first three years of operation by
implementing marketing campaigns that will effectively target farms,
chicken wholesalers, and slaughter houses within the target market.
Turnover in US Dollars
Operating Net Profit
2014
$61, 120, 00
2014
$21, 000, 00
2015
$65,790, 00
2015
$28, 000, 00
2016
$71, 745, 00
2016
$33, 000, 00
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Poultry Farm - Sales Projections
S/N
Revenue Base
2014
2015
2016
1
Sale of Eggs
$59,890
$64,125
$69,670
2
Empty Bags
$760
$970
$1,230
3
Manure
$470
$695
$845
Total
$61,120.00
$65,790.00
$71,745.00
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Marketing Plan - Overview
OneHopeChildren, Inc is entering the market as a structured player and has
plans to identify and exploit the weaknesses of the existing farms in order to
reap a comfortable market share. Core areas of our marketing plans are:
 Creating awareness with an aggressive marketing
campaign.
 Attractive pricing policy to stimulate demand.
 Direct Delivery Services (when preferred) to our
customers.
 Discount offer to bulk buyers.
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Marketing Plan – Clients/Competitors
 Target Clients - Fast Food Shops, Hotels, Restaurants,
Dealers in Chicken and Eggs, families.
 Target Location - Southern Eastern part of Nigeria.
 Key Competitors - Most poultry farmers operate at
micro and small level with production just enough to
meet their needs and a small quantity sold to few
individual customers. Their presence will not pose any
threat to our expected success as we are entering the
market as a structured, proactive and focused
organization.
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Marketing Plan – Promotion/ Distribution
We will mount an aggressive awareness campaign to draw potential
customers to our presence by making use of handbills, flyers, and posters
to reach out to our target market. With business growth, an improved
publicity approach will be adopted. Print and electronic media will be put
to good use. On the distribution strategy, we plan to adopt the following
approach:
 Direct sales to Hotels, Restaurants and Fast food.
 Sales to Dealers (Eggs and Chicken).
 Direct sales to small buyers.
 Appointment of distributors with sales outlets.
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Marketing Plan – Positioning
OneHopeChildren, Inc will position itself as our structured, proactive and
focused poultry farm. The enterprise will create a powerful leading edge
profile for itself. In general, we want to be seen by our customers,
competitors, business partners and the general public as:
 A reliable provider of quality products / services.
 A quick, flexible and proactive market player .
 A transparent, responsible and customer-focused
producer.
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Marketing Plan –Delivery Strategy
To ensure that we capture and retain a strong market share, we plan to
adopt a service delivery strategy that will be appealing to our customers.
 Customer care will be emphasized.
 After sales, follow-up efforts will be carried-out.
 Suggestion/opinion box/ blog for customer reviews.
 Image branding package for bulk egg sales.
 Develop a databank of our customers to monitor
their needs, dynamics and expectations.
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SWOT Analysis
In order to have a comprehensive project analysis and assessment, we
have subjected this proposal to a SWOT Analysis. We will build on our
strengths, and address our weaknesses through aggressive marketing, fair
pricing, customer care and a continuous check on the health of the birds.
 Strengths:

The farm will be managed by a management team.
with rich Industry knowledge and proactive orientation.

Our central location gives us high market visibility.

We are entering the market as a structured
organization.
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SWOT Analysis
 Weaknesses:

Global financial meltdown may affect start-up
demand.

Birds are susceptible to diseases - can affect
stock and operations.
 Opportunities:

The enterprise can go into meat processing.

There are opportunities for exporting our
products in the ECOWAS market.
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
ECOWAS: Economic Community of West African States
SWOT Analysis
 Threats:

Increased competition due to the entry of more
structured producers.

Government policies that may negatively affect
the industry.
We will proactively keep abreast of government
policies and continuously scan the operating
environment to checkmate possible threats.
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Other Issues
Legal Issues
OneHopeChildren, Inc has undertaken a legality check on the proposed
business. The Enterprise has been duly registered with the Corporate Affairs
Commission.
Regulatory Issues
The enterprise will comply with all relevant regulatory requirements - hand
gloves, nose-masks and fire extinguishers will be provided. Necessary
Business Premises Permits will be secured. Relevant Taxes and Levies to the
State and Local Government shall be paid as and when due.
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Other Issues
Social Issues
The establishment of the planned enterprise will in time generate many
social benefits that include but are not limited to:
 Create jobs and wealth .
 Empower people and reduce poverty.
 Promote the central mission of Onehopechildren, Inc
 Check rural urban migration and enhance rural industrialization.
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Other Issues
Environmental Issues
 OneHopeChildren, Inc will run an environmental friendly farm.
 The Farm will be kept neat and regularly disinfected.
 Animal droppings and other wastes generated in the course of the
production activity shall be promptly and effectively discharged,
recycled, or sold for processing for fertilizer.
 The farm will be run in a way that enhances environmental
sustainability.
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Conclusion
Economic Justification
From our analysis, the planned project has been found economically justifiable
in that it creates jobs, wealth, reduces poverty and empowers people. The
project is also in tandem with the central mission of OneHopeChildren Inc.
Regulatory Issues
Given our analysis and findings, the proposed poultry farm is found to be
technically feasible, financially viable and economically desirable. The project
offers good investment benefits to OneHopeChildren, Inc, and most likely
would become a self-sustaining, and self-supporting platform for the
organization. We therefore, have no hesitation in recommending the project
for funding and implementation.
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Thank You
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