PACMAn, Why ?
Challenges for the
Agro-food
• Complex supply chain/
integration
• Climate change/
Environmental impact
• Population growth/
consumption
• Price tension
• Safety and quality
• Reconversion of
agriculture
•…
Project
Actions
Analysis
Data collection
Tools
Objectives
NETWORKING
INNOVATION
Meetings/ Relations
Information
Promotion
INTERNATION.
SUSTAINABILITY
Partnership
Partners’ organizations:
•Development agencies
•Provinces
•Chambers of Commerce
•Universities
•Innovation centers
Italy
• Ervet - Emilia-Romagna economic valorization of
territory
• Province of Modena
• Province of Parma
France
• CRITT Agro-alimentaire PACA
Spain
• Instituto de Fomento de la Region de Murcia
• IVACE - Instituto Valenciano de Competitividad
Empresarial
Portugal
• ADRAL - Agência de Desenvolvimento Regional do
Alentejo
Ciprus
• Cyprus University of Technology
Greece
• Diktyo Praxi Innovation Relay Centre Help-Forward
• Kilkis Chamber of Commerce and Industry -
System and agro-food chain
GENERAL
CRITICALITIES
(analysis, focus group,
surveys and interviews)
Lack of coordination
among economic
stakeholders and in
the operative context
OUTPUT/ RESULTS
Mapping of
the chain
Analysis of
segments
+ interviews to
enterprises
+ best practices
Database
online
+
E-Guide
Pilot Action:
Model of
governance
in tomato sector
Agro-food chain: the segments selected in PACMAn
Interviews to agro-food enterprises in MED area (2)
Some results emerged:
Networking
- Experience/level of interest for cooperation activities
- Requirement/request of services on support of cooperation
Interviews to agro-food enterprises in the MED area (1)
COMPANIES INTERVIEWS
YEAR:
2012
NUMBER OF
INTERVIEWS:
600
SECTORS:
SELECTION
PACMAN
PROJECT
RESULTS:
- 10 LOCAL REPORTS
- 1 GLOBAL REPORT
Some results emerged:
Internationa - Key factors of competiveness
- Incidence of exportations and importations
lization
- Correlations between strength and internationalization level
Interviews to agro-food enterprises in MED area (3)
Some results emerged:
Innovation
- Investments in innovation (turnover, activities area)
- Collaboration with other enterprises/organizations for innovative joined
projects (state of the art and potentialities)
Chart: areas of innovation
None
Agronomy
Packaging
Food preservation technologies
Environmental management
New products
Biotechnology
Quality, traceability and food safety
Process improvement
Commercialization/Communication
Food logistics
Other
0%
5%
10% 15% 20% 25% 30% 35% 40%
NETWORKING TOOLS: DATABASE
PACMAn ONLINE DATABASE
395
TOTAL
ORGANIZATIONS
OF
WHI
CH:
293
ENTERPRISES
37 RESEARCH
AND
EDUCATIONAL
BODIES
Chart: Distribution of organizations by
country
Ciprus; 95
Italy; 106
Greece ; 73
France; 18
Spain; 65
Portugal; 37
12
ASSOCIATIONS
5
PUBLIC
ISTITUTIONS
47 OTHER
ORGANIZATIONS
Link: http://agrofood.gnomon.com.gr
REPORT BEST PRACTICES IN AGRO-FOOD SECTOR
BEST PRACTICES
a) “Platform
“Promotion
of areas of
wine
production”
(KILKIS - Greece)
“DOSSIER
CONAI
2010
Prevention ECOEfficient”
(ERVET SPA –
Italy)
audit
b) “Database
enterprises
c) Animation
cluster”
(CRITT France).
“Introduction of
R&D culture
into
enterprises:
cases”
(CUT- Ciprus)
“
Parmigianoreggiano:
prices monitoring,
partnership
models,
promotion”
(Province of
Modena – Italy)
(IO) tomato”
(Province of Parma
– Italy)
“Agreemen
“Quality
t for
quality in
product:
Crete” (Forth –
Greece)
“The Murcia
“Interprofessional
Organizations
grapes from
Vinalopó”
(IMPIVA – Spain).
