Coca-Cola: A Sustainable Value Chain
可口可乐：建造可持续价值链
Yifei Zhang 张翼飞
yifzhang@coca-cola.com
Environment Sustainability 环境可持续发展
Coca-Cola Great China & Korea 可口可乐大中华及韩国区
Create Shared Value 创造共享价值
Societal Pressures 企业社会责任
COMPANY
43
Bottlers
2M
WHO
WE
ARE
我们
是谁？
Shared
Value
共享价值
SOCIETY
2/3
WHAT
SOCIETY
NEEDS
这是个
什么时代？
Customers
Cities In Drought
50 M
Women In Poverty
140 M
50 M
Servings Per Day
Societal Needs满足社会需求
Rural Children
In Thirst Per Day
Global Goals 2020
500 million
women
economic
independence
25% carbon
footprint
reduction
100%
sustainable
sourcing
+
WUR
EUR
100% water
balance
100%
CO2
Cooler
75% package
100%
recycle in
developed countries
PlantBottle
3
2020 Goals & Commitments 可口可乐的2020承诺
1. SUSTAINABLE AGRICULTURE 可持续农业
GOAL: 100% key ingredients meet sustainable sourcing standards 关键原料实现100%可持续采购
Sweeteners:
Fruit:
Orange
Lemon
Sugar
(Cane)
Sugar
(Beet)
Corn
(HFCS)
Grape
Stevia
Apple
Mango
Other:
By 2015
Tea
Coffee
Pulp & Paper (Forestry
products)
Soy
Palm Oil
2. Water Stewardship 水管理
Water Saver
Wastewater
Water
Treatment
Efficiency
Replenish
-ment
Value Creator
To treat all wastewater &
reuse by the third parties
Source
Water
Protection
Environment Protector
To protect the source water together
with local communities
5
China Strategy
Water Stewardship
Reduce
Reuse
Replenish
Water Saver
Value Creator
Environment
Protector
①
②
Water
Efficiency
Reclaimed
Water Reuse
Local
NGOs
③
Source Water
Protection
Golden
Triangle
6
3. Package 绿色包装
可口可乐公司
植物瓶
TM
Making Big Ideas Happen
让梦想成真
7
Fountain 8%
现调8%
Refillable Glass 10%
Non-Refillable Glass 2%
可再灌玻璃瓶10%
不可再灌玻璃瓶2%
Metal 12%
金属12%
8
PET Plastic 56%
Refillable PET Plastic 7%
聚酯塑料瓶56%
可再灌聚酯塑料瓶7%
PlantBottle™ Packaging
+
+
=
植物瓶
Functional
功能性
Recyclable
可回收性
Renewable
可再生性
PlantBottle provides our first ever innovation roadmap for realizing a
100% renewable, fully recyclable package that is consumer preferred and
able to meet the functional requirements of our core products
9
植物瓶 技术原理
TM
[PlantBottle PET 2.0]
植物瓶聚酯 2.0
Bio-TA (70%)
生物对苯二甲酸
Recycled/Reused PET
可回收/可再次使用聚酯
Ingredient 1成份1
[PTA精对苯二甲酸]
Plant-Material
植物基材料
Petro-Material
石油基材料
(oil, natural gas )
石油，天然气
70% by Weight
70% 重量
Polyester
Plastic
聚酯塑料
Bottle
瓶子
Ingredient 2成份2
[MEG单乙二醇]
30% by Weight
30%重量
Bio-MEG (30%)
生物单乙二醇
[PlantBottle PET 1.0]
植物瓶聚酯 1.0
10
Consumer
消费者
Catalyzing Positive Change 植物瓶的推广应用
11
Cooler & Ozone Layer 4. 冰箱与臭氧层保护
High 高
Low 低
ODP
12
CO2 Cooler 无氟冷柜
2015年起全部新采购无氟冷柜
13
5. Sustainable
Products:
+
Flow of Water,
Love & Fund
可持续产品
Safe Drinking
Water Facilities
为贫困地区提供净水设备
贯穿价值链
A Social Brand to
Engage Consumers
产品线上线下捐助平台
Events to
“Collect” Love
40-50公里长走募捐
6. Carbon Footprint 单位产品碳足迹降低25%(2020)
CO2 Source 碳排放组成 (2010)
INGREDIENTS 农业原料
PACKAGING 包装
Sweeteners
Primary
Fuel
Ingredient CO2
Secondary
Electricity
MANUFACTURING 制造过程
DISTRIBUTION 运输
REFRIGERATION 冷藏
Trucking Fleet
Refrigerants
Electricity
Juice, Coffee, Tea
CO2
emission
13%
100% sustainable
sourcing
100%可持续采购
38%
PlantBottler +
Package recycle
植物瓶+包装回收
9%
8%
32%
Energy Efficiency +
Renewable Energy
节能+新能源
Energy Efficiency +
Renewable Energy
节能+新能源
Energy Efficiency +
CO2 Cooler
节能+无氟冰箱
15
Thank you!
16