MDG’s TO SDG’s
Botswana’s Creative Industries as
real catalysts
Political
Economic
•Stable political environment
•Low corruption
•Low tax regime
•Stable domestic economy
•Upper middle income country status
• Sound macroeconomic policies
•Diamond Mining dependent economy
•DTC relocating to Gaborone in 2012.
• Policy shift from Mineral dependency to
Knowledge based economy part of the
NDP 10 strategies and beyond.
•Creative Sector at the core of this shift
•Significant levels of unemployment
especially of the young and able bodied
men and women.
Socio- Cultural
Technological
•Educated unemployed labour
•High HIV/AIDS impact
•Food Security Strategy 2032
•High levels of poverty
•Susceptibility to severe and frequent
droughts
•Growing middle income class base
•National Human Resource Development
Strategy 2026
•Good telecommunications system and
network (National Service provider)
•Good mobile network / cell phone access
(3 service providers)
•Good road transport system
•Good air transport system
•Good immigration systems
CRITIQUES OF THE MDGs
 “Top down” or “one-size fits all” approach
 Reflect views of “UN bureaucrats”/central
planning
 Overlooks key priorities
 Inadequate focus on domestic inequality
 Too expensive
SUCCESS
 Good combination of ambition, simplicity,
measurability, and partnership focus.
 This integrated nature helped remove
false competition between sectors like
health and education.
 Analysts are debating new measures for
topics like climate change, energy, non
communicable disease, secondary
education, inequality and governance.
TOWARDS THE SDGs
KEY PRIORITIES
 No matter how much we debate to resolve on
our goals we need;
 A proactive approach to translating goals into
practice e.g Financial
 A more proactive dissemination approach
(stakeholder communities get behind goals only
once they feel actionable/perfect knowledge)
 The coming 3 years offer an opportunity for
ambitious creativity on how those outside govt
can best proceed to bridge the gap. (the creative
industries as a catalyst).
Development Goal
Define
Administration
needs
Prioritize from all
13 Considerations
The 13 Considerations (sectors)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Agriculture and Food Security
Primary Health
Education
Energy & Infrastructure
Water
ICT
Biodiversity
Climate Change
Gender
Ethics and Human Rights
Urban Development
Governance
Business
CHUNK AND
PRIORITIZE EFFORTS
Extreme
Poverty and
hunger
Eradication
1, 2, 4, 5,
7, 8,
11,12, 13
Improve
Maternal
Health
1, 2, 12,
13
Achieve
Universal
Primary
Education
3, 6, 9,
10, 11, 12,
13
Combat HIV/AIDS
,Malaria and
other Killer
diseases
1, 2, 12,
13
Promote
Gender Equality
and Empower
Women
3, 6, 9,10,
12, 13
Ensure
Environmental
Sustainability
Reduce
Child
Mortality
1, 2, 12,
13
Create Global
Partnerships for
Development
1, 4, 7, 8,
11, 12, 13
All 13
THE 4 SHORT FALLS
 Governance failures
 Areas of specific policy neglect
 Pockets of poverty
 Poverty traps (South East Asia and Sub
Saharan Africa)
TRIPARTITE approach
For every Area of Consideration
Simplified
 Sustainable Economic Development will be maximized
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when there is maximum saving and only priority
spending , taking into consideration people’s urgent
needs and the limited natural resources
ESE + SEE + SNBE = SD
SD= Maximum social welfare derived
SD= Economic Development
The key lies in creating the necessary perfect knowledge
to help get the relevant feedback and support of the
society’s funds, society and environment we serve.
Example
Considering Governance
By Definition
 Good governance promotes human rights in a number of
ways. It encourages public participation in government,
inclusion in law-making and policy making, and
accountability of elected and appointed officials
 It enables civil society to become actively involved in
policymaking and leads to the wide representation of
societal interests in decision-making.
 In this manner, disadvantaged groups, including women
and minorities, are empowered to defend their rights.
 The result may be laws and policies that better respect
cultural diversity, contribute to the resolution of social
conflicts and tensions, and address the challenges of
inequality and poverty.
Simplified
 Politicians and Policy makers derive mandate from Society
 Every decision ought to be directed towards improving the social welfare or
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well being of the mandate bearers
Equitable Social Environment exist where there is perfect knowledge about
society’s needs and money available to meet those needs
Sustainable Economic Environment exists where there is perfect knowledge
about available natural resources and the money + policies available to
benefit from them.
Sustainable Natural and Built Environment exists when there is perfect
knowledge about the available natural resources and society’s needs
The creative industries as the foundation to a knowledge based economy
and life long learning through their ability to satisfy all preferred learner
patterns – I hear and i remember
- I see and I remember
- I do and I remember
- I do all three and remember more
STATS
 A World View
“The creative industries have been flagged as one of
the most dynamic sectors of the world economy.
