Building Digital Farm to
Market Road
Reflections and Insights
on ICT and Rural Development
PhilDHRRA-Mindanao
TriPARRD Experience
BY:ROLANDO ABANDO
MINDANAO REGIONAL
COORDINATOR
MAJOR PARTS OF THE
PRESENTATION
PART 1: THE
CONTEXT
PART 2: THE
INITIATIVES
PART 3: POSSIBILITIES
PART 1: THE CONTEXT
The PhilHRRA-Mindanao Experience
TriPARRD (1996-1999)
9 ARCs in 5 Municipalities in ComVal Province
LTI
PSD
+ a little of ICT…
SIBS
The Evolution of Our ICT
Awareness
• PCs, Cell Phones, Emails: Just
a work-enabler for Triparrd
Staff
• Then a “weak signal” of the
future was noticed.
• There were group discussions
on Alvin Toffler’s theories:
Third Wave, Power Shift
• Understanding on the
relevance of ICT to Rural
Development and productivity
was vague and characterized
by scattered unsystematic
ideas….
• Retrospectively, Steven
Covey’s 5 Ages of Civilization’s
Voice captures the synthesis of
those ideas.
The PhilHRRA
-
M
indanao Experience
TriPARRD (1996-1999)
7 ARCs in 5 Municipalities in ComVal Province
LTI
PSD
+ a little of ICT…
SIBS
Our Situation:
Five Ages of Civilization’s Voice
•
Hunter/Gatherer Age
Source: Stephen R. Covey, “The 8th Habit”
Our Situation:
Five Ages of Civilization’s Voice
•
Hunter/Gatherer Age
•
Agricultural Age
Source: Stephen R. Covey, “The 8th Habit”
Factors for Economic Growth/Development
Ages/Stages
• Agricultural
Key Factors
• Land
• Labor
• Weather
Our Situation:
Five Ages of Civilization’s Voice
•
•
Hunter/Gatherer Age
Agricultural Age
•
Industrial Age
Source: Stephen R. Covey, “The 8th Habit”
Factors for Economic Growth/Development
Ages/Stages
Key Factors
• Agricultural
• Land
• Labor
• Weather
• Industrial
• Capital
• Transport
• Innovation
Our Situation:
Five Ages of Civilization’s Voice
•
•
•
Hunter/Gatherer Age
Agricultural Age
Industrial Age
•
Information/Knowledge Age
Source: Stephen R. Covey, “The 8th Habit”
Factors for Economic Growth/Development
Ages/Stages
Key Factors
• Agricultural
•
•
•
•
•
•
• Industrial
• Information/
Knowledge
Land
Labor
Weather
Capital
Transport
Innovation
• ICT Infrastructure
• Workforce Development
• IP Creation and Protection
Our Situation:
Five Ages of Civilization’s Voice
•
•
•
•
Hunter/Gatherer Age
Agricultural Age
Industrial Age
Information/Knowledge Age
• Age
AgeofofNetworks
Wisdom
Signals of the Unfolding
Future:
1.FORECAST:
Social Networking
The value of
network
2. Web
2.0 will be greater
than the value of
3. Crowd
sourcing
IP/technology.
4.Why
Tools:
wiki, blog,
did Google
bought
for $1.2 B
The You
RiseTube
of Myspace,
Facebook, You Tube,
Wikipedia, etc.
e-Philippines Strategic Roadmap
• Provide affordable Internet
access to all Filipino
communities
• Build ICT awareness and
capability in Philippine
society
• Provide a healthy and
competitive business
environment
• Generate high value jobs in
Filipino communities through
world-class ICT services
• Provide government services
directly to all Filipino citizens
worldwide
Provision of
Affordable
INTERNET
ACCESS to
Communities
Provision of
GOVERNMENT
SERVICES TO
CITIZENS
Directly
e-enabled
Building of ICT
AWARENESS &
CAPABILITY
in Society
society
Creation of High
Value JOBS
Provision of a
Healthy &
Competitive
BUSINESS
ENVIRONMENT
e-Philippines Strategic
Roadmap
Whats in it
with me?
