E VALUATING E COTOURISM
N EW H AMPSHIRE
IN
By: Jennifer Aldrich
and Kelly McCusker
By: Kelly McCusker and Jennifer Aldrich
http://nhnature.org/who_we_are.htm
http://www.dogslednh.com/gallery/dogsled
http://www.outdoors.org/lodging/whitemountains/huts/huts-lakes.cfm
B ACKGROUND

A number of businesses in New Hampshire
are using the term “ecotourism” incorrectly;
therefore, there is a need for a “tool kit” for
businesses to evaluate themselves on an
ecotourism scale

The tool kit should contain guidelines to
evaluate and improve the qualities of the
accommodation or attraction that would make
them true ecotourism businesses. The tool kit
will contain elements to educate the public
about quality ecotourism establishments in
New Hampshire.
P URPOSE

The purpose of this project is to evaluate
ecotourism in New Hampshire:

Design a “tool kit” to evaluate tourism
businesses on an ecotourism scale.

Apply this tool kit to ecotourism attractions
and accommodations in New Hampshire.
M ETHODOLOGY

Steps:
1)
Researched ecotourism to form a strong definition of what it is.
2)
Researched New Hampshire attractions and accommodations to find
businesses that claim to take part in ecotourism.
3)
Created an evaluation form for businesses to launch, improve, or
evaluate themselves as an ecotourism establishment.
4)
Used the evaluation form to determine if businesses found in step 2
are truly “ecotourism.”
5)
Created a list of quality ecotourism attractions and accommodations in
New Hampshire.
6)
Provided an example of a quality ecotourism attraction and lodging
facility in New Hampshire, and showed how they qualify on the
evaluation scale.
7)
Created a tool kit, compiling the research gathered from steps 1-6, to
educate businesses and the public about ecotourism in New
Hampshire.
TABLE O F C ONTENTS
1)
What is ecotourism?
Refer to Definition slide
2) How can my business become an ecotourism establishment?
3) How can I improve my ecotourism “level”?
4) Are there guidelines I can use to evaluate whether I am an ecotourism
business?
Refer to Evaluation slides
5) Are there ecotourism attractions and accommodations in New
Hampshire?
Refer to New Hampshire Ecotourism Lodging and Attraction slides
6) Are there examples of quality ecotourism attractions and
accommodations in New Hampshire ?
Refer to Quality Ecotourism Lodging and Attraction slides
D EFINING E COTOURISM
Ecotourism (def.) is responsible travel to natural areas that
conserves the environment and improves the well-being of local
people. Ecotourism unites conservation, communities and
sustainable travel.
Businesses that take part in ecotourism should adhere to the
following principles:

Minimize the negative environmental impacts on host communities

Build environmental and cultural awareness and respect

Provide positive experiences for both visitors and hosts

Provide direct financial benefits for conservation

Provide financial benefits and empowerment for local people
E VALUATION

We have developed an evaluation form
for businesses to:

Become ecotourism establishments

Improve their ecotourism “level”

View steps and guidelines to evaluate
whether they are ecotourism
businesses
E VALUATING YOUR BUSINESS
ON THE E COTOURISM S CALE
An Evaluation of Ecotourism
Businesses in New Hampshire

Directions: Read each lettered category and check
all boxes that apply to your business.

Your business must have at least one check under
each lettered category to qualify as an ecotourism
business. The more checks under each category, the
higher quality ecotourism business you will have.
M Y B USINESS :

A) Minimizes the negative environmental
impacts on host communities
□ Is one or more of your activities low impact?
□ Do you make efforts to conserve the land for your
business and host community?
□ Do you make efforts to develop and implement a
carrying-capacity for your site?
M Y B USINESS :

B) Builds environmental and cultural awareness and
respect
□
Do you provide written information for your guests to
inform them on the environmental and cultural issues in
your host community, providing them with examples of
how they can benefit the environment and community?
□
Do you have face-to-face discussions with your guests
about awareness and respect for the environment and
cultural practices?
□
Do you host classes to educate guests on environmental
and cultural issues in your host community and how they
(the guest) can make a difference?
M Y B USINESS :