The UNCTAD Report, 2010, indicate that while exports
of traditional world trade dropped by 12% during the
2008 world economic crisis, the exports of creative
goods and services Increased by14%”.
UNCTAD Report,2010.
THE REAL CATALYST
 The Government of Botswana’s NDP 10 goals are to
achieve rapid growth, poverty eradication and economic
diversification.
 Industrial development and real citizenry participation in
the implementation of development agendas remains a
challenge for the sustainable economic growth and
development of Botswana
 This country is endowed with both the human and
natural resources such as hides and skins from cattle
industry, timber, minerals and land.
 Our Export Orientation strategy needs to also be
tantamount also exporting national jobs and products in
line with the South- South and North-South world trade
plan
THE REAL CATALYST
 Botswana has been under going Economic Growth without
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Economic Development
A valid criticism of government policy is that state should take a
more activist role and induce entrepreneurship rather than wait for
applicants to take the initiative
Botswana’s economy is shifting from mineral dependency to
knowledge based
The economy and its sustainability highly depends on people’s
mental abilities, attitudes and the quality of human resources.
The creative industries as recommended to the National Human
Resource Development Strategy are at the core of this shift as they
at the corner stone of our vision as a country, improved nation
building and pride we need for sustainable trade and development
DEFINITION
 The creative industries refers to a range of
economic activities which are concerned with
the generation or exploitation of knowledge and
information. They may variously also be referred
to as the cultural industries (especially in Europe
 creative economy comprises advertising,
architecture, art, crafts, design, fashion, film,
music, performing arts, publishing, R&D,
software, toys and games, TV and radio, and
video games
DEFINITION
 The creative industries have been seen to
become increasingly important to economic wellbeing, proponents suggesting that "human
creativity is the ultimate economic resource" –
Howkins 2001
 “the industries of the twenty-first century will
depend increasingly on the generation of
knowledge through creativity and innovation" –
Landry and Bianchi 1995
KEY ARGUEMENT
 The greatest challenge to development across the world
is getting the actual citizens to take active participation
and help in the development process
 This has been accounted to the failure or lack thereof of
social inclusion
 Lack of basic understanding and perfect knowledge by
the civil society to know exactly what to do and how the
real landscape (economic and environment) is looking in
order for them to help
 The creative industries serve as the foundation of a
knowledge based economies serves as the cross-cutting
initiatives necessary to secure a sustainable future.
A cross cutting catalyst
Creative
Occupations within
Creative Industries
(Creative
Specialists)
Other Occupations
within the creative
industries( Support)
Creative
Occupations within
other industries
(Embedded
Creative)
Other Occupations
within other
industries (Balance
of workforce)
BOTSWANA
 Creative industries stakeholders came together in October 2011 to
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identify, debate and align themselves with the Contribution that their
industries bring to the Botswana economy.
Botswana is party to the UN and AU conventions with regards the
Creative Economy
The engines of growth that brought Botswana to where it is today,
predominately mining and agriculture, are not going to take
Botswana beyond 2022. Recognizing this, the Government of
Botswana is committed to securing alternative drivers of the
economy through Economic diversification.
UNCTAD Reports show that between 2005 -2008 the contribution of
the creative industries to GDP grew by 33.3%
Their estimated contribution is measured at BWP 5 million per year.
The Creative Industries will be pivotal to this as they are the
foundation of a knowledge-based economy.
BOTSWANA
 It was overwhelmingly evident that the creative industries are
Involved in all aspects of economic, social and environmental
development and are a key engine of sustainable Growth and
development for Botswana’s economy.
 A concept paper has been formulated to highlight the contribution
that the creative industries bring to the Botswana economy, through
wealth creation, employment, competiveness and prosperity, as it
shifts from being mineral dependent to a knowledge-based economy
,a requirement stated by His Excellency, the President, in his 2008
inaugural speech.
 The Concept note is currently under review and consideration in
order to include the creative industries as an official Sector of
Botswana Economy with the National Human Resource
Development Strategy.
 Stakeholders are currently identifying a means of collecting the
necessary statistics and action plans that will follow this inclusion.
“It is no longer just the role
of government to achieve
this future, but it is the
responsibility of all of us to
move and implement the
agenda forward”.
POSSIBLE DEVELOPMENT ALIGNED
TOOLS
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Venues/Creative Cities
Festivals
Exhibitions
Theater Plays
Adverts
Sync Deals
Workshops
Help desks
Social Media
Multimedia
Books
Architecture
Monuments
Cultural Villages/ centers
Affinity Activations
Creative Cities
Research
Tour Guides
CONCLUSION
 If we focus our efforts in this creatively focused
manner we will be able to see key developments
in human capital and resilient revenue gain that
we really need in for the sustainable
development Botswana.
 I propose Kweneng South Constituency as a
possible pilot to gather the real numbers of the
industry and test for the relevant and possible
implementation/workability of the various
proposed tools (See attached excel)