Provision of
Affordable
INTERNET
ACCESS to
Communities
Provision of
GOVERNMENT
SERVICES TO
CITIZENS
Directly
e-enabled
Building of ICT
AWARENESS &
CAPABILITY
in Society
society
Creation of High
Value JOBS
Provision of a
Healthy &
Competitive
BUSINESS
ENVIRONMENT
The Challenge of Bridging the
Digital Divide!
Is… The Challenge of
Raising Productivity thru
ICT!
Lack of
Relevant
Software
Applications
Low KSA
Lack if ICT
Infrastructure
The Challenge of Bridging the Digital Divide!
SCIENCE CITY OF MUÑOZ -Confronted with a pest attack on
his rice field, Marcelino Dizon, a
60-year-old farmer from Barangay
Rang-ayan here, went straight to
the barangay hall to search for
answers.
With the flick of a callused finger,
Dizon turned on a computer and
started surfing the Net. In no time
at all, he had the information he
needed.
Dizon’s village, which is 9
kilometers from the city proper,
has no landline telephone
connection. But through the
wonders of information and
communications technology
(ICT), Barangay Rang-ayan is
now connected to the Internet
and its residents are able to
make phone calls using Voice
Over Internet Protocol (VoIP)
In Magsaysay, Davao del Sur,
Bienvenido Mariano, 62, faced a
similar problem. He got the answer
from the Internet—stem borers were
attacking his plants—and learned
what he should do to solve the
problem.
Dizon and Mariano are among the
hundreds of farmers in 12 cyber
communities around the country who
have become adept at using the
Internet as a tool for improving ricefarming techniques.
Mariano’s village is 21 km from
the provincial capital of Digos
where the Internet backbone
has been installed and beamed
to their cyber community by
wireless technology.
QUESTION:
• CAN A NO READ NO WRITE FILL UP A
BALLOT?
Commission On Election
Elective Position:
1
Selected Candidate(s): 01
President
President
Philippines May 11, 2010
National Election
De Castro, Noli
Vice President
Senators
De Castro, Noli
Lakas
Legarda, Loren
UNO
Lacson, Ping
Independent
Party List Representative
Roxas, Mar
NP
Congressman
Governor
Villar, Manny
PDP Laban
Vice Governor
Board Member
Mayor
Vice Mayor
Next
Submit
Councilors
Commission On Election
Elective Position:
Selected Candidate(s):
Vice President
1
10
President
Philippines May 11, 2010
National Election
Vice President
De Castro, Noli
Escudero, Chiz
Senators
Gordon, Richard
Escudero, Chiz
Lakas
UNO
Duque, Francisco Independent
Party List Representative
Binay, Jejomar
NP
Congressman
Governor
Marcos, Imelda
PDP Laban
Vice Governor
Board Member
Mayor
Vice Mayor
Next
Submit
Councilors
Senator
Elective Position:
12
Selected Candidate(s):
52
08
4
3
61
7
Mike Defensor
LP
Candidate 13
Lakas
Koko Pimentel
UNO
Candidate 14
Lakas
Nani Braganza
Lakas
Candidate 15
UNO
NP
Candidate 16
Sonia Roco
PDP Laban
Candidate 17
Migs Zubiri
Lakas
Juan Flavier
JV Ejercito
UNO
Jingoy Estrada
Uno
Niki Coseteng
NP
Gringo Honasan
Rudy Duterte
Uno
LP
Candidate 20
NP
Lakas
Senators
Next
Back
Gordon, Richard
1. Mike Defensor
2. Nani Braganza
3.Koko Pimentel
4. JV Ejercito
5. Rudy Duterte
6. Migs Zubiri
7. Candidate 20
8. Candidate 13
Party List Representative
Congressman
Governor
UNO
Vice Governor
Board Member
NP
Candidate 23 PDP Laban
Candidate 24
De Castro, Noli
Vice President
Mayor
Vice Mayor
Sonny Belmonte
Philippines May 11, 2010
National Election
NP
Candidate 21 Independent
Candidate 22
President
Independent
Candidate 18 PDP Laban
Candidate 19