C) Provides positive experiences for both
visitors and hosts
□
Do you provide opportunities for hosts and
guests to interact in a positive way?
□
Do you give out surveys to the local population
asking their opinions on the visitors you attract to
the area and their suggestions for change or
improvements?
□
Are you gathering visitor feedback on the quality
of their experience?
M Y B USINESS :

D) Provides direct financial benefits for
conservation
□
Do you offer volunteer opportunities (for guests,
locals, and employees) to help with conservation
efforts?
□
Do you donate a percentage of your profits
towards conservation efforts?
□
Do you invest in technology which provides
conservation benefits for energy, water or land?
M Y B USINESS :

E) Provides financial benefits and empowerment for local
people.
□
Do you carry and sell local products (NH Made)?
□
Do you provide a list of locally owned business for
your guests?
□
Do you hire locals (within your town) to work in your
business?
□
Do you provide discounted services to the people of
your host community?
□
Do you participate in town meetings or the local
chamber of commerce?
W HAT NH HAS TO OFFER FOR
E COTOURISM L ODGING AND ATTRACTIONS

These facilities were all evaluated using the evaluation form and
are considered ecotourism establishments.
Ctrl (Control) Click the links below to open the PDF

List of Ecotourism Businesses:

Lodging: ECOTOURISM LODGING IN NEW HAMPSHIRE.pdf

Attractions: ECOTOURISM ATTRACTIONS IN NEW HAMPSHIRE.pdf
W HERE ARE THESE ATTRACTIONS
AND ACCOMMODATIONS LOCATED ?
A QUALITY E COTOURISM
LODGING /ATTRACTION IN N EW H AMPSHIRE
D’Acres Organic Permaculture Farm &
Educational Homestead
S AMPLE E VALUATION :
D’A CRES
1) D’Acres minimizes the negative environmental impacts on host communities by:
 Offering low impact activities such as hiking , gardening and making crafts
2) They build environmental and cultural awareness and respect by:
 Offering tours of the property to visitors
 Traveling to communities and presenting on horticulture design
3) They provide positive experiences for both visitors and hosts by:
 Hosting events such as open mic and potluck nights where community members are
encouraged to attend
 Offering a survey on the organization’s website which attempts to get feedback to improve
D’ Acres community service
4) They provide direct financial benefits to conservation by:
 Using renewable energy, such as solar panels to heat water and a composting toilet
 Making an effort to use non-fossil fuel based sources of energy
 Using the food from the farm to feed the staff and interns as much as possible which
reduces their carbon footprint
5) They provide financial benefits and empowerment for the local people by:
 Offering discounts to local residents for their workshops, these discounts can be up to 50%
 Making sure to support local businesses by offering a tab on their website where visitors
can find tools such as the 2010 Pemi Baker local food guide.
A Q UALITY E COTOURISM ATTRACTION
IN N EW H AMPSHIRE
Muddy Paw Sled Dog Kennel
S AMPLE E VALUATION :
M UDDY PAW
1)
2)
3)
4)
5)
Muddy Paw minimizes the negative environmental impacts on host communities by:
 Offering low impact activities, such as winter dog sledding and rolling dog sledding
They build environmental and cultural awareness and respect by:
 Educating the mushers about staying on the groomed trails as to not harm the natural
environment
 Promoting mushing as “safe for the environment” because it uses non motorized vehicles
and avoids noise pollution and air pollution
They provide positive experiences for both visitors and hosts by:
 Collecting visitor reviews of their experience with Muddy Paw and posting them on their
website
They provide direct financial benefits to conservation by:
