Coins for Cleaner Water
American Chemical Society
In partnership with
Proctor & Gamble
This is Drinking Water…
The World Water Crisis
• Almost 1 billion people without
access to clean water
• Many rivers too polluted
to support life
• 1.8 million people lose their lives
from diarrhea caused
by unsafe drinking water
• 50% of hospital beds
occupied because of
water-related diseases
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Water is a Woman’s Issue
•
Women spend 40 billion hours
hauling water
•
Average woman walks 6km or 3.75
miles a day to collect water
•
Women are responsible for children
who are sick and dying
•
More than 50% of deaths of women
with HIV/AIDS in Africa is from
diarrhea
•
Leading women are starting to
mobilize around water as a
woman’s cause
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Why Household Drinking Water?
•
4,000 children die every day from
water-borne disease – more than
HIV/AIDS, malaria & measles
combined
•
CDC and P&G collaboration helped
demonstrate that household water
treatment can improve health
•
P&G powdered water purification
technology developed to address
this issue
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Children‘s Safe Drinking Water
Program
Provides safe drinking water to people who really need it
for just pennies on the dollar.
P&G Purifier of Water
•
Reverse engineered current
municipal water treatment process
•
Small packet to treat 10 liters of
water using coagulation,
flocculation and disinfection
•
Uses same ingredients used in
municipal systems
-
Calcium Hypochlorite as
Disinfectant
-
Ferric Sulfate as Coagulant
Laboratory and Field Testing
•
Very effective in visually cleaning
dirty water
•
Effective in killing bacteria
(>99.99999%) and viruses
(>99.99%) that cause typhoid,
cholera, and hepatitis
•
Effective in removing chlorine
resistant parasites like giardia and
cryptosporidium (>99.9%)
•
Effective reduction in heavy
metals
(e.g. arsenic and lead), organics,
and pesticides
Health Intervention Studies
Six studies, More than 25,000
People showed Average
Diarrhea Reduction of 50%
•
•
Diarrhea Reduction
–
Guatemala
(2 Studies, Rural)
–
Kenya (Turbid water)
–
Pakistan (Urban)
–
Liberia (Refugee camp)
Arsenic Removal
– Bangladesh
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P&G Children’s Safe
Drinking Water Program
• P&G’s global cause P&G Live,
Learn and Thrive® focuses on the
development of children in need,
ages 0-13,
• The Children’s Safe Drinking Water
Program is our signature global
program
• CSDW is a not-for-profit program
with two focus areas – social
markets and emergency response
Sustained Efforts in Developing
World
• Work with international social
marketing experts including PSI
with USAID support in several
countries
• Existing programs in 14 countries
• Work with community based
groups, schools, clinics to create
habit change
• Increases product availability,
creates jobs, and is sustainable
Emergency Relief
•
P&G packets are easy to transport, shown
to be well accepted & used correctly in
emergencies
•
Distributed in most major disasters –
tsunami, floods, earthquakes, hurricanes,
cholera outbreaks in Africa
•
Global partners include:
–
–
–
–
–
–
–
AmeriCares
CARE
Catholic Relief Services
IFRC (Red Cross)
Population Services International (PSI)
UNICEF
World Vision
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P&G Children’s Safe Drinking Water
Program Global Reach
P&G CSDW Efforts to Date
•
Delivered over 4.9 billion liters
•
14 Social market countries
•
Emergency relief provided in more
than 65 countries
•
Prevented over 202 million days of
diarrhea
•
Helped save tens of thousands of
lives
•
Goal: Save One Life Every Hour
by 2020
ACS GOAL
Provide 1.5 million liters of safe drinking water by the end of 2012
How can you help?
•
Donations by ACS members and members of your community
•
Collect money during outreach events
•
Partner with local businesses to collect money
•
Share the facts related to safe drinking water
How You Can Help
Help support the P&G Children’s Safe Drinking
Water Program. Every bit helps.
•
Tell your family & friends about water issues around the world
•
Write a letter to your Representative & encourage them to support water
issues
•
Conduct a fundraiser to support water programs in developing countries
$1.00 gives a child clean water for 50 days.
$7.50 gives a child clean water for a year.
$30.00 gives a family clean water for a year.
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More Information and Sending
Your Funds
• Additional information can be found at
www.csdw.org
• Checks (DO NOT MAIL CASH) should
be made payable to and mailed to:
American Chemical Society
Attn: Development Office
1155 Sixteenth Street, NW
Washington, DC 20036
o Please indicate that the check or money order is
for the Coins for Cleaner Water project.
o All donations are tax deductible and receipts will
be issued to donors who pay by check or money
order. For more information about obtaining
individual receipts, email olsa@acs.org.
Chemists Providing Safe Water
Through Chemistry
It’s the right thing to do.
Together, we can make a difference!
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