Food
Brokerage
Event”
(MURCIA – Spain)
Meat produced
by specific
parameters”
(ADRAL – Portugal)
INNOVATION
Innovative technologies, innovation of product and process
IDENTIFICATION
GENERAL
CRITICALITIES
(analysis, focus group,
surveys e interviews)
•Limited
competences and
innovation abilities
•Collaboration among
academic world,
industry and policy
maker
OUTPUT/ RESULTS
of PACMAn project linked to the issue
Pilot Action:
Catalogue of
innovative
technologies
Database
online
(laboratories,
research
centers,
universities,
transfer of
technologies)
Identification
best
practices
+
Interviews
Output on Sustainability
Objective:
To strengthen relations among research, institutions
and enterprises
SUSTAINABILITY
Environmental, economic, social, ethic
IDENTIFICATION
GENERAL
CRITICALITIES
(analysis, focus group,
surveys e interviews)
ENTERPRISE
MANAGEMENT:
•Innovative products
and process,
•Logistic maximization,
•Garbage management,
quality and security of
products,
•Responsible marketing,
•Efficiency of business
processes
The sustainability concept was applied to the
system and the agro-food chain. Issues related
to business management induced to the
implementation of some specific outputs.
OUTPUT/ RESULTS
of PACMAn project linked to the issue
Focus
sustainability
Code of
Conduct
for the agrofood
sustainability
Pilot Action:
Hand
e-Book on
green
packaging
Code of Conduct: methodology and structure
approach
Sustainability
1
step
•Environmental
• Economic
• Social
• Ethic
data collection
analysis
Aspects handled
Thematic Areas
2
step
• Criticalities
• laws and regulations
• Politics
• Certification
• Education
• Research and
Development
• Case study
• Bibliography
• Indicators
• Contacts
Final remarks
4
step
•Recommendations
3
• Productive chain
• Innovation
step • Resources
management
• Trade and export
• Quality and
consumption
Code of Conduct: communication
COMPLETE REPORT
(pdf)
www.pacmanproject.eu/codicesostenibilita.pdf (IT)
www.pacmanproject.eu/codesustainability.pdf (EN)
BROCHURE SUMMARY
(printed + pdf)
Code of Conduct: recommendations (1)
AGRO-FOOD CHAIN
INNOVATION
RESOURSES
MANAGMENT
Tools of transfer of
technologies and research
of partners technologic
(i.e. database)
Selection of raw materials
from more productive
areas
Efficient coordination of
relations among economic
stakeholders, institutions
and public bodies
Activities of permanent
vocational education
Increase of soil
production, growth of
efficiency using
fertilizers, phytomedicine
and water
Rationalization of
transportation and
logistics to reduce unitary
costs and guarantee higher
margins
Research at
transnational level
through cooperation
among economic actors,
organizations, public
authorities
Reducing of post sale
food waste
Horizontal integration to
face limited contractual
power of primary
producers
Code of Conduct: recommendations (2)
COMMERCE AND
EXPORTATIONS
Introduction of fair commercial
agreements and standard of
certification
QUALITY AND
CONSUMPTION
Spreading of labeling products, in
conformity with the new European
regulations n. 1169/2011
Clusters for internationalization
activities
Promotion of Mediterranean diet as
opportunity to increase the
environmental sustainability of the
chain
Higher support offered by
institutions, representative
organizations and public bodies
Identification of new logistic
channels due to increasing
products’ diversity supply
Pilot action
RESULTS
COMPETITIVENESS
SUSTAINABILITY
Transfer of knowledge on
new system of production
and governance methods
Support on spreading of
eco-sustainable packaging
Sustainability
Internation.
Innovation
Networking
INTERNATIONALIZATION
Innovative approach for
internationalization of
Mediterranean product
-
«Hand e-Book on food green packaging in the MED area” (Ervet, IT; Critt,
FR; Ivace and Info Murcia, ES)
-
Transnational marketing cluster based on “Authentic Mediterranean”
concept (Kilkis, Crete GR; Ciprus; Alentejo, PT; Prov. of Modena, IT)
-
“Catalogue of innovative technologies in the Agro-food sector” (Forth e
Kilkis, GR; Ciprus)
-
“Model of Governance of Med Agro-food Supply Chain” (Prov. of Parma, IT;
Critt, FR; Info Murcia, ES).
E-book – E-guide - Maps
E-guide for operators
 support for networking activities
 define guidelines to create a collaboration
 supply information on sector operators, divided in thematic
sections
E-Book on project cluster
 describe the Project, the main results, the state of the art of
agro-food system in Med area
 Based on issue of innovation and sustainability
 downloaded from project web site (pdf)
Promotional Maps
 Mapping of interviewed companies and of organizations included
in DB
 focus on 3 selected segments
PACMAn: external communication
ONLINE
PRINTED MATERIAL
WEB SITE
LEAFLET
BROCHURE
BROCHURE: CODE OF
CONDUCT
EVENTS
- NEWS/ UPDATE
- DOWNOLAD
OUTPUT OF FB PROFILE
PROJECT
MAILING LIST
20 LOCAL EVENTS
1 FINAL CONFERENCE
NEWSLETTER
MORE: gadget,
poster, …
www.pacmanproject.eu
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