Marvin Stain Release Training

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Marvin Windows and Doors
New Product Introduction
Summer 2013
Previously Introduced
Clear Interior Finish
Clear Interior Finish
All Marvin window and door products
 Both wood and Clad
 All wood species
 Standard lead times
 Water-borne Acrylic Enamel coating
 Semi-gloss
 2 coat process
Available December 17, 2012
 OMS version 1.10
Overview
Excited to Introduced NEW!
Stained Interior Finish
Stained Interior Finish
Stained Interior Finish
 ALL current Marvin Window and Door products
 Both Wood and Clad products
 Standard lead times
 Six stain colors
Wheat
Honey
Hazelnut
Leather
Cabernet
Espresso
 All Wood species
 Available for select species- Cedro Macho, Walnut and Maple
 All options and accessories available
6
Stained Interior Finish
Stain Supplier
 AkzoNobel
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Founded in 1646
Based in Amsterdam
In over 80 countries
Employs over 55,000 people worldwide
 8,000 US employees in 450 locations
 Many divisions
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Aerospace/Infrastructure
Marine/Auto
Wood/Building materials
Specialty chemicals
Stained Interior Finish
 Pigmented Water–borne urethane
 Finish applied prior to assembly
Multi-step Process:
 “White wood” sand
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Wood conditioner applied
Stain applied
Clear coat applied
Sanded
Second Clear coat applied
 After each coat of Clear applied, part is
cured
Process Information
Stained Interior Finish
Conditioner
What is it?
 Clear stain base with slightly lower solid content than the stain
What does it do?
 Creates an even surface so the stain flows evenly
 Allows the stain to absorb at a more even rate
 Reduces blotchiness and color variation in stain color due to
differences in wood
 Aids in balancing colors between components and different types of
wood
 Follows Owner’s Manuals recommendations
Conditioned
Not Conditioned
Stained Interior Finish
Application
 Automated lines
 Hand application
 Doors
 Round Tops
 Oversized parts
 Head and seat boards
 Unusual shapes
 Sprayed prior to assembly
 Complete coverage
 Same specifications and requirements
apply for product produced on hand or
automated line
 Meets 3rd party performance
standards;
 WDMA TM-14-09 Interior Prefinished
Wood Standard for coating
performance testing
Process Information
Stained Interior Finish
Technical Information
Stained Interior Finish
 Meets or exceed WDMA TM-14-09
 Test Methods for Factory Applied Clear and Pigmented Interior
Prefinished Wood and Wood Cellulosic Composites Used for
Millwork
 Establishes acceptable level of performance with respect to film
integrity and general appearance for factory applied clear and
pigmented coatings for wood and cellulosic composite millwork.
Stained Interior Finish
Technical Information
WDMA TM-14-09 continued:
 Coating shall be visibly free from blistering and other surface
imperfections in the dry film state
Test
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Film adhesion
Dry adhesion 3B or better
Water soak (24 hrs @ 100°F – 24 hrs dry time) 2B or better
Boiling water (20 min @ 212°F – 24 hrs dry time) 2B or better
Stained Interior Finish
Technical Information
WDMA TM-14-09 test continued:
 Chemical Resistance
 Windex™, Vinegar, Isopropyl alcohol, 409 Cleaner™, dish detergent
 No visible change in appearance or loss of film adhesion after 1 hour then
24 hours
 Freeze Thaw Cycling
 Minimum of 10 cycles
 No visible change in appearance or loss of film adhesion
 Impact
 20 inch pounds of direct impact with 0.5 inch dia. punch
 Report any film removal greater than 0.125” in dia. from center of impact
Stained Interior Finish
Technical Information
WDMA TM-14-09 test continued:
 Lead Content
 Less than 0.02% by weight
 Tested in accordance with ASTM E 1753
 There is No lead in this product
 Exposure Testing
 Accelerated Weathering Test
 Minimum of 1000 hours in QUV weathering device
 Coating shall maintain film integrity and have no adhesion, checking,
cracking, peeling separation of coating layers, chalking, mildew, and
changes in gloss
Stained Interior Finish
Technical Information
 Exposure Testing
 Outdoor Weathering Test
 Minimum of 1 year exposure to daylight filtered through glass
 Hot humid, hot dry and temperate northern industrial climate
 Coating shall maintain film integrity and have no adhesion, checking,
cracking, peeling separation of paint layers, chalking, mildew, and
changes in gloss
Stained Interior Finish
Technical Information
Follows current wood quality specifications
 Natural features and characteristics of the wood, including wood
grain and natural color variation, will be present, radiating the
warmth and character of the real wood
Wood treated parts
 Inspected to ensure sufficient flash off of treatment
 Stain samples are made using treated wood
Natural color shift of wood
 All wood will change color over time –patina
 Test results show coating does not change
 Wood changes
Stained Interior Finish
 WDMA TM-14
 Controlled Color Standards
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Created and Calibrated in Warroad
Target, range and step boards
Color verification checks
Samples from all facilities sent to Warroad
for verification
 Multiple material checks
 Viscosity, color, gloss
 Multiple process checks
 Minimum of 3 audits per day
 Extensive stain operator training
Quality Measures
Stained Interior Finish
 Advisement
The appearance of clear coated and stained wood
changes, often darkening, over time. Natural wood
varies in color, texture and grain. These variations are
not always concealed under the finish and may be
enhanced during the finishing process. Depicted sample
combinations are for illustration and approximation
purposes only. Contact your Marvin dealer for a sample
in the species and interior finish of your choice.