 Donating 10% of their proceeds to the Society for the Protection of New Hampshire Forests
 Donating money to maintain the trails
 Offering volunteer opportunities for employees and locals
They provide financial benefits and empowerment for the local people by:
 Hiring locally whenever possible
 Supporting local NH businesses on their Facebook page
S OURCES
A Dog Sledding Adventure For Everyone." Dog Sledding with Muddy Paw Sled Dog Kennel in NH and VT. Web. 03 May 2011.
<http://www.dogslednh.com/>.
Appalachian Mountain Club. "White Mountain Lodges and Huts." Appalachian Mountain Club – Outdoor Recreation, Education,
Conservation in the Northeast. Web. 03 May 2011. <http://www.outdoors.org>.
BnBscape. "New Hampshire Eco-friendly B&B Guide,Ecotourism Lodging New Hampshire,Ecotourism
B&B NH,New Hampshire Eco-friendly Listings." Green Bed and Breakfasts | Green Lodging | Eco-friendly Hotels | Green Inns |
BnBscape. 2005. Web. 04 Mar. 2011. <http://www.bnbscape.com/newhampshire/newhampshire.htm>.
Belle, Marie. "Ecotourism in New Hampshire- Visit the White Mountains, Page 2 of 2." Associated Content from Yahoo! Associatedcontent.com. Web. 04 Apr. 2011. <http://www.associatedcontent.com/article/2983232
"Ecotourism - The New Face of Travel." Travelsage.org - Priceline, Hotwire, Travel Essentials and Tips. Web. 04 May 2011.
<http://www.travelsage.org/ecotourism>.
"Ecotourism Tourism." What Is Eco-tourism? Web. 04 May 2011. <http://www.youmustsee.com/ecotourism/>.
"Famous Ecotourism Sites | Trails.com." Hiking Trails, Mountain Bike Trails & Trail Maps | Trails.com. Web. 15 Apr. 2011.
<http://www.trails.com/list_11405_famous-ecotourism-sites.html>.
Matt. "Ecotourism Criteria for D Acres." Telephone interview. 02 May 2011.
"Nature Activities." Visitnh.gov. Web. 15 Apr. 2011. <http://www.visitnh.gov/>.
"Organic Permaculture Farm & Educational Homestead." Home - Certified Organic Permaculture Farm & Educational Homestead
Located in Dorchester, NH. Web. 03 May 2011. <http://www.dacres.org/>.
S OURCES
CONTINUED …
Spenceley, Anna. Responsible Tourism: Critical Issues for Conservation and Development. London: Earthscan, 2009. Print.
Stronza, Amanda, and William H. Durham. Ecotourism and Conservation in the Americas. Wallingford, Oxfordshire: CABI Pub., 2008. Print.
Ser. 7.
The Nature Conservancy. "Ecotourism - Information, News, Resources, and Opportunities." The Nature Conservancy - Protecting Nature,
Preserving Life. 2011. Web. 04 Mar. 2011. <http://www.nature.org/aboutus/travel/ecotourism/>.
Tolin, Karen. "Ecotourism Criteria for Muddy Paw Dog Kennel." Telephone interview. 27 Apr. 2011.
"Tourism Definitions: Conscientious, Ecotourism, Responsible, Local ... and the Rest | Planeta." Planeta.com: Global Journal of Practical
Ecotourism. Web. 13 Apr. 2011. <http://www.planeta.com/ecotravel/tour/definitions.html>.
Travel, South America, Active Travel, Ecuador, Bolivia, Peru. 1999. Web. 04 Mar. 2011.
<http://www.untamedpath.com/Ecotourism/what_is_ecotourism.html>.
"What Is Ecotourism?" The International Ecotourism Society. Web. 20 Apr. 2011. <http://www.ecotourism.org>.
"Why Is Sustainability Important to New Hampshire?" NH Sustainable Lodging (Green Lodging) Homepage. Web. 13 Apr. 2011.
<http://nhslrp.org/>.
"Welcome to Your Natural Learning Destination." Tin Mountain Conservation Center. Web. 03 May 2011. <http://www.tinmountain.org/>.
"What We Do." Appalachian Trail Conservancy - Home. Web. 03 May 2011. <http://www.appalachiantrail.org/>.
"Who We Are." Squam Lakes Natural Science Center. Web. 03 May 2011. <http://www.nhnature.org/>.
"Who We Are." Welcome to Beaver Brook Association! Web. 03 May 2011. <http://beaverbrook.org/>.
Your Guides to Adventure, Jen and Mike Untamed Path. "Ecotourism: What Is Ecotourism?" Adventure