What is minority influence?
You need to know and understand....
• Meaning of key words
• Difference between majority and
minority influence
• Outline and evaluate research into
minority influence
Key words....
•
•
•
•
Minority influence
Internalisation
Martin (2006)
Unchanging minds
hypothesis
• Colour perception
• Moscovici (1969)
• Control group
•
•
•
•
•
•
•
•
Conversion theory
Mackie (1987)
Ingroup minority
Outgroup minority
Deviant minority
Nemeth (2003)
Mackie (2006)
Confederates
Remember.....
• Compliance = majority influence
• Internalisation = minority influence
• Findings: Minorities should be consistent to
be successful
• Validity: Moscovici’s experiment lacks
ECOLOGICAL VALIDITY – unlike a real life task
• Application: Suffragettes, Equal opps and
Issues
Outline and evaluate research into
minority influence (8 marks)
• A01 – Outline: Aims, participant group
and variables
• A02 – Evaluate: Explaining conformity,
validity, ethics and real world
Real world applications
• Choose one area and research events
surrounding this social change, were features
(consistency/innovation) present when the
minority exerted it influence?
• Suffragettes
• Galileo
• Darwin
• Equal opportunities, e.g. Gay and lesbian rights
• Social change, e.g. Apartheid (south Africa)
• Any other issues.....