Stain Interior Finish
Product Aesthetics
 All products will be coated then assembled
 The benefit to this process is that the coating is
applied evenly to the wood parts, giving
consistent coverage and protection
 Joinery seams should be expected
 Interior fasteners holes will be filled
 Natural features and characteristics of the
wood, including wood grain and natural
color variation, will be present, radiating the
warmth and character of the real wood
 The appearance of wood changes over
time, often darkening. This is not
considered a defect
Stain Interior Finish
 Stained Areas
 Primary surfaces
 Secondary surfaces
Plus
 Under UCA operator sill
covers
 Under door hinges and
under escutcheons
 Series 50 removable grilles
stained on both sides
Product Aesthetics
Stained Interior Finish
 Features and Benefits
 Environmental Friendliness
 WDMA TM-14
 Conditioner
 Process
 Multi step
 Stained prior to assembly
 Complete coverage
 Under hinges
 Under Casement operator
covers
 Warranty
 5 years
Features & Benefits
Stained Interior Finish
 Time and Convenience
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Shave days to weeks off of a project
Easier to schedule project
No waiting on finishers
No lost hardware during finishing
 Environmentally friendly
 No smells…No mess
 No Volatile Hazardous Air Pollutants
(VHAP’s)
 Low Volatile Organic Compounds
(VOC’s)
 VOC’s are captured and filtered
Features & Benefits
Stain Interior Finish
Web site
 Stain Interior Finish added to new
window and door product pages
 Promoted on all product pages
 Commercial pages with emphasis on
technical aspects
Catalog
 Included in next update
Social Media
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Press releases
Twitter
Facebook
E-mail blast
Marketing Materials
Stain Interior Finish
Sell Sheets
 Demonstrates the features
and benefits to the residential
trade and consumer market
 Commercial outlines key
selling proposition for the
commercial marketplace
Posters
 12” x 19” showroom tool
Ad
 Demonstrates superior
benefits of Marvin’s new finish
 Available for download on
Marketing Express
Marketing Materials
Finishes IPad App
 Stain and color tool – design
the interior and exterior of a
window with all Marvin
finishes and clad colors
 Full size samples of each
stain on each species
 About Our Finishes section,
demonstrates the superior
Marvin product offering
 Locate a dealer tool
 Available on iTunes and the
App store
https://itunes.apple.com/us/app/marvin-finishes/id613719885
Stained Interior Finish
 For Minor Dings and Scratches
 Lightly sand with 220-400 grit
sandpaper
 Feather edges
 Remove dust with tack cloth
 Apply Stain
 Allow to completely dry
 Apply Clear Finish
 Air dry 30-40 minutes or use hair dryer
to accelerate
 Use caution with heat source as to
not blister the surface
 Touch-up bottle of Stained and Clear Finish
available
 .60 fl oz Stain with applicator brush
(part # varies by color)
 .75 fl oz Clear with applicator brush
(part # 11401918)
 Touch-up instructions
(part #19915408)
Touch up/Repair
Stain Interior Finish
 To remove dirt, dry wall dust and
scuff marks
 Begin with least aggressive procedure
 Soft damp cloth with plain water – wipe
clean- dry area
 Soft damp cloth with plain water with 3 to
5 drops of detergent (such as Dawn
Liquid) per pint of water – wipe cleanremove any detergent residue- dry area
 Soft cloth dampened with isopropyl
alcohol – wipe clean- dry area
 Soft cloth dampened with 409 cleaner wipe clean- remove any cleaner residuedry area
**Do not use abrasive cleaners on any
Stained Interior Finished surface**
Touch up/Repair
Stain Interior Finish
 Treat it like a piece of furniture
 Furniture polish
 Spray on to soft cloth, not
directly onto window
 Soft cloth dampened with water
 Avoid using any cleaners that
are abrasive or contain a
colored dye
Cleaning
Stain Interior Finish
Refinishing
If there is ever a need or desire to re-finish the window or door the
following procedure should be followed
 Abrade surface to de-gloss with 220-320 grit sand paper
 Remove dust with tack cloth
 Apply a high quality finish per instructions
 Only additional clear coats or painting should be done.