Commission On Election
PDP
NP
Councilors
PART 2: EARLY
INITIATIVES
The PhilHRRA-Mindanao
Experience
TriPARRD (1996-1999)
LTI
5 Municipalities in Com Val Province
PSD
+ a little of ICT…
SIBS
Problems Encountered With Attempted
IT Solution
Slow Rural
Economic Growth
Inadequate of
Communiy Capital
Resources
Low Income of
Farmers
Low Farm
Investments
Low Yield
Low Credit
Worthiness
Lack of crop
suitability study
Lack of Business
Plan (Farm and
Budget)
Absence of proper
land evaluation
Lack of Technical
know how
Lack of DA
personnel
Low Selling Price
of produce
Lack of
competition
among traders
Limited Access to
Supply information
Reliance on Word
of Mouth
Lack of Savings in
the Community
Lack of
opportunity for
borrowing from
lending instituions
Distance of
Formal Banking
Institution
Low Income of
people’s
Enterprises
Poor Business
Performance
Lack of timely and
correct decision
making
Slow processing
of business data
and information
Chronic delay of
Financial
statements
generation
Less favorable
policy environment
Lack of adequate
policy support
Lack of production
support services
Slow processing
of prodcution data
and information
Lack of Monitoring
of production
Performance
Attempts for IT Solution: Farmer Friendly
Accounting Software
Low Income of
people’s
Enterprises
Poor Business
Performance
Lack of timely and
correct decision
making
Phildhrra tapped a software
developer to provide a
customized “farmer friendly”
accounting software.
This was introduced and
adopted by Dizon Farm
Workers Cooperative This has
been used by their consumer
store and canteen processing
around 300 transactions daily.
Until now the software, is
being used by the Coop
Slow processing
of business data
and information
Chronic delay of
Financial
statements
generation
Another license (micro-finance
version) was purchased by
TriFED, a Federation of ARB
cooperative that spinned off
from TriPARRD
Problems encountered:
The developer refused to
cater further to other coops
except those with internet
connectivity due to the cost
of maintenance and support
Aspiration:
With wireless internet
penetrating rural areas, a
similar application sitting
on the Software as a
Service Platform is
considered before by
PhilDHRRA to be
developed in partnership
with a solution provider.
Attempts for IT Solution: Farm
Planning and Budgeting
Low Income of
Farmers
Low Farm
Investments
Low Credit
Worthiness
Lack of Business
Plan (Farm and
Budget)
Lack of Technical
know how
Low Yield
Lack of crop
suitability study
Absence of proper
land evaluation
Lack of DA
personnel
Low Selling Price
of produce
Lack of
competition
among traders
Attempts to automate the
this tedious process were
done only thru the excell
spread sheet – only the
budgeting side.
Limited Access to
Supply information
Reliance on Word
of Mouth
Assisting farmers to carry
out Farm Planning and
Budgeting is a routine of
the field personnel of the
project and is done on a
manually.
Except for few cases the
burden of assisting the
farmers to come up a farm
plan and budget is done by
NGOs.
Farm plans and budget is
important not only in
identifying the resources
needed to develop the farm,
but also increasing the
confidence of the farmers
that the farm can be
transformed towards greater
productivity.
Cost-benefit simulation via
Excel is very effective for
the farmer to arrive at a
realistic plan based on the
given resources.
But we realize farm plans
are not only about
numbers.
