So what’s this whole Knowledge
Mobilization thing anyway?
KMb 101
Michael Johnny, Manager
Knowledge Mobilization Unit
York University
Overview
1. Knowledge Mobilization (KMb) 101 - What is KMb?
2. KMb at York and the intersections with literacy
3. KMb Strategy – How a plan could help you
2
3
Working to Eradicate Bullying: Deb Pepler
Bullying is a relationship problem that
may carry through adolescence and
into adulthood in the form of
aggression, sexual harassment, dating
aggression, and substance use.
Working on the determinants
interventions and treatments for bullies
and victims of bullying, Deb Pepler
works with researchers, governments
and NGOs to enhance awareness,
build research capacity, assess
bullying problems and promote
evidence-based programs and
effective policies across Canada.
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1. So what IS knowledge mobilization?
http://www.youtube.com/researchimpact#p/u/7/1IzYtrQq3zc
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Context – institutional knowledge mobilization services
Knowledge Mobilization
Research
Summaries
Research
Translation
Help Desk
Producer
Push
(KT)
User
Exchange
(KE)
Pull
(KT)
Research
Translation
Help Desk
co-production
partnerships
Research Partnerships
KMb Interns
Social Media
CBR
Research Forums
KM in AM
Community Based Research
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Portugal Cove, NL
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Partnerships - KMb throughout the Research Cycle
Plan
Consultation
Wikis, blogs
Partnerships
Web site
Research forum
Town hall
Theatre
Posters
Policy brief
public policy
Disseminate
PSA
professional practice
Execute
Practice
guideline
Populations
Popular press
Intervention
studies
Clinical practice
Social
Marketing
Internships
Evaluate
Researcher
exchange
Surveys, case studies, expert panelists
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KM Case Studies
1. LinDR and Literacy Council of York Simcoe (User Pull)
2. Ontario Literacy Coalition (KMb Interns, Co-Creation)
3. ResearchSnapshot (Producer Push)
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ResearchSnapshot (Producer Push)
http://www.youtube.com/researchimpact#p/u/12/JGXg-0U74aA
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Reaching in to the University (User Pull)
http://www.yorku.ca/laps/flash/ee/2009/clients.html
LinDR
– Program Evaluation – Wraparound Durham (2007 request)
– Contracted evaluation expertise
LCYS
– Impact Analysis (2007 request)
– Connected to Experiential Education
– “allows us to do research we could not normally do”
– results fed into LSP, LCP processes
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Graduate Student Internships (Co-creation)
http://www.researchimpact.ca/kmbinaction/SummerInternship
OLC seeking research to inform decision making:
– Sponsorship, social enterprise (funding models)
– Digital literacy strategy (expanding program/mandate
for OLC)
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National Vision for Knowledge Mobilization
KNOWLEDGE
BROKERS
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Acknowledgements
Adapted by research and development from:
Dr. Melanie Barwick
The Hospital for Sick Children, Toronto
and
Dr. Donna Lockett
KT Consultant
Scientist Knowledge Translation Training, 2009
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KMb Research Project Planning Template
1.
Identify Partners
2.
Partner Engagement
3.
KMb Expertise
4.
Main Messages (for research projects)
5.
Audiences - *
6.
Goals - *
7.
Methods - *
8.
Process
9.
Impact - *
10.
Partners Role
11.
Resources Required
12.
Related Budget Items
13.
Estimated Costs
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Step 1 – Research Partners

Researchers

Public / Consumers

Decision Makers (org, comm,
govt)

Policy Makers (govt, comm)

