Water
Opportunities
in Asia
Helping companies
Exhibit with Confidence™
750 trade shows
on six continents
Water Needs, Challenges &
Opportunities in Southeast Asia:
A Regional Market Overview
Darrel Ching, Deputy Senior Commercial Officer
US Embassy Singapore
June 2013
ASEAN Snapshot
US Trade with Southeast Asia
60000.00
50000.00
40000.00
30000.00
20000.00
10000.00
0.00
Source: U.S. International Trade in Goods and Services - 2012
(CDP)
Trade Volumes (In
millions of dollars)
Exports from US
Imports to US
ASEAN Countries at a Glance
Year of Entry
into ASEAN
Population
in millions
GDP per capita Real Growth of
GDP1 $ billion as % of US level1 GDP (2012 est.) Principal Export
Brunei
1984
0.4
22
101%
3%
Crude Oil
Cambodia
1999
15.2
37
5%
7%
Apparel
Indonesia
1967
251.1
1212
10%
6%
Oil and Gas
Laos
1997
6.7
19
6%
8%
Wood Products
Malaysia
1967
29.6
492
34%
5%
Semiconductors and
Electronic Equipment
Myanmar
1997
55.1
89
3%
6%
Natural Gas
Philippines
1967
105.7
424
9%
7%
Semiconductors and
Electronic Products
Singapore
1967
5.5
325
122%
1%
Machinery & Equipment
(incl. electronics and
telecommunication)
Thailand
1967
67.4
646
20%
6%
Electronics
Vietnam
1995
92.5
320
7%
5%
Apparel
1
At purchasing power parity
Source: CIA World Factbook
Country-specific Snapshot: Indonesia
Roughly three times the size of Texas; 240 million people
Southeast Asia’s largest economy; GDP growth of 6% in 2012.
The Ministry of Public Works estimates the investment need for
developing water facilities in urban and rural areas between 20112014 will be over $7 billion.
Source: 2012 Country Commercial Guide for Malaysia; USAID 2010. A Rapid Assessment of
Septage Management in Asia
Country-specific Snapshot: Malaysia
U.S. second largest trading partner in Southeast Asia; bilateral
trade was US$39.9 billion, ranks as 22nd largest trade partner.
Investments are being driven by soft loans from the Ministry of
Green Technology and Water to companies involved in green
technologies.
Selangor, Kuala Lumpur, and Putrajaya are projected to face
water stress as early as this year.
Source: 2012 Country Commercial Guide for Malaysia; USAID 2010. A Rapid Assessment of
Septage Management in Asia
Country-specific Snapshot: Philippines
U.S. and Japan are top suppliers,
accounting for approximately 11% of
imports.
Population over 90 million, growing at an
average annual rate of 2%.
Approximately 20-50% of the population
does not have access to safe drinking water.
Wastewater management is a major
concern as the discharge of untreated
wastewater has caused major pollution
problems, especially in urbanized areas.
Source: 2012 Country Commercial Guide for the Philippines; USAID 2010. A Rapid Assessment
of Septage Management in Asia
Country-specific Snapshot: Thailand
U.S. exports to Thailand increased by 21.7
percent last year making it the 27th largest
destination for U.S. exports.
2011’s flood season saw the most severe flooding
in 70 years and caused the Thai economy to grow
by only 1%.
Thailand’s wastewater segment now accounts for
half of the total pollution control equipment market.
Source: 2012 Country Commercial Guide for Thailand; USAID 2010. A Rapid Assessment of
Septage Management in Asia
Country-specific Snapshot: Vietnam
Vietnam is a true emerging market with an
economic growth rate among the highest in
the world over the past decade, expanding
at an average about 7.0 percent per year.
Lack of clean water is one of Vietnam’s
most pressing environmental concerns. It is
estimated that only about 70 percent of the
Vietnamese population has access to
potable water.
U.S. companies doing business in
environmental/water and other
infrastructure sectors are advised to
develop capabilities for bidding on ODA
(World Bank, Asian Development Bank,
USAID) projects.
Source: 2012 Country Commercial Guide for Vietnam; USAID 2010. A Rapid Assessment of
Septage Management in Asia
Country-specific Snapshot: Singapore
The World Bank Ranks it as the world’s easiest
place to do business.
Singapore is the 13th largest export market and
17th largest trading partner of the United States.
Singapore committed US$264 million to develop
R&D and manpower capabilities to develop and
provide water technologies and solutions and position
Singapore as a “Global Hydro hub.”
Excellent center for test-bedding using PUB
infrastructure.
Source: 2012 Country Commercial Guide for Singapore
For Additional Reading
•This report comprehensively documents
the state of septage management for onsite
sanitation systems in many Asian cities.
•It provides a regional analysis of key
challenges and existing good practices
related to septage management.
•The key finding is that most countries
neglect septage management, which
results in significant urban water,
environmental and public health damages.
•Nevertheless, a number of countries and
cities in the region have established
programs that can be replicated.
http://pdf.usaid.gov/pdf_docs/PNADS118.pdf
USAID: A Rapid Assessment of Septage Management in
Asia: Policies and Practices in India, Indonesia, Malaysia, the
Philippines, Sri Lanka, Thailand, and Vietnam, 2010.
Visit our Offices in Southeast Asia
U.S. Commercial Service in Indonesia
Wisma Metropolitan II, 3rd Floor
Jl. Jendral Sudirman Kav. 29-31
Jakarta 12920, Indonesia
Phone: 62 21 526-2850
Fax: 62 21 526-2855
E-mail: office.jakarta@trade.gov
U.S. Commercial Service in Thailand
GPF Witthayu Tower A, Suite 302
93/1 Wireless Road,
Bangkok 10330
Phone: 662-205-5090
Fax: 662-255-2915
E-mail: Office.Bangkok@trade.gov
also provides regional support to businesses interested in exporting to Cambodia
and Laos.