It is also about
understanding the geophysical conditions of the
farm (soil type, ph, climate,
terrain) that requires expert
evaluation
Aspiration:
A a multi-tier (social
networking enabled) Farm
Planning Software using
powerful database
management and object
oriented programming
language with an SaaS
platform will be available to
communities.
Lack of
Relevant
Software
Applications
Low KSA
Lack of ICT
Infrastructure
The Challenge of Bridging the Digital Divide!
PART 3: POSSIBILITIES
Signals of the Future
Municipal Wimax Area Broadband Network
We need to build the
highway straight to the
hinterlands…..
Lack of ICT
Infrastructure
LAST MILE BANKING
Production Support thru Micro-finance was inadequate to
finance the production potential of the areas.
Inadequate of
Communiy Capital
Resources
Lack of Savings in
the Community
Lack of
opportunity for
borrowing from
lending instituions
Distance of
Formal Banking
Institution
Lack of
Relevant
Software
Applications
The portfolio size of Micro
finance project have not reach a
scale for it to operate viably. E.g.
High personnel turn over due to
low salary scale of skilled
personnel. .
Bigger scale formal lending
institution is inaccessible and
setting up a branch in the
communities is uneconomical.
The challenge then, is can an ICT
enabled mechanism expedite for
formal lending institutions to reach
out to rural communities despite
the distance?
Aspiration:
Study and when feasible
implement the Brazil’s
Banking Correspondence
System.
A banking correspondent is
a retail institution
authorized and enabled by
an IT solution to accept
savings deposits within a
community and dispense
withdrawals in behalf of a
financial institution.
ICT CAPACITY BUILDING
• ICT Capability Building for NGOs
• ICT Capability Building for LGU
• Awareness Building of the Role of Youth and Students in
Development ICT
– Akin to technology
– Pulsating Sector
– A Potent Agent for Technology Diffusion
Building Digital Farm to
Market Road
On-line Social Networking
Approach to Linking Production to
Market
By: Alexander Casiple, SUCCEED, INC
The Social Network Stakeholders
• The Farmers in the Community
• Students in the Community
• The Local Government Units (MAO,PAO)
– Agri-Technicians
• NGO
• Production Financiers
• The Municipal Production Assemblers: Supply
Routers
• The City Consolidators: Demand Routers
• The City End-Consumers
NGO
LGU
DECS
STUDENTS
AGRI
TECHNICIANS
FARMERS
LENDERS
SUPPLY
ROUTERS
DEMAND
ROUTERS
CONSU
MERS
The Synergy of the Social
Networking
• Farmers have a profound link to the end-consumer market.
• Rural students have concrete contribution to the agricultural
development in the farming household and community level.
• NGO perform functions in bridging the Digital Divide and “On-line
Siadization”
• Agri-technicians (MAO) has an IT platform to perform its agricultural
support services.
• LGU has a platform for production information system/ database
management as a tool for planning and policy development.
• Consumers have profound link to producers and are empowered to
“co-produce” their consumption needs.
Road Map
Farmer
Consu
mer
Generate Menu
Plans and Budget
Generate Farm
Plans and Budget
Supply is
ascertained
Supply and
Demand is Market
Matched
Farm to Market
Digital Link is
Created
Demand is
ascertained
Web-based Farm
Planning and
Budgeting Software
Web-based Menu
Planning and
Budgeting Software
Student assists in
encoding production
information in the software
LGU/MAO Agri-Tech input
farm technical information
into the software
Web-based Farm
Planning and
Budgeting Software
DECS Integrates
to the curriculum
encoding skills
development for
Farm Planning
Software
NGO forge
partnership
Web-based Menu
Planning and
Budgeting Software
Software
generates
Production Bgy,
Municipal,
Provincial
Production Status
Consolidated
Report as an input
to Policy
Development and
Decision-Making
Software
generates
Production
Financing
Requirement
Report where
Credit Providers
can view and
evaluate and
decide to provide
credit financing.