Private Sector

Funding Body
Brokers Bits
York U Knowledge
Brokers can help
identify
collaborators for a
research project.
Leveraging the
national network,
we can help find
research expertise
from across
Canada.
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Step 2 – Partner Engagement
Option A
-
Initial – from conception to grave
Option B
-
Early - After conception to grave
Option C
-
End - Dissemination / Project End only
Option D
-
Beyond the project (ongoing, extended)
Brokers Bits
What does the
term ‘partner’
mean to you? Is
your expectation
clear and
consistent with
those you’re
collaborating with?
Be explicit from
the beginning.
Meaningful
engagement
requires honest,
respectful
dialogue.
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Step 3 – KMb Expertise Needed?
Lots of options to consider:
Brokers Bits
•
Researcher with KMb expertise
•
Consultant with KMb expertise
•
Knowledge Broker / Specialist
•
Organizational KMb support
•
KMb support within the partner
organization
•
Project Manager with KMb responsibility
So why a dedicated
knowledge broker?
Sometimes, simply
creating
knowledge/products
is not good enough.
Brokers can help
move knowledge
into action using an
array of tools and
activities, tailored to
the needs of your
audiences.
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Step 4 – Main Messages
What messages do you anticipate
sharing?
•
Briefly, what your
research/project seeks to:
•
You can consider this for multiple
audiences
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Step 5 – KMb Audiences - *
What audiences will you target?
•
Researchers
•
Practitioners / Service
Providers
•
Public
•
Media
•
Consumers
•
Decision Makers
•
Policy makers
•
Private Sector / Industry
•
Other
Brokers Bits
This is an important
element to consider.
Understanding your
audience(s) will help
shape the work you
will do.
Not all audiences
want to receive
information the
same way.
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Step 6 – KMb Goals - *
Are you seeking to:
Generate
•
Awareness
•
Interest
•
Practice change
•
Behaviour change
•
Policy Action
Always consider the
ethical and legal
principles in your
KMb efforts.
Impart
•
Knowledge
•
Tools
Consider goals for
each audience
group you’re
engaging.
Brokers Bits
Inform
•
Research
•
Policy
•
Practice
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Step 7 – KMb Methods - *
What KMb methods/activities will
you use?
•
•
•
•
•
•
•
•
•
•
•
•
Broker / KMb Specialist
Research Summaries
Website / IT
Multi stakeholder collaboration
Mass Media Campaign
Financial Intervention/Incentive
End-user Intervention
Performance Feedback
Capacity Building / Training
Peer Reviewed Publication
Social Media Tools
Others...
Brokers Bits
York has structured their
activity into three
streams:
People – capacity
building, internships,
and educational efforts
Spaces – creating space
for people to meet and
interact
Projects – user
generated collaborative
project
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Step 8 – KMb Process – when will KMb occur?
Option 1
Integrated KMb – researchers and research users
will shape the research process (setting
questions, methodology, tools, analysis,
dissemination...)
Option 2
End of Grant KMb – KMb activities are employed
once the project is completed
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Step 9 KMb Impact, behaviour, practice, policy, research - *
How will you evaluate impact?
•
Reach Indicators
•
Copies Distributed
•
Copies Requested
•
# downloads, hits, visits
•
Media Exposure
•
Usefulness Indicators
•
Satisfied With
•
Usefulness of
•
Changed Views
•
Gained Knowledge
•
Use Indicators
•
# intend to use
•
# adapting the information
•
# using to inform policy/practice
•
Partnership Indicators (#’s)
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Step 10 – Partners Roles
How will partners assist in developing,
implementing or evaluating the KMb plan?
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Step 11 – Required Resources
What resources do you require?
•
•
•
•
Human
Financial
IT
Web
•
•
•
•
•
•
Leadership
Management
Workers
Board
Volunteer
Others
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Step 12/13 – Budget Items / Estimated Costs
Identify budget items related
to your plan
•
•
•
•
•
•
•
•
•
Knowledge Broker
Project Manager / KMb
Specialist
Clear Language Writer
Web development / IT
Travel
Workshops / Venue
Public Relations
Web 2.0 (social media)
Others
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Any questions?
Thank You!
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Michael Johnny
mjohnny@yorku.ca
http://www.researchimpact.ca