U.S. Commercial Service in Malaysia
376 Jalan Tun Razak
50400 Kuala Lumpur, Malaysia
Phone: 60-3-2168-5000
Fax: 60-3-2142-1866
Email: office.kualalumpur@trade.gov
U.S. Commercial Service in Singapore
27 Napier Road
Singapore 258508
Telephone: 65 6476-9037
Fax: 65 6476-9080
Email: office.singapore@trade.gov
Also provides regional support to businesses interested in exporting to Brunei
Darussalam.
US Commercial Service in the Philippines
25/F Ayala Life-FGU Center
6811 Ayala Avenue, Makati City
1226 Philippines
Tel: 632- 888-4088
Fax: 632- 888-6606
Email: Office.Manila@trade.gov
US Commercial Service in Vietnam
Hanoi
Rose GardenTower
170 Ngoc Khanh Street Hanoi,
Vietnam
Phone: 84-4-3850-5199
Fax: 84-4-3850-5064
Email: Office.Hanoi@trade.gov
Ho Chi Minh City
Diamond Plaza, 8F
34 Le Duan Street, District 1
Ho Chi Minh City, Vietnam
Phone: 84-8-3520-4680
Fax: 84-8-3520-4679 / 81
Email: Office.HoChiMinhCity@trade.gov
Or our websites at www.export.gov/Country
Name
Strong Market + Great Event + Maximum Support =
Opportunities for US Companies!
Visitor Country of Origin
20,000 visitors from 108 Countries,
with the largest delegations coming
from Singapore and:
Malaysia
China
India
Thailand
Indonesia
Philippines
Korea
Vietnam
USA
Australia
Germany
Canada
Visitor Profile (By Job Function)
• Architects
• Builders / Contractors
• Chairman / Presidents
• Collection Managers
• Consultants
• Contractors
• Decision-makers
• Developers
• Distributors / Importers
• Engineers
• Environment Engineers /
Chemists / Scientists
• Environmental Specialists
• Equipment Manufacturers
and Representatives
• Facilities Managers
• General Managers /
Commercial Directors
• Government Officials
• Industrial, Water &
Wastewater Treatment
Professionals
• Land / Transport Planners
• Local, State and Federal
Regulators
• Managing Directors
• Manufacturer
Representatives
• Marketing Directors /
Marketing Managers
• Mayors / Governors
• Municipal / District Officials
• Operations Managers
• District Managers
• Policy / Regulators
• Researchers
• Sales Directors / Sales
Managers
• Technicians
• Town Planners
• Utility Managers
• Water Service Operators
• Venture Capitalists /
Investors
Exhibit Profiles
• Land / Transport Planners
• Local, State and Federal Regulators
• Managing Directors
• Manufacturer Representatives
• Marketing Directors / Marketing
Managers
• Mayors / Governors
• Municipal / District Officials
• Operations Managers
• District Managers
• Policy / Regulators
• Researchers
• Sales Directors / Sales Managers
• Technicians
• Town Planners
• Utility Managers
• Water Service Operators
• Venture Capitalists / Investors
• Catchment Management
• Clean Transport
• Climate Change and Flood Control
• Consultancy and Engineering Services
• Dam & Hydro Power
• Desalination
• Disposal & Recycling
• Eco-Products
• Environmental Control & Protection
• Equipment / Control System /
Instrumentation
• Infrastructure
• • Plant Development & Maintenance
• Pumps and Process Systems
• Sanitation
• Sludge Handling and Treatment
• Waste Control & Management
• Wastewater Collection / Treatment
• Water Distribution
• Water Treatment / Reuse
• Water-Saving Devices
• Other Products & Services for the
Water Industry
GIVE YOUR
BRAND THE
STRENGTH OF
AMERICA!
Destination: USA! - Singapore 2012
Ambassador Adelman greeting US Exhibitors – Singapore 2012
Ambassador
Adelman and
other US
government VIPS
at a Pavilion
Ribbon Cutting
Sentosa Island Resort – Singapore - 2012
Raffles Hotel Garden – Singapore - 2012
On top of the Equinox – Singapore 2010
The US Pavilion
Welcome Center is
often the first port of
call for VIP delegates,
trade visitors and the
media.
Singapore Air Show 2010 – US Exhibitors Lounge
Singapore Air Show 2012 – US Exhibitors Lounge
Business Center – Singapore Air Show – with Internet Stations
Exhibitors and Sponsors are able to utilize the U.S. International
Pavilion Lounge to host events throughout the week of the show.
Specialized Exhibitor Briefings and Presentations
Kallman Worldwide is increasingly using web-based platforms to inform and
attract visitors to the U.S. International Pavilions at shows throughout the world.
Singapore – February 2012
Jason Rubin
Kallman Worldwide
jasonr@kallman.com
Tel: +1 201 251 2600 ex 109
NG Haw Cheng
American Embassy in Singapore
Hawcheng.ng@trade.gov
Tel: +65 6476 9037
www.buyusa.gov/singapore
If you’re serious about Asia…
Be part of the
at
Special Offer for Ace 2013…
10% off
Special “at show”
Rate!
Give your brand the Strength of America!
www.kallman.com
For further information contact: Jason Rubin
Email: jasonr@kallman.com Tel: +1 201 251 2600 ex 109
NG Haw Cheng, American Embassy in Singapore
Email: Hawcheng.ng@trade.gov Tel: +65 6476 9037
www.buyusa.gov/singapore