•Consumer input
weekly budget
•Profile of
persons in the
households
•Sets of Weekly
Menu Plan
suited to the
profile and
budget
•Selects a set of
menu plan
•Ingredients
requirement
checklist is
generated
•Deselect
ingredients still
available in the
Kitchen
•Click to Submit
in the Shopping
Cart
Agri-Ingredients
is inputted to the
Demand
Monitoring Chart
How will the Farm To Market Digital Linking work?
PROCESS FLOW FOR THE FARM TO MARKET DIGITAL LINK
PROFILING
STAGE
1. Farmer register a
Farm Planning Account
Register name, farm location,
resource inventory, etc
FARM PLANNING 5.Farmer/student
STAGE
divide vacant
landscape into land
units
Farmer/student input size of a land
unit (e.g. plot) then system
automatically determine how many
land units can be made in the
vacant landscape
2. Student input
general farm
information
3. Technician
input technical
information about
4. Farm Profile is
Generated
Farm location, resource
slopes, soil types, climate,
inventory, present land use, etc technical description
System identifies crops suitable to
the geo-physical conditions of the
farming land scape. Generates 3D
representation of the Farm
6. Farmer/student
select crops for a
certain land unit
7. System
calculates
production
potential.
8. Farm Plan and
Budget is
automatically
generated in word
or excell format
Farmer then select a crop from
the list earlier generated by the
technicial inputs of the agritechnician
When farmers select a
crop, a decision support
info ( instant cost-benefit
calculation) is generated.
Farmer then decides the
scale of his production
target.
A farm plan (no of hills,
workbreakdown structure,
timeline of activities, manning
requirement, cost and
income projection is
generated.
CONSOLIDATION Farm plans details
STAGE
serve as input to
consolidation module
System provides
System provides
window to interested interface for
credit providers
implementation
tracking.
System provides
reporting window
to LGUs and other
instituional
stakeholders
System generates list of projects
with farm plans and budget.
System generates list of
Agri-technicians monitors
projects that requires credit
implemenatation: Plan vs.
assistance where credit
Actual
providers can view and
evalauate the credit worthiness
of the project.
System consolidates data
from the various farm plans
according geographic
seggregation, crop selection
or period of planting and
harvest
Production supply
detrmined by Farm
Planning Software is
matched with
consumer demand
determined by Menu
Planning Software
System Identifies
shortest route of
production location
to consumption
location
Demand router
pick up routing
advise for the
delivery of
commodities.
INTEGRATION
STAGE
Supply router pick
up online routing
advise for picking
up commodities.
Thank You
The PhilHRRA-Mindanao Experience
• Central Strategy:Sustainable Integrated Area Development
 GROWTH TAKES PLACE WHEN THERE IS ACCUMULATION OF CAPITAL RESOURCES
 CAPITAL ACCUMULATION TAKES PLACE WHEN COMMUNITY CASH INFLOW EXCEEDS
CASH OUTFLOW
 EQUITABILITY TAKES PLACE WHEN THESE CAPITAL RESOURCES ARE PROPERLY
MANAGED BY THE ARB THEMSELVES EITHER INDIVIDUALLY OR THROUGH THE
COOPERATIVE
TRIPLE TREAT: TREAT THE AREA AS AN ENTERPRISE
TREAT THE COOPERATIVE AS AN ENTERPRISE
TREAT THE FARM AS AN ENTERPRISE
The PhilHRRA-Mindanao Experience
ENHANCING CASH
INFLOW
FARM
PRODUCTIVITY
IMPROVEMENT
MARKETING AND
ENTERPRISE
DEVELOPMENT
ENTICEMENT OF
EXTERNAL
INVESTMENT INTO
THE AREA
OFF-SITE
INVESTMENTS
PLUGGING THE
FINANCIAL LEAKS
FOOD SECURITY
AND LOCAL
SELF RELIANCE
GENERATION OF
COOP ENTERPRISE
SERVICES
MORE SOCIAL
SERVICES