Don’t try to re-stain.
Stain Interior Finish
 Why doesn’t Marvin just sell us
the stain?
 Supplier does not have a retail
version of the stain
 Stain is specifically designed for
Marvin's equipment and
application processes
 Shipping/packaging regulations
 Cannot freeze
 Re-packaging from bulk
 Material shelf life
 For matching trim or other
wood work
 Choose a high quality product
 Prepare and condition the wood
 Follow the manufactures
recommendations for application
Color Matching
Stain Interior Finish
Conditions that effect stain color
 Application method:
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Wood prep
Spray, Wipe, Brush
Time
Number of coats
 The wood species the stain is applied to
 The environment in which stain is applied
 Hot, Humid, Cold, Dry
 Type of stain
 Brand
 Oil, Solvent, Water
 Competency of person applying or mixing the stains
 Quality of the equipment used to mix the stain
 Quality of the base materials and tints used
Matching Stains is not like matching paints, Stain
matching is solely a visual match
Color Matching
Color
Amount
Espresso
Amount
Color
Cabernet
Color
Leather
Amount
Color
1Y12
Hazelnut
Amount
Amount
AXN
Honey
Color
Color
Wheat
Complimentary Color Codes
Amount
Stain Interior Finish
E
12
B
12
B
2Y
Stock
B
4Y
Red Oak
F
24
L
2Y
D
8
F
6
D
8
C
24
E
2
L
1Y8
E
8
F
20
L
1Y12
S
28
F
24
I
1Y32
M
8
M
20
T
2Y16
L
2Y16
S
32
S
8
# 8129
Cabot (Valspar) Interior Stain – 8120 Quart
Always test stain on a small sample prior to staining an entire project
Stain Interior Finish
Warranty
Five (5) Year Warranty
 Free from finish defects: cracking, peeling, checking, delamination,
blistering and flaking under normal interior environmental conditions
 The appearance of wood changes over time, often darkening. This
is not considered a defect and is not covered under warranty
 The appearance of raised grain or other natural variation in the wood
grain may be enhanced by the interior factory finish and is not a defect.
 Features and characteristics of wood, including wood grain and
natural wood color variation, will be present, reflecting the warmth
and character of real wood.
 Stain Interior Finish is applied prior to assembly and is not intended
to cover joinery seams
 Color variation is not considered a defect and will not be covered
under warranty
For the most current warranty information, contact your Marvin
representative
Interior Finish Abbreviations
 SIF – Stained Interior Finish
 CIF – Clear Interiors Finish
 PIF – Painted Interior Finish
Stain Colors
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WHT – Wheat
HNY- Honey
HZLNT- Hazelnut
LTHR- Leather
CBRNT- Cabernet
ESPR- Espresso
Wood Species
 PN- Pine
 VGR-Vertical Grain Douglas
Fir
 DFR-Douglas Fir
 OAK- White Oak
 MAHG- Mahogany
 CHRY-Cherry
 WLNT- Walnut
 MPL – Maple
 CEDMAO – Cedro Macho
Cedro Macho
 Moving to select species
beginning April 29, 2013
 Still available via OMS –
no price change
 Available with a bare,
clear or stained interior
finish
 Will be absent from stain
color displays and iPad
App
Thank you for attending
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