AIDS Consortium
Building HIV Competent
Communities
“Touch one reach many”
Vision and Mission
A driving force for social change and competence in HIV
leadership
The AIDS Consortium uplifts communities by building AIDS
competence and leadership within its national network, with
a specific focus on human rights.
So…What is resource
Mobilization ?

The process of getting resources from service providers
using different mechanisms to implement the
organization work.

It allows the resources to be given to those in need
It includes that non-financial resources are important

Certain resources are generated by the NPO rather than
accessed from other sources
What can be done







Analyze the strengths and weaknesses of your existing
resource
Identify appropriate resource providers
Develop and maintain relationships with the funders and
resource providers
Write effective funding proposals
Mobilize non-financial resources
Identify potentially profitable income generation
opportunities
Be able to do resource mobilization plan
Keys to sustainable CBO
Resources
1.
Prioritizing

Involves identifying what you are going to offer vs. not exclude
what can’t do/what others do best. Consider how to make the
most impact
2.
Positioning

Understand the community you serve market(,problems,
needs, challenges, services currently used and why (demand)

Understand the donor environment-range of donors
requirements, focus areas (resource availability)
Keys to sustainable CBO
resource-continuation
 Understand what other organizations are offering and what
they are good at
 Decide what you can do well
 Focus is very important
If many organizations are providing service to one community,
it is difficult to motivate for funding
3. Differentiation
 Applies to both services offered as well as to donor
requirements
 M&E Systems-how do you prove impact enables better
motivation for funds
 Clear about what services would be needed and used
 Clear about why services should be funded
Keys to sustainable CBO
resource-continuation
4. Strategy alignment
 The overall strategy gives direction to other aspects-financial, human
resources, operations
 Ensure strategic alignment
Example: If strategy is HIV Prevention strategies, financial strategy
can focus on specific funders and their particular requirements
 If the strategy is too broad may not be able to offer good quality
service or meet funder requirements and develop good funder
relationships
 Secure and nurture funding sources
 Research various donor strategies and SHIFTS in focus
 Align donor targeting with own strategy
 Focus networking
 Understand funder requirements
Keys to sustainable CBO
resource-continuation
 Understand funder requirement internal skills and capacity to meet
funder requirements
 Consider independence-opportunities for self sufficiency/Income
generation
Routine information gathering-donors, partners and community e.g.
who the funders are in your area of work?
Be aware of shifts, change in environment. Focus may move from Rx
to prevention
THANK YOU